DemandMatrix

MAY 4, 2021

Today, I am pleased to announce that DemandMatrix (“DMX”) is joining forces with Demandbase by signing a definitive agreement to be acquired. Late last year, we onboarded Demandbase as our customer. The Demandbase data science team did a deep analysis and found our technographics data was hands down the best in the market!

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DemandBase InsideView Marketing Analytics Tools Advertising Agencies 52

Engagio

DECEMBER 2, 2022

What happens when we use Display as the top of funnel, brand awareness channel we know it to traditionally be? It remains the top of funnel, brand awareness channel we know it to traditionally be. But what are we leaving on the table? A whole lot, as it turns out.

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Funnel Advertising Top of Funnel Display Account Based Marketing 89

Customer Experience Matrix

SEPTEMBER 10, 2015

The second was Demandbase ’s acquisition of data-as-a-service vendor WhoToo , which offers its own set of 250 million profiles relating to 70 million business processionals. It will also let you market to audiences in those channels without providing their names. I’m sure Demandbase would argue it has its own advantages over LinkedIn.)

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DemandBase

MAY 22, 2019

If you’re thinking “what is this Demandbase ABM Ecosystem and why should I care?” Put simply, the Demandbase ABM Ecosystem is a collection of software solutions that integrate with and complement the Demandbase Platform. So how does a Demandbase client get value from the Demandbase ABM Ecosystem?

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DemandBase Account Based Marketing ABM Marketing Management 63

Valasys

MAY 10, 2021

On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. These acquisitions are following Demandbase’s acquisition of ABM orchestration & analytics platform Engagio in June 2020.

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DemandBase Account Based Marketing Acquisitions ABM 52

Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. Let’s start with DemandBase. Data in the DemandBase DMP comes from both DemandBase and clients. So much for the mechanics.

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DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Valasys

APRIL 2, 2019

On March 28 th 2019, Demandbase announced a new level of ABM integration with Marketo Engage so as to provide B2B marketing and sales teams with more flexibility to share accounts and audiences between platforms and between solutions. This new integrated functionality will roll out to Marketo and Demandbase customers in Q2 2019.

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DemandBase Marketo Account Based Marketing ABM 53

SWZD

APRIL 9, 2019

The sixth annual ABM Innovation Summit hosted by Demandbase kicked off with CEO and founder Chris Golec and CMO Peter Isaacson giving an entertaining opening Keynote address. One of the other things I noticed was the comfortable relationship the Demandbase executives appeared to have with the executives from Salesforce – the major sponsor.

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DemandBase Account Based Marketing ABM B2B Thought Leadership 48

Martech

SEPTEMBER 20, 2023

Channel99, the B2B performance and marketing attribution service launched by Chris Golec, founder and former CEO of Demandbase, has announced a pixel-technology driven platform to give visibility into the B2B customer journey. ” 6sense and Demandbase may be more expensive, but performance might offset those higher costs.

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DemandBase Marketing Attribution Account Based Marketing B2B 114

Engagio

SEPTEMBER 29, 2023

They engage with companies on their own terms, conducting extensive research across various channels long before they want to engage with sales teams. The content will often come over email, but companies also use social, display ads, direct mail, voicemail, or other channels. We have a robust set of SDR “Recycle” reasons.

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Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

DemandBase

JANUARY 8, 2019

SEM by definition is a top-of-funnel, quantity-focused channel. Here at Demandbase, we knew Account-Based Marketing best practices could be applied to paid search so we could continue to focus our digital spend on high-value targets. For many companies, the bulk of the budget goes toward branded keywords. You can do the same.

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Account Based Marketing DemandBase SEM Paid Search Agency 58

DemandBase

OCTOBER 30, 2018

The Demandbase ABM Platform won Gold for Innovations in Technology in the 10th Annual 2018 Golden Bridge Awards ’ Advertising, Marketing and Public Relations category. I am confident this will set Demandbase apart for many years to come and this award acknowledges that the technology is now available to make it happen.

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DemandBase Account Based Marketing ABM Public Relations 40

Oktopost

JUNE 20, 2022

Caitlin Doyle, Social Media Manager at Demandbase shares her tips for higher engagement. This week on Behind the Post, host Olivia Messina asks Caitlin Doyle , Social Media Manager at Demandbase all the right questions. If you’ve spent anytime scrolling a Demandbase feed, you’ve seen their fun, fresh, and engaging social presence.

