Zoominfo

JANUARY 18, 2021

Customer relationship management, or CRM, as we all know it, is about making sure the customer is at the center of everything you do. In today’s consumer-focused milieu, your CRM should be one of your tech stack’s MVPs. CRM applications can be used for more than just the recording of customer touch points.

CRM 100

CRM Marketing AI Enterprise Management Ideal Customer Profiles 100

BenchmarkONE

OCTOBER 7, 2020

Having a small business CRM is crucial for arming yourself with as much info — and as much sales confidence — as possible in the lead-up to your pitch. And to illustrate why we’ve outlined a few of the areas where a CRM can really come in handy when acing your pitch. . Prove You Know What You’re Talking About.

CRM 77

CRM Software Peer-to-peer Case Study 77

Act-On

SEPTEMBER 25, 2023

Integrating your CRM and MAP Sales teams live and die by their CRM. A solid CRM – MAP integration requires two-way communication. Knowing what case studies they’ve read, which webinars they’ve attended, and what emails they tend to open will give them valuable insight into what matters most to this particular lead.

Marketing Automation Services 143

Marketing Automation Services Software Top of Funnel Process 143

Act-On

APRIL 29, 2024

While you don’t need lead enrichment tools to implement lead scoring, they can make it easier to gather and populate your records with clean, verified data about your prospects’ demographics and firmographics. We want to communicate ‘Here’s what we do — and we know what we’re talking about.’

Lead Ranking 167

Lead Ranking Lead Scoring Marketing Automation Services Marketing Qualified Leads 167

ClickZ

NOVEMBER 21, 2019

The CRM team wanted to learn more about what their audience wanted to hear. Day after day, Phrasee proved out,” proclaims Lee Washington II, CRM and Loyalty Strategy Manager at JOANN. The post Case study: US craft giant JOANN ushers in a new era with AI-powered copywriting appeared first on ClickZ.

Case Study 65

Case Study Case Studies Copywriting Studies 65

Salesforce Marketing Cloud

MARCH 4, 2024

The research , conducted with 773 business leaders in 14 countries, sheds light on global business decision-makers’ mindsets around AI-powered CRM. Before we explore these key success factors and recommendations, let’s understand the current state of AI-powered CRM. Three foundations for strong AI-powered CRM 1.

Work Management 116

Work Management Trends Business Forrester 116

Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. And because 91% of businesses with more than 11 employees use a CRM, marketers would be wise to learn about all they have to offer. We’ll cover: The benefits of CRM. Types of CRM systems available.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Paid Search Agency 95

Kapost

MAY 23, 2016

From conference sessions, to keynote speakers , to lunch and learns, and case studies—not to mention the various Sirius Tracks you can participate in—there’s an abundance of activities happening every hour. This year’s lineup includes a variety of customer case study presentations from top-tier companies.

Case Study 54

Case Study Case Studies Studies Account Based Marketing 54

BOP Design

JUNE 22, 2020

In this post, we share tips on how to properly leverage your customer relationship management (CRM) database to increase revenue for your firm. Are you getting the most out of your CRM? If you aren’t maximizing your organization’s CRM to earn revenue, now is the time. Want to be the lead picker of all low hanging fruit?

CRM 86

CRM Tips Ideal Customer Profiles Ad Frequency 86

Webbiquity

APRIL 18, 2024

For example, if a prospect has shown interest in a particular product or service, dynamic content can ensure that they receive emails highlighting features, benefits, and case studies related to that specific interest. For example, when a lead completes a form on your website, their information can be automatically added to the CRM.

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

B2BMarketing.net

DECEMBER 5, 2023

IBM recently reported that 35% of companies are using AI in their business and about 42% are now exploring AI, and that number will most likely continue to grow going into 2024. In our case, it’s all about how you can create revenue and grow your business more efficiently. And more than likely – greater. The answer?

Vendors 52

Vendors Case Studies B2B Sales Trust Marketing 52

Martech

APRIL 15, 2024

For more than six years, MarTech contributor Ana Mourão has been a leader in digital engagement, data architecture, CRM and CDP at the brand. She is currently global customer CRM senior manager and CDP advisor. Q: You studied in São Paulo. Is that where you are from? A: Yes, I am Brazilian, correct. A: Exactly.

