Unbounce

JULY 23, 2020

We wanted to know about your plans when it comes to running a high-converting campaign—as well as the role played by landing pages in supporting your post-click strategy. How firm is the average marketer’s grasp on industry conversion rates? New to landing pages? Very often, it turns out.

Landing Pages 145

Landing Pages Marketing AI Planning Paid Search Agency 145

Unbounce

MARCH 2, 2020

SaaS landing pages have changed a lot over the last 10 years. To get the best possible conversion rate in 2020, you need to explain the complexities of your software without boring the pants off your prospects. But while SaaS landing pages have come a long way, there’s still plenty of room for improvement.

Landing Pages 145

Landing Pages Top of Funnel Work Management Sample 145

The Lead Agency

MARCH 17, 2023

But despite your efforts, your landing pages aren’t converting, leaving you with a sinking feeling of disappointment and frustration. After what feels like a long time, but was probably just a few seconds, we give up and click away. Not optimised for mobile With 60.7%

Landing Pages 62

Landing Pages B2B Marketing Paid Search Agency B2B 62

ConvertKit

JANUARY 27, 2021

Why you need to promote your landing page. How to get free traffic to your landing page. Promote your landing page with ConvertKit. The same is true for your landing page. A tale of two pages: Why you need to promote your landing page. Jump ahead. It’s really demoralizing.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

SmartBug Media

JUNE 8, 2020

Creating a landing page is easy. With multiple landing page creators on the market, you can publish one in minutes. Designing a landing page that converts inbound traffic into leads. Your landing page is like a virtual sales rep. What makes for a compelling landing page value proposition?

Landing Pages 112

Landing Pages Lead Scoring Lead Ranking Leads 112

Unbounce

MAY 15, 2019

I just Googled your solution, clicked your ad, and I’m on your landing page. Your CTA button could even be a non-contrast color that says “ submit ” and that alone wouldn’t stop me from clicking. It simply means that the search keyword, ad, and landing page should all be about the same thing.

Landing Pages 112

Landing Pages Lead Ranking Sales Qualified Leads Click Rate 112

Sharpspring

APRIL 27, 2020

But, even the best campaign strategy can go wasted if you do not have a high converting landing page when users arrive. What is a landing page? A landing page is a page that your prospects and leads “land” on when they click through on an ad or email. What is a good landing page?

Landing Pages 67

Landing Pages Paid Content Marketing Automation Services Paid Search Agency 67

Unbounce

NOVEMBER 22, 2018

We all know how effective a short, concise landing page can be. But there are benefits to building long-form pages too. For starters, longer pages can provide in-depth info visitors need to make informed decisions, helping you attract more qualified leads from the start. Click the image above to see the full page.

Landing Pages 111

Landing Pages Examples Budget Programs Click Rate 111

Unbounce

OCTOBER 24, 2019

Early research says you’ve got a winner. Everything You Need to Know About Ecommerce Landing Pages (But Were Afraid to Ask). Here at Unbounce, we want to answer some of the most common questions about poor ecomm performance (plus explain how landing pages can help), including: Why isn’t my ecommerce website selling?

Landing Pages 94

Landing Pages eCommerce Design Paid Search Agency 94

Valasys

NOVEMBER 27, 2019

Optimizing the landing pages isn’t an overnight task. Employing the SEO best practices for Landing Page optimization (LPO) optimizes the landing pages for search engines – assimilating features that make the pages particularly appealing to the algorithms. What is an SEO Landing Page?

Landing Pages 66

Landing Pages Practices Optimization SEO 66

SendX

MARCH 16, 2021

Based on research 93% of all our conversation is nonverbal. If you create an email newsletter with an infographic then it will increase your overall conversion rate. Step 1: Craft an eye-catching subject to increase open-rate What is the point of doing all of this infographic magic if no one even sees it? Am I right?

Email Marketing 296

Email Marketing Planning Practices Best Practices 296

Data Cleaning/CRM Appending

JULY 31, 2020

Do you need a landing page? The co-founder of Unbounce and digital marketing expert, Oli Gardner, agrees. But do you need lots of landing pages? According to this research as well, the number of landing pages is directly proportionate to the increase in conversion rates.

Landing Pages 52

Landing Pages Lead Generation Generation Leads 52

Go Beyond SEO

MARCH 12, 2024

Thankfully, there is a powerful tool that can help you achieve these goals – PPC for manufacturers AKA Pay-Per-Click. Understanding the Importance of PPC for Manufacturers When it comes to driving growth in the manufacturing industry, PPC (Pay-Per-Click) advertising is a game-changer.