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DemandBase Youtube Social Media Top of Funnel 125

Martech

DECEMBER 6, 2023

The aim is to distinguish efficient channels for messaging customers and eliminate the waste of those channels that are ineffective. The pixel can be deployed on digital campaigns run on platforms including Demandbase, Google, HubSpot, Marketo, Microsoft and Outreach. A pixel to track campaign efficiency.

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Campaigns Account Based Marketing B2B DemandBase 112

Engagio

AUGUST 30, 2023

Last week, I spent several days in San Francisco with my Demandbase teammates, tackling tough business challenges and plotting the future of our Professional Services Organization at “Customer Experience Summer Camp.” At Demandbase, we create opportunities for everyone in the organization, regardless of race, creed, religion, or gender.

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Martech Advisor

AUGUST 30, 2019

Folloze, a Customer Engagement Platform, announced new data integration capabilities for its cutting-edge AI-powered personalization engine in partnership with Demandbase on Aug. Folloze’s new integrations with Demandbase will help transform how B2B enterprises engage, convert and win target accounts.

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DemandBase Account Based Marketing Personalization ABM 43

KoMarketing Associates

FEBRUARY 1, 2018

A survey conducted by Demandbase discovered that although 66 percent of agency-based marketers are already deploying ABM, 45 percent of their clients do not fully understand ABM. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. ABOUT KENT RAGEN.

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Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

SmartBug Media

JUNE 24, 2020

Wondering which paid media channels are poised to help you attract more business during the current crisis ? Why Tap into Paid Media Channels During a Crisis? Before you pick out the best paid media channels for your business, consider the value of paid ads. Google has long been a leader when it comes to paid media channels.

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Paid Content Advertising Channels Cost Per Click Account Based Marketing 111

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

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Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Engagio

JANUARY 24, 2024

What do you predict will be the biggest sales channel used this year? But as a hard sales channel, Linkedin DMs is where it’s at. That’s always been the case, but I think this year and for all people will wake up to that and start using it more than other channels. For us, and Demandbase, we sell to sales and marketing teams.

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B2B Sales Tactics B2B Marketing Marketing Strategy 62

Martech

APRIL 4, 2024

CTV is a growing channel for many marketers, including B2B businesses. As part of the rationale for introducing CTV, LinkedIn cited a study from Demandbase that found 90% of B2B marketers who used it in 2023 believed it helped reach customers. Why we care. Building on video.

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Linkedin Paid Search Agency Ads Campaigns 84

Oktopost

APRIL 1, 2021

In this episode of the Radically Transparent podcast, Oktopost’s Managing Director EMEA, Colin Day , fills in for host Jennifer Gutman and sits down with MarTech legend Jon Miller , co-founder of Marketo and Engagio, and now CMO at Demandbase. Jon is a marketing entrepreneur and thought leader.

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Account Based Marketing DemandBase Planning Marketo 101

Contently

JANUARY 31, 2023

Content marketers, for our part, can use customer sentiment to inform content plans and ad spending in a way that prioritizes the channels, content formats, and subjects that AI predicts will be top-of-mind for customers in the near future. There is also content personalization functionality embedded in platforms like HubSpot and Demandbase.

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Marketing AI Paid Search Agency Content Marketing Planning 132

KoMarketing Associates

NOVEMBER 9, 2017

Recently, Demandbase surveyed 400 agency-based professionals to gauge how their companies are using ABM. Developing ABM tools that are easy-to-use and address team alignment and measurement will be an important part of advancing ABM even further in the years to come,” said Kent Ragen, vice president of Channel Sales at Demandbase.

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Account Based Marketing Advertising Agencies Paid Search Agency Customer Surveys 184

DemandBase

AUGUST 10, 2020

You know the story: budgets and in-person marketing channels—vanished, just like that. The highest-performing companies reported involving more of their Marketing team in the unifying efforts, channels, and tactics. And with the launch of the ABM Innovation Tour, we at Demandbase did just that. So let’s double down.

