ANNUITAS

NOVEMBER 29, 2023

There is perhaps no more challenging role in the C-suite than that of the Chief Marketing Officer (CMO) within a B2B organization. While the data on average tenure for CMOs changes each year, the consistent trend is that – among the C-suite – CMOs typically have some of the shortest tenure, well shorter than CEOs, CFOs and CIOs.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Engagio

NOVEMBER 6, 2023

One of your most important jobs as a senior marketer is communicating the impact of marketing investment on business results. The language, metrics, and reports you use matter. Choose the wrong ones, and you diminish marketing’s credibility across the organization.

CMO 126

CMO DemandBase Marketing Report Organization 126

Sprout Social

APRIL 9, 2024

The recruiter paused to collect their thoughts and replied, “The CMO is very passionate about social media so I think you’ll find they’ll be actively involved in your day-to-day.” Trust your social teams This seems like such a basic principle but it’s one that’s a rarity amongst marketing leaders. To me this was a red flag.

CMO 88

CMO Top of Funnel Thought Leadership Marketing Funnels 88

Modern B2B

APRIL 30, 2024

The report, based on research conducted with 315 CMOs in the US and UK, disclosed that despite a rapid growth in martech investment, most of its potential remains untapped. In a challenging economic climate, it is clear that marketing teams are under more pressure than ever to demonstrate financial impact.

CMO 52

CMO Marketing AI Training ROI 52

KoMarketing Associates

APRIL 14, 2021

Email has not always been the easiest channel for marketers to work with, but new research indicates that this is where customers leave most of their information about needs and expectations. Marketers and Inbox Placement Rates. For 30% of marketers, it is improving slightly, while 8% said it was improving significantly.

Marketing Report 174

Marketing Report Email Marketing Statistics CMO 174

The Marketing Blender

JANUARY 10, 2024

In the ever-evolving world of business, fractional CMOs (Chief Marketing Officers) have emerged as a popular choice for many organizations. How Much Does a Fractional CMO Cost? Understanding the rates and costs associated with hiring a fractional CMO is crucial for any business considering this route.

CMO 52

CMO Allocation Paid Search Agency Work Management 52

ANNUITAS

OCTOBER 9, 2023

Our Go-to-Market Transformation Summit roadshow continued this past month in Boston, with a strong group of attendees joining us for an afternoon of debating how to build a repeatable, scalable go-to-market and making the shift from ‘random acts’ to perpetual Growth Engines.

Marketing Analytics Tools 130

Marketing Analytics Tools CMO Multi-Channel Act-On 130

Marketing Insider Group

JULY 21, 2019

According to a recent report by Forrester, 88% of organizations agree that the role of the CMO has changed in the last couple of years, and will continue to change over the next two years. In a world of rapidly advancing technology, changing customer attitudes, and unpredictable trends, marketing is evolving at lightning speed.

CMO 239

CMO Forrester Marketing & Strategy Marketing Report 239

Martech

OCTOBER 14, 2022

Marketing is a requirement for growing organizations. And it makes sense to have a savvy individual in the driver’s seat to ensure that your marketing efforts dovetail together, connect with your KPIs and overall business goals and move the organization forward. However, most likely, you don’t need a CMO. What is a CMO?

CMO 125

CMO Demand Generation Agencies Advertising Agencies Work Management 125

Hive9

FEBRUARY 9, 2021

chief marketing officer. years—cites a new report from consulting firm Korn Ferry—the CMO’s tenure actually ranks as the shortest of all titles in the C-suite (CEO, CFO, CHRO, CMO and CIO/CTO). In comparison, the average for the CMO was 4.1 The report, which analyzes the top 1,000 U.S. In fact, at 3.5

CMO 166

CMO Comparison Consulting Marketing Report 166

KoMarketing Associates

DECEMBER 24, 2019

Marketers often need a healthy budget to achieve their top objectives, but new research suggests that 2020 may come with less resources than in previous years. Gartner recently published “The Annual CMO Spend Survey 2019-2020” report, and statistics showed that marketing budgets accounted for an average of 10.5%

Marketing Budget 159

Marketing Budget Marketing Report CMO Gartner 159

The Point

DECEMBER 12, 2017

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. Here’s my take on some of the key findings from the report: Digital ad spending increased 14% since 2016, compared to virtually zero growth (0.6%) in traditional ad spending.

