SmartBug Media

MAY 9, 2023

Segmentation for your email and SMS campaigns could be viewed as complicated or daunting, but it’s incredibly important. Segmentation is the process of dividing your email and SMS lists into smaller groups based on behavior, engagement, and common characteristics. A similar mindset can be applied to your email and SMS lists.

Segmentation 97

Segmentation ROI SMS Demographics 97

ClickDimensions

APRIL 14, 2023

Email marketing is just one method of communication, but stats show that SMS marketing also shouldn’t be ignored, especially for younger generations. Did you know SMS marketing has an average open rate of 98%? As an educational institute, it’s important to know exactly how your potential students want to be communicated with.

Marketing Automation Services 97

Marketing Automation Services Education Marketing Automation Automation 97

ClickDimensions

MARCH 27, 2023

For instance, check out our recent marketing blogs written by the Services team covering a range of marketing strategies: What is a user persona and how to build one in four easy steps The Top 35 Digital Marketing Acronyms You Need to Know How to Build Patient Relationship with SMS in the Health Sector 5.

Work Management 98

Work Management Marketing Management Service Paid Search Agency 98

ClickDimensions

MARCH 31, 2023

The adoption of SMS marketing strategies has risen considerably due to the ongoing effects of the pandemic with over 40% of businesses using it in their marketing strategy, and it shows no signs of slowing down.

SMS 94

SMS Marketing Automation Services Work Management Marketing Management 94

Salesforce Marketing Cloud

JULY 18, 2023

By homing in on clear ROI (supported by case studies), showing confidence in your solution, and anticipating down-the-line costs, you can secure buy-in from even the most risk-averse CFOs. Use this mindset to help you select case studies that will resonate. Here’s how: 1. I’ve used this tactic many times in my career.

Work Management 52

Work Management Marketing Management Marketing Proposals Case Studies 52

Salesforce Marketing Cloud

JULY 18, 2023

By homing in on clear ROI (supported by case studies), showing confidence in your solution, and anticipating down-the-line costs, you can secure buy-in from even the most risk-averse CFOs. Use this mindset to help you select case studies that will resonate. Here’s how: 1. I’ve used this tactic many times in my career.

Work Management 52

Work Management Marketing Management Marketing Proposals Case Studies 52

Vision6

JANUARY 16, 2022

Any form of e-marketing, including email, SMS , and MMS or instant messaging, have laws in place that protect consumers from spam or unsolicited communications. Whether you’re sending emails, SMS, or MMS, the people in your lists need to consent to receive your marketing communications. So what do these laws look like around the world?

SMS 98

SMS CAN-SPAM Privacy Opt-out 98

Optinmonster

JANUARY 24, 2024

Go 1 Step Further: Conduct a Case Study 7. In a case study, you work with a customer to tell the story of how your product contributed to their success. These are often the strongest, most persuasive customer quotes we have: Takeaway: Case studies are the ultimate testimonial for a B2B company.

Ideal Customer Profiles 75

Ideal Customer Profiles Tips Case Study Case Studies 75

ANNUITAS

APRIL 19, 2022

Research shows that newer channels like live chat, SMS, and social media have been gaining traction with buyers, while more traditional channels like events (both live and digital), email, and phone have been declining in preference. Nurture channels should serve medium friction, middle-of-funnel content like white papers and case studies.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

ClickZ

OCTOBER 23, 2020

It has now become a platform suitable for modern marketers to create engaging campaigns across all channels prospects: including SMS, mobile, social, and web. Case Study: Haymarket Media. Users can also seamlessly set up an SMS campaign and pull detailed reports. Taking a look at Maropost set up.

Marketing Automation Services 116

Marketing Automation Services Marketing Automation Work Management Automation 116

Hubspot

MARCH 14, 2016

Check out these 13 case studies that prove word choice does indeed matter when it comes to optimizing for conversions. 15 Case Studies That Prove Word Choice Matters for Conversions. As these case studies make clear, word choice matters -- whether it's in your CTAs, your headlines, or your body copy.

Case Studies 28

Case Studies Case Study Studies Urgency Marketing 28

Scoop.it

JANUARY 26, 2023

If they’re not ready to buy just yet but are getting there, send them additional materials after the webinar like a case study or a price-feature comparison. Source Direct messaging includes online and offline communication channels, everything from good old SMS to WhatsApp and Messenger.

