article thumbnail

Thinking Beyond the Link Building “Campaign” [Case Study]

Moz

Posted by Paddy_Moogan Over the years, I’ve often referred to our link building work as “campaigns”, which isn't wrong, but isn’t completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity.

article thumbnail

Thinking Beyond the Link Building “Campaign” [Case Study]

Moz

Posted by Paddy_Moogan Over the years, I’ve often referred to our link building work as “campaigns”, which isn't wrong, but isn’t completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Popular Link Building Myths Debunked

ClearVoice

When I say the term “link building,” does a big “spam! While some of those practices still exist today, link building is primarily a wholesome and incredibly important SEO tactic. Link building is an SEO enigma to many, especially if you’ve been a website owner for a decade or so, or more.

article thumbnail

Why content marketing complements (but doesn’t replace) link building

Biznology

Content marketing has often been conflated with link building. In fact, numerous SEOs have declared content marketing to be the new link building. But there’s one problem: Content marketing doesn’t actually secure links without promotion. And manual promotion with the goal of links is, well, link building.

article thumbnail

7 Digital Marketing Services Every Business Needs

Marketing Insider Group

When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. Connecting with your customers digitally means building trust and establishing a loyal relationship. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc.

article thumbnail

Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

Moz

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Yo, can we get a link?” We never did large-scale outreach to build links. In this case, DA doesn’t really matter.

article thumbnail

The New Focus on Retention Marketing

Marketing Insider Group

For example, Ahrefs, which offers a suite of SEO tools for website owners and marketers, offers a 5-hour video course on using the tools to do keyword research, competitor analysis, link building, and SEO audits. Sharing customer case studies and success stories is a win-win for everyone. Source: [link].

Planning 357