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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

“The reason why blogger outreach is way harder than it needs to be is because most of you are doing sales instead of doing PR , you’re being a pitch artist instead of a publicist. ” DIY Digital PR (Online Engagement & Blogger Outreach). ” Blogger outreach is more PR than social media.

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Social media marketing is Homo sapiens sapiens social

Biznology

We crave community, belonging, and we also fancy ourselves much more independent and autonomous than we obviously are in any real capacity. Where you can actually see where all the hard work you’re doing with your social media marketing, content marketing, and online PR comes to fruition. Agency, my ass.

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How to find and win your first 10 B2B customers

Lenny's Newsletter

PR can work, but rarely does. When joining communities, focus first on adding value to the community. Dylan Field at Figma built a custom tool to find the most influential designers on Twitter and focused all his energy there: “We recognized for design software, there’s no choice but to go bottom-up.

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Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity

Twitter Followers. The post contends that counting Twitter followers is “a completely pointless exercise…Up to half of all Twitter accounts are inactive, while many are just spambots. It is estimated that two-thirds of the Twitter fans of many celebrities and politicians are fake. ” True!

Planning 100
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Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity

Twitter Followers. The post contends that counting Twitter followers is “a completely pointless exercise…Up to half of all Twitter accounts are inactive, while many are just spambots. It is estimated that two-thirds of the Twitter fans of many celebrities and politicians are fake. ” True!

Planning 100
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How are marketing leaders in the industry making the most of virtual events?

Brandpoint

Webinars, online classes, Zoom meetups and full-fledged conferences. Brant Skogrand, Skogrand PR Solutions Earlier this year, I was introduced to Zoom. One conference had an accompanying Slack community, which I thought was a great idea, but it didn’t have a lot of activity.

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9 brands prove vulnerability is good for business

Biznology

It nullified the attack, generated PR and brand awareness to the tune of 5,320,375 views on YouTube. DKNY : After a photographer realized that DKNY was using his photo in a window without his permission, he mobilized his community to share a post asking DKNY to donate $100,000 to a local YMCA in lieu of compensation. See for yourself.