Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. Each B2B customer will be thinking about products in the context of his or her own position.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. Each B2B customer will be thinking about products in the context of his or her own position.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Industrial Marketing Today

MARCH 29, 2011

You can make this content ungated (doesn’t require registration) to help visitors specify your products long after their first visit. For example, product catalogs, datasheets and application notes can be ungated. Add a big button to download your online catalog. Try to put this above the fold.

Marketing Websites 60

Marketing Websites Web 2.0 Sales Qualified Leads Lead Nurturing 60

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Consider how you might use the interactive possibilities of the Internet and Web 2.0 How web masters and administrators can do more with less. Case studies and best practices. Im Rebecca Leaman, and its my pleasure to join the Wild Apricot blog team in exploring how to use the internet and web 2.0

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100

Industrial Marketing Today

OCTOBER 2, 2010

Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Marketing Insider Group

JUNE 18, 2010

Many B2B marketers make the mistake of trying to push product details on prospects too early in the process. Nurture your email list with an invitation to visit a resource center that provides thought leadership from well-known experts, webcast and podcast replays, short videos and product demos, customer testimonials and case studies.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

NOVEMBER 9, 2010

They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior. Or from consumer to consumer to relay needed information on products and services. The event is part of a series sponsored by the Social Media Business Council.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Industrial Marketing Today

APRIL 22, 2010

Because it is the mega-distributors that dictate terms and reduce the value of the manufacture’s innovations into commodity products. I also found a fascinating video interview on Andrew’s blog that really drives home the point with a case study featuring Mr. Fred Whyte, President of STIHL Inc.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Ambal's Amusings

JANUARY 28, 2010

More businesses will embrace social media as the case studies and proven ROI cases surface. Your brand is ultimately at the mercy of the people who are supposed to deliver your product, all the conversation in the world will not change that. Because women are natural networkers and absolutely love the web 2.0

Social Media 100

Social Media Social Marketing Media Web 2.0 100

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. Are your company, products and services visible in various online channels used across the stages? What is effective content marketing?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Buzz Marketing for Technology

JUNE 27, 2008

Web Content 2007. Web-based spreadsheet. Ran Shribman says that companies can tap into the skills people are developing from their use of consumer Web 2.0 A practical guide to improving productivity and collaboration in your organization. supply chain. technology trends. The Science of Spectroscopy. Trent Reznor.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Buzz Marketing for Technology

JUNE 28, 2008

Case Studies. Intranet 2.0. This over reliance has come at the expense of employee productivity and intellectual property. Case Studies. Intranet 2.0. Content Migration. Content Management (CMS). Convergence. Governance. Human Resources. Information Architecture. Internal Communications. Multimedia.

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

B2B Marketing Traction

JANUARY 18, 2013

Post about your products, customer case studies, helpful how-to’s for customers. The proof is in the pudding, so you have to prove how social media gets results with Comments on your Blog , Impressions on a LinkedIn Company Page , Likes on a Facebook Company Page , and/or Followers and Conversations on Twitter.

Social Media 100

Social Media Media Case Study Case Studies 100

Industrial Marketing Today

JUNE 29, 2010

We are all used to seeing case studies and they are powerful marketing content. Too often, marketers create new educational content based on internal triggers, such as a new product launch or the adoption of a new marketing strategy. Add a new twist to this old workhorse by telling your story in different ways.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Buzz Marketing for Technology

JUNE 27, 2008

entreprise 2.0. Web 2.0 @ Work. Enterprise 2.0. Collaboration Tools and Web 2.0. I Am Knowledge Worker 2.0. Democratise the tools of production â?£ socialmedia. socialcomputing. enterprise2.0. knowledgeworker. knowledgeworker2.0. collaboration. knowledgemanagement. Groups/Events. Social Media.

Enterprise Management 100

Enterprise Management Long Tail Marketing Web 2.0 Work Management 100

B2B Marketing Traction

JANUARY 17, 2013

In 1991 Geoffery Moore published Crossing the Chasm , which described how technology products move from launch through adoption by mass markets. I think social media has crossed the chasm for B2B marketers as a way to create brand awareness. Pragmatists unite – it may be time to think about getting on board.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

The Effective Marketer

JUNE 23, 2009

To get more insight into the formula and how it works, after watching the presentation, check out some of their website design case studies. Actually, most of the businesses these days are not selling one product. They are selling different products for diff. If you are familiar with them, not much new material.

Training 100

Training Planning Marketing Budget Creation Work Management 100

MLT Creative

JANUARY 31, 2011

February 7-11, Social Media Week Worldwide: These numerous worldwide events will be framed around social media, panels, parties, product demos and more. February 8-10, Social Media Strategies Summit San Francisco, CA: Analyze case studies on everything from micro-blogging to sustaining online communities.

