Only B2B

FEBRUARY 4, 2020

An article published by Hubspot compiles, There are 3.8 If your company or business isn’t employing email marketing, should they? The body of your email may be charming, well-written, and highly informative, but it is of no value if people aren’t opening it, to begin with. Quality leads are better than quantity leads!

Email Marketing 118

Email Marketing Clickthrough Advertising Mediums Paid Search Agency 118

PureB2B

FEBRUARY 6, 2018

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. Based on this, here are 10 B2B lead generation strategies that should help you navigate the shifting sands of lead generation in 2018: 1. Ramp Up Social Networking and Personalize Connections.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

The Lead Agency

JUNE 22, 2020

Email marketing databases naturally degrade by about 22.5% every year – HubSpot. of contacts dropping off annually, marketers need to consider ways to generate more leads to recover these losses and continue to build up your email list. In fact, targeting emails by persona increases clickthrough rates by 16% – Hubspot.

Email Marketing 48

Email Marketing Opt-out Buyer Personas Paid Search Agency 48

Hubspot

NOVEMBER 20, 2018

Editor's note: This is the third post in an 11-part series on the HubSpot Customer Code. We’re big fans of personas at HubSpot, and even built a tool to help people make personas. generating leads, improving sales pipeline) -- showed even better results. But people are unique, even people who work for the same company.

Lead Ranking 71

Lead Ranking Personalization Marketing Qualified Leads Clickthrough 71

Hubspot

JULY 2, 2014

Clicks let you know that you''re progressing in your relationships with leads, prospects, and customers. Hi, I’m Bryan with HubSpot. Just like personalizing subject lines can increase your open rates, personalizing the email itself could increase your clickthrough rates. Tie it back to your original value proposition.

Clickthrough 28

Clickthrough Video Marketing Click Rate CAN-SPAM 28

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . . 2: Marketing Qualified Leads (MQLs). .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Business Brainz

OCTOBER 14, 2021

While in the earlier days, creating them brought in a competitive advantage for any company that used them, today it’s more than just a benefit- it’s crucial, a must. Many companies rely on sending out email messages as a digital communication strategy. However, this is only applicable if the lead opens the email.

Buyer Personas 52

Buyer Personas Statistics Click Rate Clickthrough 52

Hubspot

MAY 30, 2019

They also know that this placement can help generate leads. The problem is, many marketers suffer from poor PPC campaign management, which ends up costing them way more money than they need to spend and delivering underwhelming lead generation results. Not adding "negative keywords" or monitoring campaigns to avoid wasted spend.

PPC 101

PPC Template Work Management Marketing Management 101

Business Brainz

OCTOBER 14, 2021

While in the earlier days, creating them brought in a competitive advantage for any company that used them, today it’s more than just a benefit- it’s crucial, a must. Many companies rely on sending out email messages as a digital communication strategy. However, this is only applicable if the lead opens the email.

Buyer Personas 52

Buyer Personas Statistics Account Based Marketing Click Rate 52

Porch Group Media

AUGUST 31, 2021

Yet for those companies who are keeping up with the email revolution, email marketing brings in a hefty ROI. According to the research by Litmus, 25% of companies state they only adequately measure ROI from their email efforts, and less than 13% reported they are doing “well” or “very well” in analyzing results from their email investments.

Advertising Channels 52

Advertising Channels Webinar Metrics Generation Marketing & Strategy 52

Hubspot

AUGUST 27, 2015

I worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity. So if you're one of those companies without those luxuries, listen up. Q: How much money will I make if I move up in the rankings? But -- the BIG but -- it worked.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Hubspot

SEPTEMBER 26, 2012

HubSpot's Coming to Europe, And We're Hiring. We're excited to be headed to Dublin since it's like the Silicon Valley of Europe -- it's home to the EMEA headquarters of companies like Google, Facebook, Salesforce, and LinkedIn. This office will provide support for our 600+ customers and 100 value-added resellers outside the U.S.

Hubspot 28

Hubspot Privacy Policies Marketing Management Paid Search Agency 28

SmartBug Media

APRIL 10, 2019

Today, most businesses and marketers understand its value, but some still aren’t sure how to make the business case to their senior leadership. That requires a bit more work; however, moving your company away from the status quo will be worth it. Back in 2012, Hubspot noted that “the average banner ad has a 0.1% Start Small.

