Marketing Insider Group

SEPTEMBER 7, 2021

Google ranking factors. Google is constantly evaluating which factors indicate a high-quality website for their users. It’s important to keep up with these ranking factors if you want to stay on top of the search engine rankings pages (SERPs). Quick Takeaways: Google prioritizes high-quality, high-value, relevant content.

Google 363

Google PageRank SERP Clickthrough 363

Outbrain

JUNE 16, 2022

CTR, or clickthrough rate, is a pretty simple calculation of how many people clicked on an ad (clicks) divided by the number of times the ad was shown (impressions). Ad Clicks ÷ Ad Impressions = Clickthrough Rate. But CTR – AKA clickthrough rate – is much more than just a metric. But what is it and why does it matter?

CTR 52

CTR Clickthrough Ideal Customer Profiles Lead Ranking 52

Bluetext

MARCH 24, 2023

Like other forms of SEO, Video SEO refers to the process of optimizing video content to improve its visibility and ranking in search engine results pages (SERPs) — whether it be Google or YouTube, or Vimeo. Quality titles will not only attract clickthrough, but they’ll also help the video stand out in a sea of competitors.

SEO 26

SEO Video Marketing Clickthrough SERP 26

Hubspot

JANUARY 26, 2017

Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with. Recently, Google started indexing according to mobile search results, cracked down on intrusive pop-up ads , and removed right-side ads. What do all of these changes have in common? The solution?

Google 28

Google Contingency Planning Clickthrough SERP 28

Conductor

AUGUST 24, 2022

Overly niche or branded language likely won’t mean much to most searchers when they see it on the search engine results page (SERP). Without proper SEO implementation, you’ll risk Google (and other search engines) potentially being unable to find your content, rank it well, or absorb all the content you’ve written. Set up reporting.

Work Management 59

Work Management Marketing Management SEO CMS Development 59

Hubspot

MARCH 6, 2014

Google authorship is a hugely beneficial integration for prolific online content creators that can help boost SERP clickthrough rates, author and site visibility, and page views. 1) Go to your Google Plus “Profile” page. But what happens if you write for multiple sites? 2) Click on “About.”

Google 28

Google Clickthrough Marketing Websites Domain 28

Hubspot

APRIL 12, 2016

Trouble is, mastering Google AdWords is really tricky. The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA). Average Clickthrough Rate (CTR).

Cost per Acquisition 28

Cost per Acquisition Cost Per Click Adwords Advertising Benchmark 28

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). Search Engine Marketing (SEM) refers to any digital marketing (paid or unpaid) done on a search engine, like Google, Yahoo or Bing. Quality Score. Maximum Bid.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Hubspot

MAY 30, 2019

Google Ads specifically has increased its revenue from year to year. Only building one basic campaign without utilizing Google Ads' AdGroups tool. With Google Ads, you have the opportunity to create multiple campaigns. In the case of Google Ads, you might also want to learn more about keyword quality score.

PPC 101

PPC Template Work Management Marketing Management 101

Valasys

JANUARY 23, 2023

Google Ads, the largest Pay Per Click network, shows and searches hundreds of millions of ads daily. Google is the best option if you want to reach people who are actively looking for what you provide. Google Ads and other channels may need a bigger daily budget for optimum results.

Small Business Marketing 40

Small Business Marketing PPC Paid Search Agency Lead Ranking 40

Launch Marketing

JUNE 20, 2018

As a first step, make sure you claim and optimize your Google My Business and Bing Places for Business. There’s a verification process that takes place when you claim a business listing in Google in which Google will mail you a postcard to your organization’s physical address with a pin to verify your business. On-Page SEO.

Startups 54

Startups Tactics SEO B2B 54

Unbounce

SEPTEMBER 24, 2018

Bounce rate is a deciding factor when it comes to SERP, and the number one reason people will leave your page in the first place is because it’s too slow. #1 That is, accelerated mobile pages, which are stripped down web pages designed to load at lightning speed; and something Google is paying very close attention to.

Conference 73

Conference Marketing AI Lead Ranking Lead Scoring 73

Hubspot

JULY 30, 2013

Better clickthrough rates from search results. For an ecommerce website, in particular, Google displays the information available from a webstore’s Merchant Center product feed. Rich snippets are a prime example of Google trying to do precisely this. It can help you see: Higher rankings in search results.

eCommerce 28

eCommerce SEO Google Clickthrough 28

Hubspot

JANUARY 8, 2014

Another change in Google’s algorithm means another change in strategy for all of us inbound marketers. but rather the change comes in the form of Google Authorship. According to Search Engine Land, Cutts has confirmed that Google has applied a 15% reduction in the amount of rich snippets displayed in the search results.