CMO 218

CMO Customer Surveys Analytics Planning 218

The Marketing Blender

FEBRUARY 26, 2024

The complexity of business-to-business sales and marketing can make it hard to find a marketing agency or Chief Marketing Officer with the right experience to help you hit your revenue targets. Here is our guide for how to select a fractional CMO agency if you run a B2B company.

CMO 52

CMO Paid Search Agency Advertising Agencies Ad Agencies 52

ANNUITAS

AUGUST 30, 2018

It’s been a while since you’ve heard from the ANNUITAS blog– and we’re very pleased to be back – but we’ve spent the last year creating a lot of new content centered on helping our customers find the answer to a very specific question: What type of CMO do you have? Why is marketing’s story so different than sales? Two Types of CMO.

CMO 197

CMO Demand Generation Agencies Demand Generation Top of Funnel 197

Engagio

JULY 20, 2023

Let’s face it, CMO’s are busy, and getting the right info to them at the right time can be daunting- especially when your CMO is prone to 11th hour requests for data! Get that to me next week, said no CMO EVER! And, with Demandbase table visualizers, you can report on any account list graphically in seconds.

DemandBase 62

DemandBase CMO Sales Qualified Opportunity Demand Generation 62

Biznology

JUNE 30, 2021

The role that marketing plays in a company has evolved significantly in recent years, and has led to a significant shift in the role of the chief marketing officer as well. In fact, according to a recent Forrester report , 88% of organizations agree that the CMO’s position has drastically transformed over the last several years.

CMO 104

CMO Planning Work Management Paid Search Agency 104

KoMarketing Associates

FEBRUARY 9, 2021

As marketers look ahead to the remainder of the year, new research suggests that the customer journey remains at the top of mind for many. Interestingly, many of their targeted areas of improvement are operationally focused,” wrote the authors of the report. Marketers and Mapping the Customer Journey.

Marketing Report 162

Marketing Report Planning Acquisitions Statistics 162

DiscoverOrg

FEBRUARY 21, 2019

Fear isn’t a luxury the CMO can afford. Today’s CMO position – “ a minefield where many talented executives fail ” – requires the courage of conviction to survive. If you’re a first-time CMO, this goes double. Marketers are under increasing pressure to demonstrate results. Align sales and marketing with SLAs.

CMO 176

CMO SWOT Advertising Agencies Budget Programs 176

B2B Marketing Directions

NOVEMBER 12, 2023

Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the Fall 2023 edition of "The CMO Survey." This research has been conducted semi-annually since 2008 and consistently provides a wealth of valuable information about marketing trends, spending, and practices.)

CMO 70

CMO Customer Surveys Research B2B 70

KoMarketing Associates

SEPTEMBER 10, 2020

As B2B marketers look to strategize amidst the pandemic, new research suggests that they will be putting more of their budget toward digital advertising and email marketing to get by. Other channels that will see an increase in investment include mobile marketing (67%), paid search (66%), website (66%) and SEO (66%).

Spending 166

Spending Marketing Report B2B Marketing Advertisements 166

Marketing Insider Group

JUNE 8, 2020

for redefining what marketing means to a company. Storytelling has been a pillar of content marketing for some time, but stories aren’t just great for consumer audiences. She’s a highly-regarded marketing leader, and she totally gets why storytelling matters. This Is a Marketing Story but Also a Team Story.

Storytelling 285

Storytelling CMO Paid Search Agency Companies 285

Contently

JUNE 5, 2018

“As the roles of marketing and the chief marketer expand, it will become critical for CEOs to ensure that they have the right person as CMO, to understand fully how customers are changing, and to become more involved in developing new marketing capabilities across the company.”

CMO 167

CMO Digital Transformation Gartner Stats 167

B2B Marketing Directions

OCTOBER 3, 2021

The findings of the August 2021 edition of The CMO Survey were published last month. The CMO Survey is led by Dr. Christine Moorman and sponsored by Duke University's Fuqua School of Business, the American Marketing Association and Deloitte LLP. The CMO Survey is conducted semi-annually, and it provides a wealth of information.

CMO 96

CMO Customer Surveys B2B Allocation 96

chiefmartech

AUGUST 29, 2021

As with crime and politics, if you want to reveal the real plot in marketing’s evolution, follow where the money is going. But it is why I always look forward to Gartner’s annual CMO Spend Survey report. Closely related, marketing analytics was ranked #4 with 11% mean budget allocation. of the budget.

