KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. So many searches bring back SERP features, in fact, that more than 50% of all searches are now zero-click , and that’s been true since 2019. What is a “Zero-Click Search?”.

SERP 295

SERP Features Google Top of Funnel 295

Sharpspring

FEBRUARY 13, 2020

spend an average of 5 hours per day on mobile devices. Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Mobile is dominating the internet economy. Create mobile-ready email campaigns. Leverage search engine marketing (SEM) for mobile.

Paid Content 52

Paid Content Mobile Marketing Tactics Mobile Advertising 52

Bannerflow

SEPTEMBER 27, 2021

Display advertising trends in 2021 are both fascinating and varying. According to the latest eMarketer research , US display advertising is predicted to grow 27.5% And around the world it is a similar story – display advertising continues to grow. How does adding a video increase click-through rate?

Display 98

Display Stats Advertisements Advertising 98

illumin

NOVEMBER 24, 2023

The leaves aren’t the only thing that changes with the seasons, alongside cooler weather comes a new set of advertising trends. Advertising trends this fall are growing and evolving to include new technology, while keeping customer preferences and behaviors front and center. billion by 2025. billion by 2025.

Advertisements 52

Advertisements Advertising Trends Mobile Advertising 52

Liveintent

JANUARY 20, 2021

If you’re a marketer of health or fitness products and services, you’ve got a leg up over marketers of a lot of other stuff, according to recent LiveIntent analysis of health and wellness advertising campaigns. Health and fitness messages, for example, achieve a 25% higher clickthrough rate (CTR) than average.

Clickthrough 118

Clickthrough CTR Peer-to-peer Mobile Advertising 118

Bannerflow

NOVEMBER 22, 2021

As a brand in the entertainment space, tapping into display advertising trends for 2021 and beyond could be key to maintaining relevance and customer loyalty. Here, we review the data to investigate the display advertising trends entertainment brands can use to maintain success. The 5 key entertainment display advertising trends.

Display 98

Display Advertisements Advertising Trends 98

SmartBug Media

MARCH 7, 2023

Text marketing gives you complete control of your customers’ experience from start to finish to deepen engagement. You choose: Who receives the message What content you share When you send it To give you a very clear picture of the benefits of SMS marketing, let’s dive into a handful of success stories from our own clients.

SMS 98

SMS Conversion Click Rate CTR 98

Huptech Web

DECEMBER 14, 2023

Some Important Digital Marketing Statistics You Should Know Search Engine Optimization Paid Advertising Mobile Marketing Content Marketing Social Media Email Marketing Affiliate Marketing Wrapping Up FAQs Introduction Data is supеr important nowadays. of the clicks, versus 19.3%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Optinmonster

MARCH 21, 2024

Google Ads retargeting, often interchangeably referred to as Google Ads remarketing, is a sophisticated tool designed to re-engage users who have previously interacted with your website or mobile app. The Role of Cookies and Tracking The technical backbone of retargeting is built on cookies and tracking codes.

Paid Search Agency 89

Paid Search Agency Ads Google Marketing Analytics Tools 89

Go Beyond SEO

MARCH 12, 2024

Thankfully, there is a powerful tool that can help you achieve these goals – PPC for manufacturers AKA Pay-Per-Click. PPC for Manufacturers Key Takeaways: PPC advertising is a powerful tool for manufacturers to boost sales and ROI. Let’s dive in!

PPC 78

PPC ROI Sales Qualified Leads Landing Pages 78

Atomic Reach

MAY 14, 2019

There is always debate among marketers what the effective uses of a marketing budget are. But, one thing almost all of them agree on is that even though pay-per-click (PPC) ads have been around for some time, they are still one of the most effective forms of advertising. times higher rate than their organic counterparts.

PPC 110

PPC Paid Content Cost Per Click Statistics 110

Bannerflow

NOVEMBER 16, 2021

There are, therefore, key learnings to take away and utilise for retail display advertising moving forwards. Staying on top of retail and consumer display advertising trends is essential for marketers and advertisers. What will we be discussing in this guide to consumer display advertising trends? Green Monday.

