ANNUITAS

DECEMBER 11, 2014

In working with many clients and speaking with marketing decision makers, here are some of the most important areas I believe CMOs need to show stronger leadership in: Leading Change in Their Organizations. According to the Fournaise Group , 80% of surveyed CEOs have stated they have lost faith in their CMOs.

CMO 100

CMO Peer-to-peer Lead Scoring Lead Ranking 100

Zoominfo

JULY 5, 2023

At the recent Forrester B2B Summit North America, ZoomInfo founder and CEO Henry Schuck sat down with leaders from Smartsheet, Sendoso, and BlueOcean to talk about the practical ways ZoomInfo has helped them optimize productivity and align their sales and marketing goals. See for yourself with a free trial.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

Martech Advisor

JANUARY 21, 2020

However, this leader may no longer be called a CMO, and new titles are being crafted to better express the strategic direction and execution responsibilities involved. Marketers have been somewhat jolted by the string of announcements about companies eliminating the role of the Chief Marketing Officer (CMO).

CMO 54

CMO Planning Work Management Paid Search Agency 54

6sense

MAY 31, 2018

The Forrester New Wave report lists 14 ABM platforms that matter the most and how they stack up. Forrester says: “6sense announced its acquisition of ZenIQ on April 11, 2018. 6sense was recognized as a leader in the predictive space in the Forrester Wave: Predictive Analytics Platforms for B2B marketers, as seen below.

Account Based Marketing 48

Account Based Marketing Forrester ABM Marketing AI 48

Marketing Insider Group

AUGUST 30, 2021

The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. revenue, leads, opportunities, etc.). I recently met with a group of sales and marketing influencers and we discussed trends and our projects.

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Velocity Partners

APRIL 9, 2024

At most B2B companies, the marketing/sales relationship has taken a wrong turn. The fact that they’re ignoring most MQLs while sourcing their own leads should tell you something is drastically wrong. The fact that they’re ignoring most MQLs while sourcing their own leads should tell you something is drastically wrong.

Sales Management 79

Sales Management Top of Funnel B2B Lead Ranking 79

Vidyard

MARCH 7, 2017

KITCHENER, Canada (March 7, 2017) – Vidyard, the leading video platform for business, announces Shannon Stubo , has joined Vidyard’s board of directors. Over the last twenty years, Shannon has worked at five of the world’s leading technology companies: Intuit, Yahoo!,

CMO 65

CMO Linkedin Enterprise Management Press 65

Heinz Marketing

MAY 16, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. how CMOs can avoid common pitfalls through innovation.

Top of Funnel 93

Top of Funnel Lead Scoring Lead Ranking CMO 93

Marketing Insider Group

DECEMBER 30, 2019

Being a CMO is an increasingly challenging job. The role of the CMO has also had to change to keep up with the broadening definition of marketing. Today’s CMOs are marketers, of course. A key responsibility of the CMO is to bring different teams with different priorities together to work towards a common goal.

CMO 145

CMO Sales Qualified Leads Forrester Organic Leads 145

Adobe Experience Cloud Blog

OCTOBER 9, 2018

Why is it that the average tenure of a CMO is so much less than other C-suite executives? According to the CMO Impact Study , over 40% of CMOs have been in their roles for less than two years and 70% less than four years. Executive VP/ VP of Sales. ? Contribution to pipeline. ? Revenue report. ? Pipeline report.

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

Vidyard

MARCH 7, 2017

KITCHENER, Canada (March 7, 2017) – Vidyard, the leading video platform for business, announces Shannon Stubo , has joined Vidyard’s board of directors. Over the last twenty years, Shannon has worked at five of the world’s leading technology companies: Intuit, Yahoo!,

CMO 52

CMO Linkedin Enterprise Management Press 52

Vidyard

MARCH 7, 2017

KITCHENER, Canada (March 7, 2017) – Vidyard, the leading video platform for business, announces Shannon Stubo , has joined Vidyard’s board of directors. Over the last twenty years, Shannon has worked at five of the world’s leading technology companies: Intuit, Yahoo!,

CMO 50

CMO Linkedin Enterprise Management Press 50

Marketing Insider Group

AUGUST 30, 2021

The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. revenue, leads, opportunities, etc.). I recently met with a group of sales and marketing influencers and we discussed trends and our projects.

