Velocity Partners

FEBRUARY 12, 2019

A CMO's job is to execute the CEO's vision, just better. This is marketing as press secretary. At the same time, by definition, the attorney general has to spend a lot more time studying than the press secretary does. The press secretary broadcasts things to the market. — Jason ???????????? ????????????

Press 49

Press Advertising Agencies Broadcasting CMO 49

Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. Press Contact: Sandy Pell, Sr.

CMO 65

CMO Linkedin Enterprise Management Press 65

Marketing Insider Group

SEPTEMBER 17, 2020

If you’re not sure how to respond, you should work on that relationship — especially if you’re the CMO. . When pressed for results without ample resources, many CMOs might feel like they’re just reinventing the wheel. Now that we know what CEOs want from marketing, let’s move on to what conversations CMOs need to be having.

Marketing Agencies 2 340

Marketing Agencies 2 Paid Search Agency Advertising Agencies Enterprise Management 340

chiefmartech

JANUARY 18, 2021

Hot off the presses, I just read Ask Your Developer : How to Harness the Power of Software Developers and Win in the 21st Century by Jeff Lawson , founder and CEO of Twilio. The post Any CMO who wants to understand how to really harness martech should read this book appeared first on Chief Marketing Technologist.

CMO 101

CMO Work Management Marketing Management API 101

Crimson Marketing

SEPTEMBER 30, 2014

David Ginsburg took on such a challenge when he became CMO of performance oriented network virtualization company Pluribus Networks. David Ginsburg is the CMO of Pluribus Networks , a start-up and exciting innovator in software and hardware network virtualization for The Cloud.

Network Marketing 100

Network Marketing CMO Marketing Management Marketing Automation Services 100

Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. Vidyard Press Kit: [link]. Press Contact: Sandy Pell, Sr. press@vidyard.com.

CMO 52

CMO Linkedin Enterprise Management Press 52

B2B Marketing Traction

SEPTEMBER 21, 2012

What can an Outsource Chief Marketing Officer (CMO) do for your startup? Your Outsource CMO can research demographics, psychographics and market opportunities by conducting interviews and surveys and by researching existing industry statistics and studies. Validate your product or service concept through research and analysis.

Startups 100

Startups CMO Paid Search Agency Marketing Management 100

Terminus

JANUARY 28, 2021

You haven’t been a CMO just once. You’re a serial CMO at multiple, successful companies. That’s where my guest on today’s LinkedIn live episode is sitting: he’s Darryl Praill , CRO at VanillaSoft and many-time CMO. Your First CMO Job. The CMO is a different level from a VP, which is a different level from a director.

CMO 26

CMO Top of Funnel Demand Generation Work Management 26

Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. .” Vidyard Press Kit: [link]. Press Contact: Sandy Pell, Sr.

CMO 50

CMO Linkedin Enterprise Management Press 50

Smashmouth Marketing

NOVEMBER 20, 2013

Team - Nothing more rewarding than a CMO seeing their team enjoying the conference and learning new ideas and techniques. Press - They are all here. Learn - Study new marketing techniques. Face it, event marketing is one of the largest challenges of a marketer. Come see what''s working. Being on your feet all day works the core.

CMO 100

CMO Lead Gen Vendors Conference 100

Contently

NOVEMBER 12, 2020

Content is the #1 representation of your brand today, and while most CMOs give lip-service to its importance, that’s usually not reflected in the attention or resources they allocate to it. Content teams often sit two or three levels below the CMO.

Allocation 218

Allocation Branding Brand Identity Paid Search Agency 218

Oktopost

FEBRUARY 22, 2023

Joining the Radically Transparent podcast is Eytan Buchman, CMO of Freightos. Leading the marketing team, Eyal takes a data-driven marketing approach, with an emphasis on content marketing, analyst relations, press engagements, and online customer journeys. Wanna learn more about Eytan? Check out his website here.

Tactics 62

Tactics Marketing & Strategy Transparency Fulfillment 62

Marketing Insider Group

NOVEMBER 18, 2020

As mainstream media continues to shrink and tech press primarily focuses on the biggest companies, Nutanix needed to find ways to effectively raise its profile in order to remain successful in a highly competitive and transformative industry, according to Jennifer Massaro, senior director of Public Relations and executive director of The Forecast.

Forecasting 330

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 330

Champion Communications

OCTOBER 25, 2023

Additionally, a report by the CMO Council revealed that 77% of marketing leaders say a lack of brand awareness is a major challenge to expanding globally. PR outreach: Build relationships with local journalists and influencers to gain press coverage and endorsements.

