Zoominfo

OCTOBER 23, 2018

In the B2B world, email marketing continues to be a reliable, revenue-driving channel. But, as buyer preferences change and technology evolves, creating the perfect B2B marketing email isn’t so simple. If you’re focused on email marketing campaign optimization you’ve come to the right place.

Email Marketing 183

Email Marketing Optimization Campaigns Tips 183

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate. Apps with 5-9-day trials have a 45% conversion rate. Apps with 10-16-day trials have a 44% conversion rate. According to recent research, 51.2%

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

Vision6

SEPTEMBER 13, 2023

But unfortunately for many businesses, spam emails often emulate sales emails. Which has lead to a lot of sales language becoming potential spam trigger words. This means genuine sales emails are sometimes mistakenly caught up in spam filters. And with 281 billion emails sent per day , they’re learning fast.

CAN-SPAM 98

CAN-SPAM Deliverability Opt-out Opt-in 98

FunnelEnvy

FEBRUARY 19, 2024

Imagine a visitor landing on your website after clicking on a targeted ad. They are part of strategic SaaS marketing campaigns that understand the different stages of the sales funnel. Click To Tweet Understand the importance of customer journey and intent. Slow pages lead to an increased bounce rate.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

SmartBug Media

APRIL 10, 2023

SMS marketing is equally effective and engaging—and brands are taking note. More and more companies are embracing SMS marketing to engage with customers where they’re already most active. At least 70 percent of consumers subscribed to SMS marketing in 2022, and that number is already on the rise this year.

SMS 98

SMS Marketing Strategy Marketing & Strategy Planning 98

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. How to Avoid Emails Going to Spam With 7 Tricks. Want to jump ahead?

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Vision6

APRIL 19, 2023

This article will show you how to create effective anniversary emails that engage your audience and strengthen customer loyalty. What is an anniversary email? An anniversary email is a powerful marketing tool that commemorates significant milestones or events in the relationship between a brand and its customers.

Examples 98

Examples Loyalty Template Eye-Tracking 98

Outreach

AUGUST 24, 2021

Our working lives revolve around email: many of us check it as soon as we wake up. Email marketing is a core element of the buyer journey, serving as one of the earliest touchpoints in the sales cycle (at Outreach, we refer to the optimized series of such touchpoints as Sequences). What is Email Open Rate?

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

Optinmonster

AUGUST 17, 2020

Grab attention with a fullscreen campaign. Use a countdown timer to create urgency. Create an email campaign. With different lead generating campaigns in the form of popups, fullscreen welcome mats, slide-in scrolls boxes, and more. Yes/No campaigns are super effective at increasing your conversion rates.

Landing Pages 103

Landing Pages Urgency Marketing Mobile Marketing Trigger Marketing 103

Optinmonster

APRIL 17, 2023

Do you want some email subject line best practices to enhance your email marketing? And they usually decide whether or not to open an email based on the subject line. So it’s worth it to spend some extra time and attention crafting this piece of your email strategy. In general, however, shorter is better.

Open Rate 84

Open Rate Practices Best Practices Urgency Marketing 84

Vision6

APRIL 25, 2023

Check out our guide on how to tranform your welcome emails into an extremely influential and profitable marketing tactic. What is a welcome email? A welcome email is the first transactional email subscribers receive when joining your email list.

Best Practices 98

Best Practices Godaddy CAN-SPAM Urgency Marketing 98

Sharpspring

AUGUST 27, 2021

Ultimately, your email campaigns’ open rate comes down to the appeal of your subject line. All the email marketing tricks in the book won’t entice people to open your email if the message isn’t compelling. Why good copywriting is crucial to email marketing success. Meanwhile, a staggering 306.4

Copywriting 74

Copywriting CAN-SPAM Urgency Marketing Trigger Marketing 74

Optinmonster

MARCH 19, 2020

That’s the same anticipation that we, as marketers, hope to capture with email countdown timers. A countdown timer campaign is just like any other lead capture optin but with one crucial difference: there is a live timer showing visitors that a promotion will soon expire or indicates that an event will begin soon.