Display 98

Display Cost Per Thousand Advertisements Advertising 98

Salesforce Marketing Cloud

JANUARY 29, 2024

50 ways to send better emails How do you get readers to click and read your emails? Most marketers use email lists, so you need to have a good one to compete. Get articles about marketing selected just for you, in your inbox Sign up now How do you maximize the value of your email list? Why is building an email list important?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Huptech Web

JANUARY 13, 2023

Mobile Ads Stats. Paid advertising is a crucial aspect of promoting any business or product. Paid advertising is a crucial aspect of promoting any business or product. By investing in paid advertising, businesses can reach a larger audience and gain more visibility for their products or services. Search Ads Stats.

Paid Content 52

Paid Content Statistics Advertisements Advertising 52

Launch Marketing

JUNE 28, 2023

Pay-per-click (PPC) marketing is an advertising model where advertisers pay a fee each time a user clicks one of their ads. Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. What is your monthly budget?

Paid Content 101

Paid Content PPC Optimization B2B Marketing 101

Valasys

APRIL 10, 2023

PPC (Pay Per Click) for digital marketing helps you show up in front of the right audience, get higher conversions, and increase brand awareness. Along with this, with local PPC advertising, you are in control of your campaigns, making it easier to track the campaigns and giving you flexibility in the options.

PPC 52

PPC Planning Paid Search Agency Mobile Advertising 52

Vision6

JULY 19, 2020

Compare how your campaigns are doing with the average unique open rate, click rate and other email stats in the 2020 Email Marketing Metrics Report. The email stats are in from our latest Email Marketing Metrics Report and WOW! To Click or Not to Click. What a six months it has been!

Stats 84

Stats Advertising Benchmark CTR Click Rate 84

LeadSquared

JULY 24, 2013

From businessmen finalizing billion dollar deals to teenagers seeking solutions to math problems and family members separated by thousand of miles connecting with each other, mobile phones have changed the way the world perceives communication today. Everyone has access to mobile phones and why not? What is Mobile Advertising?

Mobile Advertising 52

Mobile Advertising Paid Search Agency Advertising Agencies Advertisements 52

Bannerflow

NOVEMBER 22, 2022

Are you living the online marketer’s dream? High click-through rates from your target market and a steady flow of conversions that leave your competitors in the dust. Of course, it’s a big leap from creating your display ads to achieving those all-important click-through rates and conversions.

Display 52

Display Advertisements Advertising CTR 52

Liveintent

DECEMBER 18, 2019

Direct-to-consumer (D2C) brands like Allbirds and Dollar Shave Club have revolutionized digital marketing. Advertising spend from D2C brands has increased by 50% from 2018 to 2019 , according to AdWeek. As LiveIntent found, D2C campaigns have driven 25% more clicks and 35% more conversions in 2019 than in 2018.

Ads 103

Ads Mobile Advertising Brand Identity Branding 103

Outbrain

SEPTEMBER 5, 2018

In just a decade, the mobile app industry has exploded. Is it any wonder that mobile marketers are constantly searching for new and different ways to get more downloads for their apps? There are a lot of marketing strategies to get your app discovered and to improve click-to-install rates. Not native ads.

Mobile Advertising 46

Mobile Advertising Advertising Agencies Advertisements Advertising 46

Digilant

OCTOBER 4, 2023

Many factors have contributed to the exorbitant growth of programmatic digital advertising: better technology, a need for better targeting, and the introduction of mobile phones, to name a few. Experts no longer question the validity of programmatic marketing or if advertisers use it.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

The Lead Agency

FEBRUARY 15, 2023

This way, if someone searches for “cheap luxury watches” or “affordable luxury watches”, your ad won’t show up, since it conflicts with your target market and could lead to wasted ad spend on unqualified clicks. This can be especially helpful if you’re a small business with limited resources and budget.