CMO 127

CMO Budget Programs Allocation Digital Transformation 127

KoMarketing Associates

NOVEMBER 13, 2017

Research now shows that although marketers are interested in providing a personalized customer experience, they still lack the tools and data to do so on a consistent basis. The CMO Club and Conversant recently released the “5 Ways to Win Customers with Tech” report, which exhibited the opinions of 60 senior marketers.

Marketing Report 188

Marketing Report B to B CMO Paid Search Agency 188

The Marketing Blender

MARCH 2, 2022

What is the fractional CMO scope of work? For a fractional CMO, scope of work is usually determined by a few different factors, including: The budget you have assigned to spend on marketing. The nature of your current and future marketing initiatives. Marketing Strategy. Marketing plan or roadmap.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

Smarte

AUGUST 26, 2021

Over the last decade, the most interesting change in the B2B world perhaps has been the evolution of the marketing function and role of the Chief Marketing Officer (CMO). As per the report published, B2B CMO’s have had to adopt data-driven strategies.

CMO 98

CMO Marketing & Strategy Outreach Interactive Marketing 98

KoMarketing Associates

JULY 23, 2019

“Pioneering” CMOs are defined as those who have been extremely successful at delivering highly relevant customer experiences, according to Accenture. Accenture recently published the “Way Beyond Marketing: The Rise of the Hyper-Relevant CMO” report to hone in on what pioneering CMOs do differently than the rest of the pack.

Peer-to-peer 120

Peer-to-peer Marketing Report Marketing & Strategy Marketing Strategy 120

Modern B2B

MAY 4, 2023

This distinguished gathering celebrated the launch of Modern’s Digital Connections 2023 report , delving into the concerns keeping B2B CMOs awake at night. These marketing leaders boast CMO roles at nine global businesses, from FinTech to consultancy and SaaS firms. Asks Nick Webb, CMO at CloudPay.

CMO 52

CMO Top of Funnel Marketing Automation Services Digital Marketing Funnels 52

KoMarketing Associates

MARCH 21, 2019

As executive marketers look ahead to the coming months, new research suggests that they are heavily focused on their efficiency to drive marketing results. In addition, efficiency in marketing (25 percent) is the biggest thing CMOs feel like they need to focus on for their own development.

Efficiency 138

Efficiency Marketing Report CMO Marketing & Strategy 138

Marketing Insider Group

JULY 9, 2018

The role of the Chief Marketing Officer today isn’t just difficult. But, what if trying to pin it down and put it in a box is exactly what has limited marketing leaders from doing their job well in the first place? According to the latest joint report released […]. It’s getting harder to pin down.

CMO 182

CMO Studies Marketing Report Marketing & Strategy 182

Go Beyond SEO

MAY 14, 2022

All the marketing goals in the world are only as good as the direction and leadership of the marketing efforts coming from the top. Did your marketing efforts pay off during the first quarter of this year? You Have a Marketing Plan, but No One Is Available to Be in Charge of It. You’re not alone. What’s more?

CMO 78

CMO Planning Paid Search Agency Lock-In 78

Martech

MAY 13, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: As a function of the business, where should Martech / Marketing Ops align? Under marketing? For this prompt, try selecting the CMO persona. I am trained with MarTech content.

Allocation 105

Allocation Resource Management Marketing Management Budget Programs 105

B2B Marketing Directions

APRIL 9, 2023

Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the March 2023 edition of "The CMO Survey." This research has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing trends, spending, and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

KoMarketing Associates

JULY 11, 2019

Marketers still face several barriers when it comes to adopting artificial intelligence (AI), but those who have implemented this tool are seeing a large amount of success, according to new research. DemandBase recently conducted a survey to gauge how marketers are integrating AI into their overall strategies.

Marketing AI 120

Marketing AI Marketing Report DemandBase Planning 120

KoMarketing Associates

SEPTEMBER 19, 2018

Executives have a wide range of marketing channels to turn to in order to achieve their key objectives. However, new research suggests that marketers are most frequently turning to social media to meet their goals. Mission Control Marketing recently published the “Which Marketing Channels Lead to Sales?

Social Media 138

Social Media Marketing Report Social Marketing Media 138

KoMarketing Associates

SEPTEMBER 6, 2019

As B2B marketers look to reach out to C-level prospects and customers, new research suggests that they may want to make their content more innovative to capture the attention of these individuals. That being said, B2B marketers appear to be making the mark when it comes to providing gripping content, overall. percent.

Marketing Report 121

Marketing Report B2B Marketing B2B Marketing Budget 121