Paid Search Agency 175

Paid Search Agency B2B Sales Marketing & Strategy CMO 175

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. 3 ways marketing and sales teams can generate buyer interest.

Top of Funnel 120

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 120

6sense

AUGUST 4, 2020

6sense, the leading Account Engagement Platform, today announced the company has been named an Organization of the Year by the Business Intelligence Group. No Cold Calls ,” and CMO at 6sense. “We We’re looking forward to bringing more organizations into the next generation of account-based sales and marketing.”.

Organization 62

Organization Forrester Cold Calling Paid Search Agency 62

Martech

JULY 27, 2021

If some marketing operations professionals are hesitant about moving up the ranks into management and ultimately the CMO role, one person who is convinced a career path is available is Debbie Qaqish, Principal and Chief Strategy Officer with the Pedowitz Group. I absolutely do see that.”. Why we care. Read more here. Quote of the day. “No

Work Management 109

Work Management CMS Development Marketing Management Ad brokers 109

Lattice

MAY 17, 2016

Over the past few years there has been a power shift in the B2B space, away from marketing and sales teams and toward the customer. In fact, Forrester thinks this age of the customer is a 20-year business cycle, and that this power shift towards customer will continue for a while. Image courtesy of Forrester Research, Inc.

Forrester 100

Forrester CMO Demand Generation Acquisitions 100

KoMarketing Associates

JANUARY 16, 2017

and international marketers concern you, even if your team spans multiple continents,” says Chandar Pattabhiram, CMO of Marketo. A survey conducted by Forrester Consulting in 2016 found that B2B marketers who use predictive analytics are 2.9 Don’t let the disparities between U.S. B2B Marketing and Predictive Analytics Benefits.

Analytics 120

Analytics Sales Qualified Leads Marketo Forrester 120

Kabbage

OCTOBER 18, 2016

In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. In fact, a recent study from Demand Metric found that 80 percent of marketers blame marketing and sales flops on data quality.

Allocation 157

Allocation Budget Programs Marketing Automation Services Top of Funnel 157

Content4Demand

SEPTEMBER 24, 2021

J on Russo , Founder and CMO of B2B Fusion Group , also joined us for a recent panel discussion , sharing even more of his perspective. As a former CMO for several high-tech brands, Jon knows firsthand how crucial content is to successful ABM programs. Informing Content Based on Interest.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Martech

MAY 10, 2022

When Rowan Tonkin joined Planful as CMO three years ago, he faced two main challenges. This required a complete shift in culture, moving away from marketing metrics that focused on leads to metrics that focused on improving reach and engagement with in-market accounts. A different kind of B2B buyer. That’s true of our space too.

Buying Cycle 95

Buying Cycle Intent Ideal Customer Profiles Planning 95

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. Across the board, email is a lead-generation tool. A Forrester WAVE matrix of leading vendors is one.

Marketing Automation Services 130

Marketing Automation Services Intent Marketing Automation Email Marketing 130

Strategic-IC

NOVEMBER 10, 2020

Account Based Marketing is a strategic approach that coordinates personalised marketing and sales efforts to open doors and deepen engagement at specific accounts. - This is the place where marketing and sales are at their closest, brought together by common goals and a crystal clear understanding of what success looks like.

Account Based Marketing 62

Account Based Marketing ABM Stats Top of Funnel 62

Biznology

AUGUST 11, 2016

Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. Xerox CMO John Kennedy mentioned that they are using LinkedIn to share content with their followers.

Linkedin 80

Linkedin Top of Funnel Marketing Automation Services Sales Qualified Leads 80

DemandBase

SEPTEMBER 13, 2018

A couple of weeks ago, I was a guest on the Renegade Thinkers Unite podcast series that has hosted prominent marketing leaders such as Salesforce CMO, Simon Mulcahy and Janine Pelosi, CMO at Zoom. The top mistakes to watch out for are: Not engaging the sales department teams in the strategy from the beginning. Conclusion.

