Convince & Convert

MARCH 5, 2024

The stats are bleak: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons. Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior.

Research 146

Research Loyalty Case Studies Communities 146

Hubspot

SEPTEMBER 23, 2020

To help you make the case for co-marketing, here’s a list of 20 statistics that prove why you should consider this strategy in 2020. 20 Co-Marketing Stats to Know in 2020. In a recent case study, a gaming app company partnered with another brand in a cross-promotional campaign that was coordinated by Aarki -- a mobile marketing agency.

Stats 101

Stats Advertising Agencies Paid Search Agency Planning 101

KoMarketing Associates

NOVEMBER 6, 2014

There are so many good reports and surveys being conducted (* cough ) and truthfully, some of the stats surprise me. Today, I’m going to look at some of these more surprising stats and discuss what they really mean to marketers. This shows the importance of having the right information on your website for your buyers.

Stats 120

Stats B2B Marketing B2B Lead Gen 120

Webbiquity

JUNE 16, 2015

Half of buyers say they are more likely to seek out more information about a product and more confident in making an online purchase after viewing related video. – Case studies (65%). This was post #2 of Marketing Stats Summer (#statssummer) on Webbiquity. #1: 1: Welcome to Marketing Stats Summer! #2:

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Convince & Convert

FEBRUARY 21, 2024

We know this from observation and a few useful stats. A simple one-hour workshop with specific use cases that every department can learn from helps everyone understand what’s possible and what to avoid. Even if you have a rule against it, your employees probably use ChatGPT for work. That’s according to OpenAI CEO Sam Altman in 2023.

Training 155

Training Lead Ranking Phishing Paid Search Agency 155

Zoominfo

MAY 20, 2021

A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter. These early-stage emails should provide more information about your product or service. Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Contently

NOVEMBER 3, 2021

I treat every story as a valuable source of information for readers—and a valuable gateway to a brand.” ” Let’s take a look at why marketing writers and editors should take fact-checking seriously—and how they can do so without spending all day, every day looking up stats and references. When and how was it conducted?

Content Marketing 216

Content Marketing Content Case Studies Viral Marketing 216

KoMarketing Associates

DECEMBER 8, 2021

B2B buyers have access to more data and information than ever — and that isn’t always a good thing. Buyers can get lost, not just in the buyer’s journey, but also in the overload of information and options they find online. The B2B buyer’s journey is no longer a straight line from discovery to conversion.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

SalesIntel

NOVEMBER 24, 2021

Intent data gives actionable information about the purchasing intent of a buyer that can be used for lead generation and lead qualification. Business insiders now believe that simple mass marketing theories that were conventionally part of management studies are no longer applicable. What is buyer intent data? . Get Started.

Buyer Intent 52

Buyer Intent Intent Stats Enterprise Management 52

Convince & Convert

MAY 9, 2024

Let’s Look at the Data Here are a few interesting stats to review: According to the latest research from Edison Research, just over one-third (34%) of the U.S. In our case, we utilize the amazing Content10X team for this. 12+ population say they have listened to a podcast in the past week – up from 31% in 2023.

Brand Identity 133

Brand Identity Branding Advertising Agencies Allocation 133

Envy

JULY 13, 2022

Case Study 1: Reddit marketing for B2B’s: A match made in heaven. We updated it, adding relevant recent stats and links to content from the last year. Case Study 2: 13 Competitor Monitoring Tools B2B Marketers Need To Know. Case Study 3: Marketing Envy’s 4-step guide to building winning core startup values.

Case Study 117

Case Study Case Studies Lead Scoring Lead Ranking 117

Sword and the Script | B2B

MARCH 26, 2024

The takeaway here is that prospects respond better to brands that set out to inform rather than sell. Comment: This finding has shown up in the study in prior years as well. Comment: It’s important to realize these stats could go either way. 43% said it “offers concrete guidance and case studies.”

B2B Thought Leadership 85

B2B Thought Leadership Thought Leadership Studies B2B 85

nDash

NOVEMBER 3, 2021

Think about putting together a quick style guide covering things like audience, tone, keyword usage, and other important information. Content briefs : The more information you can include upfront—including stats, talking points, and sources—the less you’ll need to rely on a subject matter expert. Case Studies.

Top of Funnel 98

Top of Funnel Case Study Case Studies Work Management 98

Outgrow

FEBRUARY 25, 2024

In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help. It was used to analyze critical data like blood samples and vital signs from 115,000 hospital emergency cases. Top AI Statistics 2024 1. From a $207.9 trillion by 2030.

Statistics 52

Statistics Outgrow Resource Management Stats 52

Marketing Insider Group

FEBRUARY 24, 2021

Let’s look at some stats: WordPress, the most popular content management system (CMS), reports that users produce 70 million new posts a month. Google Trends also provides this information. You have to present new information, which could include: Examples and case studies specific to your company that support your angle.

Lead Ranking 276

Lead Ranking Lead Scoring CMS Development Content Marketing 276

BOP Design

DECEMBER 21, 2021

These work better than sales sheets or brochures because the reader or viewer is gaining access to information that will help them in their job, whether it’s making a decision, how to use a product or service, understanding industry trends, or a myriad of other relevant topics. Case Studies or Use Cases.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

PathFactory

MARCH 21, 2024

From when to re-target with relevant information to simply when to leave a visitor alone, they uncover the themes and trends in the buying journey and how to better understand the behavior of the buyers and buying groups visiting your content. This isn’t a new stat, but it reminds us that buyers are in control.

Purchase 52

Purchase Webinar Metrics Top of Funnel B2B 52

Contently

MARCH 30, 2022

Therefore, sales teams need to have the right knowledge and information at their fingertips when speaking to prospective customers. Sales battlecards provide that essential information efficiently, helping sales reps close more deals. Generally speaking, battlecards contain the following information: Market overviews.

