accelerate agency

APRIL 12, 2023

Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. Marketing of any kind is all about finding ways to stand out from the crowd.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

MKT1

FEBRUARY 27, 2023

A great product, team, and market have become table stakes requirements for startups to succeed. With the proliferation of B2B startups and the lower barriers to building great products, marketing is now the differentiator. Founders need to value and enable marketing as they do other teams in the organization.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Paid Search Agency Planning 52

ClearVoice

APRIL 30, 2020

Generating more leads might just require a few changes to your current sales and marketing strategy, however, generating quality leads and at scale is quite another challenge. However, with the wealth of lead generation tools out there, how do marketers know which tools are worth adding to their already-full tech stacks?

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Forbes) 93% of online experiences start with a search engine.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Martech Advisor

OCTOBER 23, 2019

Marketing automation software tools are defined as comprehensive platforms that enable marketers to execute, measure, and analyze all marketing efforts efficiently. Let’s take a look at the ten best marketing automation platforms for 2020. What Is a Marketing Automation Tool? billion by 2025. Integration.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

SmartBug Media

MAY 2, 2019

If you aren’t a tech brand with as much clout or as expansive an audience as Google or Instagram, how can you create a successful marketing strategy for a freemium model? Although free is almost always awesome, the effectiveness of a go-to-market freemium model and the marketing strategy needed to make it happen vary.

Marketing Strategy 72

Marketing Strategy Marketing & Strategy CMS Development Planning 72

LeanData

MARCH 9, 2021

Developing your best marketing strategy is a challenge. Markets change almost continuously, driven by the changing behaviors of buyers in both B2C and B2B markets. You’re either considering ABM strategies or looking to refine your existing ABM go-to-market (GTM) motions. Curating the best content for engagement.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Analytics Tools Marketing AI 52

SendX

NOVEMBER 20, 2018

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. But, SendX is still offering a deal. Deal - 25% OFF across all MONTHLY plans.

Enterprise Management 248

Enterprise Management Marketing Automation Services Work Management Marketing Management 248

Lenny's Newsletter

SEPTEMBER 5, 2023

A surprising number of founders found their early customers by putting out compelling content online and first building a following. When joining communities, focus first on adding value to the community. The first one was an early employee of our last startup. Also, major shoutouts for First Round Capital.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

ConvertKit

NOVEMBER 20, 2020

Maybe you’ve seen marketers or other creators sharing this mind-boggling statistic: For every $1 spent on email, you get $38 back. Many people talk about email marketing as if it’s the secret to success as a creative business owner. Not everyone who visits your website or social media profile is immediately ready to buy.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Parse.ly

AUGUST 8, 2019

There are content strategists, audience teams, and marketers everywhere who struggle with: but don’t you get it?? The argument for “why content?” In media, content is your bread and butter; without it, the organization wouldn’t survive. Elsewhere, content is still perceived as an overhead cost of marketing.

Paid Search Agency 40

Paid Search Agency Content Startups Copywriting 40

SendX

NOVEMBER 20, 2018

SendX is an Email marketing platform that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. Valid for Cyber Monday Giddyapp - giddyapp helps freelancers and creatives create invoices and get paid fast.

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

SendX

NOVEMBER 20, 2018

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. But, SendX is still offering a deal. Deal - 25% OFF across all MONTHLY plans.

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

Single Grain

JUNE 27, 2019

Social media marketing has historically been an island of its own: We seldom see it integrated into other digital marketing channels, like SEO or content. This is unfortunate because your social media strategy can benefit a lot from data and insights that your other teams and tools can contribute.

Social Media 111

Social Media Social Marketing Tools Planning 111

Hubspot

MARCH 12, 2019

There are tons of companies competing for the attention of a finite group of website visitors, and the content marketing world is only getting noisier. This will include both paid and free tools. HubSpot Marketing. HubSpot Marketing. Proof is an early stage SaaS startup based in Austin, Texas. Popup Forms.