Work Management 94

Work Management eCommerce Budget Programs Marketing Management 94

Webbiquity

APRIL 23, 2024

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. Other studies have reported similar figures, meaning the potential ROI for email marketing may actually be close to 3600%.

ROI 175

ROI Email Marketing B2B Marketing Marketing Automation Services 175

GreenRope

OCTOBER 28, 2021

5 Ways to Improve Your Email Marketing with CRM. Both of these stats tell us a lot about the importance and effectiveness of email marketing. In this blog post, we are going to cover 5 ways you can improve your email marketing strategy using CRM. The importance of CRM in Email Marketing. 1 Personalization.

CRM 52

CRM Work Management Sales Qualified Leads Marketing Management 52

Predictive Response

MAY 28, 2022

The best way to do this is to connect your webinar platform with your CRM. This article will go over four reasons why connecting your webinar platform with your CRM is crucial. The 4 Reasons Why You Should Connect Your Webinar Platform With Your CRM. Half of the marketing battle is learning more about your target audience.

Webinar Metrics 52

Webinar Metrics CRM Contact Marketing Organic Leads 52

chiefmartech

AUGUST 29, 2022

Last month, I pointed out a Pandium study of the State of Integrations and APIs at 400 SaaS Companies identifying that 86% of the Top 100 SaaS companies in the market now feature an integration marketplace. Integration consistently shows up as one of the top criteria for apps and platforms in almost any martech-related study now.

Enterprise Management 123

Enterprise Management Work Management Marketing Management CMS Development 123

Zoominfo

JULY 23, 2020

For example, maybe they: Opted in to receive a piece of gated content on your website Submitted a contact form requesting more information about a product or service Followed your company on various social media channels Signed up for an email newsletter Were referred by a friend. Share Case Studies. Use Your CRM Software.

Differentiation 246

Differentiation Sales Qualified Leads Lead Scoring Lead Ranking 246

GreenRope

JUNE 2, 2021

Why Good CRM for Healthcare Is More Important Than Ever. In this post, we’ll explore how you can improve your patients’ experience with CRM designed for healthcare. In this post, we’ll explore how you can improve your patients’ experience with CRM designed for healthcare. ” (Businesswire).

CRM 52

CRM Marketing Management Customer Satisfaction Loyalty 52

Zoominfo

FEBRUARY 5, 2021

(Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). In today’s post, read about building a B2B sales funnel that sales teams can deploy now to bring more qualified leads over the finish line. PRO TIP: Ask about the decision-makers. Thank you, Marketing ). Consideration Stage.

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Webbiquity

JANUARY 18, 2024

Use LinkedIn, company websites (look in the “about” or “our team” section), and attend industry events to get to the right people. Work on Building Credibility To demonstrate your brand’s worth in the recipient’s eyes, include case studies or testimonials from other clients you’ve helped.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Allocadia

APRIL 3, 2019

The responses to campaigns and programs are tracked in a CRM; to compare investments to impacts, data had to be pulled from a spreadsheet, a report had to be downloaded from the CRM system and then the two data sets had to be merged in a separate spreadsheet.

Cost per Acquisition 59

Cost per Acquisition Case Study Case Studies Acquisitions 59

Hubspot

FEBRUARY 1, 2017

One of the best ways to prove your worth is through compelling case studies. To help you arm your prospects with information they can trust, we've put together a step-by-step guide on how to create effective case studies for your business -- as well as free case study templates for creating your own.

Case Studies 36

Case Studies Case Study Studies Template 36

Martech

DECEMBER 27, 2023

1: Set up your mailbox Think about how you as a sender are perceived. This is an example of doing it right: In this case, having only your name, title and company name would be too anonymous. In the best-case scenario, your emails will land in Promotions or Updates. In the worst case — in the spam folder.

Email Marketing 126

Email Marketing Marketing Management Salesforce.com Deliverability 126

Martech

DECEMBER 14, 2023

It’s about making sure your marketing technology investments are more than just fancy tools. However, this alignment I’m talking about is considerably more consequential. In a rapidly churning digital landscape, it’s about staying aware of trends and ensuring your martech stack is adaptable and scalable.

Digital Experience Platform 107

Digital Experience Platform Marketing & Strategy Business CMO 107

Martech

AUGUST 9, 2023

Artificial intelligence remains a big draw with SMB martech buyers: 70% say they’d pay more for a marketing platform that gave them access to AI or automation tools, according to a new study. Forty-six percent of SMB marketing leaders admit they only have a beginner’s knowledge about the benefits of the technology. Top use cases.