Top of Funnel 206

Top of Funnel Content Marketing Funnels Marketing Prospects 206

SnapApp

OCTOBER 31, 2017

This was the sole piece of content that required an email address, and that was so we could send information to log in on webinar day. . We still incorporate key stats in our promo. . One of the survey questions was an open response asking “What do you hate most about sales and marketing?” And we got an earful. Event promo.

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

Zoominfo

MAY 20, 2021

A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter. These early-stage emails should provide more information about your product or service. Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

Martech

MARCH 6, 2024

Some 90% of businesses are facing a shortage of AI professionals, according to a study by IBM’s Institute for Business Value. A: So, I’ll give an answer based on an example case that we were working on recently. Taking all that information and generating a prompt that is relevant to them. A: Sometimes.

Marketing AI 99

Marketing AI Validation Training Template 99

Outgrow

FEBRUARY 28, 2024

In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help. It analyzed critical data such as blood samples and vital signs from 115,000 hospital emergency cases. Top AI Statistics 2024 Financial AI Statistics 2024 1.

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Hubspot

JANUARY 19, 2016

One where the case study serves as the ultimate trust builder. How many marketing case studies are written where one of the core questions is, "Can this solution help improve the physical well-being of humanity?". For medtech marketing, that is the sole goal behind every published case study.

Case Studies 28

Case Studies Case Study Buyer Personas Studies 28

Golden Spiral

MARCH 10, 2022

Your case studies are not reports of past success. 52% of B2B buyers cited case studies as a key factor in their decision to buy. 52% of B2B buyers cited case studies as a key factor in their decision to buy. Case studies are your most powerful reviews. A Story to Tell. A Statistic to Cite.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

EveryoneSocial

SEPTEMBER 28, 2021

People trust information and recommendations from their friends, family, and co-workers, which you’ll see in the data below. Now, let’s get into the word-of-mouth stats you need to know. Let’s start with some general word-of-mouth marketing stats that’ll set the foundation for the value of this channel.

Word of Mouth 98

Word of Mouth Statistics WOM Paid Search Agency 98

SmartBug Media

JUNE 25, 2020

Rather, you should collaborate with sales, marketing, customer service, and operations/product subject-matter experts to collect information. When gathering information for your battlecard, explore the following: Customer profile(s) and persona details. Relevant case study or use case details. Pricing details.

Template 103

Template Case Studies Case Study Stats 103

ClickDimensions

APRIL 14, 2023

In the instance of education, when a potential student enquires about a specific course, email marketing can then send an automatic follow up message containing information about course details, open days and more to nurture that student and their interest. Campaign Automation is also highly useful in the case of personalization.

Marketing Automation Services 97

Marketing Automation Services Education Marketing Automation Automation 97

The Lead Agency

APRIL 14, 2024

Finding the right information is tricky. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. The more informative content you have, the more attractive you look to your prospects.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

ClearVoice

MARCH 3, 2023

With so much information just a click away, it makes sense that most people research products or services before making an important purchase. Testimonials and case studies can help influence potential leads and customers. Also, how to use customer testimonials and case studies to increase trust in your business.

Case Studies 97

Case Studies Case Study Studies Touchpoints 97

seo.co

JANUARY 1, 2023

To create an effective infographic, today’s website owners need to conduct a large amount of research so that they can present new and quirky information in an engaging way. Infographics, with their visual appeal and alluring way of presenting information, can change all that. That research is not a one-off thing.

SEO 98

SEO Viral Marketing Statistics Case Studies 98

Convince & Convert

MAY 29, 2014

There are also a number of seemingly everyday items confiscated that conceal knives such as keys, iPhone cases, credit cards and combs. According to ABC News , the account is one of the many ways the TSA engages with the traveling public to provide timely information that assists them in traveling safely. There’s an app for that.

Case Studies 158

Case Studies Case Study Storytelling Social Media 158

Sprout Social

SEPTEMBER 21, 2023

Not all of them contain the exact same information or follow a specific format. Performance stats This is a big one. Successful brand deal case studies By looking at past collaborations, you can get a sense of what results and content a creator can produce on behalf of your brand.

Media 90

Media Viral Marketing Case Studies Youtube 90

ClickDimensions

FEBRUARY 15, 2023

That is a lot of information to take in at once, however, what these stats show is that SMBs are the life force and foundation of the business world. These past few years have led to drastic ups and downs within the SMB world, so let us take a deep dive into some hardcore SMB stats, landscape predictions, and changes in 2023.

SMB 95

SMB Marketing Automation Services Stats Loyalty 95

Seismic

SEPTEMBER 7, 2023

A 2023 study we commissioned revealed this: 97% of people who said that sales enablement software gives them quick access to content also said that such quick access lets them communicate with their clients from a more informed standpoint. Sales enablement software empowers admins to control who can create or modify content.

Enterprise Management 59

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 59

Contently

SEPTEMBER 12, 2019

Naturally, consumers want to see content that helps them make an educated and informed decision as to whether your product or service is the right choice. A study from Animoto found that 4x as many customers would rather watch a video about a product than read about it. Video case study. The stats back this up.

Top of Funnel 167

Top of Funnel Video Marketing Generation Leads 167

Scoop.it

OCTOBER 27, 2022

Building a relationship with your customers starts with presenting yourself as a valuable source of information. In other words, curating content can help you stay above water so you can compete with top competitors and give customers the information they’re searching for. Collect and publish hot of the press case studies on your blog.

Curation 87

Curation Work Management Marketing Management Service 87