ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. percent for open rates, which is generally considered outstanding by industry standards. Use power words.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Belkins

MAY 19, 2020

E-commerce becomes a strong, influential form of economic activity for the business sector, and emails are the best channel of communication between a business and its audience. Of course, it is not a piece of cake to create an effective drip email campaign that ensures profit and growth for your business.

Email Campaigns 105

Email Campaigns Campaigns Top of Funnel B2B 105

Contently

MARCH 23, 2023

Content marketing is no exception. However, traditional metrics like website visits or clicks don’t tell us the whole story of how our content is performing. Engagement content metrics can also help you determine the best times and formats for distributing your content, as well as which topics generate the most interest.

Multi-Touch Attribution 213

Multi-Touch Attribution Word of Mouth Content Landing Pages 213

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. And what sets great content apart from the rest? In-depth content marketing research. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities.

Paid Content 245

Paid Content Budget Programs Research Marketing Analytics Tools 245

Webbiquity

APRIL 18, 2024

You get deep insights that inform smarter business decisions. Efficient lead management: Leads are scored and segmented automatically, ensuring timely follow-ups and higher conversion rates. This may affect the overall adoption rate. Personalized content that resonates with us is what stands out.

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

Porch Group Media

JUNE 9, 2022

While about 60% of moves happen during the summer, people move year-round 1 in 4 new movers say they use information they receive by email to help inform their purchase decisions. – HubSpot 35% of marketers send their customers 3-5 emails per week. Content Marketing Institute. Email ROI Statistics.

Statistics 105

Statistics First-Mover Advantage Email Marketing Marketing & Strategy 105

Litmus

NOVEMBER 16, 2021

Email plays a critical role in your marketing mix—and not just because it provides a 36:1 ROI. You can also use email to inform the rest of your marketing strategy. In this blog, I’ll answer the following questions: How can email inform your marketing strategy? What kind of data will you find in Email Analytics?

Analytics 98

Analytics Email Marketing Privacy Protection Marketing & Strategy 98

Sharpspring

JULY 23, 2020

Email campaigns are an essential part of any good marketing strategy, but they are only effective when they are well-thought-out. The first step is to create an email campaign using industry best practices and combine those with the information you already have about your current user base and prospective leads.

Email Campaigns 52

Email Campaigns Optimization Campaigns Top of Funnel 52

DotDigital

MAY 6, 2021

This makes it easier than ever to design automated email marketing campaigns that are relevant and timely. . Welcome emails are a central pillar in ecommerce email marketing. They experience higher open rates and engagement rates than any other email campaign. Aftersales campaign .

eCommerce 101

eCommerce Email Campaigns Email Marketing Campaigns 101

Navigate the Channel

JULY 13, 2023

Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. In the second quarter, the overall average open rate for all industries was 34.46%. OK, we get it.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Marketing Interactions

MAY 21, 2018

As our ability to collect data grows, so do the different ways we can measure content performance. Email metrics are a great example. For years, we’ve measured opens and clicks, deliverability and unsubscribe rates. If you get a 40% open rate, do you consider your email a successful send?

Webinar Metrics 74

Webinar Metrics Marketing Strategy Marketing & Strategy Dwell 74

Marketing Insider Group

MAY 30, 2023

Whether you run a dog training business , dance studio, or flower shop, these tips will help you allocate your resources more effectively and make informed decisions that benefit your future marketing efforts. Based on your findings, you may need to adjust your site design or content strategy. Make sure your goals are measurable.

Work Management 276

Work Management Marketing Management Budget Programs Allocation 276

Contently

APRIL 4, 2023

But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. Instead, use this time to take a fresh look at the impact of your content marketing resources. With that in mind, here are seven ways you can do more with your content, with fewer resources, in any economy.

Top of Funnel 197

Top of Funnel Budget Programs Content Marketing Marketing Management 197

Act-On

OCTOBER 4, 2023

View side-by-side email results to spot trends and anomalies Results for one email are handy. Results for multiple emails are a force multiplier for marketing strategy. Visualizing metrics like click and open rates across a range of emails helps you spot trends and potential outliers in your marketing programs.

Marketing Automation Services 146

Marketing Automation Services Analytics Software Deliverability 146

Webbiquity

SEPTEMBER 28, 2022

Personalized email is much more than simply auto-inserting the recipient’s first name. To create highly relevant, high-impact email messages, you’ll need to collect and use more information from your prospective customers. What Exactly is Email Personalization? The Importance of Email Personalization in Marketing.

Email Marketing 342

Email Marketing Personalization Psychographics Marketing & Strategy 342

Porch Group Media

NOVEMBER 10, 2022

If you’ve stumbled on this blog, you probably are just as keen to read up on the latest stats – in this case, about email marketing. Our team curated the latest stats we could find to help you stay current and informed for 2023. Table of Contents. Email Usage. Email Personalization. Email Subject Lines.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

ClearVoice

AUGUST 19, 2022

Forms allow you to collect valuable information from potential customers, which you can use to improve your marketing efforts. But how much information should you ask for on your lead forms? All these tactics will improve your email open rates and boost your conversions. Click To Tweet.