Paid Search Agency 65

Paid Search Agency Top of Funnel Cost Marketing Budget 65

The Effective Marketer

FEBRUARY 15, 2010

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. I work for a B2B software company and we do regular email blasts. Our open rates average 30%. Is this good? from your boss. How can we improve open rates?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Hubspot

AUGUST 16, 2018

Commonly abbreviated to PR, public relations defines how a company communicates with people. Ranked highly in a search engine. In short, inbound PR is a surefire way to build brand awareness, generate leads, and convert those leads through your public relations strategy. Welcome to the world of public relations.

Public Relations 101

Public Relations PR Work Management Marketing Management 101

Strategic-IC

DECEMBER 4, 2017

To generate relevant, quality leads, you must produce relevant, quality content. Landing pages are your prospect’s gateway to your more in-depth content (such as eBooks or webinars) - and your opportunity to turn visitors into leads. Here, prospects receive access to your content in exchange for completing a lead capture form.

Inbound Marketing 54

Inbound Marketing Campaigns Planning Buyer Personas 54

Hubspot

MAY 25, 2016

If your goal is to drive traffic and leads, top of the funnel content such as blog posts, free tools, or meatier content gated behind a lead generation form should be used. LinkedIn is an obvious choice for B2B companies due to its professional user base. Communicate your value proposition. Clickthrough Rate (CTR).

Paid Content 74

Paid Content Cost Per Click Social Media Top of Funnel 74

Hubspot

SEPTEMBER 21, 2016

5 Proven Tips to Keep Leads Engaged With Retargeting. With some research, AdRoll discovered that when running both traditional email and email retargeting, email retargeting produced 3x the open rate and 6x the clickthrough rate. This approach can work well for B2C companies who wish to target in-store buyers and event attendees.

Lead Ranking 28

Lead Ranking Top of Funnel Lead Scoring Tips 28

Hubspot

SEPTEMBER 11, 2014

The same thing applies to building relationships with the leads in your database via email marketing. Research shows that "secrets" is the most clicked word in lead nurturing subject lines , so testing to find out what works for your audience is key to getting your email recipients to click through to all the good stuff on your website.

Lead Nurturing 28

Lead Nurturing Email Marketing Lead Scoring Lead Ranking 28

Hubspot

DECEMBER 23, 2019

It's a perfect example of communicating a product's value with a combination of text and movement, without needing to rely on any narration or verbal explanation. While introducing a relatively innovative product to the market, they cut straight to the core of what they are offering and communicate the value of their bed tents.

Paid Content 101

Paid Content Facebook Video Marketing Paid Search Agency 101

Hubspot

FEBRUARY 26, 2015

So instead of looking at your open rate, look at the clickthrough rate. That will help you better understand how many people are interested enough in your content that they want to engage with your company further. When you create your next Facebook post, think about how your post could drive clickthroughs. 2) Facebook Likes.

Clickthrough 28

Clickthrough Paid Search Agency Click Rate Open Rate 28

Hubspot

SEPTEMBER 21, 2015

She cared more about the impact my blog posts were having -- on traffic, on leads, and eventually on customers. As a blogger, I want to track my blog posts' social share numbers to get an idea of the kind of content is more "shareable" than others -- but my boss is much more interested in metrics like visits and leads. 6) Comments.

Lead Ranking 28

Lead Ranking Lead Scoring Planning Click Rate 28

Hubspot

AUGUST 13, 2014

But unfortunately, just because something works for other companies doesn''t mean it''ll work for you. Your company is different, your sample size is different, your audience is different, and t here''s conflicting data floating around out there about landing pages -- so the only way for you to find out what works best for you is to test.

Landing Pages 28

Landing Pages Practices Clickthrough Best Practices 28

Hubspot

JANUARY 6, 2014

In fact, HubSpot''s own software only recently, with the launch of our new Blog tool on HubSpot''s new COS , started giving customers the ability to truly customize their blog subscriber emails. This makes it easy for recipients to identify that the email is coming from, say, the marketing section of HubSpot''s blog.

Optimization 28

Optimization Clickthrough Hubspot Template 28

Hubspot

DECEMBER 13, 2012

And if you're a marketer who wants to give your holiday campaigns some extra oomph in the SERPs, it's probably too late to improve your organic search rankings -- at least if you want some quick holiday returns. First, it increases your Google Ad Rank -- and the higher your Ad Rank, the more likely your ad will get seen.

