Smashmouth Marketing

NOVEMBER 20, 2013

The benefits of being here are endless: Technology - Aisles and aisles of vendors selling everything from big data (impressed by Tableau ), to sales productivity tools such as InsideSales.com , which Green Leads just implemented. The list is too long to name, but Marissa Mayer of Yahoo was killer. Come see what''s working.

CMO 100

CMO Lead Gen Vendors Conference 100

Marketing Insider Group

AUGUST 10, 2020

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals.

Account Based Marketing 328

Account Based Marketing ABM Work Management Marketing Management 328

Customer Experience Matrix

SEPTEMBER 3, 2018

Duke Fuqua’s most recent CMO Survey found that use of online (first party) customer data has grown at 63% of companies in the past two years while just 31% expanded use of third party data. Remember that the CMO surveys cited earlier showed expectations for slower growth, not actual declines.

DemandBase 199

DemandBase Lead Ranking Paid Search Agency Work Management 199

Vision Edge Marketing

DECEMBER 15, 2020

We live in a peer-bound world,” says Chandar Pattabhiram, CMO for Coupa. Whether you’re buying cars, software, or any other category, buyers are influenced more by their peers than by the vendor themselves.”. Give them the list of the peers and their respective groups. Clarify their role.

Peer-to-peer 285

Peer-to-peer Buy Sales Cycle B2B Sales 285

ViewPoint

OCTOBER 21, 2017

There is no such thing as a good list. I am sure that my opinion about lists makes purveyors of lists unhappy, but it is the truth. For the most part, lists suck. There are reasons: Chief among the reasons is that lists are incredibly expensive to keep clean. 25 per name on their selected list. List Testing.

Marketing Automation Services 149

Marketing Automation Services Validation Broadcasting Deliverability 149

Martech

AUGUST 18, 2021

We were both adding a lot of great tunes to the list, and there was one track he introduced that was perfect for the theme and came from a movie we both love. Although there’s a turnover in senior marketing roles anywhere, it still seemed strange to see him depart for a CMO role at small business sales app vendor Privy.

Work Management 129

Work Management Marketing Management Paid Search Agency Advertising Agencies 129

Martech

MAY 31, 2023

This is not a comprehensive list, just what I’ve recently read and currently listen to. by Latané Conant An excellent book about B2B and account-based marketing, it is the foundation of 6sense’s product certification program, which makes sense as Conant is the CMO there. Workbooks Some vendors provide relevant workbooks.

Work Management 117

Work Management Viral Marketing Marketing Management Cold Calling 117

Martech

FEBRUARY 25, 2022

The list of questions below should help you and your team to get started: Explore DAM solutions from vendors like Acquia, Widen, Cloudinary, MediaValet and more in the full MarTech Intelligence Report on digital asset management platforms. How much training will we need? How will we define success?

Digital Asset Management 119

Digital Asset Management Enterprise Management Work Management Marketing Management 119

Martech

NOVEMBER 1, 2022

To add to the usual list of challenges marketers and their technology counterparts deal with regularly, we’ve been saddled with: A pandemic. Every CMO I’ve talked with in the past two years is hungry for talent, but they haven’t had the budget to staff up. A looming recession. Inflation at levels the U.S.

Work Management 117

Work Management Marketing Management Marketing Budget Budget Programs 117

Martech

AUGUST 10, 2021

As a journalist covering marketing and technology, I often have cause to look up a vendor or product I’ve not heard of before. One of our contributors filed a story this week containing one brief reference to a vendor with an unusual name. Scott Vaughan , CMO and growth accelerator.

Work Management 112

Work Management Marketing Management Marketing Analytics Tools Digital Marketing Funnels 112

chiefmartech

AUGUST 16, 2023

If you’re a martech vendor who isn’t prioritizing good integrations as a first-class feature, you’re ignoring the big, booming voice in the sky at your peril. One related data point from Gartner’s latest CMO Spend and Strategy Survey reports that the majority of CMOs are under pressure to cut martech spend.

Budget Programs 84

Budget Programs Work Management Marketing Management Paid Search Agency 84

ViewPoint

MARCH 29, 2017

There is no such thing as a good list. I am sure that my opinion about lists makes purveyors of lists unhappy, but it is the truth. For the most part, lists suck. There are reasons: Chief among the reasons is that lists are incredibly expensive to keep clean. 25 per name on their selected list. List Testing.

Marketing Automation Services 120

Marketing Automation Services Validation Broadcasting Deliverability 120

LEADership

JUNE 9, 2015

As Jacqueline Parkes, CMO of Major League Baseball says, “We celebrate that there is no off-season anymore. We look at new and dynamic ways to engage with our consumers…” Ranked #1 on the Forbes list of ‘50 Influential CMOs on Social Media’, Parkes has transformed MLB’s marketing strategy. Leave me a comment.