Urgency Marketing 78

Urgency Marketing Budget Programs Email Campaigns Email Marketing 78

Optinmonster

SEPTEMBER 30, 2022

Do you want to write the best email subject lines that can help increase sales and revenue? The average email open rate is around 17%, but you can push it up to 30% by following best email practices. In this post, we’ll talk about everything you need to know about writing catchy sales email subject lines.

Urgency Marketing 88

Urgency Marketing Open Rate Case Studies Click Rate 88

QuanticMind

OCTOBER 9, 2023

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. So, what are the components of direct response marketing? What is Direct Response Marketing? The key here (as with all marketing, really!)

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Outgrow

AUGUST 11, 2020

7 Email Writing Techniques to Boost CTR and Conversion Rate. Everyone is praising emails and their marketing potential. But most overlook the fact that it is the way you construct your email copy that does all the magic! and 22.86% open rate. and 22.86% open rate.

CTR 105

CTR Conversion Rate Conversion Click Rate 105

FMG Suite

JULY 18, 2019

On average, a business professional receives around 125 emails a day. . Email marketing is one of the most potent weapons in the battle to find more clients. Some researchers have attributed a 3800% ROI for email marketing. What differentiates emails that get read from the ones that don’t?

Effectiveness 63

Effectiveness Clickthrough CAN-SPAM Open Rate 63

Scoop.it

SEPTEMBER 22, 2020

Writing an engaging copy for emails is quite an underrated tactic. Look back to that email in your inbox that tempted you to click on the CTA button and take action. What was the highlight of that email and what drew your attention? Chances are that it was an interesting email copy that made all the difference. .

Conversion 87

Conversion Optimization Content Curation 87

Vision6

DECEMBER 1, 2022

An email subject line can break or make your marketing campaigns. It’s the first step in getting people to open and read your emails, so I know you want to get this right. Plus, for additional inspiration, I’m sharing 30 examples of effective email subject lines from some of the most successful companies out there.

Examples 52

Examples Ideal Customer Profiles CAN-SPAM Open Rate 52

eDataSource

AUGUST 14, 2018

eDataSource has formed a strategic alliance with Persado, creator of “The Marketing Language Cloud,” one of the world’s largest language databases, with more than a million words and phrases tagged and scored for consumer marketing. Associates use frequency and read rates and connected with each emotional trigger.

Urgency Marketing 45

Urgency Marketing Click Rate Forecasting Trigger Marketing 45

Optinmonster

APRIL 16, 2021

By integrating Mailchimp, you can send automated email marketing campaigns to subscribers or users on your site. Mailchimp is one of the most popular email marketing services. It’s grown into an all-in-one marketing tool and offers tons of integration options for various website platforms.

API 75

API Display Lead Generation Template 75

Walker Sands

DECEMBER 18, 2018

By adopting the three headline writing strategies outlined below in your next email marketing campaign, you’ll boost your open rates, and as a result help your B2B company generate more leads and interest. Given that over half of emails are opened on mobile devices, you’ll need to optimize your emails across platforms.

Email Marketing 40

Email Marketing Effectiveness B2B Marketing Campaigns 40

Hinge Marketing

AUGUST 15, 2014

You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. Now it’s time to step up your game and make your campaigns as effective as possible. What action do you want leads to take when they read your emails? Email open rates.

Work Management 48

Work Management Email Marketing Marketing Management Campaigns 48

Optinmonster

MARCH 13, 2024

Want to learn how to use digital marketing hacks to generate more leads? Marketing has become extremely competitive in recent years. In this post, I’ll share 13 digital marketing tips that will give you a leg up over the competition and help you improve your lead generation. Do you want to grow your business rapidly?

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

Optinmonster

MAY 29, 2024

Over 25+ million websites use one of my marketing products to grow and compete with the big guys. million small businesses use us to drive their email marketing campaigns! I know a thing or two about how to grow and market a business. What is Email Marketing? What is Email Marketing?

Enterprise Management 105

Enterprise Management Work Management Email Marketing Marketing Management 105

Optinmonster

APRIL 5, 2023

This blog will discuss email subject lines, their importance, best practices, and what to avoid while creating one. But most importantly, we’ll also share 184 email subject line examples you can use to increase open rates. Table of Contents What Is an Email Subject Line? Why a Good Email Subject Line Is Important?

