LeanData

JANUARY 5, 2023

With so many predictions and self-serving studies floating around the web, I set out on my own quest to uncover truth from wishful clickbait. After reading articles and case studies, listening to industry podcasts, skimming LinkedIn articles and posts, and interviewing LeanData leaders, three clear SaaS buying trends surfaced. .

Forecasting 52

Forecasting Buy Trends Peer-to-peer 52

6sense

OCTOBER 22, 2021

In a recent survey of our 6sense customers: Nearly half said peer referrals were a “driving factor” behind their purchase of our solution. In a recent survey of our 6sense customers: Nearly half said peer referrals were a “driving factor” behind their purchase of our solution. B2B buyers are more empowered than ever.

Peer-to-peer 62

Peer-to-peer B2B Thought Leadership B2B Opinions 62

EveryoneSocial

SEPTEMBER 28, 2021

Word-of-mouth marketing (WOM) is when people gain interest in your brand, product, or services through their peers’ influence. Pew Research Center ] 68% of people trust online opinions from other consumers, which places online opinions as the third most trusted source of product information. What Is Word-of-Mouth Marketing?

Word of Mouth 98

Word of Mouth Statistics WOM Paid Search Agency 98

Optinmonster

JANUARY 24, 2024

Consumers look to their peers to decide whether they should purchase a product or service. Go 1 Step Further: Conduct a Case Study 7. If not, you’re missing out on a powerful tool that could boost your sales. That’s why it’s vital to learn how to ask for a testimonial from your customers and clients.

Ideal Customer Profiles 79

Ideal Customer Profiles Tips Case Study Case Studies 79

Oktopost

FEBRUARY 21, 2022

In this piece, we’ve compiled a list of compelling employee advocacy statistics that make the case for implementing your own employee advocacy program. While many employee advocacy statistics are from older studies, we’ve assembled the most recent stats on how advocacy really impacts brands. The Best Networks for Employee Advocacy.

Statistics 75

Statistics Paid Content B2B Thought Leadership Peer-to-peer 75

Marketing Interactions

APRIL 21, 2017

Sure, I’ve heard customers say that case studies and testimonials are important. In his opinion, the world is now digital and if your company and product have no online conversation and customer advocacy taking place, there’s something amiss. If there was no customer advocacy, he’d walk away. Curb the sales messaging.

Peer-to-peer 100

Peer-to-peer Lead Gen B2B Vendors 100

Conductor

OCTOBER 13, 2022

Only 58% of women reported feeling comfortable or somewhat comfortable asking for a raise , compared to 74% of men, according to a 2020 Indeed study. However, that’s typically not the case across most organizations. At Conductor, we believe we need to be part of the solution to this gender disparity. Representation in leadership.

Marketing Management 109

Marketing Management Paid Search Agency Thought Leadership Peer-to-peer 109

B2B Marketing Directions

FEBRUARY 28, 2021

Numerous research studies have shown that millennials are now playing pivotal roles in B2B purchase decisions. Millennials also want to be trendsetters, and they want to be sure they are keeping up with peers and competitors. But many claims about the attributes of millennials are gross oversimplifications of reality.

B2B Marketing 96

B2B Marketing Planning Peer-to-peer B2B 96

Oktopost

MARCH 22, 2022

Using peer-to-peer referrals to promote a business’s products and services is an excellent way for individuals to market to the people in their professional and personal networks. Recall the experiences you’ve had with these companies and why they motivated you to tell others about them. 9 Advantages of Customer Advocacy.

Peer-to-peer 88

Peer-to-peer Word of Mouth Advertising Agencies Paid Search Agency 88

Marketing Insider Group

NOVEMBER 18, 2020

It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. It’s the foundation, after all. The second definition is what we’re going to talk about here—what your marketing department’s strategy should be for making the most of the time, energy and dollars you allocate to marketing.

Resource Management 354

Resource Management Demand Generation Agencies CMS Development Work Management 354

SpotMe Blog

AUGUST 16, 2023

Because investigators, study coordinators, and site teams are tired of spending hours passively listening to uninteresting information that’s not tailored to them. Because investigators, study coordinators, and site teams are tired of spending hours passively listening to uninteresting information that’s not tailored to them.

Peer-to-peer 52

Peer-to-peer Case Studies Training Work Management 52

Sprout Social

AUGUST 21, 2023

It also refers to the study of how to optimize impact and reduce the risks and/or consequences of AI. It also refers to the study of how to optimize impact and reduce the risks and/or consequences of AI. Although it has sparked excitement and enthusiasm, there are concerns surrounding the ethics of AI. What are AI ethics?