Lead Generation 101

Lead Generation Tools Generation Leads 101

Terminus

MAY 28, 2020

Our customer success team has worked with 1000+ companies and, in doing so, have learned a ton about what is making marketers successful, and what’s getting them tripped up. We know that marketing is at a point of paradigm shift – and we want to make sure Terminus customers are the most successful, most advanced marketers in B2B.

Work Management 26

Work Management Account Based Marketing Customer Satisfaction Marketing Management 26

Single Grain

SEPTEMBER 13, 2019

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. Including a video within a brief email and delivering content in multimedia formats can help drive response rates, improve information retention, and make your company or offer more memorable”. ~ Andy Zimmerman. NEWLY UPDATED!

Paid Content 112

Paid Content Stats Video Marketing Paid Search Agency 112

Single Grain

JUNE 7, 2019

The first is by app store optimization, where you optimize your app to rank higher in the organic search results of the App Store for your target keywords. If you want people to download your new app right away and you are willing to spend money for it, then Apple Search Ads is the best option to promote your app in the App Store.

Cost Per Thousand 65

Cost Per Thousand Paid Content Paid Search Agency Lead Ranking 65

Single Grain

JUNE 21, 2019

Facebook is one of the most popular social media platforms among people and brands – as of Q1 2019, it has 2.38 You spend a lot of your money and time creating Facebook ads, so, obviously, you want to get as much benefit as possible from your ad budget. 1) Optimize Shares and Likes on Your Facebook Ads.

Facebook 111

Facebook Paid Search Agency Optimization Ads 111

Single Grain

AUGUST 1, 2019

Julian Castro once said: “We know that in our free market economy some will prosper more than others.” You need a great product, great distribution and great marketing – not to mention all the human elements like persistence, belief in the idea and hiring the right people. The question is: how do you come out on top? The Pet Rock.

Paid Content 101

Paid Content Analysis Budget Programs Marketing Websites 101

Single Grain

SEPTEMBER 5, 2019

Are you splashing the cash on advertising campaigns, only to suffer with a low ROI? Facebook advertising is changing and one of the most notable changes is the ability to target people who’ve already engaged with your business with retargeting ads. Let’s get started! Click here to download it for free right now!

Paid Content 110

Paid Content Facebook Campaigns Conversion 110

Single Grain

AUGUST 7, 2019

Not only is WordPress free to install on your own hosting account, it’s easy to manipulate, leads to faster indexing in the search engines and offers an unprecedented number of design options for even the greenest of site owners. Free or Paid: Both, though we find the free one sufficient. Click here to download it for free right now!

SEO 101

SEO Lead Scoring Lead Ranking Banners 101

Conductor

OCTOBER 14, 2019

For our Humans of Marketing series, Cameron spoke to us about his successes, his inspirations, and his biggest piece of advice — “don’t deny the data.”. Christine: I’d love to start at the very beginning, because that’s a very good place to start, and ask you what got you into marketing. I thought maybe advertising.

Paid Content 15

Paid Content Paid Search Agency Advertising Agencies Work Management 15

Single Grain

JULY 28, 2023

The amount of money a newsletter can make varies significantly based on a range of factors, including the number of subscribers, pricing structure, topic, content quality, and the audience’s willingness to pay. There are generally two primary methods to ensure profitable newsletters: through advertising and through paid subscriptions.

Newsletter 52

Newsletter Business Lead Ranking Enterprise Management 52

Hubspot

AUGUST 5, 2014

Not everyone who works in marketing imagined they''d end up here. Sure, some of us started as marketing majors in college, but many marketers have taken really different and interesting career paths to end up in our profession. I was sort of always in marketing. Channel Marketing Associate, HubSpot. Rand Fishkin.

Paid Content 28

Paid Content Work Management Marketing Management Paid Search Agency 28

Single Grain

AUGUST 1, 2019

Julian Castro once said: “We know that in our free market economy some will prosper more than others.” You need a great product, great distribution and great marketing – not to mention all the human elements like persistence, belief in the idea and hiring the right people. The question is: how do you come out on top? The Pet Rock.

