Marketing Insider Group

MAY 2, 2023

Sometimes creating content for your audience can feel like throwing spaghetti at a wall– hoping something will stick. But what if you could trade in your old approach for a strategy that’s more reliable (and a lot less messy)? Zero-party data leaves less room for error, since your audience intentionally hands over this information.

ROI 223

ROI Webinar Metrics Privacy Content 223

Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Renasant Bank: Marketing strategy takes step above boring classes.

Class 99

Class Digital Asset Management Education Webinar Metrics 99

Strategic-IC

APRIL 24, 2022

They are all word-class companies. After almost 50 years of constant evolution, transformation and game-changing strategy, Microsoft is a firm leader in the technology space. After almost 50 years of constant evolution, transformation and game-changing strategy, Microsoft is a firm leader in the technology space.

Account Based Marketing 62

Account Based Marketing ABM Class Webinar Metrics 62

Hubspot

APRIL 13, 2021

If you’re looking to attract highly engaged leads, interact with your audience, get real-time feedback, and capitalize on exciting guest speakers, the live webinar format is for you. In a blind test run by the team at Business2Community it was discovered that a live webinar not only got 2.3x WebinarNinja. Image source.

Webinar Metrics 91

Webinar Metrics Enterprise Management Budget Programs Work Management 91

Webbiquity

SEPTEMBER 26, 2017

If you want to produce business leads, LinkedIn is a must in your social media marketing strategy. You have to know how to generate leads and work them. This will allow you to create a highly targeted marketing strategy and provides your key audiences with the type of content that is most valuable to them.

Lead Generation 241

Lead Generation Linkedin Generation Leads 241

SmartBug Media

FEBRUARY 8, 2019

Well-done webinars are like well-taught classes. Bad webinars are either boring presentations, or worse, experiences that leave you feeling like you’ve just wasted an hour of precious time. As a company presenting a webinar, your relationship with your audience is critical. No pressure.

Webinar Metrics 75

Webinar Metrics Transparency Ad Building Opinions 75

The Point

OCTOBER 29, 2021

And now that chat is becoming a staple of the B2B tech stack, creative marketers are finding ever more innovative ways for leveraging their investment to drive engagement throughout the lead lifecycle. Lead Nurturing. Check out our recent Webinar on …”). Events like Webinars are one example. Trial & Demo Conversions.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

KoMarketing Associates

SEPTEMBER 8, 2021

Video (32%), webinars (21%) and SEO (19%) also made the list. Thus far, most marketers (76%) say they’ve only been “somewhat successful” in terms of achieving their performance marketing strategy goals. About 17% of best-in-class marketers said they had been “very successful,” up to this point.

Allocation 197

Allocation Social Media Social Marketing Media 197

ClearVoice

MAY 19, 2020

Why webinars are trending. If you haven’t investigated the opportunity found in webinars, here’s your friendly nudge. Especially during a time where everything requires a virtual component, webinars are not only a way to connect with others in your industry but an avenue to draw in more business and demonstrate your expertise.

Webinar Metrics 111

Webinar Metrics Tools Brand Identity Branding 111

LeanData

NOVEMBER 17, 2022

So after 20+ years of technological innovation, how is it that B2B companies are still dealing with speed to lead problems ? . The proof is in the stats: 67 percent of B2B companies say that leads are being sent to the wrong person for follow up. Over 30 percent of leads are never contacted at all. Stats don’t lie.

Webinar Metrics 52

Webinar Metrics Demand Stats Act-On 52

Optinmonster

APRIL 29, 2022

Are you tired of the same boring lead generation strategies? Do you want creative ways to generate leads for your business? Lead generation is as simple as telling people what you do and how you can help them. Lead generation is as simple as telling people what you do and how you can help them. Compliments.

Lead Generation 101

Lead Generation Lead Ranking Generation Lead Scoring 101

Marketing Insider Group

FEBRUARY 6, 2023

Five key recommendations: Adopt a digital-first marketing strategy while including hybrid execution and delivery across all campaigns and tactics, understanding where and when to use them. Marketing must lead CX and the customer journey like never before, in full partnership with sales.