CMO 40

CMO Peer-to-peer Multi-Channel Thought Leadership 40

Martech

DECEMBER 27, 2022

In 2022, digital experience platform (DXP) Sitecore expanded its composable offerings , which allow organizations like Cirque du Soleil to pick and choose among various digital ecosystems instead of committing to one vendor for all of their digital architecture. Dig deeper: Marketing collaboration and experimentation in action. “As

Enterprise Management 98

Enterprise Management Digital Experience Platform Organization Marketing Management 98

LEADership

JANUARY 13, 2015

CMO Spotlight: Jon Iwata, SVP, Marketing & Communications, IBM. In response to the great feedback on our CMO Spotlight Series in 2014, I’m happy to continue with it this year. It is up to the vendors to dig deep, identify the gaps and needs, and design custom solutions that solve real, cost-draining problems for their customers.

CMO 40

CMO B2B Marketing Demand Generation Agencies Planning 40

Liveintent

JANUARY 4, 2022

Recently, LiveIntent CMO, Kerel Cooper, and SVP of product marketing & GTM strategy, Jessica Muñoz, sat down with Helene Parker, founder and chief programmatic sensei of Helen Parker Consulting, to talk about the tectonic shifts in the programmatic landscape. Prioritize education.

Advertising Agencies 127

Advertising Agencies Marketing Analytics Tools Mobile Advertising Paid Search Agency 127

Convince & Convert

APRIL 12, 2016

Its value and importance within a given brand is at or near the top of the priority list for many companies the world over. In my not-so-humble opinion, it should unequivocally be the CMO. As Gartner analyst Jake Sorofman recently wrote in the aptly-titled post “ CMOs Finally Get Some Respect ,” the narrative has shifted.

Sales Qualified Leads 97

Sales Qualified Leads Lead Scoring Lead Ranking CMO 97

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Learn more here.

Top of Funnel 122

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 122

The Customer

FEBRUARY 10, 2023

Erika Wykes-Sneyd, Global CMO, Adidas Originals, Collaborations and Basketball, came prepared with videos, animations and illustrations on how Adidas is creating and extending their community from online and out of home to, yes, the blockchain.

Paid Search Agency 98

Paid Search Agency Work Management Marketing Management Advertising Agencies 98

Webbiquity

NOVEMBER 27, 2018

BizBash , the leading publication for event professionals in North America, recently published its list of the Top 500 People in Events , in various categories such as agencies, audiovisual / lighting design, and event education. Now here are three ideas the social network’s CMO and her marketing team may want to contemplate.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Martech

JANUARY 3, 2022

The site also listed more than 15,000 open positions for marketing operations professionals at that time. Most marketing operations departments report to the CMO, with the CEO coming in second, according to The State of the MarketingOps Professional”, which was jointly published by HubSpot and MoPros. What does marketing operations do?

Digital Asset Management 120

Digital Asset Management Enterprise Management Work Management Marketing Automation Services 120

Metadata

NOVEMBER 17, 2021

This may sound cynical, but I blame software vendors for “ABM” being ill-defined. For the past 15-plus years, we’ve simply let ABM vendors define the ABM category. You can see this when you look at the inclusion criteria for a Forrester or Gartner report on ABM Platforms — it reads like a Demandbase features list.

Account Based Marketing 98

Account Based Marketing ABM Enterprise Management Work Management 98

Top Rank Marketing

AUGUST 14, 2023

While there’s temptation to pass that saying off as a cliche, “research from Google and CEB has found that B2B customers are significantly more emotionally connected with their vendors and service providers than consumers.” The list goes on. There’s also a B2B Carnival and B2B Bingo…the list goes on.

B2B 94

B2B Advertising Agencies Paid Search Agency Co-Registration 94

DiscoverOrg

APRIL 20, 2017

Contact lists that consist of names, organizations, and phone numbers are still frequent B2B offerings. Account-based sales intelligence includes a lot more than email lists. Maintaining inaccurate and duplicate contact lists are expensive. The evolution of prospect data. What does the new generation of data offerings look like?

ROI 269

ROI Top of Funnel Ideal Customer Profiles Marketing Management 269

Martech Advisor

MARCH 13, 2020

We have compiled a list of seven tips to help you prepare a crisis marketing strategy for 2020. Amid all these events, there's a lot of unrest and confusion among professionals, internal and external stakeholders, vendors, and customers. Helen Aboagye , CMO of Imagen , said exclusively to MarTech Advisor.

