WriteSpark

NOVEMBER 11, 2008

Case Studies. White Papers. How Marketers Can Help Salespeople Succeed with Large Companies » Conference Focuses on Making the Most of Customer References. This conference is scheduled for February 17-19, 2009 near San Francisco. November 11, 2008 in Case Studies | Permalink. Case Study Writer.

Conference 120

Conference Copywriting Copyright Case Study 120

Thinkers360

FEBRUARY 28, 2024

All these influencers each contribute to B2B influencer marketing in their own way whether it’s through articles, blogs, books, courseware, education and training, media interviews, industry events and conferences, podcasts, social media channels, public speaking, videos, webinars, whitepapers, and much more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Golden Spiral

APRIL 18, 2019

official publication of AHIMA featuring multiple articles published daily, white papers, and resources for patients and caregivers. intensive education program for members featuring presentations, small group discussions, case studies, and interactive problem solving. RSA Conference. RSA Conference. RSA Conference.

Work Management 102

Work Management Marketing Management Research Organization 102

BOP Design

NOVEMBER 14, 2023

During the pandemic, traditional sales tactics like in-person meetings, trade shows, and conferences were put on hold, so a robust digital sales strategy became imperative. This is no longer the case. Convert those case study PDFs to an HTML page directly on your site. This trend has stuck.

Design 94

Design Trends Marketing Websites B2B 94

ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. This includes webinar attendance, conference booth visits, or exclusive event participation. For instance, suppose your ABM campaign involves a series of nurture emails leading to a gated case study.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. This includes webinar attendance, conference booth visits, or exclusive event participation. For instance, suppose your ABM campaign involves a series of nurture emails leading to a gated case study.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Circle Studio

AUGUST 23, 2018

Some firms have an aversion to the term, so if that is the case then don’t use it. Case studies. According to research from Demand Gen Report , case studies are the top content preference for B2B buyers, with 78 percent using them when researching purchases or selection decisions. Research reports and white papers.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

Convert

OCTOBER 18, 2022

Block time for studying specific newsletters. In this case, specific newsletters are those that bring the most value to your career or business goals. Now, what exactly do you do when you open a newsletter to study? Are there research papers included? We’re smart about these things because of what we study.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

Sprout Social

NOVEMBER 1, 2023

Bring your audience along to your events If your business is hosting or attending an event or conference, bring your audience along to enjoy the excitement. For example, when Sprout attended South by Southwest (SXSW) in 2023, we created an Instagram Reel showing how we partnered with TikTok for a conference session.

Campaigns 87

Campaigns Work Management Content Transparency 87

Marketing Insider Group

JULY 28, 2020

But in many cases, it just adds to the noise because there is very little relevance to the accounts that sales and marketing want to win. Most of the people downloading white papers, registering for webinars, and giving their names and emails for other offerings are mostly at the operational level.

Top of Funnel 245

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 245

Envy

JANUARY 14, 2019

This IBM-hosted conference is at the top of our list of cybersecurity trade shows for the third year running – and it’s not just because it’s the first major industry conference of the year. RSA Conference 2019. In 2019, the conference will offer over 240 free sessions led by industry leaders. IBM Think 2019.

Trade Show 113

Trade Show Gartner Conference Work Management 113

Hinge Marketing

OCTOBER 22, 2020

Sponsor a Planned, Upcoming Study: This approach allows you to brand your company or firm better. Sponsoring a planned, upcoming study increases your visibility and helps your company or firm be seen as a stronger thought leader—depending on the topic and the reputation of the research provider. Research as Content Framework.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

KoMarketing Associates

DECEMBER 15, 2016

With this membership, they will gain access to seminars, webcasts, case studies, conference discounts, and more, which are all designed to lead them in the direction of a more successful marketing program. Some people are strict “pen and paper” people, and that might not change, but it’s worth a shot!

Product 120

Product Planning Work Management Marketing Management 120

KoMarketing Associates

DECEMBER 15, 2016

With this membership, they will gain access to seminars, webcasts, case studies, conference discounts, and more, which are all designed to lead them in the direction of a more successful marketing program. Some people are strict “pen and paper” people, and that might not change, but it’s worth a shot!

