Act-On

OCTOBER 4, 2023

email send reports, landing page visitor reports). Visualizing metrics like click and open rates across a range of emails helps you spot trends and potential outliers in your marketing programs. Or if you find that certain forms have a higher abandonment rate, you can fine-tune them to improve conversion rates.

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

PureB2B

JANUARY 24, 2017

And who can blame them? Creating marketing emails is a relatively simple task , and the potential cost of a non-efficient email program can be immense, so there’s no excuse for ignoring modern email marketing best practices. If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics.

Open Rate 86

Open Rate CAN-SPAM Clickthrough Click Rate 86

SendX

JUNE 12, 2020

So in this post, I’ve written about the most important email analytics, how to calculate them, and a few things you can do to shine those numbers and thus drive up your business growth. Open Rate (OR) It’s the percentage of people who opened your emails, out of everyone who received it in their inbox.

Analytics 195

Analytics Email Marketing Click Rate Open Rate 195

PureB2B

JANUARY 24, 2017

And who can blame them? Creating marketing emails is a relatively simple task , and the potential cost of a non-efficient email program can be immense, so there’s no excuse for ignoring modern email marketing best practices. If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics.

Open Rate 62

Open Rate CAN-SPAM Clickthrough Click Rate 62

Only B2B

JULY 29, 2021

It is never solely about open rates and click through rates to measure your campaign effectiveness, but also comprises many key metrics that will give you ideas of effectiveness depending upon your goals. Let’s talk more about metrics other than Click through rate and open rate. Check Bounce Rates.

Email Marketing 118

Email Marketing Campaigns CAN-SPAM Marketing Analytics Tools 118

Martech

OCTOBER 30, 2023

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. there are a lot of obstacles that can get between you and your intended recipients. This can be executed as a “welcome” email.

Email Marketing 124

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 124

SendX

FEBRUARY 26, 2021

What Benefits Can You Get from Email Marketing as a Financial Advisor? Here are some of the specific benefits that you as a financial advisor can expect to see: Speaking directly to your target market How many opportunities do you get to send a personal message straight to those in your target market? So use your assets!

Work Management 204

Work Management Marketing Management Email Marketing Service 204

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

SendX

APRIL 16, 2021

As such, it is essential to have by your corner the proper email marketing checklist, so you can seamlessly reach your target audience and keep their interest. Avoid Spam Filters If your emails keep landing in your subscriber's mailbox's spam folder, then it's inevitable that you won't be getting great results from your campaigns.

Email Marketing 287

Email Marketing Campaigns Autoresponders CAN-SPAM 287

Optinmonster

JANUARY 24, 2024

Some of these email metrics need to be monitored weekly so that you can tell ahead of time whether any given campaign will hit it out of the park or fall short. By finding this out early on, you can “pivot” as needed to meet your revenue goals (by pulling out a backup campaign, for example).

Email Marketing 83

Email Marketing Planning Open Rate Click Rate 83

SmartBug Media

JANUARY 19, 2023

We’ve worked with plenty of clients who have transitioned from platforms that provide data information on minor league metrics for email and SMS campaigns—such as click rates and open rates—and witnessed a world of difference as they transition to Klaviyo. The Design: Was it minimalist or showy?

SMS 98

SMS Email Campaigns Campaigns Open Rate 98

SendX

APRIL 26, 2021

Social media has grown at an exponential rate over the last ten years. However, email marketing is still the preferred method for promotions and has a much higher conversion rate than social media - think something like 6.05% to 1.9%. As often as you can without annoying your customers. What does the CAN-SPAM Act say?

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

The Point

OCTOBER 22, 2019

Congratulations: your last email campaign generated a really high click-through rate. It’s an issue that B2B marketers are experiencing with increasing frequency: open rates and click-through rates that don’t quite match up, typically in the form of an abnormally high “click to open” (CTO) rate. The culprit?

Marketing Automation Services 127

Marketing Automation Services CAN-SPAM Click Rate Trigger Marketing 127

SendX

JUNE 10, 2020

While this is true that people might open the emails but will hardly click through your content. Because, according to GetResponse, the average click-to-open rate for emails sent in Asia alone is, 13.74%. Of course, email marketing is working at a top-notch rate. Also, if you need add-on options, you can go for MailerPro.