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Account Based Marketing ABM DemandBase Peer-to-peer 119

DemandBase

MARCH 23, 2020

After only a couple of weeks, LinkedIn, Twitter and other channels are rife with examples of poorly worded or poorly timed campaigns. At Demandbase, we have taken specific steps in the past few weeks to ensure sales and marketing teams are communicating effectively. So, how should B2B marketers operate in this new reality?

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Work Management Marketing Management B2B Marketing DemandBase 129

Oktopost

DECEMBER 8, 2021

Justin currently leads social and influencer marketing for Demandbase. In this episode, host Jennifer Gutman of Oktopost talks with Justin Levy, Director of Influencer and Social Media Marketing at Demandbase. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. Meet Justin Levy.

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DemandBase Advertising Agencies Transparency Social Media 109

Only B2B

OCTOBER 13, 2021

Your sales and marketing teams will be able to create tailored and multi-channel campaigns that will captivate your customers. Demandbase. Demandbase’s complete Marketing Solution assists marketing and sales teams in collaborating, sharing knowledge, and experiencing growth.

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Intent Data Intent Enterprise Management Work Management 118

DemandBase

MAY 15, 2020

B2C marketing budgets typically have large allocations dedicated to digital, streaming services, TV, mobile, and other broad reach channels. And businesses are reallocating marketing budgets toward channels that offer greater scale, precision, and measurement, such as digital advertising. Demandbase Has the Answer.

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Budget Programs Allocation Advertisements Advertising 98

Engagio

OCTOBER 14, 2021

When it comes to B2B ad strategies, there’s no one better to talk to than Jennifer Hughes, Director of Digital Marketing for Demandbase. . Jennifer tells us how Demandbase can help you find the narrative. The ease and power of scaling your content across multiple marketing channels with account-based marketing.

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DemandBase Practices Ads B2B Thought Leadership 71

Engagio

OCTOBER 1, 2021

Integrations with web analytics tools like Google and Adobe Analytics along with standalone solutions, like Demandbase Site Analytics , has made it easy for both marketing and sales to have a clear understanding of which channels and pages resonate most with their target accounts at all times.

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Touchpoints Marketing Attribution DemandBase Allocation 71

Engagio

MAY 19, 2021

We asked what the broad shift from marketing to experiences — reflected here at Demandbase by the emergence of ABX — means to her. Advertisers will continue growing their own 1st-party databases to be able to target them through all channels, including email, push notifications, social (where targeting by account is allowed), and beyond.

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Account Based Marketing Enterprise Management DemandBase Work Management 143

Engagio

SEPTEMBER 16, 2022

Learn to build an account-based marketing (ABM) campaign that orchestrates engagement across marketing channels to land bigger, more valuable accounts faster with this step-by-step worksheet. The post ABM Campaign Orchestration Worksheet appeared first on Demandbase.

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Account Based Marketing ABM Campaigns DemandBase 62

Martech

JULY 14, 2022

The more comprehensive platforms come from B2B mainstays such as Dun & Bradstreet, Salesforce and Marketo, which share the space with a growing group of independent ABM platforms including 6Sense, Integrate, Demandbase, Bombora, Jabmo, RollWorks (a division of NextRoll), N. Efficiency across channels. appeared first on MarTech.

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Account Based Marketing Enterprise Management Work Management Marketing Management 126

Engagio

DECEMBER 2, 2022

Join Drift, Demandbase, and Smarsh to learn how to run a successful multi-channel ABM campaign and engage your target accounts, using the right message at the right time. The post How Smarsh Personalizes the Experiences of 6500+ Customers appeared first on Demandbase.

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DemandBase Personalization Multi-Channel Account Based Marketing 48

Engagio

JULY 6, 2023

@demandbase Ramp up your 2023 ad strategy! Then, allocate your budget accordingly, focusing on the channels and tactics that are most likely to help you achieve those goals. appeared first on Demandbase. With so much competition for attention, it can be tough to stand out from the crowd.

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ROI Ads Allocation DemandBase 71

Oktopost

NOVEMBER 4, 2021

Vice President of EMEA, Paul Gibson, of Demandbase, takes the hot seat. Paul was the first Demandbase employee in EMEA, with a mission to evangelize ABM, define a go-to-market strategy, and build a world-class team. Today, he has helped establish Demandbase as the leader in the region. Catch all episodes here.

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Account Based Marketing ABM DemandBase B2B Thought Leadership 62