Product 120

Product Planning Work Management Marketing Management 120

KoMarketing Associates

NOVEMBER 12, 2015

While content found in email may not offer direct SEO impact, cross-linking and awareness development of content certainly provide an opportunity to acquire links, social media visibility, and,in the case above, ratings/user feedback development. Cross-links to key content marketing assets and social media profiles. Image Source.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

NuSpark Consulting

MARCH 30, 2016

Heading out to trade shows and conferences are one of the best ways to generate leads. Have a compelling media package ready for hand-outs; press kits, white papers, case studies, and contact info- with a trial offer if applicable. And here’s an example of the top tech conferences; and all come with event hashtags.

Trade Show 100

Trade Show Ads Mobile Advertising Conference 100

ViewPoint

JUNE 6, 2013

Christopher Ryan shares his observations during a recent technology conference. CMO Council study: Content has significant impact on buying process. According to a study from the Chief Marketing Officer Council, 9 out of 10 B2B buyers ranked online content as having at least a moderate effect on their choice of vendors.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

ClearVoice

FEBRUARY 3, 2021

Case studies. White papers. Many businesses choose to concentrate their B2B marketing efforts in obvious spaces: LinkedIn ads, conferences, purchased lead lists. Business-to-business content marketing: types of content. Native content in industry publications. “Partner spotlights” that showcase clients.

Business to Business 98

Business to Business Work Management Business Marketing Management 98

ViewPoint

JULY 31, 2012

You can read more about this in the white paper Point C: From Chaos to Kickass. In the white paper I explain this in detail, and provide a mini-case study to substantiate, the value of this step. ” The functions Mr. Rackham spoke about are marketing and sales. What constitutes a good lead? Measure what matters.

Sales Qualified Leads 120

Sales Qualified Leads Sales Leads Lead Ranking Marketing Qualified Leads 120

Valasys

DECEMBER 20, 2021

With its intuitive interface, that allows you to produce and edit board conferences in minutes. In addition , it can help you to work together on daily activities and papers. With these features, you can publish files, request feedback, and in some cases conduct studies.

Software 40

Software Case Studies Paper Conference 40

Content4Demand

FEBRUARY 21, 2019

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Set up email triggers so that account reps when anyone reads case studies or watches product videos. Study: 80% of Marketers Say ABM Improves Customer Lifetime Value.

Marketing AI 63

Marketing AI Account Based Marketing Lead Scoring Lead Ranking 63

BOP Design

MARCH 17, 2020

This means starting with a big piece of content – maybe a white paper or guide. Each of these sections can then be written as a blog or as a case study or as a use case. Conference or trade show themes. What are the best use cases for our products or services? Stage of the buying or decision-making process.

SME 64

SME Content Trade Show Case Studies 64

Biznology

AUGUST 30, 2018

White papers, implementation guides, case studies, blogs, and video can all address needs like these. It’s the focus of the 2018 Gartner Sales & Marketing Conference — so it’s a trend to watch in 2019. Buyers don’t expect video demos, webinars, tech talks, and the like to be short and punchy.

Video Marketing 120

Video Marketing Gartner Case Study Case Studies 120

KoMarketing Associates

NOVEMBER 8, 2018

No matter where potential customers are in the sales cycle, organizations can build brand awareness in their industry by: Publishing reputable case studies, ebooks, white papers, or other content about industry topics and data. New content can also open the door for speaking at industry events, trade shows, and conferences.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

ClearVoice

AUGUST 14, 2023

You can paint a more comprehensive picture of what it’s like to work with your company through blog posts, articles, case studies , and even videos featuring your teams. Talk about your training programs, workshops, conferences, and certifications — and how they’re helping employees grow their careers.

Work Management 52

Work Management Marketing Management Software Content Marketing 52

Zoominfo

JANUARY 29, 2018

5 Reasons to Send Employees to Trade Shows and Conferences. There’s no way around it—industry conferences and networking events are expensive. Keep reading for our top five reasons to send your employees to industry conferences this year! From event planning to trade show design, there’s a little something for everyone.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

KoMarketing Associates

FEBRUARY 5, 2015

This is especially important because based on a study last year, many B2B marketers (63%) are planning on spending more on video over the next year. Manufacturing distributor Cisco Eagle offers a library of product-specific video tutorials and case examples. Interviews.

