Hubspot

MAY 26, 2020

The last thing you want to do is mislead someone during the sales process about your product, service, or capabilities, only to anger your newly acquired customer with poorly set expectations. Sales battle cards can be utilized as a comparison to one of your competitors, or as a comparison to multiple competitors.

Template 79

Template Process Comparison Churn Rate 79

Webbiquity

JANUARY 19, 2023

Decision Making The decision-making process for B2B and B2C marketing differs greatly, primarily due to the type of customer each is targeting. This typically takes more time than in the case of individual consumer purchases where one person makes a simple decision based on their own needs and wants.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). The B2B sales funnel depicts how prospective customers move through the buying process in stages. This can range from a comment to publish on your website (with their permission) to doing a video review or case study.

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

B2B Marketing Directions

FEBRUARY 25, 2024

In many cases like this, there's no readily apparent way to explain the difference in performance. This conclusion was based on an analysis of a large database of advertising case studies maintained by the World Advertising Research Centre (WARC). The following table shows the results of that comparison.

Classified Ads 70

Classified Ads Work Management Marketing Management Fulfillment 70

Martech

MAY 1, 2023

We work with dozens of CPG, ecommerce and D2C brands, and our onboarding process repeatedly shows that almost none have come close to maxing out their email potential. So what’s holding email marketers back from maxing sends and growing their subscriber list in the process? Business email address Subscribe Processing.

Ideal Customer Profiles 110

Ideal Customer Profiles Case Study Case Studies Opt-out 110

Trade Press Services

MARCH 4, 2024

The type and the timing of content delivery matters, especially when marketers leverage it to move a prospect through the sales process. When developing evergreen content, consider topics such as case studies, step-by-step guides, tutorials, checklists, industry glossaries, resource lists, comparison charts, and best practices.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Directive Agency

FEBRUARY 28, 2022

Each person involved in the process will have questions around price but speaking to each audience with different content will ensure each decision maker is confident in moving forward with your product. These leads come through actions including demo requests, whitepaper downloads, case study downloads and more.

SEO 52

SEO Lead Ranking Comparison Ideal Customer Profiles 52

Lead Liaison

DECEMBER 1, 2022

Our engineering team pounded the innovation drums giving us industry-leading solutions that fit numerous use cases. Lead liaison’s study of 10,687 business cards and documents requiring transcription determined standard OCR was accurate 60.34% of the time. In comparison, Lead liaison’s methods were 98.6% accurate on average.

Marketing AI 94

Marketing AI Lead Liaison Contacts Practices 94

Scoop.it

JANUARY 26, 2023

If they’re not ready to buy just yet but are getting there, send them additional materials after the webinar like a case study or a price-feature comparison. Link to your new case studies, product tours, and price comparisons, and don’t forget to send out deals and discounts to those who are ready to convert.

Top of Funnel 87

Top of Funnel Conversion Case Studies Case Study 87

Marketing Insider Group

JUNE 1, 2021

Much of the time, you’ll be doing this with gated content—eBooks, whitepapers, case studies, etc. However, you don’t yet have a comparison. Measuring content marketing performance shouldn’t be a manual, time-consuming process. Content marketing’s foremost objective is to attract your ideal buyers. Wrangling Data.

Marketing Analytics Tools 343

Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

FunnelEnvy

MARCH 18, 2024

Studies prove that B2B prospects now prefer a digital buying journey over sales calls. At the same time, a “Risk-Averse CEO” might prioritize case studies and testimonials showcasing successful implementations. Understanding their journey is where B2B customer insights come in. Avoid attracting problematic clients.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.) The B2B sales funnel depicts how prospective customers move through the buying process in stages. This can range from a comment to publish on your website (with their permission) to doing a video review or case study.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

ClearVoice

MARCH 24, 2023

These include testimonials , case studies, and live demos. Customer case studies Customer case studies are stories or testimonials from customers that show how your product or service addressed their pain points. In addition, they must be willing to participate in the case study.

