Lenny's Newsletter

SEPTEMBER 5, 2023

Dylan Field at Figma built a custom tool to find the most influential designers on Twitter and focused all his energy there: “We recognized for design software, there’s no choice but to go bottom-up. The very first community we got word of mouth in was the ex-Zynga product managers who had gone on to build their own companies.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Buzz Marketing for Technology

NOVEMBER 9, 2011

When you give great customer support or have a great product – why not activate the social channels to accelerate their word of mouth. Find diehard fans on Twitter, Facebook and LinkedIn. Results : 500,000 viral updates on company products. Activating brand advocates. See below for what happens when you do.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Biznology

JANUARY 17, 2012

No matter how much money you spend on a graphic designer, a social media expert, and a community manager, you may very well not find the kind of success you want and expect from your investment in social media and social networks such as Facebook , Twitter , Google +, YouTube , and Pinterest.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Martech Advisor

AUGUST 26, 2019

Besides the product placement aspect that was apparent throughout the season, brands were involved in marketing campaigns right from when the pre-buzz stage. Word-of-mouth marketing (WoM) and its online contemporary, viral marketing are effective to spread your word like wildfire and, brands need to find ways to achieve that.

Paid Content 50

Paid Content WOM Advertising Agencies Google 50

Biznology

JANUARY 29, 2013

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. Think of it as Twitter-development. I am so impressed by how well brands are messaging these days.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Convince & Convert

SEPTEMBER 7, 2010

It’s a boullabaise of advice and observations on social media, viral marketing, and customer experience, with a side order of social media how-to. There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics. I was just introduced to you and Scott via twitter.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Adobe Experience Cloud Blog

AUGUST 21, 2014

Why We Like It: With tons of fresh new content every day, Mashable is the place for hot-off-the-press news about the latest memes, viral videos, social platform developments, and Silicon Valley gossip. You can also view posts divided by social sites (Facebook, Twitter, Google+, and YouTube). We Are Social. Why We Like It: Ms.

Social Marketing 48

Social Marketing Advertising Agencies Word of Mouth Paid Search Agency 48

Hubspot

MAY 11, 2010

The lessons below were summarized from this great presentation on Dropbox's growth and word-of-mouth success. Dropbox Startup Lessons Learned 5 Reasons for Dropbox's Word-of-Mouth Marketing Success 1. In others words, users couldn't rely on these solutions. In such a crowded market place, how did they do it?

Viral Marketing 28

Viral Marketing Word of Mouth Marketing Budget Planning 28

Hubspot

MARCH 12, 2014

South by Southwest feels like the party of the year, especially when you’re thousands of miles away watching your news feed overflow with non-stop SXSW buzz. Mashable Brought Viral to Life. While a good idea is always more memorable than a loud idea, attendees soaked up Mashable’s clever take on virality this year.

Word of Mouth 28

Word of Mouth Viral Marketing Conference Buzz 28

Convince & Convert

AUGUST 2, 2010

More from Convince and Convert You Are Pissed Off at the Wrong Guy Taking Consumer Reviews Viral with Facebook Are you spending enough on digital marketing? Convince and Convert Recommends Facebook Vs. Twitter (The Arkayne Blog) 7 Ways to Market Your Business on Facebook – Free Ebook (Danny Brown) Facebook Pisses Off Users.

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Convince & Convert

JULY 5, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. I’m on vacation in the great white north for a couple weeks, trying to spend a little time with the family and get The Now Revolution (my new book with Amber Naslund ) finished up.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

SnapApp

JANUARY 30, 2012

Beyond engaging consumers and inspiring word-of-mouth buzz, contests can generate strong returns in the form of leads, feedback, PR, and social media growth. likes , and 2 thousand Twitter followers. With so many giveaways on the web, a great prize is far from enough to influence viral reach.

Word of Mouth 48

Word of Mouth Blogger Ad Exchange Viral Marketing 48

Hubspot

MAY 24, 2017

Simply put, this refers to the media exposure earned by your brand through word-of-mouth. It's a win-win situation, as brands greatly benefit from the buzz. This is highly evident on social media, especially on Facebook and Twitter where users can communicate with brands directly.

