Onalytica B2B

NOVEMBER 22, 2018

Our first presentation of the day was from Teri Donovan , EMEAR Audience Expert & Head of Campaigns at Cisco, who shared a case study on how Cisco created their influencer marketing program. Integrate influencers into your whole marketing mix. Have a clear direction. Are your employees brand advocates?

Planning 266

Planning Tips Top of Funnel Work Management 266

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Biznology

NOVEMBER 27, 2018

Interestingly, the term “d igital marketing ” is commonly used in India to mean e – commerce or , in B2B’s case, e – procurement. But I think what you’re really asking about is what we usually call multi-channel marketing. Are trade shows and conferences still an important part of the marketing mix?

B2B Marketing 147

B2B Marketing Work Management Marketing Management Top of Funnel 147

Biznology

NOVEMBER 27, 2018

Interestingly, the term “d igital marketing ” is commonly used in India to mean e – commerce or , in B2B’s case, e – procurement. But I think what you’re really asking about is what we usually call multi-channel marketing. Are trade shows and conferences still an important part of the marketing mix?

B2B Marketing 136

B2B Marketing Work Management Marketing Management Top of Funnel 136

FunnelEnvy

DECEMBER 11, 2023

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. Be sure to keep them concise and informative.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

KoMarketing Associates

JANUARY 30, 2018

Digital marketing is constantly changing and evolving – and as it does, more and more platforms are becoming part of the marketing mix. There’s something for everyone – even seasoned marketers, and courses/trainings categorized by difficulty level or categories.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

Oktopost

JULY 15, 2020

A HubSpot study found that LinkedIn had a 2.74% visitor-to-lead conversion rate, making it nearly three times more effective than its closest competitors, Facebook and Twitter. LinkedIn’s cost per click is higher, but the conversion rate makes it a much better value for B2B marketers—and the numbers and case studies bear this out.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. Why is it a good idea to incorporate video into your B2B marketing?

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Hinge Marketing

APRIL 12, 2016

Best Uses – Internal training and personal blogs. Description – Requires someone with some experience or training using somewhat more sophisticated tools (e.g., Best Uses – Video blog posts, capturing educational events, internal training. SEE ALSO: B2B Video Marketing Tips. 2 – Semi-Pro .

Cost 133

Cost Budget Programs Video Marketing Product 133

Litmus

FEBRUARY 2, 2021

Effective finance teams have the “decoder” ring toon your complex internal systems, and can help you optimize your marketing mix, identify opportunities for growth, and most importantly, quantify your results in business terms. Your CFO can become your biggest advocate for spending more in marketing—that’s right spending MORE.

Lead Ranking 61

Lead Ranking Lead Scoring Peer-to-peer Multi-Touch Attribution 61

B2B Marketing Savvy

AUGUST 27, 2009

Hoping this summary case study will prompt some feedback and additional learning as others plan first-time social media experiences. Twitter blurs the line between marketing, PR, web, advertising, training, etc. Core skills needed to be trained ahead of need. Turf concerns will still hinder efficiency.

Case Study 40

Case Study Case Studies Barriers Buzz 40

Circle Studio

DECEMBER 19, 2018

And just like no A/E/C firm can truly prioritize safety without a program (leadership, accountability, coordination, training, etc.), As marketers look to expand their roles, quarterbacking a CX program —which leverages many traditional marketing strengths including strategy, research and communications—would be a wise resolution to make.

Planning 124

Planning Marketing Proposals B2B Thought Leadership Work Management 124

Biznology

APRIL 25, 2012

Speakers must be trained on how to engage with both audiences. So they set up 22 self-serve kiosks around the booth, where visitors could tap their badges, request a case study or video, and indicate what kind of follow-up they’d like. What new digital developments are you seeing as part of the business event marketing mix?

