Hubspot

JANUARY 26, 2017

Check it out below -- if you Google the term “blog,” a large portion of the page is taken up by Google Ads, news stories, and an Answer Box: Because Google’s real estate is this competitive, it’s harder to get onto page one of the search engine results page, which is proven to have higher clickthrough rates than other results. The solution?

Google 28

Google Contingency Planning Clickthrough SERP 28

Hubspot

AUGUST 27, 2015

I worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity. You’ll need to have a long long list of keywords in order to boil it down to the golden nuggets. But -- the BIG but -- it worked. Keyword.io Note: This tool is still in beta.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Hubspot

SEPTEMBER 11, 2014

Positioning your email’s content as something of value and interest is the best way to draw your audience in. And, a ccording to the 2014 Science of Email Report , having that first name personalization increases your clickthrough rate from about 5.8% to about 7%. Personalization can extend far beyond the use of names, too.

Lead Nurturing 28

Lead Nurturing Email Marketing Lead Scoring Lead Ranking 28

SnapApp

APRIL 4, 2018

The latter needs to be larger in order justify continued investment. . . Email open and clickthrough rates. In order to do that, I pull lead data from the CRM and analyze the quality of the lead as indicated by the sales rep. Email Clickthrough % (as a grade of topic depth, content format). Kyle G Bradley.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

MARCH 4, 2014

Whatever you decide your goal is (and you can have more than one), the next thing you need to do is figure out which metrics you''ll need to track in order to determine how you''re progressing toward that goal. 1) Clickthrough Rate. 1) Clickthrough Rate. To convert more existing leads into customers? 2) Conversion Rate.

Email Marketing 28

Email Marketing Top of Funnel Clickthrough CTR 28

Hubspot

NOVEMBER 15, 2012

But as a business, will catering to this new trend in visual content have a positive impact on crucial engagement metrics, including Facebook Likes, comments, and potentially even link clicks? While this specific HubSpot study does not discredit that theory, it could proove that it is irrelevant. And feel free to get creative.

Facebook 28

Facebook Generation Clickthrough Sample 28

Hubspot

OCTOBER 2, 2015

11 Great Landing Page Examples You'll Want to Copy ( HubSpot ). True to my promise, I’ll tell you what you need to know in the rest of this article, but for now, let’s do a flyover of these benefits: More clickthroughs. They are responding to the well-ordered intentionality in their brains. Let me give you a few examples.

Dwell 28

Dwell Clickthrough Case Studies Domain 28

Hubspot

SEPTEMBER 9, 2013

When we user-test the website, we are typically trying to ascertain a few distinct things: Do users understand that HubSpot sells marketing software ? Where do users go to gather information about HubSpot? What information is missing for users to make an informed decision about the HubSpot software? Keep your positioning simple.

Product 28

Product Ad Building Work Management Case Studies 28

Hubspot

AUGUST 31, 2015

Often times, this type of positioning makes the recipient feel like they're specially chosen, which encourages them to take advantage of the special opportunity they've been presented with. Instead of saying, "Order your Mother's Day gift NOW before Preferred Shipping ends!", That's what makes a lead take action, right? 9) JetBlue.

Email Marketing 28

Email Marketing Examples Campaigns Work Management 28

Hubspot

OCTOBER 24, 2012

However, unlike those bad sites, the creators of web spam deliberately (in most cases) manipulate search engines in order to get their content ranking in search results. Designing your site around your visitors’ needs while making sure it's also easily accessible to search engines usually produces positive results. not search engines.

Marketing Websites 28

Marketing Websites Google Clickthrough CAN-SPAM 28

Hubspot

JANUARY 14, 2015

One thing to note on any targeting that you are doing in URLs: You must use each country’s vernacular in order for the search engines to understand the meaning of the string. For this survey, I collaborated with Sam Mallikarjunan at HubSpot to craft and analyze the surveys. For example, “the U.K.,” “uk,” “England,” and “G.B.”

Domain 28

Domain SEO Sample Clickthrough 28

Hubspot

APRIL 3, 2013

if you ever wake up wanting to shut out the world, here's how you can take it out (positively!) we just turned a negative into a positive. But be forewarned -- once you have a bond with the reader based on a shared negative experience, it's crucial to shift the mood to something more positive and solution-oriented.

Sales Management 28

Sales Management Banner Ads Paid Search Agency Banners 28

Hubspot

JANUARY 9, 2013

Truth be told, now that the HubSpot software supports customized email preference centers , we're still working to better customize our own! Personally, after checking out my clickthrough and landing page conversion rates, the unsubscribe rate is the next top metric I look at to measure the performance of my email marketing.