Leads 52

Leads Lead Marketing Qualified Leads Lead Generation 52

Only B2B

OCTOBER 18, 2023

In the ever-evolving digital landscape, the power of video content cannot be overstated. This can include popular video hosting platforms like YouTube, Vimeo, or Dailymotion, as well as social media channels and content aggregators. Dailymotion, with its global reach, can provide an alternative platform for your content.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Webbiquity

OCTOBER 18, 2022

The majority of these will be actual spam, but many will be genuine campaigns that failed to consider email deliverability. Here are six of the core factors that determine how deliverable an email is: Bounce Rate: Emails bounce when you attempt to send them to an address that doesn’t exist or is no longer active.

Deliverability 286

Deliverability CAN-SPAM Opt-in Opt-out 286

Biznology

APRIL 14, 2017

Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. So now that you are on board with the benefits of online B2B marketing videos, what does video content marketing really mean?

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Salesforce Marketing Cloud

JANUARY 29, 2024

Let’s break down the basics of email list building: why you should be doing it and how to get started. Table of contents What is an email list? Why is building an email list important? How do you maximize the value of your email list? What are some common email list mistakes?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Zoominfo

MAY 20, 2021

At this stage, email is used to welcome new prospects at the beginning of the purchase journey who have filled out a form on your website. These early-stage emails should provide more information about your product or service. A study by MailChimp found that the average email open rate across industries is 21.33%.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Delivra

MAY 8, 2019

Spring: One of the best seasons for cleaning, starting fresh, and—sending email campaigns? It’s also the perfect opportunity for marketers to freshen up their spring email campaigns with interesting and personalized content. We’ll also provide some of the best spring emails as examples to use for inspiration.

Email Campaigns 68

Email Campaigns Campaigns Landing Pages Email Marketing 68

Litmus

MARCH 27, 2024

Gone are the days of using only open and click-through rates to evaluate your email’s performance. Even with increasing data privacy regulations , marketers are finding new ways to measure and track their campaign’s success–including better methods to evaluate audience engagement.

Ideal Customer Profiles 96

Ideal Customer Profiles Click Rate Copywriting Newsletter 96

BOP Design

JULY 30, 2021

Whether you’re tracking general metrics like open and click-through rates or want to dive deeper and learn how users are interacting with your B2B website after receiving your communications, here are 5 key data points. We recommend reviewing these metrics when crafting and monitoring your clients’ B2B email marketing experience.

Email Marketing 125

Email Marketing B2B Marketing B2B Click Rate 125

Martech

MARCH 18, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Here’s something somebody asked me!

Budget Programs 100

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 100

Delivra

SEPTEMBER 27, 2018

The study also revealed that Millennials lead the way in taking actions in response to an email—47% (age 35 and under) compared to 27% for those ages 35-54 and 11% for respondents 55 and older. It’s clear that any improvements in email open rates can get you on the path to an overall improvement in your campaign goals.

Click Rate 40

Click Rate Marketing Automation Services Open Rate Trigger Marketing 40

Martech

NOVEMBER 20, 2023

That’s the mastery of email personalization — it’s more than a “Hi [First Name],” it’s a suite of experiences, each one a handpicked conversation starter. Advanced strategies for personalizing B2B email campaigns B2B marketing emails are often lost in the mountain of the daily inbox, but they don’t have to be.

Email Marketing 121

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 121

Huptech Web

FEBRUARY 16, 2024

21% of content marketers say that measuring ROI is the biggest challenge when developing content. So, today, it’s not about tactics; but understanding how businesses determine whether their content marketing is effective enough. How Do I Calculate Content Marketing ROI? How Do I Calculate Content Marketing ROI?

Paid Content 52

Paid Content ROI Content Marketing Lead Scoring 52

Binary Demand

APRIL 19, 2024

True proficiency in email marketing transcends surface-level metrics like opens and clicks. In the forthcoming discourse, we shall delve into the essential B2B email marketing metrics & KPIs that hold sway for B2B marketers. Take a moment to understand the metrics available to you for these campaigns.

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52

Litmus

SEPTEMBER 13, 2022

They need to be engaged with your messaging and compelled to click and take action. Knowing how to measure and increase your CTR not only improves your email campaign performance, but keeps subscribers coming back for more. What is email click-through rate? What is email click-through rate?

CTR 75

CTR Email Marketing Data Hygiene Click Rate 75

Mailmunch

MAY 31, 2021

Many email campaigns are run to increase engagement, generate more leads, and boost revenue. This isn’t all talk but is proven by numbers that state that flash sale emails: Can increase click-to-open rates by 74%. Can Increase transaction rates for businesses by 67%. Audible Flash Sale Email Subject Line.

Email Campaigns 55

Email Campaigns Campaigns Urgency Marketing Ad Building 55

Martech

JANUARY 8, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Determine the frequency and content of email campaigns to be sent.

SMS 68

SMS Marketing AI Best Practices CMO 68

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. 5 email marketing best practices What are the costs involved with email marketing?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. Misalignment between marketing and sales teams can lead to poorly qualified leads being passed on, impacting conversion rates.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Navigate the Channel

AUGUST 1, 2023

In today’s digital age, email marketing remains a crucial strategy for building product marketers. Email campaigns are cost-effective, easy to execute, and can provide valuable insights into consumer behavior. By analyzing these rates, marketers can refine their subject lines and content to improve engagement.

Analytics 65

Analytics Email Marketing Open Rate Click Rate 65

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98