PPC 78

PPC ROI Sales Qualified Leads Landing Pages 78

Go Beyond SEO

FEBRUARY 22, 2024

This is where expert Pay-Per-Click aka PPC for accountants strategies can make a significant difference. This, in turn, leads to higher conversion rates and an increased return on investment (ROI) for your financial firm. Investing in PPC campaigns can lead to higher conversion rates for financial firms.

PPC 78

PPC Marketing & Strategy High Quality Lead Landing Pages 78

Marketing Insider Group

SEPTEMBER 7, 2020

The only way to accomplish any of this is through proper website conversion rate optimization (CRO), and without it, you can kiss your profits goodbye. Newsflash: Only 22% of businesses say they are happy with their website conversion rate. The Data Doesn’t Lie: Website Page Optimization Works. Quick Takeaways.

Conversion Rate 290

Conversion Rate Tactics Optimization Conversion 290

NuSpark Consulting

DECEMBER 29, 2013

Have you clicked on a banner ad recently? Between DSPs (demand side platforms), ad networks, ad exchanges, video networks, mobile networks, and third party data firms, and Google, the billion dollar industry continues to evolve with the goal to increase your banner ad click through rate. The mighty click through rate.

Click Rate 100

Click Rate Display Buy Cost Per Thousand 100

Webbiquity

APRIL 13, 2022

B2B buyers have relied heavily on search for years, but recent research shows that Gen Z and Millennial buyers are 2X more likely than older generations to discover a product by searching online. Summaries of industry research reports are most valuable when the results are fresh. Optimize landing pages.

SEO 297

SEO Marketing Websites B2B Marketing & Strategy 297

The Lead Agency

MARCH 21, 2019

A/B testing is the most popular form of Conversion Rate Optimisation, with 56% of marketers using this method. The key to maximising your landing page conversion performance is streamlining. If you’re trying to get more conversions from your landing page, the following six elements are a good place to start testing.

Landing Pages 48

Landing Pages Conversion Rate Conversion Click Rate 48

Contently

DECEMBER 13, 2022

Metrics to consider include: For engagement: Web: Landing page bounce rate, exit rate, time on page, pages visited per session, hyperlink clicks, repeat visitors. Email: Open rate, click-through rate. Social media: Likes, shares, and comments.

Storytelling 190

Storytelling Top of Funnel Sales Qualified Leads Conversion 190

Marketing Insider Group

JULY 11, 2023

Fine-tune your landing pages, remarket to people who visit your site, and improve your ads through analytics. Determine your lead conversion rate, average lead-to-customer rate, and customer lifetime value. Paid Search (Pay-Per-Click) Many strategies to advertise online can benefit from using Google Ads.

Paid Content 166

Paid Content Advertisements Advertising Paid Search Agency 166

Go Beyond SEO

APRIL 18, 2024

PPC Pest Control means you pay for each click on your ad. Targeted keyword research is essential for successful PPC campaigns. Optimizing ad copy and landing pages can significantly improve conversion rates. Cost-effective advertising: You only pay if someone clicks your ad. You can target specific keywords.

PPC 78

PPC Advertising Agencies Paid Search Agency Marketing & Strategy 78

Directive Agency

OCTOBER 11, 2019

With consumers making purchasing decisions online, one of the most critical factors that affect where they buy from is their PPC landing page experience. This is due to the psychology behind the offer, messaging, and overall design of the page. Below are 15 different examples of highly-effective PPC landing pages.

Landing Pages 55

Landing Pages Ideal Customer Profiles PPC Top of Funnel 55

Launch Marketing

JUNE 28, 2023

Pay-per-click (PPC) marketing is an advertising model where advertisers pay a fee each time a user clicks one of their ads. Where is your audience most active when researching your products/services? It is one of the most effective methods for B2B businesses to amplify their brand’s reach and drive lead generation.

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115

Webbiquity

MARCH 28, 2023

Interactive Content Interactive content is an amazing way to boost all relevant engagement metrics: time on page, click-through rates, and conversion rates. Plus, it’s a great way to reduce bounce rate, and it is highly shareable. It can become a valuable part of your social media and email campaigns.