Tips 62

Tips Lead Scoring Lead Ranking PR 62

ClickZ

AUGUST 12, 2019

To learn more about the point of view of customer experience from the contact center, we talked with Rebecca Martin , CMO at Calabrio. When new customers start using Calabrio, Rebecca says, they are often interested in two pressing questions: . Rebecca has spent her career in enterprise cloud software and tech marketing.

Enterprise Management 45

Enterprise Management CMO Contacts Marketing Automation Services 45

Biznology

JANUARY 4, 2019

It becomes the backbone for almost all other initiatives in marketing, including search optimization, public relations and press releases, email, social media, and paid listings. One of the best ways to ensure that content strategy is king in your marketing efforts is to prioritize it at the CMO level.

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Work Management Marketing Management 130

Martech

APRIL 3, 2023

He’s co-author of “Intelligent Content: A Primer” and “The Language of Content Strategy” and creator of the Content Strategy Series of books from XML Press. The MarTech contributor has been recognized as a Top Business Speaker by Huffington Post and a Top CMO Influencer by Forbes. followers) A.

Content Marketing 106

Content Marketing Marketing Agencies 2 Paid Search Agency Advertising Agencies 106

Drew Neisser

APRIL 22, 2022

You’d be hard-pressed to find a successful software product right now that isn’t either fully SaaS or migrating to it. There are 35,000 SaaS products from over 15,000 companies competing in over 740 vertical markets, which means there’s a noteworthy number of CMOs out there navigating a competitive market with massive growth potential.

CMO 52

CMO Barriers Verticals Startups 52

Strategic-IC

FEBRUARY 6, 2023

In a recent episode of Let’s talk ABM , I had the pleasure of speaking with Lisa Sharapata , during her time as CMO at BoostUp , about the evolution of Account-based Marketing, and the future of the buyer experience. You don't have to have a face-to-face meeting.” – Lisa Sharapata, previously CMO at BoostUp 2.

Account Based Marketing 62

Account Based Marketing ABM P2P Ideal Customer Profiles 62

Madison Logic

SEPTEMBER 11, 2018

The post Jenn Steele Takes Over as Madison Logic’s New CMO appeared first on Madison Logic Blog. In this role, Steele will report directly to Madison Logic’s CEO Tom O’Regan. She comes to Madison Logic from Bizible, recently acquired by Marketo. “We We are incredibly excited.

CMO 40

CMO Account Based Marketing Marketo ABM 40

Heinz Marketing

MARCH 5, 2022

One of the most pressing issues in the industry today is the shortage of hiring workers, especially in the midst of the global pandemic. The CMO’s give back program was introduced last year and now Heinz has opened up a new campaign that is directly supporting Ukraine humanitarian efforts that has already generated over $8,000 in four days.

Communities 105

Communities B2B CMO Work Management 105

SalesGrape

SEPTEMBER 17, 2023

You can leverage various sources such as social media platforms like LinkedIn or Twitter; industry reports; press releases; financial statements; interviews with key stakeholders at the account; or even direct conversations with existing customers who belong to similar industries.

Account Based Marketing 68

Account Based Marketing Enterprise Management Work Management Marketing Management 68

LeanData

DECEMBER 1, 2022

As you deploy your ABM plays, you need answers to your most pressing questions regarding campaign performance. As such, the engagement each target account has with your account-specific campaigns is a key measurement in tracking your ABM success and identifying continuous improvement opportunities. .

Account Based Marketing 98

Account Based Marketing ABM Top of Funnel Analytics 98

Golden Spiral

NOVEMBER 4, 2021

months—according to Spenser Stuart’s 17th Annual CMO Tenure Study. HealthTech CMOs Lose Their Jobs Because They Fail to Earn the Buy-In from the Rest of the Executive Team. If a HealthTech company is overly focused on its product and not the market , a CMO might lose the battle early. . years) or the average C-Suite tenure (4.9

Lead Ranking 62

Lead Ranking Lead Scoring CMO Thought Leadership 62

6sense

DECEMBER 8, 2021

CMO of 6sense , generating and closing more opportunities with AI insights & orchestration. I had a big one when, after an eye-opening retreat with women chief marketing officers (CMOs), I dug into how I spent my time as 6sense’s CMO. I had to make this shift, and I believe the CMO profession should make it, too.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing AI Planning Advertising Agencies 62

6sense

NOVEMBER 9, 2021

Jake Milstein , a former TV news editor and producer turned CMO, ran an impromptu poll at the beginning of each CMO Coffee Talk session last Friday, with the simple question: “What do you like least about PR?” The easiest way to get into the press is to use your own internal data.