Event Marketing 80

Event Marketing B to B Planning Webinar Metrics 80

Webbiquity

JANUARY 28, 2011

Including Image Ads In Your Marketing Mix by PPC Hero. To teach you a better way to sell, the folks over at RainToday developed a new training program, Selling Consulting Services with RAIN Selling. Case Study: Improving Low Quality Score Accounts by PPC Hero. “Image ads (a.k.a.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Hubspot

MARCH 15, 2019

You need to research, study, and learn. They can guide the creation of your market research, marketing plan, and customer personas, and serve as a fantastic jumping-off point if you're not sure where to begin. If you go into business hoping for the best, you're most likely going to fail. It's harsh, but true. Write it down.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

Marketing Insider Group

JULY 19, 2010

There are 3rd party companies that boast the “Immediate warm transfer” of a prospect searching your web site, but this is not always the case, and can be costly. The Representative also needs to have the specific piece of content available in case the prospect would like it re-sent. The key is to reach the prospect within 48 hours.

Work Management 100

Work Management Marketing Management Lead Scoring Lead Ranking 100

Biznology

FEBRUARY 23, 2015

70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). Content marketing is more important to B2B businesses. Here are 15 B2B case studies. Like this post?

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Integrated B2B

OCTOBER 20, 2015

Good quality, substantive B2B content, especially that conveyed or linked to via social media, is only gaining in importance in the marketing mix. And more recently, a DemandGen Content Preferences Survey from 2015 shows that B2B buyers consider case studies the most valuable content for researching B2B purchases.

Paid Search Agency 40

Paid Search Agency B2B Marketing Companies Work Management 40

Integrated B2B

OCTOBER 20, 2015

Good quality, substantive B2B content, especially that conveyed or linked to via social media, is only gaining in importance in the marketing mix. And more recently, a DemandGen Content Preferences Survey from 2015 shows that B2B buyers consider case studies the most valuable content for researching B2B purchases.

Paid Search Agency 40

Paid Search Agency B2B Marketing Companies Work Management 40

The ROI Guy

OCTOBER 11, 2010

Does the growth lag because marketing executives are not doing enough to tie spending to performance, justify marketing investments, and make the case for their fair share of the budget? Marketing strategy determines the choice of target market segments, positioning, marketing mix, and allocation of resources.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Madison Logic

MARCH 26, 2024

Direct viewers to native ads that blend seamlessly with the platforms they’re hosted on, which keeps your solution top of mind while continuing to reinforce your thought leadership and positioning within the market. Highlighting success stories and testimonials is crucial at the decision-making stage.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Hubspot

MARCH 14, 2012

If this is the case, then why are only 49% of marketers taking advantage of lead nurturing tools , as evident by Loopfuse's Marketing Automation Study ? One of the main reasons marketers fail to adopt lead nurturing as part of their marketing mix is a lack of content.

Top of Funnel 28

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 28

Full Circle Insights

FEBRUARY 28, 2021

In the B2B marketing and martech sector, there are clear trends playing out now that suggest ways the industry will evolve in 2021. Case Studies. Full Circle Method for Digital Marketing Overview. Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce. Fuze Case Study.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Heinz Marketing

NOVEMBER 26, 2019

According to a study we conducted with Heinz Marketing, 68% of organizations plan to increase their level of investment in video in the next six to eight months. When it comes to B2B video marketing myths, this one just doesn’t seem to want to die. While this may have been true in the past, it’s not the case anymore.

Top of Funnel 86

Top of Funnel Video Marketing B2B Marketing Marketing Budget 86

Brightedge

JANUARY 13, 2020

But before I dive in on the digital marketing books, let me share an excellent resource. One digital channel continues to grow and this data will help you make the case and prioritize your traffic efforts. Also see our list of best marketing books and learn about what features deliver the best seo platform for your SEO success.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

Vidyard

NOVEMBER 7, 2019

According to a study we conducted with Heinz Marketing , 68% of organizations plan to increase their level of investment in video in the next six to eight months. We Need Actors for Video’ When it comes to B2B video marketing myths, this one just doesn’t seem to want to die. But, that couldn’t be farther from the truth.