Google 28

Google SERP Ideal Customer Profiles Clickthrough 28

Hubspot

NOVEMBER 24, 2017

Are the posts that have surpassed it in the SERPs higher-quality, i.e. more comprehensive, more examples, better graphics/visuals? You'll need access to Google Analytics and SEMrush to follow these steps. Google Analytics (GA) doesn’t pull the “[link] part of a URL, so make sure you manually enter it. Use Google Search Console.

Lead Scoring 77

Lead Scoring Lead Ranking CTR SEO 77

Hubspot

MARCH 20, 2018

Below, we'll dive into your domain structure options, explain how Google interprets these structures, and cover some original research and tips on making the best use of international SEO. Google knows what you're doing, and will let you do it! Google also clearly states that it uses ccTLD to determine country targeting.

SEO 97

SEO Marketing Websites Optimization Domain 97

QuanticMind

NOVEMBER 9, 2017

Types of Mid-Funnel Ads Used in SEM for B2B: Brand Campaigns in SEM for B2B: Another thing to keep in mind when running SEM for B2B campaigns: Once prospects have entered your conversion funnel, they will still do relevant Google searches with core vendor-based and brand keywords.

SEM 56

SEM Top of Funnel Paid Search Agency Ads 56

Hubspot

APRIL 23, 2018

This will safeguard you from constantly chasing changes to search ranking algorithms, meaning you won't be applying misguided practices just to show up in the top of the search engine results pages (SERPs). Tools like Google's Webmaster Tools or Xenu's Link Sleuth can be very helpful for this. Conversion Rate Optimization.

SEO 100

SEO Marketing Websites Conversion Landing Pages 100

Hubspot

FEBRUARY 12, 2014

The meta description is one of your last hopes on search engine results pages (SERPs) to attract a searcher to come to your site. For a given SERP, there''s only a certain amount of people who will scroll down to the bottom of the page and click a result there. How to Write Great Meta Descriptions. 3) Keep it under 155 characters.

Effectiveness 28

Effectiveness SERP Clickthrough Click Rate 28

SnapApp

APRIL 4, 2018

Common tool used: Google Analytics . . . #2: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: Email open and clickthrough rates. We monitor trial conversions from our website via Google Analytics and verify our number of trials generated with our back-end database.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

APRIL 17, 2014

One of the major marketing channels we focus on in our new guide, How to Optimize Your Marketing Channels , is social: your company''s collective use of Facebook, Twitter, LinkedIn, Google+, and other social networks for driving traffic, generating leads, and -- more generally -- for engaging with your subscribers and followers.

Social Media 28

Social Media Advertising Channels Optimization Ad Frequency 28

Hubspot

DECEMBER 14, 2016

How to Get Found in 2016 (or, Why Google Is Now Ask Jeeves). Back in 2006, Google helped buyers find the answers to their questions by serving up links to relevant information. Increasingly today, there’s no click needed -- Google just gives searchers the answer directly through a rich answer box. Need an answer fast?

Inbound Marketing 28

Inbound Marketing Paid Search Agency Planning Adwords 28

Content Standard

MARCH 7, 2023

Over the past 25 years, we’ve gone from unleashing their vast potential to a time when we take for granted that all things are now “Google-able” and “Bing-able,” giving Alphabet and Microsoft direct, disproportionate power and influence over online behavior, content consumption, and culture.

Marketing AI 99

Marketing AI Paid Content Search Marketing Paid Search Agency 99

Hubspot

NOVEMBER 29, 2012

But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. A good rule of thumb, however, is to simply try to provide a congruous experience for searchers -- from seeing your ad in the SERPs to completing the form on your landing page.

PPC 28

PPC Template Work Management Marketing Management 28

ClickZ

OCTOBER 14, 2019

In this conversation, we focus mostly on Moz’s interest in and work on local search, as well as better understanding queries the way that Google understands them. Google is more of a destination now and not just a gateway. Some searches are simply not commercizable anymore for anyone but Google. And it’s hyper-local.