Work Management 128

Work Management Marketing Strategy Marketing & Strategy Marketing Management 128

Sword and the Script | B2B

JUNE 27, 2023

This is the team that filters through a list of people who traded contact information for content and identifies qualified prospective buyers. Or perhaps there’s a savvy email that marketing can send that will help segment the list, narrow it down or prioritize who SDRs call first. I’ve been there too.

Statistics 54

Statistics Ideal Customer Profiles B2B Marketing B2B 54

Contently

FEBRUARY 13, 2017

To ensure that vendors provide proposals that are accurate, actionable, customized to your business, and won’t waste your time and money, here are seven factors you should understand before you start shopping around. That doesn’t mean all vendors are out to bleed your budget dry.) Unfortunately, they cannot.

Work Management 121

Work Management Marketing Management CMS Development Research 121

Customer Experience Matrix

NOVEMBER 9, 2015

Maybe I shouldn't be surprised that predictive marketing vendors seem to have anticipated this. The past week brought three more announcements about predictive vendors expanding beyond lead scoring. What’s significant here is less the reporting than that Radius is moving beyond analytics to give clients lists of potential customers.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Heinz Marketing

MAY 16, 2022

If you are in the CMO Coffee Talk group, you’re likely to see Alan in the 8:00am ET call as well. And there’s obviously a lot of areas we could talk about, a lot of areas that you have covered in your career as a CMO, as an analyst, and now as a fractional CMO. You’ve been in-house as an operational CMO.

Top of Funnel 93

Top of Funnel Lead Scoring Lead Ranking CMO 93

Leadspace

JANUARY 4, 2017

While this is a broad category, with lots of noise, hype, and fairy dust swirling, there are a few major categories that I believe are the most important to track (and if you’re an aspiring digital CMO and haven’t made these investments, it’s time to start talking to the CIO and the CFO about making them). Real-time content/offer management.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Hinge Marketing

DECEMBER 23, 2014

Let’s take a look at five facts every professional services CMO needs to know about SEO as we move into 2015. Buying links from link networks used to be the quickest and easiest way to get your site listed high in organic search rankings. Be wary of vendors offering SEO services for just a couple hundred dollars.

CMO 48

CMO SEO Service Mobile Marketing 48

Webbiquity

FEBRUARY 16, 2016

However, B2B marketers expect that two years from now the top three will be understanding buyers, marketing technology tools, and market / competitor analysis (lead gen drops to #5 on the list). The CMO Survey ). The CMO Survey ). The CMO Survey ). The CMO Survey ). The CMO Survey ). The CMO Survey ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Content Standard

NOVEMBER 18, 2022

Recently, I spoke with a CMO whose brand had invested hundreds of thousands of dollars in an experience optimization platform that his team is struggling to use. As I’ve written before, marketers, in particular, should be wary of vendors who promise silver bullets.  Why?  What About Quality Assurance?

Marketing AI 107

Marketing AI Demand Paid Search Agency Content 107

Heinz Marketing

OCTOBER 12, 2020

How Prospecting has Changed in 2020” and our guest is Eric Quanstrom , CMO at CIENCE Technologies. I think that number one, outbound works because it’s taking a very specific targeted approach to having a vendor solution provider services based company that wants to land a specific logo or specific logos going forward.

Top of Funnel 131

Top of Funnel Work Management Marketing Management Cold Calling 131

The Customer

MAY 11, 2021

This week’s TheCustomer QT covers the latest news on CMO tenure, reasoning with data, support for your CX, the low-code revolution, making your digital transformation work, and design thinking for the win! CMO Tenure Study. Quick Take: Average CMO tenure in 2020 dropped to 40 months, the lowest it has been since 2009.

Digital Transformation 52

Digital Transformation Intent Data CMO Digital Marketing Funnels 52

KoMarketing Associates

DECEMBER 9, 2013

As such, we’ve pulled together a list of 10 recent (free) reports and research data that could be beneficial for B2B marketers across industries. CMO Club’s CMO Impact on Customer Experience. Neolane and the CMO Club polled more than 200 heads of marketing from the CMO Club’s diverse global member base.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

ClickZ

NOVEMBER 1, 2019

However, we should also note that Gartner’s annual CMO Spend Survey last month said that marketing budgets dropped 11% for the first time in five years. It also noted that 61% of CMOs expect budgets to recover. The martech budget forecast looks positive over the next year. Just 4% anticipate a decrease.

Marketing Management 94

Marketing Management Marketing Budget Marketing Automation Services Marketing Budget Creation 94