Marketing Insider Group

AUGUST 7, 2023

We’re living in a world where marketing ads are flying at us in every direction. They’re turned off by old marketing tactics, impersonal emails, and robotic B2B buying processes. That’s a quarter of your audience that’s no longer engaging with one of your most common marketing channels.

Conversion 195

Conversion Top of Funnel Content Lead Nurturing 195

Goodish Agency

JUNE 22, 2020

They are producing a lot of content on skincare related topics and some blogs have an excellent position on Google organic search. After we had tracked everything we wanted to, we were able to see where the funnel is leaking the most. Blogs had great content but performed poorly as landing pages. Challenges. Fixing analytics.

Case Study 52

Case Study Case Studies Studies Funnel Advertising 52

Webbiquity

NOVEMBER 17, 2020

Business owners and marketers have had to quickly and repeatedly adapt their strategies , redefine how they do branding , and adjust their infrastructure in these unprecedented times. Among the aspects proving to be particularly challenging is content marketing. Content alignment with the buyer journey.

Top of Funnel 260

Top of Funnel ROI Marketing Automation Services Work Management 260

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. Quick Takeaways.

Top of Funnel 281

Top of Funnel Buyer's Journey Trends Lead Scoring 281

ClearVoice

DECEMBER 18, 2023

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. However, strategic content creation and distribution are great solutions to these challenges. It is the polar opposite of running generic, one-size-fits-all marketing campaigns. Sharing relevant data points and case studies.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Martech Advisor

NOVEMBER 12, 2019

Case studies are an excellent medium for building a story around your product or service. In this quick guide, we discuss: What is a case study in marketing? A five-step case study marketing plan. Examples of case studies from Google to inspire you.

Case Study 55

Case Study Case Studies Studies Top of Funnel 55

Content Standard

DECEMBER 14, 2023

A Content Disrupted podcast with Dusty DiMercurio, Senior Director of Industry and Portfolio Marketing at Autodesk. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. At Autodesk, content marketing started as a program to drive demand within a new audience segment.

Top of Funnel 87

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 87

FunnelEnvy

JUNE 10, 2024

In the ultra-competitive SaaS digital marketing and B2B lead generation world, strategic social media and content marketing to generate leads is only the first step. Building trust with top-of-funnel visitors takes time. Source: Funnel Envy / ExactBuyer Case Study Sometimes its helpful to see an example in action.

Sales Qualified Leads 62

Sales Qualified Leads Design Lead Scoring Lead Ranking 62

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation?

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. 91% of businesses use video as a marketing tool – an all-time high since 2016.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Launch Marketing

DECEMBER 8, 2021

Many evolved business and marketing strategies to meet the new digital-first focus, heightened customer expectations, and so much more. To help put marketing efforts of this past year in perspective, we’re looking back at some of our top marketing content of 2021, focusing on B2B marketing strategies and new trends.

B2B Marketing 118

B2B Marketing Top of Funnel Planning B2B Thought Leadership 118

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Marketing & Strategy 116

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 116

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. Savvy professional services firms and other expertise driven sales teams develop content specifically to educate potential clients and showcase their expertise and areas of focus.

Paid Content 146

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 146

Trade Press Services

MAY 13, 2024

B2B video marketing is a staple for today’s businesses with more than 90 percent of companies leveraging the medium to reach target audiences. According to Wyzowl’s Video Marketing Report , individuals watch an average of 17 hours of video content each week. Case studies take testimonials a step further.

Video Marketing 87

Video Marketing B2B Marketing B2B Thought Leadership Work Management 87

Parse.ly

DECEMBER 13, 2021

The massive shift to digital-first and digital-only interactions gained serious momentum when lockdowns were put into effect last year and only accelerated as we moved through 2021. Companies successfully accelerating digital transformation are the ones who’ve invested in creating content—and use it to drive their business forward.

Top of Funnel 52

Top of Funnel Marketing Budget Digital Marketing Funnels Case Studies 52

Scoop.it

SEPTEMBER 7, 2022

Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy? Offer downloadable digital content. Consider hosting free webinars.

Lead Generation 76

Lead Generation Lead Scoring Lead Ranking Top of Funnel 76

Hinge Marketing

MARCH 30, 2022

After Implementing a B2B Content Marketing Strategy. You’re regularly publishing insightful and shareable blog posts and amplifying your content through social networks. You’ve established a B2B content marketing strategy. B2B Content marketing is not meant to drive revenue overnight.

Contact Marketing 85

Contact Marketing Contacts Top of Funnel B2B Marketing 85

ClearVoice

JULY 17, 2023

With the right approach, content marketing can transform fledgling startups into powerhouses of influence and success. Here’s a primer on how content marketing is an essential part of fintech growth and how to do it right. Let’s examine what content marketing brings to the table regarding fintech growth.

Startups 52

Startups Top of Funnel Content Marketing Planning 52

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Industrial marketing for manufacturers offers solutions that allow us to maximize our resources.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

SnapApp

NOVEMBER 19, 2015

What does your content marketing process look like? For many marketers, it goes “idea–>create–>publish–>promote.” What’s the use of spending your time and budget on developing amazing content without delivering a stellar follow-through? Make sure your content spreads like wildfire with a strong social media plan.