Top of Funnel 52

Top of Funnel Conversion FAQ Terms and Conditions 52

Tiecas

APRIL 14, 2024

GenAI can drastically accelerate your industrial content creation processes, from sparking new ideas to streamlining research and supplementing limited in-house bandwidth. Potential GenAI Output: “Pressure Relief Valves: Your Processing Plant’s Safety Net” or “Preventing Disasters: Why Pressure Relief Valves are Critical.”

Content Marketing 52

Content Marketing Planning Content B2B Thought Leadership 52

SalesGrape

OCTOBER 10, 2023

Automation: Digital marketing allows businesses to automate various processes, saving time and effort. Case Study: Company X’s Success with Digital Marketing To illustrate the effectiveness of digital marketing in B2B lead generation, let’s consider the case of Company X. Spread the love Telemarketing vs.

Telemarketing 86

Telemarketing Paid Content Sales Qualified Leads B2B Marketing 86

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Only B2B

APRIL 3, 2024

Content downloads: Retrieving white papers, case studies, or ebooks relevant to your offerings indicates a strong desire to learn more. Researching competitor content: While not ideal, exploring competitor content can still offer valuable insights, especially if prospects subsequently visit your website for comparison.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

PureB2B

APRIL 22, 2022

In-depth and carefully researched white papers are valuable to savvy B2B tech buyers because they simplify the research process for them. Case studies are one powerful way to communicate this. If you create a comparison chart, you get to choose which features to highlight versus your competition.

Buyer Need 62

Buyer Need Marketing Management B2B Marketing B2B 62

ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. For instance, suppose your ABM campaign involves a series of nurture emails leading to a gated case study. Content downloads. Event attendance and engagement.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. For instance, suppose your ABM campaign involves a series of nurture emails leading to a gated case study. Content downloads. Event attendance and engagement.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Martech

OCTOBER 5, 2022

” fMRI reveals which of the brain’s processes “light up” when a person experiences different sensations, e.g., exposure to different images in common studies. Here’s where the comparison picks up: We can observe nearly anything and everything that customers or prospects do digitally. We were dependent on aggregated data.

Intent Data 95

Intent Data Marketing Management Word of Mouth Customer Satisfaction 95

Contently

DECEMBER 6, 2022

There’s no need to over-complicate a process before it’s ready to become complex. Do you have a higher conversion rate after reading a case study, or are webinars more effective? Do you see more sales after customers consider a side-by-side comparison with your competitor?

Multi-Touch Attribution 130

Multi-Touch Attribution Top of Funnel ROI Multi-Channel 130

Biznology

JULY 13, 2018

The stages will vary depending on the prospect’s own internal process and to some extent on your industry. Comparison. In both cases, you’re targeting an entire industry. Case studies are a great example of content that works for these prospects. Comparison. Exploration. Evaluation. Identification.

Buying Cycle 117

Buying Cycle Buy Comparison Content 117

SalesGrape

AUGUST 14, 2023

Case Study: Company X’s Telemarketing Campaign To illustrate the power of A/B testing in telemarketing lead generation campaigns, let’s consider a case study involving Company X: Objective: Increase lead conversion rate by optimizing their telemarketing campaign. Results: Variant A: Conversion rate: 3.5%

Telemarketing 52

Telemarketing Lead Generation Sales Qualified Leads Campaigns 52

DealSignal

APRIL 10, 2024

” Downloads of resources such as case studies and eBooks, especially those that are not simply informational and may indicate purchase intent. This can be vendor comparison guides, case studies, and more. Spikes in content consumption—either on your website or on third-party websites.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Content4Demand

MARCH 16, 2021

Case Studies & Case Study Portfolios. It’s awkward to hear anyone sing their own praises, and that’s why so many B2B marketers celebrate the case study format. You could also shake things up and produce your case studies in video or audio formats. Tutorials & Certifications.

