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B2B Marketing Summit Shows Old Problems Persist

The Effective Marketer

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100
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Does Your Business do Podcasts? It Should

Anything Goes Marketing

I'll admit that I don't regularly download podcasts via an RSS feed but I do listen to them the odd time. Well if you're into online marketing and you're down with web 2.0. you know that producing new content that is engaging and entertaining is critical to generating increased web traffic and conversions.

Web 2.0 100
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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

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5 Keys to Effective Knowledge Transfer for Nonprofits

Buzz Marketing for Technology

Consider how you might use the interactive possibilities of the Internet and Web 2.0 Subscribe to this posts comments using RSS. RSS feed: We write on web technology and social media tools for non-profits - charities, associations, clubs and other organizations. Case studies and best practices.

Web 2.0 100
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The Distribution Trap – How Innovations Become Commodities

Industrial Marketing Today

Because it is the mega-distributors that dictate terms and reduce the value of the manufacture’s innovations into commodity products. I also found a fascinating video interview on Andrew’s blog that really drives home the point with a case study featuring Mr. Fred Whyte, President of STIHL Inc.

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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix.

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Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. Are your company, products and services visible in various online channels used across the stages? What is effective content marketing?