Paid Search Agency 62

Paid Search Agency Keywords Google Ads 62

Outgrow

DECEMBER 17, 2020

37 Must-Know Marketing Trends & Statistics Post COVID. Since the virus went viral , marketers started looking for new ways to communicate with their audiences. A lot has changed and here we are keeping a keen eye on the marketing trends and statistics post COVID. Content Marketing Trends & Statistics Post COVID.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

Conductor

AUGUST 12, 2021

Strategic and well-thought-out descriptions directly influence your click-throughs in search engines, meaning more organic traffic on your site and higher all-around rankings. Writing SEO-optimized meta descriptions is all about precision and tactics, which becomes even more important for mobile pages. Bing and Yahoo!

SEO 122

SEO Optimization SERP Mobile Advertising 122

Contently

JULY 13, 2016

For digital marketers, this is what advertising looked like for much of the internet’s early history: website display ads. The creator of that first banner ad in HotWired claims it had a 44 percent click-through rate (CTR). Today, digital marketing is much different.

Banner Ads 113

Banner Ads Banners CTR Mobile Advertising 113

Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. This guide covers everything you need to know about advertising on smart TVs — from how it works to the key considerations for advertisers.

Paid Search Agency 76

Paid Search Agency Ads Campaigns Cable 76

Bannerflow

AUGUST 2, 2019

Ad fatigue and banner blindness are common problems associated with online advertising – particularly for boring, standardised banner adverts. In fact, The Drum recently reported that “73% of UK consumers had seen the same ads ‘over and over again’ And as a result, just 11% said they ‘enjoyed’ advertising.”

Banners 53

Banners Banner Ads Mobile Advertising CTR 53

Digilant

JULY 22, 2021

In the world of digital advertising, it’s easy to get caught up in the latest and greatest – what’s new, trendy, and making a splash. Although this format may seem plain compared to the unique creative ad formats we see today, there are many great benefits of display digital advertising. What is Display Digital Advertising?

Display 52

Display Advertisements Advertising Cost Per Click 52

The Lead Agency

JULY 11, 2019

Get the most out of your advertising investment and reach your performance objectives by avoiding these common mistakes. Your Ads Aren’t Showing in Relevant Contexts Are your advertisements receiving a high number of impressions, but still have a relatively low Click-Through-Rate (CTR)? So, what went wrong?

Paid Search Agency 74

Paid Search Agency Ads Google Advertising Agencies 74

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Conductor

NOVEMBER 22, 2021

A good meta description will attract users to click through and visit your site. It’s the same with meta tags, if your meta description is bad—no one will click on your content. If you found this article via a search engine, there’s a high chance you clicked on it because of effective meta tags. What does a title tag look like?

Tagging 110

Tagging SEO SERP Lead Scoring 110

Liveintent

SEPTEMBER 28, 2021

Email senders are universally grappling with changes to open rate, once a key metric for understanding customer engagement with your email marketing. Despite this assault (disguised as a privacy move) on email marketing, we are confident that email will prevail as a vital mechanism for building relationships with your customers.

Advertisements 71

Advertisements Advertising Privacy Protection Cost Per Thousand 71

ClearVoice

JUNE 17, 2021

Growth rates, advertising reach, click-through rates (CTRs), and usage trends for each platform, both over time and in current data snapshots, can make a big difference in your marketing and paid ad campaigns. YouTube is a powerhouse for social media marketers and content creators.

Paid Content 105

Paid Content Social Media Statistics Social Marketing 105

Choozle

NOVEMBER 13, 2020

Connected TV is taking the digital advertising world by storm. Getting your ads on the big screen without the big price tag, reaching cord-cutters and highly-engaged views, and mixing up your marketing mix are just the tip of the iceberg when it comes to reasons why connected TV advertising is quickly growing in adoption.

Advertisements 89

Advertisements Advertising Cost Per Thousand CPM 89

Anyword

AUGUST 18, 2022

But luckily for us, highly-advanced digital marketing technology is here to help us streamline our SEO playbook. What exactly are the benefits of a well-thought-out SEO and digital marketing strategy? Increased engagement and conversion rates. Nowadays, no marketer can get away with not having a foolproof SEO plan.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98