Demand Generation Agencies 48

Demand Generation Agencies PR Advertising Agencies Paid Search Agency 48

SmartBug Media

FEBRUARY 13, 2024

Not all of your customers read your newsletter; some may see your news only via a press release or on social media. Find out how to maximize your marketing dashboard and prove that your marketing contributions are worth every penny with our resource, Turning Your CMO Marketing Dashboard into a Revenue-Generating Machine.

Allocation 59

Allocation Marketing & Strategy Business Guidelines 59

B2B Marketing Directions

NOVEMBER 1, 2020

And in Gartner's 2020-2021 CMO Spend Survey , marketing leaders ranked marketing operations as their third most vital marketing capability, behind only brand strategy and marketing analytics. Therefore, Gartner contends that the marketing operations role resembles that of a "chief of staff" whose primary job is to support the CMO.

Gartner 64

Gartner Research Enterprise Management Planning 64

Marketing Insider Group

APRIL 26, 2021

As a CMO, having a solid creative background can also help you form stronger bonds with your team members. Empathize with your customers’ most pressing needs, and focus your marketing efforts on what they value most. Empower your colleagues and employees to reach their full potential in their distinct areas of expertise.

Organization 355

Organization Planning Marketing Budget Terms and Conditions 355

B2BMarketing.net

FEBRUARY 8, 2024

The subject of the interview was captured in the title, “From CMO to CEO: Journey to Destination.” Didier was the perfect interlocutor ; that rara avis whose previous roles included being CMO of other global, med-tech companies, he was uniquely poised to speak about the famously fraught relationship between the CMO and CEO functions.

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

Martech

FEBRUARY 19, 2022

Prioritize the available call analytics features based on your most pressing business needs. Increasingly, martech platforms such as call analytics are being managed by the CMO – and not the CTO or CIO. What call analytics capabilities does our organization need? For example, do you need to get started with basic call tracking data?

Enterprise Management 95

Enterprise Management Work Management Marketing Management Analytics 95

Vidyard

APRIL 12, 2017

KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO). Jeff Loeb’s appointment as chief marketing officer comes hot on the heels of Vidyard’s recent announcement of Shannon Stubo, the CMO of LinkedIn, joining the company’s board of directors.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Marketing Automation Services 65

ANNUITAS

JULY 3, 2014

We are posting again because this topic is still a pressing issue and highly relevant today. Gartner’s projection that the CMOs would spend more on technology by the year 2020 grabbed quite a bit of attention and seemed to bolster CMO’s and their quest to spend more. In this case, what you don’t know will most likely hurt you.

CMO 100

CMO Case Studies Demand Generation Marketing Automation 100

Tony Zambito

SEPTEMBER 27, 2015

As CMOs look ahead, gaining greater clarity into how buying behaviors are changing is becoming one of their most important aims. Never more pressing as digital channels expand and become more immersed in the conduct of commerce. Taking The First Step On A New CMO Journey. Some are heeding to this call.

Allocation 100

Allocation Buyer Personas CMO Press 100

Contently

JUNE 6, 2017

That solution worked pretty well for oh, like 3,000 years, until the printing press came along. And while some discerning hipster subcultures may still revel in boomboxes and Polaroid cameras, you’d be hard-pressed to find anyone using MySpace for lead generation. Nowadays, not so much.

Content 76

Content Press CMO Profiling 76

Vidyard

JUNE 30, 2021

Media Contact: Josh Swarz, Big Valley Marketing for Vidyard – press@vidyard.com Sarah Duckett, Public Relations & Communications, Vidyard – sarah.duckett@vidyard.com The post New Documentary Film “re:connection” the First to Explore the Expanding Role of Video in a Virtual Business World appeared first on Vidyard.

Video Marketing 65

Video Marketing Paid Search Agency Business Broadcasting 65

Biznology

JANUARY 19, 2018

Anahi Traba takes B2B marketing to the streets, as CMO of the gigantic construction equipment company Sullair Argentina. The project turned into a huge community relations win, with enormous press coverage, books, films, and even the birth of an in-house employee-driven photography project. “I Highly recommended!

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166