Top of Funnel 87

Top of Funnel Conversion Case Study Case Studies 87

Televerde

JULY 6, 2021

SMS and Phone Call. Customers may be less likely now to answer an actual call, but SMS messaging is an easy and effective way to make requests that your customer will see (text messages are read at an even higher rate than email). Write Case Studies. The Takeaway.

Top of Funnel 59

Top of Funnel SMS Case Studies Case Study 59

SmartBug Media

AUGUST 14, 2020

Make their lives easier by ensuring the account owner receives email or SMS notifications when their customer account is visiting your website or is visiting certain parts of your application. Build Out Sales Enablement Assets. Sales reps are short on time. Email signature marketing is another hot tactic. Leverage Social Proof.

Cross-Selling 105

Cross-Selling Sales Management Account Based Marketing ABM 105

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

ClearVoice

AUGUST 31, 2020

Disclaimer: while I provide examples of martech solution providers that you can use, as well as some mini-case studies on how you can use each tool, please understand that this list is not exhaustive and your specific industry expertise may assist you in identifying the key set of solutions for your own firm. Those days are past.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Enterprise Management Work Management 86

Conversica

NOVEMBER 16, 2020

This is true whether you are talking to someone in-person or over a digital channel such as email, SMS or website chat. Intelligent Virtual Assistants can be deployed across website chat, SMS text messaging and email to deliver an engaging experience for customers and prospects, while simultaneously driving them to the next best action.

Multi-Channel 52

Multi-Channel Advertising Channels SMS Marketing Automation Services 52

Hubspot

OCTOBER 22, 2020

From email to SMS, and even internal automations like lead scoring and CRM updates, HubSpot is easy to get accustomed to and can quickly become your team’s marketing automation best friend. Onboarding support : Mailchimp has a large library of resources, including guides, tutorials, and case studies.

Marketing Automation Services 99

Marketing Automation Services Enterprise Management Work Management Marketing Management 99

ClickDimensions

MARCH 14, 2023

These follow ups could be sent via SMS, email or post and will reference a specific issue or topic that needs to be considered. Read our latest manufacturing case study ! Follow ups One tool which will be greatly appreciated by the manufacturing industry is automated follow ups.

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Buyer's Journey 111

PathFactory

OCTOBER 12, 2022

Like most, I think of content in terms of top, middle, bottom funnel content: lead with your general topics; then go into mid-funnel content like thought leadership, white papers, case studies, and the content about the problems your customers have and the solutions they need.

Top of Funnel 59

Top of Funnel Lead Scoring Lead Ranking Buyer's Journey 59

SmartBug Media

APRIL 12, 2023

Are you talking to them via phone, email, chat, SMS, WhatsApp? Another way to improve customer satisfaction is making sure that you can access survey results via phone, chat, SMS, apps, and so on so you can quickly pull them up and refer to them when talking to customers. How are you talking to customers?

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Customer Satisfaction 98

Hubspot

APRIL 17, 2012

SMS, or "short messaging service," is an oft-touted component of mobile marketing that, though simple in concept, is difficult to execute correctly. Ways to Make SMS Work. According to Techipedia , 98% of SMS messages sent are opened, and 83% of them are opened within 3 minutes. I think not. Fundraising and Raising Awareness.

SMS 28

SMS Opt-out Opt-in Loyalty 28

Conversica

MAY 31, 2021

By sending personalized reminders via email or SMS, AI Assistants proactively and persistently motivate drivers to come in for repairs and maintenance. Explore our Customer Stories and Case Studies to see how Conversica AI Assistants help businesses attract, acquire, and grow revenue at scale. It’s a win-win.

Conversion 98

Conversion B2B Thought Leadership B2B Sales Cycle 98

Martech

FEBRUARY 16, 2022

They partnered with customer engagement platform Braze that offers a strongly multi-channel approach to personalization that includes mobile, web, email, and SMS. Read next: More case studies from Jacqueline Dooley. They are completely transparent about their business model which is posted on their website.

Advertising Channels 97

Advertising Channels Personalization Multi-Channel Paid Search Agency 97

Valasys

OCTOBER 25, 2018

This makes SMS marketing one of the most effective forms of communicating with customers. In order to follow current and potential buyers wherever they are in their customer journey, marketers need to embrace the role of mobiles in B2B marketing with the help of vigorous SMS marketing campaigns. Combining SMS with Email Marketing.