B2B Thought Leadership 222

B2B Thought Leadership Lead Ranking B2B Marketing Planning 222

LeadSquared

APRIL 3, 2017

Webinars have been a driving factor for lead generation at LeadSquared. In the last 3 years, we have experimented and tried different things to up our webinar registrations. Last month, 6% of our revenue came in from the leads we’d captured from our webinars. Free Webinar] Optimizing Google AdWords Campaigns.

Webinar Metrics 52

Webinar Metrics Lead Scoring Lead Ranking Adwords 52

Hubspot

MARCH 12, 2019

Online lead generation is difficult. Optimize your lead generation pathways on your site. Optimize your lead generation pathways on your site. This article will cover lead generation software and tools that help you reduce friction and increase the conversion rate of website visitors to leads. HubSpot Marketing.

Lead Generation 101

Lead Generation Tools Generation Leads 101

Oktopost

MARCH 15, 2021

We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media. As the source of more than 80% of their social media leads , LinkedIn has always been the bright center of the universe for B2B marketers. Here’s how to adjust your strategy to be successful.

Social Media 138

Social Media Webinar Metrics Media Marketing & Strategy 138

SendX

AUGUST 31, 2021

Masterclass new class introduction Masterclass is an online, subscription based education platform where you will find pre-recorded classes by experts in different fields. This email was sent when they recently launched a new class around career paths with the famous personality, Elaine Welteroth.

Email Marketing 253

Email Marketing Campaigns Examples Enterprise Management 253

Contently

NOVEMBER 29, 2021

‘How to Make Money from Social Media’ and ‘How to Grow Your Social Media Platforms’ weren’t tautologies but classes, priced at $50 per month. “To McBroom allegedly failed to show for webinars and private chats he’d promised as part of the course. Anybody can create a social media class.

Social Media 211

Social Media Media Viral Marketing Class 211

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing. Why do you feel these qualities are at the core of modern marketing?

Planning 314

Planning Analytics Enterprise Management Work Management 314

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content can help your company to get more press exposure, attract new business opportunities, and convert leads. LinkedIn research shows that 58% of decision-makers read at least an hour of thought leadership content each week. American Express Business Class. Microsoft “Stories”.

Thought Leadership 309

Thought Leadership Enterprise Management Work Management Marketing Management 309

SnapApp

AUGUST 20, 2014

As I work with customers to build strategies and develop programs around using interactive content , I have come to draw several parallels to the idea of joining a gym. Or, in my own personal case, joining a spin class. So how does my spin class relate to SnapApp? My spin studio isn’t magic. But that is only for one campaign.

Class 48

Class Webinar Metrics Buzz Interactive Marketing 48

Velocity Partners

DECEMBER 13, 2023

If you have an ABM strategy, I’d bet my last stinkin’ dollar you made it in one of two ways. Both approaches make the same mistake – they treat ABM as a second-class citizen – either as an entirely separate discipline or as an isolated offshoot from your everyday marketing activities. Are they showing up on adjacent webinars?

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Account Based Marketing Marketing Budget 59

Contently

OCTOBER 11, 2022

At some, a CMO will lead the marketing department and hire a VP of Content Marketing to run content strategy and production. CMOs are falling behind their peers when it comes to tech adoption and data-driven strategy. Great content comes from great research, expertise, and a commitment to quality. Same concept here.

Peer-to-peer 200

Peer-to-peer Budget Programs Content Class 200

Adobe Experience Cloud Blog

MARCH 9, 2020

Let me break this idea down for you to show why it’s critical to think this way when executing any search marketing strategy. Each of these principles can be applied to search marketing strategy; however, you must break them down to understand the larger picture and apply them to your tactics. . Basics of Macroeconomics.

Search Marketing 160

Search Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 160

NetLine

JUNE 12, 2019

Is your ABM approach disconnected from your lead gen goal? The parade for account-based marketing seems to be a never-ending celebration, often leading to misguided trust in whatever strategy most people are doing. These five myths could be getting in the way of a successful lead gen strategy.

Lead Gen 51

Lead Gen Account Based Marketing ABM Lead Ranking 51

Smashmouth Marketing

MARCH 1, 2010

The site is a community destination for business leaders to find and produce industry information, research, whitepapers and webinars. If content syndication and webinars are part of your demand gen mix, you should explore Focus in more detail. What's' behind the curtain?