Marketing AI 88

Marketing AI Ethics Work Management Marketing Management 88

Hubspot

JANUARY 19, 2016

One where the case study serves as the ultimate trust builder. How many marketing case studies are written where one of the core questions is, "Can this solution help improve the physical well-being of humanity?". For medtech marketing, that is the sole goal behind every published case study.

Case Studies 28

Case Studies Case Study Buyer Personas Studies 28

DAGMAR Marketing

DECEMBER 31, 2019

Digital marketing changes almost daily, so we look to our industry peers to help us keep up. We’ll wrap up this year with a quick look at our five most popular posts, plus a few notable posts from the world of digital marketing. 2019 SEO Predictions to Help You Spend Your Marketing Money Wisely. Using Strong Internal Links for SEO.

Lead Scoring 64

Lead Scoring Lead Ranking Peer-to-peer PPC 64

Golden Spiral

JANUARY 18, 2022

Closer and more frequent communication with sales helps your marketing team write better articles, sharper case studies, and deeper content that helps your prospects overcome their biggest obstacles during the sales process. Built on the foundation of open dialogue between teams, smarketing ensures all are working toward a common goal.

Sample 62

Sample Lead Ranking Top of Funnel Lead Scoring 62

Scoop.it

JUNE 3, 2021

If you were to listen to marketing meetings from around the world, you’d discover that the majority of businesses and brands have similar issues. When it comes to content creation and marketing, lack of engagement is one of the biggest concerns. Brands spend lots of time, energy, and money creating content, yet it seems to fall on deaf ears.

Peer-to-peer 73

Peer-to-peer Lead Scoring Lead Ranking Content 73

Optinmonster

APRIL 9, 2020

Are you struggling to find newsletter ideas to keep subscribers engaged? Email marketing is a great way to share your brand’s message, connect with your customers, and turn leads into subscribers. But, it can be hard to keep coming up with fresh, interesting newsletter content each day, week, or month. Don’t worry though, we’re here to help.

Newsletter 119

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 119

Metadata

AUGUST 30, 2021

And showing your audience what you have to offer falls short of (in my opinion — and Simon Sinek’s) the ‘why.’. Practical application made us tie newly acquired information to real-life — in other words, the product launch to our own use case. YOU LAUNCHED YOUR SOFTWARE PRODUCT. Time to pop some bottles, because IT’S OVER!

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

And showing your audience what you have to offer falls short of (in my opinion — and Simon Sinek’s) the ‘why.’. Practical application made us tie newly acquired information to real-life — in other words, the product launch to our own use case. YOU LAUNCHED YOUR SOFTWARE PRODUCT. Time to pop some bottles, because IT’S OVER!

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Circle Studio

JANUARY 10, 2020

For decades, B2B marketing has viewed itself as an entirely different discipline than that of its peers in the B2C or retail world. As firms look to optimize their marketing efforts in 2020, it’s imperative that business-to-business (B2B) marketers are laser focused on doing what is most likely to drive growth and make an impact.

Work Management 79

Work Management Marketing Management B2B Thought Leadership Marketing Automation Services 79

Navigate the Channel

NOVEMBER 28, 2023

When you consistently offer insights, solutions, or expert opinions in your niche, you establish trust and authority within your industry. In today’s digital age, businesses are constantly seeking innovative ways to connect with their audience and establish a strong online presence.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Integrated B2B

APRIL 29, 2017

The overarching aim is to create trust in your product and your brand, based on the principle that people tend to trust the opinions of those they perceive to be similar to themselves – or to be independent experts in a specific field. This time, I’ll attempt to define advocacy marketing. Times have changed. Take brand advocacy, for example.

Buzz 40

Buzz Word of Mouth Peer-to-peer Account Based Marketing 40

Optinmonster

FEBRUARY 15, 2024

By showing them how much their peers love your products. Invest in Case Studies Like OptinMonster 13. In other words, they make choices based on the behavior and opinions of their peers. If that definition sounds like peer pressure, you’re not too off-base. With over 1.2 What Is Social Proof?

Social Marketing 115

Social Marketing Examples Peer-to-peer Case Studies 115

PureB2B

AUGUST 19, 2018

It’s said that it takes around 84 days to convert a lead into an opportunity, and another 18 days to turn it into a deal—all of which may only have a 6% success rate regardless of how long you’ve worked on it. The sales cycle is composed of phases required to sell a product or service. Nurture Your Leads. Automate Where Possible.