Tips 28

Tips CAN-SPAM Loyalty Word of Mouth 28

Hubspot

FEBRUARY 28, 2014

And if you want some inspiration and examples of completed resumes that follow these five tips, check out these free resume templates for the 10 most popular inbound marketing positions. To a large extent, your value proposition depends on the type of positions and companies you''re targeting. 5 Tips for Writing a Standout Resume.

Work Management 28

Work Management Paid Search Agency Marketing Management Clickthrough 28

Hubspot

DECEMBER 19, 2012

Tools like Facebook Insights, Google Analytics, and even us here at HubSpot help pump and process this data, but it’s often ignored as it surges into the office. Sentiment - Are your interactions generally positive or negative? Social media continues to rain data onto the market. Reach Growth - How large is your social reach ?

Social Media 28

Social Media Top of Funnel Media Webinar Metrics 28

Hubspot

DECEMBER 13, 2012

Second, the more relevant your content is to a user's search query, the more likely it will appeal to that user, thus increasing your ad's clickthrough rate (CTR) -- which every search advertiser wants! A higher score leads to better positioning of your ad -- and again, a better CTR. How Can I Optimize My Holiday Campaigns for Success?

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Webbiquity

JUNE 18, 2019

3) Every time your email’s clickthrough rate is higher than your benchmark. It’s the Swiss Army Knife of marketing, because you can use it for all sorts of things including (but not limited to): Transactional emails , such as an order confirmation or a follow-up after an ebook download. Email marketing is hard.

Email Marketing 243

Email Marketing Work Management Planning Marketing Automation Services 243

Hubspot

JANUARY 7, 2013

Lots of marketers think they need to outsource their website design and management in order to get a professional looking site that performs well. If you use a content manager -- like HubSpot or WordPress, for example -- you can easily create a site from scratch and customize it without touching any code. Keep it in house.

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

Hubspot

MARCH 19, 2020

Name of Offer: Sometimes the way you position your offer can make a difference with your audience. Here are some important landing page elements to test : Description of Offer: The way you position your offer may have an impact. Try testing longer forms of content vs. shorter offers, or one offer vs. a set of offers.

Marketing Automation Services 64

Marketing Automation Services Tools Top of Funnel Trigger Marketing 64

Hubspot

FEBRUARY 8, 2013

Sometimes you just have to give in to ordering that decadent piece of chocolate cake -- and not feel guilty about it. First, run a campaign in AdWords ; looking at the initial keyword data in AdWords can be helpful to see which keywords have the highest clickthrough rate (CTR). After all, everything in moderation, right?

Paid Content 28

Paid Content PPC Cost Per Click Adwords 28

Hubspot

JANUARY 17, 2014

For instance, the 2013 Blackbaud Online Marketing Benchmark Study for Nonprofits found that " response and clickthrough rates in nonprofit email campaigns declined by 16% and 18.7%, respectively, from 2012. " A prospective or existing donor doesn’t need to be pummeled with solicitations in order to donate to your organization.

Segmentation 28

Segmentation Effectiveness Allocation Differentiation 28

Hubspot

MAY 6, 2021

Case studies that highlight the positives of doing business with your brand. Save time with HubSpot's Marketing Automation Software. It takes seconds to review and hit "Submit order.". It summarizes the order, outlines the return policy, and shares information about how I can donate used gear I may have laying around.

Top of Funnel 101

Top of Funnel Work Management Paid Search Agency Marketing Management 101

Hubspot

JULY 31, 2020

In fact, for every $1 spent on email marketing, marketers receive an average of $42 in return ( HubSpot State of Marketing 2020 ). Often times, this type of positioning makes the recipient feel like they're specially chosen, which encourages them to take advantage of the special opportunity they've been presented with.

Email Marketing 69

Email Marketing Campaigns Work Management Planning 69

Hubspot

MAY 3, 2018

Check out HubSpot Academy's free content marketing training resource page. HubSpot customers host their website content through HubSpot's content management system. However, in order to create a subdomain that belongs to a company website, you'll need to register this subdomain with a website host.

Template 101

Template CMS Development Domain Buyer Personas 101

Optinmonster

NOVEMBER 22, 2023

This section of the email lets subscribers know when they need to order if they want flowers delivered in time for the holiday. ” This CTA copy certainly catches users’ attention more than a simple “Order now.” Sending relevant emails improves open and clickthrough rates, so segmentation is essential.