Webinar Metrics 100

Webinar Metrics Class Lead Gen Content 100

Vidyard

SEPTEMBER 28, 2017

Picture this: You think you’re sitting on the hottest lead this side of the Atlantic Ocean. We know there’s a lot to think about when it comes to enterprise-class companies turning leads into customers faster, so Vidyard and Ascend2 have assembled the Lead Generation to Increase Conversions Report.

Demand 70

Demand Conversion Burn Rate Leads 70

Allocadia

APRIL 23, 2019

It takes great leadership at the helm and behind the scenes orchestration by Marketing Operations who have a unique vantage point into the technology, data, people and processes that go into building a world-class marketing organization. Increasing efficiency with automated processes and optimizing resources.

Leads 52

Leads Lead Marketing Qualified Leads Webinar Metrics 52

Online Marketing Institute

AUGUST 21, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? -The Here are 6 reasons why you should embrace it.

Webinar Metrics 52

Webinar Metrics Marketing Strategy Marketing & Strategy Blogger 52

Vidyard

SEPTEMBER 28, 2017

Picture this: You think you’re sitting on the hottest lead this side of the Atlantic Ocean. We know there’s a lot to think about when it comes to enterprise-class companies turning leads into customers faster, so Vidyard and Ascend2 have assembled the Lead Generation to Increase Conversions Report.

Demand 54

Demand Conversion Burn Rate Leads 54

Sprout Social

JUNE 29, 2020

With a robust social strategy , universities can strengthen their international profile, influence prospective students’ decisions and turn graduates, employees and industry partners into staunch advocates. In order for your full-funnel marketing strategy to be successful, every social team needs to lean on their data.

Marketing Funnels 128

Marketing Funnels Top of Funnel Marketing & Strategy Marketing Strategy 128

Kapost

APRIL 25, 2017

We can talk, talk, talk about content strategy and thought leadership all day, but when it comes down to it, you’d probably rather hear from someone other than a marketing software company, right? A short and sweet agenda for the webinar you won’t want to miss: A simplified guide to B2B content operations.

Lead Scoring 48

Lead Scoring Lead Ranking Webinar Metrics Enterprise Management 48

Optinmonster

APRIL 20, 2020

Things to consider before creating your digital class. 3 email service providers for your email marketing strategy. Class is in session. If you design a class that doesn’t offer the value you’re promising, it’ll likely get blasted with negative reviews via social media, public forums, and review sites.

Course 95

Course Work Management Marketing Management Class 95

Biznology

APRIL 28, 2017

Teaching small classes? That’s not to say that experimenting with other content strategy tactics is a bad thing. Plus, his podcasts drove leads and led to more opportunities. Does a certain type of blog post (for instance, thought leadership posts) pull in more leads? Sign up for our emails here.

Webinar Metrics 146

Webinar Metrics Long Tail Marketing Correlation Advertising Mediums 146

Content Standard

JUNE 28, 2019

Many of us had spent precious time, funds, and energy creating content to build awareness and generate leads, handing responsibility off then to the sales and service departments so we could get back to creating more “interest stimulating” stuff to post. Here are just a few of their strategies. Live and In-Person Events.

Top of Funnel 102

Top of Funnel ROI Sales Management Webinar Metrics 102

MeetingOne on Webinars

AUGUST 27, 2019

Do you know where webinar marketing really begins? Before the emails, the social posts, the online ads…you have to create a compelling webinar title! Your webinar title has to be catchy – even spicy! Audiences immediately need to know: Who is it for? Creating a webinar title can be done in many ways.

Webinar Metrics 56

Webinar Metrics Long Tail Marketing Training Keywords 56

Salesforce Marketing Cloud

MAY 5, 2023

We’re thrilled to officially announce the 2023 class of Marketing Champions. With this knowledge, they lead the way in their departments, bringing strategic marketing wisdom to their businesses. Many of our Marketing Champions lead regional Trailblazer Community Groups and spearhead Community Conferences.

Class 98

Class Communities Curation Storytelling 98

Litmus

APRIL 15, 2022

AMP for email has continued to improve functionality, providing email marketers with a slew of personalization and interactivity capabilities — adding loads of features to the inbox. Rather than a bland static email, brands can generate leads more easily and nurture cold leads with interactive email conversations.

Email Marketing 71

Email Marketing Paid Search Agency Webinar Metrics Top of Funnel 71