Analytics 14

Analytics Trends SERP Lead Ranking 14

Hubspot

DECEMBER 13, 2012

And if you're a marketer who wants to give your holiday campaigns some extra oomph in the SERPs, it's probably too late to improve your organic search rankings -- at least if you want some quick holiday returns. First, it increases your Google Ad Rank -- and the higher your Ad Rank, the more likely your ad will get seen.

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

DECEMBER 17, 2013

Google has even gone so far as to update their search algorithm to better align with topics, not keywords. This is what happens when you utilize Google+ Authorship. Posts that include this authorship information often benefit from better clickthrough rates, too -- probably because a pretty picture is impossible to resist. ;-).

Organization 28

Organization Long Tail Marketing Clickthrough SEO 28

Optinmonster

AUGUST 18, 2022

Our on-page SEO checklist can help you rank higher on search engine results pages (SERPs). In fact, keyword stuffing can get you penalized by Google.). Bonus: You may also want to set up Google Analytics and Google Search Console to help with other parts of your WordPress SEO strategy. Step 1: Install All in One SEO.

SEO 123

SEO Optimization Lead Ranking Lead Scoring 123

Hubspot

FEBRUARY 25, 2014

There are endless Google algorithm updates to stay on top of to ensure we''re always showing up in search results for our target keywords, but as marketers, we don''t always have time to keep up with those ever-changing rules. Then, as you create more pages, be sure to optimize as you go.

Keywords 28

Keywords SEO Optimization Clickthrough 28

Act-On

FEBRUARY 26, 2024

Google search ad placements, among others, require a careful bidding strategy. For example, an advertiser could choose to bid a flat rate, bid based on the expected clickthrough rate, or use past performance data. PPC is the most common model of paid search advertising, largely due to its widespread use by Google.

Paid Content 218

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 218

QuanticMind

OCTOBER 31, 2016

Product Listing Ads (PLAs) for Google Shopping are one of the most important ad types available, and one of the year’s biggest winners. Product Listing Ads (PLAs) are a hugely important part of the search engine advertising ecosystem – for Google Shopping in specific. A run-through of PLAs for Google Shopping…quickly, now!

Google 40

Google Advertising Agencies Paid Search Agency Mobile Advertising 40

Hubspot

OCTOBER 19, 2012

TechCrunch reports Twitter has 170 million active users, and Google+ has 100 million. 3) Google+ is dumb. But don't discount the tremendous SEO value in Google+. Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Conductor

JULY 18, 2019

Adding schema markup to a page can add elements like the amount of stars based on your reviews to your results on the SERP. If your hotel has a pool “hotels with pools” (12,100 MSV), or is a “pet-friendly hotel” (110,000 MSV), chances are people are using Google to find exactly what you have. Pair Content with Functional Pages.

Top of Funnel 55

Top of Funnel SEO Marketing Websites Tips 55

Hubspot

MARCH 21, 2018

It refers to techniques that help your website rank higher in search engine results pages (SERPs). This makes your website more visible to people who are looking for solutions that your brand, product, or service can provide via search engines like Google, Yahoo!, What Is an Organic Search? Not always.

Paid Content 77

Paid Content Paid Search Agency SEO FAQ 77

Hubspot

JANUARY 24, 2013

This will safeguard you from constantly chasing changes to search ranking algorithms, meaning you won’t be applying misguided practices just to show up in the top of the search engine results pages (SERPs). In some cases, these URLs are difficult for search engines to index and result in lower clickthrough rates from search results.

SEO 28

SEO Marketing Websites Conversion Landing Pages 28

Conductor

SEPTEMBER 29, 2022

Google search behavior underscores the importance of linking the worlds of organic and paid. When Google displays an ad for a given search, however, the clickthrough rate for the first result decreases by 30%. When Google displays an ad for a given search, however, the clickthrough rate for the first result decreases by 30%.

PPC 52

PPC Paid Search Agency ROI SEO 52

Bluetext

DECEMBER 19, 2022

Website schema isn’t a brand new concept – Google has offered “Rich Results” or “Structured Data” since the 2000s. Visual Density Search Can Improve Clickthrough. Without rich results, if a prospect scrolls past your sitelink in the SERP, it’s very unlikely that an individual is ever going to interact with your link ever again.

Marketing Websites 26

Marketing Websites SERP Work Management Clickthrough 26