Top of Funnel 65

Top of Funnel Video Marketing B2B Marketing Planning 65

Vidyard

NOVEMBER 7, 2019

According to a study we conducted with Heinz Marketing , 68% of organizations plan to increase their level of investment in video in the next six to eight months. When it comes to B2B video marketing myths, this one just doesn’t seem to want to die. While this may have been true in the past, it’s not the case anymore.

Top of Funnel 70

Top of Funnel Video Marketing B2B Marketing Marketing Budget 70

Onalytica B2B

JULY 16, 2018

According to a book on evolutionary psychology by Dan Sperber and Hugo Mercier called The Enigma of Reason the human brain evolved a sense of reason not to make decisions but to defend the decisions that you have already made and to argue our case. Marketing is the science of knowing what economists are wrong about.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

SpotMe Blog

JUNE 29, 2023

Staying up-to-date with the latest regulations and ensuring all staff are properly trained requires considerable time, money, and resources that could otherwise be spent on other marketing initiatives. Use a mix of logical reasoning, emotional appeal, success stories, and facts from clinical studies to build a compelling case. #6

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

Televerde

AUGUST 8, 2019

Check out their case studies, white papers, blogs, and any other material that may be available to you. Do they analyze the existing marketing mix to understand strengths, opportunities, and past successes? Build the case to outsource. Have they had success with organizations in your industry? Vet the process.

Demand Generation Agencies 53

Demand Generation Agencies Demand Generation Advertising Agencies Paid Search Agency 53

Webbiquity

SEPTEMBER 12, 2011

Beyond the obvious (Twitter, Facebook, LinkedIn and YouTube), Cara Friedman makes the case for adding social networks like Flickr , Tumblr and Meetup to your social media marketing mix. Social Media Case Studies. The Fantabulous Lists of Social Media Case Studies by Social Media Today. Indeed it is.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Webbiquity

JULY 26, 2010

CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. Marketing Finger ( Resources Studies Social Media Consulting ). Social Media Statistics for B2B Marketers , June 21, 2010. Pricing Based on Customer Expectations , May 26, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

QuanticMind

SEPTEMBER 28, 2016

While some free tools are fantastic, they only go so far – at which point, seeking a premium software solution comes down to having the budget, resources and training to manage properly. Panelists also discussed multiple examples of different use cases measured against different goals.

SEM 40

SEM Multi-Channel Paid Content Cost Per Click 40

Full Circle Insights

MAY 10, 2021

Deloitte Insights report describes the economic effects of the pandemic as “a case of acute disruption,” noting that COVID-19 accelerated digital transformation as a matter of necessity. The 80/20 rule is widely applied to so many situations, including experimentation in marketing. Case Studies. AppDynamics Case Study.

Digital Transformation 98

Digital Transformation Lead Ranking Sales Management Marketing Attribution 98

Full Circle Insights

MAY 20, 2022

As you explore the customer journeys of your closed/won deals, look for patterns that can direct your actions for the highest marketing performance results. Case Studies. Full Circle Method for Digital Marketing Overview. Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce.

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98

Full Circle Insights

JANUARY 28, 2021

Marketers who keep an unwavering focus on customers, adopt methods that allow them to pivot rapidly in response to changing conditions and new facts, while driving efficiency in processes and spending allocation on digital outreach will be best prepared for the next disruption. How Getting Marketing Attribution Right Boosts.

Sales Management 98

Sales Management Marketing Attribution Lead Ranking Planning 98

Full Circle Insights

JULY 27, 2021

About Full Circle Insights Full Circle Insights delivers marketing and sales performance measurement solutions to optimize a company’s marketing mix and drive more revenue. Built 100% on the Salesforce Platform, Full Circle Insights products complement leading marketing automation solutions. Case Studies.

Full Circle Insights 98

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 98