Case Study 54

Case Study Case Studies Social Media Top of Funnel 54

Martech

FEBRUARY 13, 2024

Developing your alignment roadmap The following steps will help you create a plan to align your marketing technology with your main business goals. Define how marketing supports the company’s goals Clearly define how your marketing efforts can help move the company’s big rocks in the next year or two.

Marketing Automation Services 94

Marketing Automation Services Work Management Lead Scoring Lead Ranking 94

Sprout Social

NOVEMBER 21, 2022

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). Who they are: Byte/Dept is a marketing technology agency based in London, New York and Berlin. Case study: ASO.

Paid Search Agency 109

Paid Search Agency Advertising Agencies Ad Agencies Work Management 109

PureB2B

SEPTEMBER 16, 2020

In the world of digital and social media marketing, one thing remains true- it’s hard. There are nuances that prevent you from getting noticed, or stop your content from even showing up anymore. So, it’s worth asking, do I need a content syndication vendor to do this for me? What Does a Content Syndication Partner Do?

Vendors 110

Vendors Research Top of Funnel Tips 110

SalesGrape

OCTOBER 10, 2023

Telemarketing vs. Digital Marketing: Which Drives Better B2B Leads? With the rise of digital marketing strategies, many businesses have shifted their focus towards online lead generation techniques. However, advancements in technology have paved the way for more innovative approaches like digital marketing.

Telemarketing 89

Telemarketing Paid Content Sales Qualified Leads B2B Marketing 89

FunnelEnvy

DECEMBER 26, 2023

Conversion Rate Optimization (CRO) is one of the top goals for B2B marketers. It can feel overwhelming to keep track of everything, and even the most seasoned marketers fall prey to the top mistakes in B2B lead generation CRO. Helping simplify the overwhelm is where Funnel Envy can help.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Circle Studio

JUNE 27, 2019

Content is the magnet of your website and arguably the most important tool in helping achieve your firm’s marketing goals. Whether you’re looking to do a complete website redesign or just want to make improvements to your current site, it’s crucial to have a solid content strategy in place. Conduct a website content audit.

Marketing Websites 133

Marketing Websites Top of Funnel Content Thought Leadership 133

Navigate the Channel

DECEMBER 19, 2023

In today’s rapidly evolving business landscape, B2B marketers face unique challenges and opportunities. With digital transformation, shifting consumer expectations, and a mobile-first mindset, the world of B2B marketing is undergoing a significant transformation.

Tactics 73

Tactics B2B Marketing Multi-Touch Attribution B2B 73

FunnelEnvy

NOVEMBER 27, 2023

For digital marketing, integrating customer journey and intent into landing page design is essential for its success. In this instance, the landing page may look like a traditional sales page, hosting the entire funnel content from awareness to consideration to a “buy now” button.

Landing Pages 62

Landing Pages Intent Top of Funnel B2B 62

FunnelEnvy

JANUARY 8, 2024

Unsurprisingly, artificial intelligence is the big news for B2B SaaS marketing and sales in 2024. Yet while generative AI is transforming B2B SaaS marketing, the other big news is not about tech disruption but about people – specifically about the sales experience buyers want now.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

Stevens & Tate

FEBRUARY 20, 2024

Introduction to AI in Digital Marketing Artificial Intelligence (AI) is not just a buzzword but a pivotal game-changer. AI and digital marketing are increasingly intertwined, revolutionizing how marketers approach their strategies. The result?

Marketing AI 77

Marketing AI Allocation Lead Ranking Digital Marketing Funnels 77

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

The Marketing Blender

JULY 19, 2022

How To Build A B2B Marketing Funnel. When you’re in the business of marketing B2B products or services, it’s crucial to create a B2B marketing funnel that will guide potential customers through the buying process. That’s why it’s so important to have a well-defined digital marketing funnel in place.

Top of Funnel 98

Top of Funnel Marketing Funnels B2B Marketing Ad Building 98

Inbox Insight

MAY 24, 2024

Without vetting potential vendors, there’s a tangible risk of allocating budget towards low-quality leads, affecting your sales funnel. Specify whether you’re seeking sales inquiries, content downloads, event sign-ups, demo requests, or other specific outcomes to define the end goal effectively.

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52

6sense

DECEMBER 16, 2021

In a recent blog post , we covered the basics of account-based content personalization and explained why it’s so important. ( Personalizing Web Content: Why It Matters. Display a collection of content that’s highly relevant for a particular stage in the buyer’s journey. Let’s dive in. Improving conversion rates and lead quality.

Top of Funnel 62

Top of Funnel Marketing Websites Personalization Resource Management 62

FunnelEnvy

FEBRUARY 5, 2024

Many companies are re-evaluating their marketing strategies, from social media marketing to SaaS SEO strategy. On-page SEO now leverages AI tools for optimizing keywords, content relevance, and enhancing user experience. Effective SaaS Content Marketing and SEO Content marketing is essential to online marketing efforts.

Paid Content 62

Paid Content PPC Traffic SEO 62