SMS 40

SMS Effectiveness Opt-out Opt-in 40

Optinmonster

JANUARY 28, 2021

SMS : Make and distribute marketing campaigns via text message. That’s because no matter who your email service provider is (or SMS marketing platform), everything depends on filling your contact list with the right kinds of leads. This does not include their email or SMS products, which are paid separately.

Lead Generation 98

Lead Generation Generation Leads Lead 98

Conversica

APRIL 28, 2021

Recently, website chat has caught on with Marketers to collect lead information, find sales-ready leads, and point visitors to helpful information such as customer case studies. But AI Assistants can communicate across multiple channels including email and SMS text messaging. Simple chatbots are rules-based systems.

Marketing AI 96

Marketing AI Conversion Lead Ranking Case Studies 96

Outgrow

MAY 28, 2020

They can help you create and advertise your content via SMS, Google Display Network, and Social media networks. Case Study: At this hour of crisis, due to the breakout of the COVID-19 , we have no choice but to stay at home. Case Study: Coca-cola wanted to send a sweet message of solidarity to the Muslims fasting during Ramadan.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 52

ClickZ

NOVEMBER 22, 2019

Case study. FB messenger, WhatsApp, webchat, SMS, RCS, and phone calls. Case studies. You can also get use-case metrics like direct sales numbers, sources of traffic, and more. Case studies. Shazam, Autobahn, and more. Provides a Free 14-day trial (CC Required) Or 10$ a month. Reporting.

CMS Development 132

CMS Development Tools Case Studies Paid Search Agency 132

ClickZ

MAY 15, 2020

We migrated their email messaging and SMS text platforms to our solution and integrated our technology into their mobile apps, websites, and restaurants.”. They were looking for a partner who could help them launch their new loyalty program and take over some of their other key marketing and technology domain areas.

Loyalty 105

Loyalty Work Management SMS Marketing Management 105

Martech Advisor

MARCH 30, 2020

According to Business2Community , "more people use their smartphone for texting than they do for phone calls and more than 90% of American teenagers are using texting or SMS services.". Reaching out to your audience on their preferred channel is vital in any marketing strategy.

Marketing & Strategy 134

Marketing & Strategy Marketing Strategy Broadcasting API 134

Porch Group Media

JUNE 3, 2021

In fact, email outperformed SMS by 92% and banner ads by over 39%. The most convenient way to research, this success kit contains topic focused blogs, webinars, white papers, case studies and more – all with one download. When asked, “Have you ever made a purchase from any of the following in the last 12 months?”,

Multi-Channel 64

Multi-Channel Paid Search Agency Banner Ads Marketing & Strategy 64

LeadSquared

NOVEMBER 4, 2020

The nurturing stage in enterprise sales involves constant communication and knowledge sharing via e-books, whitepapers, webinars, case studies, and more. 5 Business-specific content (whitepapers, solution documents, case studies). Case studies and whitepapers help a great deal during the consideration and decision stages.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Convince & Convert

APRIL 15, 2014

Have you tried using QR codes, SMS, or NFC to increase mobile traffic, but are noticing little to no mobile conversions? However, what is surprising are the studies that have come out recently that show responsive sites are doing no better than non mobile desktop formatted sites. You aren’t alone! That’s no surprise. LoyaltyReward.co

Conversion Rate 146

Conversion Rate Conversion Case Studies Mobile Marketing 146

Buffer

NOVEMBER 12, 2019

When researching this episode, we came across a really interesting case study of HostGator, a web hosting service, and how they approached Black Friday / Cyber Monday. The website Retail Dive touched on a bit of this in a recent blog post explaining the virtue of SMS and text messaging. You can definitely go the SMS route.

Social Media 69

Social Media Social Marketing Planning Media 69

DotDigital

MAY 4, 2021

Irresponsible marketing is the path to the dark side in our world—a place with no loyalty, repeat purchases and no case studies or social proof. stepping outside of your comfort some with some of the following tools can help to shake things up and grow your business like never before: eRFM SMS Live chat AMP.

Lead Scoring 73

Lead Scoring Lead Ranking SMS Loyalty 73

MindFire

DECEMBER 2, 2020

Try the ‘Experience It’ Campaign — This interactive experience gives you a small taste of how ToolBox Studios uses Email, Direct Mail, Voice, SMS, and more … and let’s you experience these channels right now.

Paid Search Agency 52

Paid Search Agency SMS Marketing Agencies 1 Advertising Agencies 52