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Navigating new spam policies: A guide to effective cold email outreach

Martech

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. Here’s what you need to know The updates primarily impact those blasting out a large volume of emails, including newsletters, particularly over 5,000 emails a day to Gmail addresses. Desired delivery.

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Email Marketing vs. Social Media: Is There a Clear Winner?

Optinmonster

Like email, you can use social media to reach your target audience. If you want to stand out in the competition, you have to leverage both social media and email marketing. You can’t invest in social media marketing at the expense of leaving out email marketing. Here are the stats. This is a 138.2% More than 4.37

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Stats to Track Through the Customer Lifecycle

Ontraport

The scope of what’s possible with marketing tracking is ever-growing — there are constantly new tools coming out that allow you to gain insight into a new area of customer behavior that you didn’t have access to before. Get them to fill out a form with their contact information so that you can begin reaching them via email or phone call.

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Building Demand: Email Marketing isn’t as Dead as They Say

LeanData

A lot of people are discussing how email stats are dead. With so many email clients, malware protection tools, and spam filter services in use, email statistics are getting very messy. Between deliverability problems and email scanners messing with your open rates, how can we use this email data to make better decisions?

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Reactivation Emails: Why You Need to Re-engage Inactive Subscribers

Porch Group Media

Given that numerous studies demonstrate that opt-in consumers are more profitable than those who cannot be communicated with via email, marketers can’t afford to ignore unengaged subscribers. These inactive buyers no longer need to sit dormant — there’s an option to reactivate these opt-in subscribers and drive additional revenue.

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Email List Hygiene

JangoMail

Email List Hygiene: What Is It and Why You Should Use It S pring is a great time to look around at the processes you have in place and see what can be organized and cleaned up. Sending to bad, old, or inactive email addresses can lead to sending to spam traps, which are hurtful to your sending reputation.

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Email Marketing Best Practices That Drive More Engagement

Vision6

They often contain outdated and unreliable information, which can lead to poor deliverability of your content or a high bounce rate. Furthermore, since these contacts have not explicitly provided consent to receive emails from your organisation, this can lead to a high spam rate.