Marketing AI 89

Marketing AI SMB Automation Tools 89

Hubspot

MAY 27, 2020

However, that's not always the case. When you have a clear goal, it becomes much easier to the pick topics you write about, the blogs where you want to publish, how frequently you write, and so on. Next let's talk about keyword research and how that fuels the content creation process. Whatever your goal is, make it SMART.

Lead Scoring 69

Lead Scoring Lead Ranking Blogger Ideal Customer Profiles 69

Biznology

NOVEMBER 2, 2020

Offer a research report, a guide, a case study—something that will help them address their current challenges. This specialized software will send you an email alert about the visitor and also provide you with the names and contact information of various top executives of the firm. Or invite them to sign up for your newsletter.

Marketing Automation Services 197

Marketing Automation Services Marketing Websites B2B Paid Search Agency 197

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology. What is it?

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

GreenRope

JUNE 1, 2020

3 Smart Ways to Empower Your Emails with CRM Data. " IT'S NOT ABOUT HAVING DATA—IT'S ABOUT THE WAYS YOU USE IT. The company that sent John that email had lots of data about customers and prospective customers—data about their style, color preferences, location, visits, and downloads.

CRM 52

CRM Lead Ranking Marketing Qualified Leads Sales Qualified Leads 52

SmartBug Media

MARCH 6, 2024

Even if an integration is in place, it’s important to evaluate it; if a feature you need is missing or you have a particularly high-level use case, something custom might still be necessary. Below, we discuss everything you need to know about using custom integrations to improve your tech stack. What Is a Custom Integration?

Enterprise Management 64

Enterprise Management Work Management Hubspot Marketing Management 64

Lake One

JULY 18, 2023

Additionally, HubSpot’s CRM platform helps manufacturers nurture leads and build strong customer relationships, resulting in increased customer loyalty and repeat business. HubSpot for Manufacturing Case Study HubSpot has proven its transformative power for numerous manufacturers, including Lake One’s client, Polywater.

Hubspot 76

Hubspot Allocation Marketing Management Case Study 76

chiefmartech

APRIL 28, 2024

The CMO Survey , a bi-yearly study of trends and perspectives from CMOs run by Duke University, Deloitte, and the AMA, has been one of the keystone research projects in the marketing industry for over a decade. What were CMOs thinking about martech these days? We don’t talk about “digital transformation” much anymore.

Distribution 85

Distribution Work Management Marketing Management Vendors 85

Leadspace

MAY 15, 2024

Wherever we met you at the event, we truly enjoyed telling you about Leadspace and learning what kinds of problems sales and marketing teams are facing when it comes to operationalizing B2B buyer data. We posed a question on the wall of our booth, “Can your data keep up?” How do we do it?

Forrester 62

Forrester Lead Ranking Lead Scoring B2B Sales 62

QuanticMind

AUGUST 17, 2023

As marketers learn more about the intricacies behind this digital transformation, a whole range of in-house programmatic manifestations are emerging, with brands and agencies breaking new ground and creating new operational frameworks as their relationships evolve. What are the data challenges from a CRM standpoint?

Advertising Agencies 57

Advertising Agencies Paid Search Agency Work Management Marketing Management 57

Salesforce Marketing Cloud

JANUARY 17, 2024

Share knowledge The Service Trailblazer Community is all about learning. A Service Star understands what I’m doing on a day-to-day basis and can offer advice and listen to me talk about issues,” said Christina Nava, director of Salesforce strategy at Gaggle. Discover how on Trailhead, Salesforce’s free online learning platform.

Work Management 132

Work Management Peer-to-peer Service Communities 132

ClearVoice

DECEMBER 18, 2023

Sharing relevant data points and case studies. You can invest in Customer Relationship Management (CRM) software to track and score each lead’s interactions accordingly. Factors like sales enablement and CRM work behind the scenes, carving a clear path to winning highly valuable accounts.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Heinz Marketing

SEPTEMBER 1, 2023

It’s not just about reacting quickly to customers’ needs; it’s about anticipating them. This involves creating industry-specific case studies, success stories, and thought leadership content that resonates with your potential customers’ situations. Account Management Portals: These are everywhere now.

Marketing Websites 99

Marketing Websites Marketing Automation Services B2B Thought Leadership Customer Satisfaction 99