Top of Funnel 311

Top of Funnel Marketing Strategy Marketing & Strategy Planning 311

Martech

APRIL 18, 2024

When he clicked the arrow for more information, he learned: “ Key events in Google Analytics measure the interactions most important to your business. And when he clicked on the next arrow, he saw a summary of the updates: “An event measures a specific behavioral interaction on your website or app. presidential election.”

Merchandising 120

Merchandising Marketing Analytics Tools Conversion Lead Ranking 120

Navigate the Channel

DECEMBER 20, 2023

Understand Keyword Research Keyword research is the foundation of effective keyword selection. To conduct thorough keyword research, consider the following steps: Identify Core Keywords: Begin with a list of core keywords that are directly related to your business, products, or services. RELATED: Do Keywords Still Matter?

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

SmartBug Media

JUNE 12, 2023

Advertisers bid by setting the maximum amount they are willing to pay for a click on their ad. The cost of each click on an ad, known as the cost per click (CPC), is influenced by the bidding competition. Advertisers only pay when someone clicks on their ad, hence the term "pay-per-click (PPC) advertising.”

Cost Per Click 98

Cost Per Click Lead Scoring Lead Ranking Marketing & Strategy 98

Salesforce Marketing Cloud

JANUARY 29, 2024

According to our research , email remains the best way to connect with customers. 50 ways to send better emails How do you get readers to click and read your emails? For one, start with compelling opt-in forms or landing pages that have clear messaging, appealing design, and a user-friendly interface. It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Martech

FEBRUARY 8, 2024

Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. For instance, we got eight clicks on a page about the SDR approach, which ranked for the “SDR team outsource” keyword, and two opportunities came from it. From my perspective, there are several key reasons. This is your go-to strategy.

Top of Funnel 124

Top of Funnel SEO B2B Paid Search Agency 124

Vidyard

OCTOBER 15, 2015

Your landing pages probably aren’t perfect. It’s near impossible for them to be perfect – at least the first time around – even if you’ve been following along since the beginning of the “Designing Fly Landing Pages” blog post series. The landing page should be optimized for conversion over time.

Landing Pages 50

Landing Pages Design Marketing Analytics Tools Video Marketing 50

Salesforce Marketing Cloud

MAY 3, 2024

That’s where conversion rate optimization (CRO) comes in. What you’ll learn: What is a conversion rate? How do you calculate a conversion rate? What’s the average conversion rate? For example, when a shopper visits a product listing page , you want them to add items to their cart. The challenge?

Conversion Rate 52

Conversion Rate Paid Content Optimization Conversion 52

Unbounce

JANUARY 13, 2022

Landing page strategy is shifting: What still works and what doesn’t? We’ve helped marketers build landing pages for more than 10 years—but let me just say our tips and tricks are a wee bit different today. of landing pages had more than 500 words of copy. So get a step ahead. That’s a lot to read!

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144

Hubspot

NOVEMBER 30, 2020

Video marketing is undeniably effective, too — in fact, including a video on a landing page is capable of increasing conversion rates by over 80% , and the mere mention of the word "video" in your email subject line increases open rates by 19%. Let's dive in.

Video Marketing 101

Video Marketing Research Brand Identity Branding 101

FunnelEnvy

MARCH 4, 2024

Click To Tweet Since the early days of digital marketing, one common way to improve on-page conversions has been A/B testing. As this graphic shows, A/B testing is an effective tool to increase website and landing page performance. Let’s look at some further benefits.

Marketing AI 67

Marketing AI Optimization Conversion A/B testing 67

Optinmonster

APRIL 4, 2024

Signup forms and Landing Pages : These should be easy to create and integrate, so you can effectively grow your contact list. Deliverability Rates : High email deliverability rates are crucial for the success of your email campaigns. Click here to get started with Constant Contact.

Enterprise Management 64

Enterprise Management Email Marketing Marketing Automation Services Work Management 64

Martech

FEBRUARY 5, 2024

Sending surveys shows our bosses we have ticked the “voice of customer” box if our companies are big into that research. Read rates — the percentage of email opened and presumably read for several seconds before closing — ranged mainly from 0% to 30%, although some reached almost 70%. Ask them to rate their experience and satisfaction.

Ideal Customer Profiles 133

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 133

Unbounce

NOVEMBER 14, 2021

Use these audience research methods to find your target customer: Customer interviews and surveys Social media monitoring Competitive analysis Google Analytics and site performance reports Audience research tools like Spark Toro and Buzzsumo. One popular lead generation method is using a lead capture landing page.

Paid Content 131

Paid Content Landing Pages Top of Funnel Ad Exchange 131