B2B Marketing 120

B2B Marketing Video Marketing Organization Planning 120

Envy

FEBRUARY 20, 2018

Overwhelmed with the number of cybersecurity industry conferences on offer? Don’t fret, just as in 2017, we did the research for you: below are the top conferences that you should try to attend in 2018. The conference has a rich agenda offering talks by renowned security experts. RSA Conference. IBM Think 2018.

Trade Show 85

Trade Show Enterprise Management Gartner Conference 85

Adobe Experience Cloud Blog

MAY 30, 2017

I recently had the pleasure of attending one of the biggest marketing conferences of the year— Marketo’s Marketing Nation Summit. At the very least, it should include the following: 70% original content: The bulk of your content should be original—articles, white papers, videos, case studies, webinars, etc.

Webinar Metrics 133

Webinar Metrics Ad Building B2B Thought Leadership Peer-to-peer 133

Content Marketing Institute

NOVEMBER 17, 2017

People do a lot of waiting – for an appointment, for food to arrive at the restaurant, for a conference presentation to begin. Following Scott Abel’s seven “rights” for an excellent customer relationship with your content as shared at the Intelligent Content Conference a few years ago, content creators must aim for: The right person (to get).

Content 99

Content Landing Pages Curation Conference 99

nDash

FEBRUARY 23, 2022

In the content arena, I write blog posts, long-form articles, white papers, and case studies. I have spoken at conferences around the globe, and authored popular books in the mental health space – 2 on bipolar disorder and 2 on stress management. I started freelance writing in 2011 and never looked back.

Blogspot 52

Blogspot Personalization Paid Search Agency Copywriting 52

Brightedge

APRIL 12, 2021

Produce white papers and case studies that demonstrate your expertise. When you are able to share your ideas and success stories at an industry conference, you are cast as an authority in your field. Show how your products and services help your customers. Look for opportunities for speaking engagements.

Branding 105

Branding Brand Identity B2B Thought Leadership Thought Leadership 105

SalesIntel

DECEMBER 6, 2023

According to recent studies, sales productivity tools usage has surged by over 120% since 2017, with 75% of high-performing sales organizations attributing their success to the strategic implementation of these tools. As a result, businesses are preferring video conferences for running online meetings to demo and/or share their offerings.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Hubspot

JULY 30, 2020

Case studies on specific use cases and scenarios will help build trust and establish fit, and help consumers to better weigh up the product or service. It's essential that a technical marketing manager has wider business knowledge, to understand the ROI for the specific product, as well as the product's use cases.

Work Management 101

Work Management Marketing & Strategy Marketing Strategy Marketing Management 101

Golden Spiral

MARCH 21, 2019

If you’re ready for rubber to meet the road, go deep into these case studies. We outline these use case details and more in our Complete Guide to Marketing Automation for B2B Tech. Are you ready to dig in to marketing automation? These seek to strike a balance principle-rich concepts and hands-on ideas. Social Media.

Marketing Automation Services 89

Marketing Automation Services Marketing Automation Automation B2B Marketing 89

SmartBug Media

JANUARY 30, 2020

A case for adequate channel marketing funds is twofold. First, you must make a case for how your marketing campaigns will increase revenue for your company. When it comes to white papers and case studies, gate your content to generate new leads. Blogging can be done more frequently than email marketing.

Paid Content 95

Paid Content Advertising Channels Advertising Agencies Branding 95

Rev

JULY 8, 2019

It exists like a B2B Case Study , to prove credibility, engage your audience and teach a valuable lesson. As with any content you are promoting, whether it be a White Paper , eBook , or Case Study , choosing a topic that is relevant to your viewer is ultimately the most important. Picking a Topic For Your Webinar.

Webinar Metrics 113

Webinar Metrics B2B Marketing Practices B2B 113