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The 1-2-3 Guide to Creating Video Content Marketing

Marketing Insider Group

Videos Have Great ROI In 2023, industry professionals have reported that creating video content has significantly increased: Brand awareness Traffic Leads Sales Dwell time And the real beauty of creating video content: it doesn’t have to be expensive or time-consuming.

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User Engagement Is the New SEO: How to Boost Search Rank by Engaging Users

Hubspot

As a result, 34% of desktop users don't even click on a webpage, since their questions are answered by a featured snippet on the search results page. Dwell Time. The dwell time metric is determined by the amount of time a user spends on a page before navigating back to a search engine. Augmented Reality.

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2018’s Content Metric of the Year: Time

Contently

The click is better than the impression. In the past few years, every online experience or product has been optimized for clicks, and brands have A/B tested and adjusted in search of the best headline, image, and tone of voice. But the click’s reign may slowly be coming to an end. Bounce rate. Average time spent.

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Bolster your Go-to-Market plans by prioritizing the metrics that matter

Tomorrow People

Most marketers don’t need to dwell on these three metrics since your marketing team is more directly responsible for them. Highlights here include: Conversion Rates by Channel What's considered a "conversion" will vary from business to business. Either way, conversion rates are a strong indicator of your potential success.

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The marketer’s guide to reporting on social video engagement

Sprout Social

Click-through rate. Click-through rate (CTR) is the number of times users clicked in your post as a percentage of impressions during its lifetime—especially important if your goal is to boost conversions or leads. If one person watches a video 10 times, it counts as one unique view. Card clicks.

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Ok Google, How Do We Stay Friends in 2020?

Martech Advisor

Featured snippets enable users to get a gist of the required information on the go without clicking on a link, but this has impacted the click-through rate (CTR) of websites' organic results. By embedding videos on your websites, you entice visitors to stay on your website, which boosts the dwell time.

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Has SEO Died?

nDash

People don’t click on ads and links as much as they used to. The top rankings in Google search results get clicks, but titles further down in the rankings may get none. The lower the click-through rate, the lower your ranking, which further reduces your click-through rate. It’s a vicious cycle.

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