Copywriting 102

Copywriting Email Marketing Planning Paid Search Agency 102

Hubspot

SEPTEMBER 16, 2015

HubSpot customers: You can track and report on many of these metrics yourself using HubSpot's new Reporting Add-on.). If your open rate increases, your clickthrough rate is more likely to increase. Clickthrough Rate. But unsubscribes are most often the result of people thinking, 'This content is just of no use to me.'

Top of Funnel 28

Top of Funnel Clickthrough Work Management Planning 28

Moz

MAY 6, 2019

I’m not saying you can’t write about your business when it makes sense, but in order to attract someone to your blog, you need to answer the questions and problems that they’re searching for answers to. When it comes to the art of the perfect blog post title, HubSpot did some research and looked at how our own titles have performed.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

Hubspot

JANUARY 3, 2013

we think so, too, which is why we wanted to share with you the step-by-step thought process we follow at HubSpot in order to pick the perfect CTA for every one of our posts. But even if the order is different for you, the following are all great considerations to make when you're choosing the right CTA.

Top of Funnel 28

Top of Funnel Clickthrough Sales Cycle Marketing Funnels 28

Hubspot

APRIL 30, 2018

Check out HubSpot Academy's free content marketing training resource page. Taking a positive/negative approach. That way, before you start writing, you know which points you want to cover, and the best order in which to do it. Want to learn how to apply blogging and other forms of content marketing to your business?

Template 78

Template CMS Development Buyer Personas Lead Scoring 78

Convert

JANUARY 31, 2022

Hypothesis: If we offer customers a free shipping incentive when their order totaled $75 and more, there will be more sales and order completions. Variant: They found that the incentives encouraged people to complete their orders. Over 90% more orders were completed and boosted order value by 7.32%.

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52

Hubspot

JUNE 12, 2013

Pain: Generating the Necessary Clickthrough and Open Rates to Meet Conversion Goals. There''s a variety of data around specific trigger words and character counts that help your email open and/or clickthrough rates. Segmenting your emails is a friendly, lovable way to attract the clickthrough and open rates you''re longing for.

Enterprise Management 28

Enterprise Management Work Management Email Marketing Marketing Management 28

Hubspot

DECEMBER 5, 2012

They were fresh and manually made-to-order. Even an email with strong open rates can struggle with low clickthrough rates. Here are some questions you should ask yourself if your email has an abnormally low clickthrough rate: Is the message closely related to the subject line? Marketers “sent” emails in 1995. in a good way.

Lead Nurturing 28

Lead Nurturing Lead Ranking Sales Qualified Leads Marketing Qualified Leads 28

Hubspot

SEPTEMBER 3, 2014

It''s amazing how after just a few months of regularly producing content and engaging with people online, your analytics software can show you definitively that inbound marketing is having a positive effect. And in order to do that, you need those visitors to raise their hands and opt in. You need them to convert into leads.

Lead Generation 28

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 28

Hubspot

NOVEMBER 29, 2016

Here’s an example cluster that HubSpot's Head of Growth & SEO Matt Barby created. The cluster content that is built for each of the subtopics will focus on gaining greater topic visibility and funneling traffic through to the pillar content in order for them to convert.". 3) Use tools to gut check your topics.

Validation 28

Validation Process Long Tail Marketing Lead Scoring 28

Hubspot

NOVEMBER 20, 2014

They''re not in your contacts database, and often, there are lower expected clickthrough rates than other types of campaigns. For this example, we''ll pretend we''re setting up a remarketing campaign for HubSpot. Once you have everything set up, go ahead and click the green "Place Order" button in the bottom right of the screen.

Sales Management 28

Sales Management Campaigns Top of Funnel Cost per Lead 28

Hubspot

DECEMBER 26, 2012

Name of Offer: Sometimes the way you position your offer can make a difference with your audience. Here are some important landing page elements to test : Description of Offer: The way you position your offer may have an impact. Try testing longer forms of content vs. shorter offers, or one offer vs. a set of offers. 3) The Audience.

Top of Funnel 28

Top of Funnel Paid Search Agency Landing Pages Click Rate 28

Hubspot

FEBRUARY 15, 2013

If you're a HubSpot customer (in fact, with closed-loop marketing software all of the metrics recommended in this post will be much simpler to get), you can simply input your numbers into the software to get a graph like this that automatically updates: If you're not using HubSpot software, you can still keep track of this number using Excel.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Paid Content Work Management 28