Small Business Marketing 195

Small Business Marketing Marketing Automation Services Budget Programs Tools 195

ConvertKit

JANUARY 15, 2021

Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. Chapter #6: Deliverability and spam. But how many people around the world use email in 2021—and how can you best reach them? Chapter #2: Subject lines and open rates. Average open rate for all marketing emails: 20%.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

DealSignal

AUGUST 3, 2023

The data used in them can vary greatly. The lack of high-quality contact data can not only reduce the effectiveness of your email marketing campaigns – it can get your domain blacklisted. You can avoid this by using well-targeted, verified contact information that’s up-to-date.

Deliverability 94

Deliverability B2B Lead Scoring Lead Ranking 94

Vision6

NOVEMBER 2, 2023

In today’s digital landscape, it can often feel like you need the wind to be blowing in the right direction for everything to go in your favour. Many professionals check their emails first thing in the morning, making it an ideal time to ensure your message lands in their inbox. But fear not!

Email Marketing 52

Email Marketing Best Practices Planning Click Rate 52

SendX

JANUARY 5, 2020

They can subscribe to your list without having to navigate from the page they’re on. You can customize these to suit your intended timing, display page, and match the colors and content tone to your brand to promote brand recall. Word of mouth is often underestimated but can go a long way in increasing your brand’s reach.

Paid Search Agency 196

Paid Search Agency Google Ads Ad Building 196

Hubspot

JUNE 27, 2018

With that in mind, I want to share some email marketing best practices you can use to generate more leads for your business. Use Incentives to Increase Open Rates. Closely Tie Emails to Landing Pages. Use Incentives to Increase Open Rates. Have you heard of CAN-SPAM ?

Email Marketing 101

Email Marketing Auto Responder Practices Opt-out 101

Lead Forensics

FEBRUARY 22, 2024

The good news is you can then also put some steps in place for those leads that may have gone quiet on you – your apparently ‘dead’ leads. They will link them through to a fun or humorous ‘sorry you’re leaving us’ style page. The more open and frank an answer you can get to this question, the more you have to work with.

Sales Leads 52

Sales Leads Lead Scoring Lead Ranking Allocation 52

BenchmarkONE

NOVEMBER 4, 2021

Today’s marketing automation tools can provide targeted solutions for email and SMS campaigns, online ads, and promoted social media posts. For example, many businesses invest in email marketing tools thinking they can simply buy a large database of email addresses, and the software will do the rest of the work. No one likes a spammer.

Marketing Automation Services 71

Marketing Automation Services Work Management Marketing Automation Marketing Management 71

Convince & Convert

NOVEMBER 23, 2015

Some of this may seem like commons sense, but the little things with email marketing can make or break an email campaign. Forgetting the importance of organic lists can harm you more than you think. Organic Lists Give You Better Delivery and Open Rates. Compared to buying lists, where delivery rates are poor.”.

Organization 107

Organization Ad Building Landing Pages Open Rate 107

ConvertKit

APRIL 26, 2019

You’ve created email opt-in forms that can be easily placed on your website and blog. Each lead magnet you’ve published has a corresponding landing page and email sequence connected to it. First off, deliverability can seem like a very advanced topic. What determines email deliverability? Subscriber engagement.

Deliverability 93

Deliverability CAN-SPAM Click Rate Domain 93

Martech

FEBRUARY 4, 2022

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. there are a lot of obstacles that can get between you and your intended recipients. This can be executed as a “welcome” email.

Deliverability 112

Deliverability Work Management Marketing Management Marketing AI 112

Sharpspring

SEPTEMBER 26, 2019

Email delivery rate. You can hire the best copywriter there is to hire. You can spend thousands of dollars on landing pages and SEO to build an email list. Yet, there is no chance of the email being opened, let alone read, if it doesn’t reach the prospect’s inbox. Read on and note them down.