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

OCTOBER 8, 2014

Check out the results of my own company''s research in the table below -- we found that coupons offering $10 off or 20% off to cause a higher clickthrough rate than other promotional mailings. During Q4 of 2013, emails sent on Saturdays and Sundays boasted some of the highest open and clickthrough rates. Average order values.

Email Marketing 28

Email Marketing Work Management Clickthrough Marketing Management 28

Hubspot

OCTOBER 17, 2014

You want better copy, and better design, and better promotions, and better CTAs, and better results (usually in the form of leads). We''ve compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Hubspot

JANUARY 14, 2013

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Growing the company's social media reach. 1) Social Media Manager. Have you heard?

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

APRIL 21, 2014

We have traffic data, conversion data, lead data, email marketing data, social media data. The company could be an early stage startup creating their brand identity for the first time, or a more mature company looking to do a rebrand. You''ll ask yourself: Do people recognize their company and/or logo when they see it?

Analytics 28

Analytics Landing Pages Top of Funnel Sales Qualified Leads 28

Hubspot

OCTOBER 9, 2014

But they may not fill out a form and become a lead right then and there. Recapturing audience attention to turn lookers into leads is an effective marketing tactic, and if you''re not doing it, you''re leaving money on the table. The High Clickthrough Rate Game for Content Remarketing. Getting Started With Remarketing.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Hubspot

FEBRUARY 26, 2014

I immediately needed to understand things like what a hard bounce was (and how it was different from a soft bounce), how to determine a good clickthrough rate from a bad one, and why my emails looked perfectly fine in Gmail but got completely screwed up in Hotmail. 7) What do open rates and clickthrough rates mean?

Email Marketing 28

Email Marketing Clickthrough Burn Rate CAN-SPAM 28

Hubspot

OCTOBER 24, 2012

Some companies just happen to have bad websites. However, unlike those bad sites, the creators of web spam deliberately (in most cases) manipulate search engines in order to get their content ranking in search results. That’s web spam. Okay, okay -- I exaggerate. Not every awful website is web spam. It’s a fact. 2) They Over-Optimize.

Marketing Websites 28

Marketing Websites Google Clickthrough CAN-SPAM 28

Hubspot

JULY 8, 2020

Here is an example of a well-optimized Twitter profile from Away , a travel & luggage ecommerce company: Source. You’ll find conversations and questions about these keywords that you can offer some value in, which may lead someone to tap on your profile and give you a follow in return. Engage with your fanbase. and 7-9 p.m.

eCommerce 58

eCommerce Twitter Paid Search Agency Work Management 58

Hubspot

DECEMBER 14, 2016

Instead of big brands beating small companies with expensive TV commercials, massive billboards, and other types of outbound campaigns as a foregone conclusion, content and search marketing equalized the playing field. In our own research we’ve found that clickthrough rates from these answer boxes are also higher than traditional links.

Inbound Marketing 28

Inbound Marketing Paid Search Agency Planning Adwords 28

Oktopost

MAY 13, 2024

New ML and AI-powered tools, such as predictive lead scoring models and automated content personalization platforms, are launching constantly, and data has never been richer. Only 6% of B2B companies agree that they are “advanced insight-driven businesses,” falling short of rates in other business segments.

Analytics 80

Analytics B2B Marketing Top of Funnel Marketing Automation Services 80

Hubspot

MARCH 4, 2014

Generate more leads? To convert more existing leads into customers? 1) Clickthrough Rate. Clickthrough rate (CTR) is likely the first answer you''ll get when you ask an email marketer what metrics they track. Having too many hard bounces can make your company look like a spammer in the eyes of an ISP.

Email Marketing 28

Email Marketing Top of Funnel Clickthrough CTR 28

Hubspot

FEBRUARY 24, 2014

If you’re a newbie to website optimization, check out HubSpot’s A/B test FAQs to get started. Here are a few A/B tests you can start running right now on your company’s homepage that could result in much better conversion rates, with relatively little effort on your part. 1) Test Your Call-to-Action Buttons.

Click Rate 28

Click Rate Clickthrough FAQ Conversion Rate 28