Paid Search Agency 40

Paid Search Agency B2B Marketing Advertising Agencies Web 2.0 40

Marketing Insider Group

MAY 12, 2010

Now I could argue that you need a great product to solve a real customer need: you need some awareness in the marketplace to prove you are “in the game”, you need a website that acts as a viable “store front” for your business, and of course you need great service and support after the sale to keep customers satisfied. Ask your partners.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Buzz Marketing for Technology

JULY 28, 2008

Home > Web 2.0, Only now with Web 2.0 batsontr@mit.edu Cite this Site Trent Batson , "Web 2.0, Formerly, the small admissions department, which also handles admissions for the institutions masters programs in accountancy and advanced business studies, had been managing contacts through a spreadsheet.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Peer-to-peer 100

Hubspot

APRIL 17, 2014

Recent content includes topics like " How to Help Adolescents Online Evaluation " and " Teaching K-8 Finanical Literacy: A Case Study.". 4) Classroom 2.0. This blog is focused on bringing social media and web 2.0 into the classroom. This blog is all about technology in the education space. 6) TeacherTube.

Education 28

Education Peer-to-peer Web 2.0 Case Studies 28

Convince & Convert

SEPTEMBER 21, 2010

You are indeed the perfect case study. You are indeed the perfect case study. Everything from supply chain management, product design, customer service, accounting and beyond can be informed through analysing the data collected through your social media strategy. That is the value to me of Web 2.0

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

MLT Creative

SEPTEMBER 30, 2010

October 1, Social Ad Summit New York, NY: At this showcase of recent case studies from agencies and brands, you’ll learn firsthand how to implement a successful social ad strategy for your organization or client. October 22-23, SocialBiz World Sonoma County, CA: A social media and Web 2.0

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

The Effective Marketer

JULY 21, 2009

Get people to buy our products! The good thing is that there are lot of success case studies on the web to help us taking the best social media marketing decision. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Tell them about a new release!

Social Media 100

Social Media Planning Work Management Social Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

Case Study: Papa Johns Pizza Company Slices Travel Costs with GoToMeeting Corporate Citrix Online. Suns Open Work Program Cuts CO2 Emissions, Reduces Real Estate Costs, Improves Job Satisfaction; Additional Focus on Energy Efficient Products, Greener Datacenters Delivers Value for Sun and Customers. Collaboration 2.0.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

WebMarketCentral

JANUARY 28, 2009

Vendors have products and services designed to solve those problems. Every vendor will rave about its own products or services, and buyers get that. FYIndOut is free for b2b buyers, who can read product/service reviews posted by other users, write their own review, contact multiple vendors at once, and network with other buyers.

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

Buzz Marketing for Technology

JUNE 27, 2008

It is their older peers that I have to repeat that lesson too (no printing the actual network diagram, complete with FW locations and IP addresses on marketing brochures; no giving away product roadmaps at Trade Shows.). Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Online Marketing Institute

JUNE 15, 2009

Let us know what you think, and I could send you the case study No Erica, we are not interested in writing about your ad campaign. Particularly if the blogger is clearly a fan of the company/product/service/brand. We do not write about ad campaigns and likely never will. You might try AdRants.com instead.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

WebMarketCentral

NOVEMBER 12, 2008

MarketingSherpa has also produced and excellent case study on How to Target Twitter: 8 Ways to Build a New Audience in this Niche Community (fee-based, but non-members can access it through a free trial). But there are limits." Like your morning run.). Obviously, Twitter has inspired a large and enthusiastic following.

Twitter 20

Twitter SEM Tools Practices 20

Single Grain

JULY 22, 2022

So if you are a Web3 business owner, you’ll need the assistance of an expert Web3 marketing agency to successfully promote your service or product and reach your desired audiences. Here’s a brief look at the difference between Web 1.0, and Web 3.0 : Web 1.0 Because so much about Web 3.0

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 64

Marketing Insider Group

JULY 27, 2010

Include thought leadership whitepapers, customer videos, podcasts, case studies, demos and product comparison guides. In some cases, emails like this may be the highest converting and have the lowest opt-out rates of all your email blasts. Make sure you cover each buying stage.

Sales Management 100

Sales Management Paid Search Agency Lead Scoring Lead Ranking 100

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

Improving Lead Quality Can Improve Sales Productivity (blog post). How Acteva and IDology Achieved Significant Results with Lead Management (on-demand case study webinar). How Vindicia went from Zero to Lead Management Hero in One Day (on-demand case study webinar). Using Digital, Web 2.0

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

Marketing Insider Group

SEPTEMBER 30, 2010

Next, make sure you go on a sales call but I’ll go further to state that marketers should know how to demo products and how to make that 30-second pitch on why customers should chose you and your company. Just think of webinars, case studies, etc. Let’s start a discussion: what do you think? Funny, but too often times true.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Convince & Convert

APRIL 22, 2010

Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers. In some cases these are members of the media. In other cases, they are the new influencers, bloggers and taste-makers. In either event, your job in this circumstance is to create conversation.

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

Online Marketing Institute

NOVEMBER 2, 2010

Our recent Project Open Kimono is one example -- a living B2B case study tracking our most recent content marketing campaign: the B2B Marketing Manifesto. 237 posts from The Drama 2.0 As a B2B agency, we can be as guilty of letting the learning machine slow down as any client-side marketing team. But we do fight this tendency.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Online Marketing Institute

JUNE 22, 2009

Read more… Doug Kessler | June 11th, 2009 | 3 comments June 2009 Watch the Velocity web seminar on Content Marketing Stan just presented our web seminar with B2B Marketing magazine, called “Content Marketing: Thought Leadership in a Web 2.0 Case studies and customer testimonials.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40