Top of Funnel 66

Top of Funnel Case Studies Case Study Paid Search Agency 66

SnapApp

JULY 11, 2017

I touched on some important stats in my recent article on understanding the modern B2B sales process – and I want to bring some of those back into the light, here, because they’re important for marketers seeking to understand buyers’ mindsets. . A recent CEB study found that an average of 5.4 This is the comparison step.

Buy 70

Buy Process B2B Peer-to-peer 70

Televerde

JANUARY 11, 2021

In some cases, it’s best to let bad leads go. Before implementing the ideas below, evaluate your existing marketing and sales process to make sure there aren’t any structural problems: Did sales forget to follow up with them? Especially in cases of account-based marketing , it’s easy to treat leads like a hive mind.

Lead Scoring 92

Lead Scoring Lead Ranking Leads Lead 92

Navigate the Channel

JULY 13, 2023

The numbers are broken down by industry to make comparisons easier. Email campaigns are an important part of inbound marketing, an ongoing process and philosophy where marketers meet buyers in whatever stage of the journey they’re in,” according to HubSpot. The click rate was 1.33% and the bounce rate was 10.09%.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Martech

FEBRUARY 8, 2024

Dig deeper: A B2B marketer’s guide to long-form content How to get bottom-of-the-funnel SEO right Each case is different, for sure. In some cases, they may even give you the idea for a new product, service, or market. Think case studies, comparisons, and expert guides. Business email address Subscribe Processing.

Top of Funnel 118

Top of Funnel SEO B2B Paid Search Agency 118

Webbiquity

MARCH 31, 2022

Your launch is just the beginning of an ongoing process of continual improvement. And because ABM is so highly targeted, it also aligns your own internal processes better. Transparency can be as simple as offering an online product comparison tool. Influencer marketing is a bigger deal than you realize.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

SmartBug Media

DECEMBER 11, 2019

Once your buyer enters the sales funnel—the buying process that will bring him or her from lead to customer—it’s critically important to qualify and nurture him or her along the way. In MOFU, you’ll want to offer pieces like: Comparison guides—be sure not to compare vendors at this point; instead, you’ll want to compare solutions.

Top of Funnel 94

Top of Funnel Sales Qualified Leads Case Study Case Studies 94

Heinz Marketing

OCTOBER 28, 2022

Let your voice reflect your culture and embrace the process of change. Follow a big task with a smaller ask such as if your lead declined a demo meeting, offer to get together with a case study to review what will answer any of their business pain points. Good practice for this is making your content or copy easy to process.

Work Management 112

Work Management Marketing Management B2B Marketing Planning 112

Contently

MARCH 30, 2022

Competitor analysis and comparison. It’ll streamline the process, align the cards with sales requirements and goals, and reduce the time to develop them. Understand how your sales team sells: While marketing knows and understands the sales funnel, you may not understand how your company’s sales process works.

Top of Funnel 161

Top of Funnel Content Marketing Funnels Marketing Prospects 161

Sword and the Script | B2B

MAY 17, 2022

“More people are involved in today’s buying process as well, with executives playing a greater role than in the past.”. The comparison over time illustrates how the buying process in B2B is changing. The comparison over time illustrates how the buying process in B2B is changing. Image credit: Unsplash.

Sales Cycle 75

Sales Cycle B2B Sales Studies Marketing Management 75

Hubspot

FEBRUARY 22, 2019

We’ve gleaned a ton of new insights and processes along the way, so we want to share them with our fellow marketers to help everyone save their time, budget, and frustrations. Read on to learn the eight-step process we use to optimize Google Advertising costs. The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs.

Hubspot 76

Hubspot Cost Google Process 76

Conversica

FEBRUARY 21, 2022

This strategic process begins with customer onboarding and continues as long as they remain a customer in order to retain and ultimately expand revenue from the base. Building a success plan that guides customers through each step and includes regular check-ins keeps new adopters on track and engaged in the onboarding process.

Work Management 72

Work Management Marketing Management Case Studies Eye-Tracking 72