Paid Content 80

Paid Content Analysis Budget Programs Marketing Websites 80

Single Grain

JUNE 11, 2019

For B2B brands, LinkedIn can be an advertising goldmine. LinkedIn Ads can be an effective tool for generating leads, driving traffic or increasing engagement…if you get the targeting right. Basically, anything you would do in a regular LinkedIn post, you can do in a sponsored content ad. Get A Free Consultation.

Linkedin 111

Linkedin Enterprise Management Effectiveness Work Management 111

accelerate agency

MARCH 29, 2023

It’s estimated that the global market for SaaS was worth $167 billion in 2022, and the only way is up, with the total amount spent expected to hit $195 billion before 2023 ends. Examples of this kind of model include QuickBooks accounting software and HubSpot for marketing. Let’s look briefly at some of these reasons: 1.

Enterprise Management 52

Enterprise Management Startups Work Management Marketing Automation Services 52

Single Grain

AUGUST 12, 2019

According to eMarketer data, Amazon has nearly 50% of the retail market in the United States, putting it squarely at #1 for online sales. What you learn by reading their reviews can be an important tool for both product and content development, as well as marketing strategy. Beginner’s Guide to Amazon PPC Ad Campaigns.

Amazon 92

Amazon Paid Content Product Work Management 92

Contently

SEPTEMBER 12, 2019

Just as every class offered at a women’s college is partially a gender studies course, every company making money today is likely, at least in part, a technology company—unless you’re Dunder Mifflin. Buffer | The Science of Social Media. What exactly is a technology company in 2019? But that makes sense. Just saying.

Paid Content 167

Paid Content Paid Search Agency Companies Examples 167

Contently

SEPTEMBER 12, 2021

Just as every class offered at a women’s college is partially a gender studies course, every company making money today is likely, at least in part, a technology company—unless you’re Dunder Mifflin. Buffer | The Science of Social Media. But that makes sense. Slack | The State of Work Report. Just saying.

Paid Content 88

Paid Content Paid Search Agency Companies Examples 88

Single Grain

AUGUST 23, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Get A Free Consultation.

SEO 104

SEO Marketing Websites Phishing Enterprise Management 104

Single Grain

JULY 6, 2023

From identifying your target market to choosing a catchy promotion name, from selecting an effective promotion type to deciding on key messages and promotional products, we’ll journey through the creation of a powerful promotional plan. Work With Us TABLE OF CONTENTS: ↓ What Is a Promotional Plan?

Promotion 52

Promotion Planning Examples SWOT 52

Hubspot

MAY 9, 2019

These cover the main business skills you'll need to advance in today's rapidly changing workplace -- from digital marketing and coding to selling, leadership, and more. Marketing Courses. Fundamental Marketing Courses. Marketing Fundamentals: Who Is Your Customer? Content Marketing Courses.

Paid Content 101

Paid Content Course Best Practices Paid Search Agency 101

TrustRadius Marketing

JANUARY 10, 2023

Development services range from those for experienced developers to startups with zero coding experience. This is especially important if you are a new startup or small business that doesn’t have much experience in software development. It comes with unlimited bandwidth and hosting as well as analytics and ads.

Pricing 98

Pricing Price Enterprise Management Work Management 98

Contently

DECEMBER 5, 2017

What big content marketing trends do you see for next year? This cartoon illustrates why the content strategy echo chamber is so problematic. As I wrote in August, this silo-ing of “content marketing” as a special, separate activity within organizations has caused massive growing pains for the industry.

Top of Funnel 167

Top of Funnel Trends Content Marketing Planning 167

Single Grain

AUGUST 29, 2019

There are several strategies that you can apply to market your business, but it is always recommended that you follow industry leaders to understand the marketing strategies that have worked for them, rather than reinvent the wheel. So what was so special about Amazon’s marketing strategy that made the company such a huge a success?

SMB 83

SMB Paid Content Marketing Strategy Marketing & Strategy 83