Open Rate 145

Open Rate Best Practices CAN-SPAM Urgency Marketing 145

Delivra

OCTOBER 16, 2018

B2B marketers often experience challenges when trying to connect with prospects, and that’s all the more reason to reach out to with actionable emails, optimized to drive B2B sales and connect with prospective buyers. The email then highlights the benefits of Adobe Acrobat Pro DC in easy-to-read bullet form. Make an offer.

B2B Sales 45

B2B Sales Top of Funnel Work Management Marketing Automation Services 45

SendX

FEBRUARY 25, 2020

If you have an email marketing list, there are several factors you need to optimize to have a significant positive return on investment. One of these factors is your email response rate. Your response rates would show you how effective your email marketing strategy is. What Is Email Response Rates?

Response Rate 196

Response Rate Marketing & Strategy Open Rate CAN-SPAM 196

Marketing Insider Group

MARCH 28, 2024

If you’re a fan of marketing blogs, it’s likely that you’ve come across the term “ growth hacking ” – the idea that centering your marketing strategy around growth is the most direct route to success. By focusing on growth, the development of testing, campaigns and marketing material holds more value.

eCommerce 201

eCommerce Tactics Budget Programs Work Management 201

Salesforce Marketing Cloud

FEBRUARY 19, 2024

That’s where email marketing for small business really comes into play. For small businesses, this is an opportunity to design email marketing campaigns that truly connect with customers. Table of contents Why is email marketing essential for small businesses? Let’s take a look.

Small Business Marketing 113

Small Business Marketing Email Marketing Planning Business 113

Optinmonster

FEBRUARY 27, 2024

The standard business marketing funnel starts with brand awareness and ends at customer referrals. If you have worked in marketing for a while, you know that growing a business organically is tough. It’s hard to create a marketing funnel that flows smoothly from start to finish. What Are Growth Hacking Tools? Pricing Free.

Marketing Automation Services 85

Marketing Automation Services Budget Programs Tools Work Management 85

Optinmonster

NOVEMBER 22, 2023

Do you want to improve your email copywriting and make more sales? Great email marketing is one of the best ways to improve conversion rates. Even the most talented writers can struggle to perfect their email marketing copy. million users trust our marketing expertise. What Is Email Copywriting?

Copywriting 103

Copywriting Email Marketing Planning Paid Search Agency 103

Optinmonster

APRIL 4, 2024

In marketing, a lead is someone interested in your products or services. For example, eCommerce website leads might: Click on your online ads. As with all other forms of marketing, eCommerce lead generation strategies rely on knowing who your audience is and where to find them. What is a Lead? Who Are Your Leads?

eCommerce 73

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 73

Litmus

JUNE 17, 2021

Even for someone like me who’s been doing email marketing for over a decade and now does content for a living. So I get it: It seems like the entire world—at least your job—is riding on your email’s subject line. What will get your email opened, clicked on, and converting? Use urgency—sparingly.

Open Rate 119

Open Rate Tips CAN-SPAM Click Rate 119

Porch Group Media

JANUARY 19, 2021

Email remains one of the most used and effective marketing channels. When done properly, email has the potential to leverage sales, generate new customers and boost retention. Research by Demand Metric and Return Path examine the current state of email marketing, including brands’ top objectives, challenges and successes.

Tactics 69

Tactics Email Marketing Paid Search Agency Deliverability 69

Optinmonster

MAY 14, 2020

But clever marketers know that FOMO extends to sales. By creating a sense of urgency around your product or promotion, people are more likely to take action and make a purchase. Finally, a flash sale can lead to a quick lift in transaction rates. We do that in many ways by providing you with: Targeted optin campaigns.

Urgency Marketing 91

Urgency Marketing Promotion Click Rate Email Marketing 91

Optinmonster

JULY 3, 2020

As you’ll see in a minute, the action you want your visitors to take can vary depending on your marketing goals. See, many marketers fall into the trap of using one kind of popup in every situation. See, many marketers fall into the trap of using one kind of popup in every situation. Let’s get started. 3) Yes/Yes.

Marketing Websites 92

Marketing Websites Top of Funnel Trigger Marketing SMS 92