Account Based Marketing 80

Account Based Marketing ABM B2B Marketing DemandBase 80

ClickZ

SEPTEMBER 27, 2019

Enterprise content marketing platform Percolate, in collaboration with ClickZ, presented a webinar focused on explaining how B2B marketers can drive sales enablement by using content as the catalyst to streamline the relationship between sales and marketing teams. Marketing and sales alignment. Source: Percolate. Says Roth, .

Digital Asset Management 69

Digital Asset Management Top of Funnel Enterprise Management Work Management 69

Mereo

APRIL 28, 2022

The Forrester 2022 Global CMO Strategy Survey found that fewer than 35% of chief marketing officers are involved in corporate strategy development. A main driver for change: Forrester has found that highly aligned companies grow 19% faster, while being 15% more profitable. This issue cannot be left unsolved for many reasons.

Lead Scoring 36

Lead Scoring Lead Ranking Marketing Management Forrester 36

Kabbage

OCTOBER 18, 2016

In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. In fact, a recent study from Demand Metric found that 80 percent of marketers blame marketing and sales flops on data quality.

Allocation 100

Allocation Budget Programs Marketing Automation Services Top of Funnel 100

Markempa

AUGUST 12, 2021

The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. revenue, leads, opportunities, etc.). I recently met with a group of sales and marketing influencers and we discussed trends and our projects.

Paid Search Agency 130

Paid Search Agency B2B Sales Account Based Marketing CMO 130

Vidyard

OCTOBER 31, 2017

At Fast Forward —Vidyard’s virtual video marketing and sales summit—be the first to hear ideas from Laura Ramos, VP & Principal Analyst at Forrester ; Jeff Loeb, CMO of Vidyard ; Megan Eisenberg, CMO of MongoDB ; and 29 more experts. Lucky for you, you don’t have to answer it alone.

Video Marketing 84

Video Marketing Planning Digital Marketing Funnels Banner Ads 84

Engagio

MAY 3, 2021

Demandbase’s CMO on why every great go-to-market team stands on a foundation of great data. Data in B2B go-to-market (Sales and Marketing). Sales teams used to use their experience and intuition to know which accounts to focus on. lead scoring). Data can tell you where your revenue will come from — or should come from.

DemandBase 71

DemandBase InsideView Lead Ranking Account Based Marketing 71

DemandBase

JANUARY 3, 2019

One of the first conferences of the year, the B2B Marketing Exchange is all about bringing together leading brands to discuss the most cutting-edge B2B practices and technologies. TOPO’s annual summit challenges the traditional sales and marketing dynamic and gives companies a headstart on the path to sales and marketing alignment.

Conference 55

Conference Account Based Marketing B2B Marketing B2B 55

6sense

JULY 21, 2016

Whether it’s a spike in traffic from a website redesign, an increase in engagement from a new piece of content or fresh leads from a webinar, most marketers are living campaign to campaign. As Brocade CMO Christine Heckart noted, “Content is king, data is queen and timing holds the court together.”

Forrester 48

Forrester B2B Thought Leadership B2B CMO 48

Content4Demand

NOVEMBER 5, 2021

We utilize lead scoring to rank potential customers by low, medium and high intent to purchase , accelerating the ability to identify in-market prospects and prioritize promising accounts. . How else can revenue teams use data to make sure sales teams get the right content to the right buyers?

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

The Point

OCTOBER 29, 2014

Brian Kardon is a respected marketing thought leader, a “Top 10 Global CMO,” and a seasoned executive with a 20-year track record of success. The use of analytics in B2B marketing and sales is actually lagging other industries. HS) Lattice offers “advanced predictive analytics” for marketing and sales. We see it all around us.

Lead Ranking 100

Lead Ranking Analytics Lead Scoring Conversion 100

6sense

JULY 17, 2017

Back in early 2012, I signed on as vice president of global customer success and services at Okta , a leading independent provider of identity for the enterprise. Just last month, Forrester released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017. Early signs, early adopters.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

Tony Zambito

MARCH 12, 2017

B2B companies are struggling to make gaining buyer insights more than the gathering of analytics, buyer intelligence, sales intelligence, and buyer personas couched in factual data. I have seen entire sales and marketing strategy plans that amount to one thing only – get into the C-Suite. At issue is much of analytics remains tactical.

Buyer Personas 251

Buyer Personas B2B Digital Transformation B2B Sales 251