Top of Funnel 89

Top of Funnel Paid Search Agency Sales Qualified Leads Sales Cycle 89

Huptech Web

OCTOBER 6, 2023

E-Commerce Industries & Their Real-Life Use Cases That Have Benefitted From UGC. About real-deal examples and case studies where UGC took brands from zero to hero. ? Importance of UGC in building trust and credibility How Does User-Generated Content Make a Great Impact on Ecommerce? What UGC is all about. ?

User-Generated Content 52

User-Generated Content eCommerce Trends Generation 52

Content Standard

AUGUST 31, 2017

Our social media habits extend to brand interactions, too: In a study conducted by CrowdTwist , over 60 percent of the millennial subjects engage via Facebook with brands. This has also made sharing reviews and opinions on brands more prevalent and much more difficult for marketers to keep tabs on. A Personal Connection.

Loyalty 54

Loyalty Brand Identity Branding Peer-to-peer 54

Scoop.it

AUGUST 29, 2019

When you’re looking for advice, do you ask your friends, family, and peers, or do you rely on, say… Facebook ads? Our relationships are powerful: they come with a built-in level of trust that no generic company message can replace. This is why employee advocacy is among the strongest assets a company can use. Sparks their genuine interest.

Curation 51

Curation Peer-to-peer Paid Search Agency Content 51

Marketing Insider Group

SEPTEMBER 7, 2021

Long-form content and unique opinion pieces can showcase your brand’s expertise. In this post, we’re gonna give you the straight facts (with examples) on how to grow your SaaS business through a simple content marketing blog strategy. And you can be successful without burning through your heard-pitched funding. So we’re here to do it.

Top of Funnel 59

Top of Funnel Product Work Management Marketing & Strategy 59

Hubspot

MAY 24, 2017

You're not innovating and it'll never be as good as Coke, in which case no one's going to buy/drink it. Owned media may also come in the form of case studies, whitepapers, and ebooks. In some cases, owned media can also end up being over-technical, product-centric, and self-serving , hence the lack of appreciation from users.

User-Generated Content 78

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 78

Martech Advisor

FEBRUARY 10, 2020

.” We know that the B2B ecosystem offers a higher customer lifetime value (CLV) as compared to the B2C industry, given that the price of products/services are much more. This article unveils the top 5 B2B customer experience (CX) best practices for 2020. Owing to these, the CX challenges and metrics also vary significantly for B2B companies.

Practices 57

Practices Work Management B2B Best Practices 57

Hubspot

JANUARY 13, 2021

I knew how stressful and nerve-wracking it was to present in a room of peers and authority figures. In college, I always made it a point to listen intently to presentations. I would nod feverishly to let presenters know I was invested in their presentation. And they knew it too. That, and an endless supply of cat videos. Know your audience.

Tips 99

Tips Marketing Proposals Peer-to-peer Case Studies 99

Biznology

OCTOBER 22, 2014

Such testimonials or past case histories can appear in a sidebar, suitably labeled. Small businesses have the potential to tap into special strengths, but they also have a special set of pitfalls to avoid. Marketing a small business can sap time and attention from actually doing the work of serving customers, but it has to be done.

Small Business Marketing 80

Small Business Marketing Work Management Content Marketing Marketing Management 80

PureB2B

AUGUST 19, 2018

It’s said that it takes around 84 days to convert a lead into an opportunity, and another 18 days to turn it into a deal—all of which may only have a 6% success rate regardless of how long you’ve worked on it. The sales cycle is composed of phases required to sell a product or service. Nurture Your Leads. Automate Where Possible.

Top of Funnel 62

Top of Funnel Paid Search Agency Sales Cycle Sales Qualified Leads 62

Contently

OCTOBER 26, 2016

In branded content, however, that’s not necessarily the case. When reporting on my science and health beat, I need to cite peer-reviewed research. At the end of a long interview for a story about people looking to change careers, my source said the dreaded words: “Please don’t use my real name.” Interviews.

Paid Search Agency 60

Paid Search Agency Content Marketing Peer-to-peer Work Management 60

Chris Koch

APRIL 10, 2009

Thought leadership marketing is based on the academic research publishing model, in which academics created journals built around a peer review process. See what you think of my answers: How did thought leadership initiatives in companies begin? The journals have boards made up of top academics in a given field.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Peer-to-peer Work Management 100