Email Marketing 60

Email Marketing CTR Open Rate Copywriting 60

Optinmonster

AUGUST 16, 2023

These tools allow you to reach more subscribers and achieve higher open and click rates. You can use them to design professional campaigns, automate messages, and analyze your emails’ performance. In this article, we’ll be reviewing some of the top bulk email services and how you can use them to generate leads.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

ClearVoice

JANUARY 27, 2020

There are many tools available today that are designed with AI capabilities to help marketers not only improve content and email performance rates. How can it be used to help emails reach inboxes? 4 Ways AI can help improve email deliverability. Check email spam scores. What is the role of #AI in marketing today?

Marketing AI 102

Marketing AI Lead Scoring Lead Ranking CAN-SPAM 102

ConvertKit

MARCH 25, 2019

You’ve created email opt-in forms that can be easily placed on your website and blog. Each lead magnet you’ve published has a corresponding landing page and email sequence connected to it. First off, deliverability can seem like a very advanced topic. What determines email deliverability? Subscriber engagement.

Deliverability 93

Deliverability CAN-SPAM Domain Click Rate 93

ConvertKit

AUGUST 4, 2021

It’s where you can have one-on-one conversations with them, hear about the problems they hope to solve and personalize everything you send them. Welcome emails can be intimidating to write, so in this guide, we’re diving into examples from creators like you, welcome email templates you can swipe, and tips to make them your own.

Examples 145

Examples Newsletter Template Landing Pages 145

Golden Spiral

JANUARY 31, 2019

lower open rate than B2C. gap and wonder why your B2B colleagues complain about their industry email open rates. Even when you purchase a list from “reputable providers,” many of your emails will fall on deaf ears, go straight to spam boxes, and have lower open rates. The CAN-SPAM Act is serious.

Newsletter 96

Newsletter Ad Building Top of Funnel B2B 96

Optinmonster

MAY 18, 2020

But if you can accurately calculate EPC, then you don’t need to rely on hope. You can make data-driven decisions with predictable success and even target other affiliate products with higher CPC. You need to know your earnings per click so you can focus on what matters: profit. That’d be nice, too.

Cost Per Click 120

Cost Per Click CPC Advertising Agencies Landing Pages 120

BenchmarkONE

JANUARY 18, 2023

Talks of a recession have not quieted down, so how you start this year off can have a lasting impact on your business’s sustainability. Setting them can be challenging, but it is necessary for you and your team to do your best work and to ensure that you thrive this year, despite all the economic ups and downs being thrown your way.

Customer Satisfaction 76

Customer Satisfaction Click Rate CAN-SPAM Small Business Marketing 76

ConvertKit

DECEMBER 3, 2019

Delivery rate is different and refers to number of emails successfully delivered divided by the number of emails sent. The great part about delivery is that it can be very easily measured! ConvertKit maintains a system-wide delivery rate of over 99%. As mentioned above, ConvertKit maintains a delivery rate of at least 99%.

Deliverability 52

Deliverability CAN-SPAM Domain Open Rate 52

SalesIntel

JUNE 13, 2023

While many professionals often focus exclusively on growing their lists, it’s just as important to ensure that they collect quality leads that can turn into engaged customers. When executed properly, active subscribers, those that end up opening emails, reading the content, and clicking the links result in higher engagement.

Work Management 52

Work Management Marketing Management Practices CAN-SPAM 52

Litmus

FEBRUARY 17, 2021

You can finally work on them! You can easily create and schedule emails, newsletters, nurture campaigns, and sales outreach. Forget manually sending out emails to your entire list, which can take loads of time and eat into other essential strategies. What a relief. So those innovative ideas you’ve been pushing to the side?

Automation 86

Automation Marketing Automation Services Work Management Budget Programs 86

Litmus

DECEMBER 7, 2022

We will see many companies looking for talent that can navigate and use both social media and email marketing so that they can cross-pollinate audiences and make sure that their email campaigns are planned in such a way that they go ‘viral’ and have a high level of consumption and engagement.”. Akshaya Dinesh, CEO, Spellbound.

Email Marketing 89

Email Marketing Trends Planning Paid Search Agency 89