Remove Case Studies Remove Information Remove Stats Remove Studies
article thumbnail

Why Invest in Case Studies: What They Are and Why They Matter

Optinmonster

Have you ever wondered why businesses invest in case studies? Not sure if case studies are worth the investment? At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. What Is a Case Study? Why Are Case Studies Important?

article thumbnail

7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Blame a few fuzzy data in a 2011 study. It makes my case for personalizing content , doesn’t it? That same McKinsey study reported that in 2010, the percentage of online CPG purchases was already at six percent. Studies project that the technology will do about $1.8 Image courtesy of Anita Lettink. totaled $58.6

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Create Case Study Videos That Win New Business

Vidyard

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

article thumbnail

How to Create Case Study Videos That Win New Business

Vidyard

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

article thumbnail

7 takeaways from a study on B2B thought leadership; why it works or doesn’t

Sword and the Script | B2B

The takeaway here is that prospects respond better to brands that set out to inform rather than sell. Comment: This finding has shown up in the study in prior years as well. Comment: It’s important to realize these stats could go either way. 43% said it “offers concrete guidance and case studies.”

article thumbnail

Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

Here are half a dozen insights from 27 B2B marketing stats facts compiled from recent studies, plus one key conclusion no B2B marketer will want to miss. And case studies are the type of content technical professionals value most. 1: A Spectacular Springtime of Stats, Facts and Insights About Digital Marketing. #2:

article thumbnail

The Decision Journey: New Insights from Reddit Research

Convince & Convert

The stats are bleak: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons. Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior.

Research 146