User-Generated Content 78

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 78

Convince & Convert

MAY 13, 2010

It’s not viral unless it is. Twitter is for people you want to know. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Activate your fans, don’t just collect them like baseball cards. Linkedin is for people you know.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

AUGUST 19, 2010

Virality, Quick and Easy Once the stories are approved and posted on the blog, RESMARK automatically triggers another email, notifying the author and asking them to share the story on Facebook, Twitter, and elsewhere. This whitewater rafting place has the customers doing all the marketing work with time investment on Twitter, etc.,

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

JULY 26, 2010

Which brings up the whole “viral&# aspect of the platform. Here’s how it works: People come to PitchEngine to get the word out about something. The more content, the better which leads me to the next thing… Social Media Optimization Sites like Facebook and Twitter can help you spread your brand’s net even wider.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

AUGUST 10, 2010

We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. If it is, we’ll include it in Viral Heat. If they are social media savvy, you can follow up via Twitter direct message.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Hubspot

DECEMBER 19, 2016

Video content has exploded on social media: Videos are watched by 82% of Twitter users , and 100 million hours of video are watched on Facebook every day. But if there's one thing we know, it's that the buzz -- both positive and negative -- around this launch has inevitably created an interesting sounding board for ideas and iterations.

Word of Mouth 28

Word of Mouth Social Media Buzz Marketing & Strategy 28

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. Absolutely.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

MARCH 25, 2010

Need to see the increase in Twitter followers over time? New YouTube video that goes viral. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Presto, a pretty graph in about 3 seconds flat. A new product launch. A write up on a blog.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Hubspot

JANUARY 1, 2014

By asking questions during a webinar and telling people to voice their opinions or questions on a Twitter hashtag , you can get a great conversation going around a specific topic. It could be as simple as you trying to create buzz around a topic or product or looking to create a viral affect on a piece of content or topic.

Webinar Metrics 28

Webinar Metrics Adwords Word of Mouth Viral Marketing 28

ConvertKit

SEPTEMBER 23, 2021

I’m always trying to continue to leverage listener word-of-mouth. Then Clouse crafts social media posts on Instagram, Twitter, and LinkedIn to sprinkle throughout the week. By showing up every day for your community, at the highest quality you can, you’ll start to build momentum—and word-of-mouth. #5: thread/. —

Word of Mouth 116

Word of Mouth Newsletter Creativity Twitter 116

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Hubspot

JUNE 1, 2012

2) How is the viral reach of my company's Facebook posts measured? Facebook defines the viral reach of a post on Facebook as the number of unique people who saw one of your posts through a story that was published by a fan of your page. Therefore, we recommend publishing fewer updates than you would on Twitter, but still posting often.

Facebook 28

Facebook Ad Frequency Viral Marketing Cross-Selling 28

Convince & Convert

AUGUST 18, 2010

What’s the best way to get the most possible Facebook “likes&# and Twitter followers? How can we make a viral video that gets thousands of views? “What is Twitter and should we be on it?&# [link] Jason Falls If your PR firm is asking these questions about social media, they're doing it wrong.

PR 161

PR Social Media Paid Content Media 161

WebMarketCentral

OCTOBER 27, 2008

Where can you find free tools to help monitor buzz about your company across blogs, Twitter on online forums? He includes some highly compelling figures for support: " MarketingExperiments Journal investigated whether viral video content could actually produce click results. Which social media sites are the most valuable?

Social Media 20

Social Media Web 2.0 Optimization Media 20

BuzzSumo

FEBRUARY 24, 2021

For example, let’s say you com across five different articles that talk about how to create social media buzz. It also brings in automatic content amplification (word-of-mouth, social shares and/or backlinks). Another way you can source great, relevant, and trending content is to use Twitter. Try it; it really works.

Curation 145

Curation Content Distribution Trends 145

Convince & Convert

APRIL 14, 2010

I wish more twitter users understood this. I wish more twitter users understood this. And with the new ads on Twitter being placed largely based on response rates, I'm afraid we're going to see “my coupon is better than your coupon.&# [link] jaybaer I agree. Best rule for Twitter is the 8×1.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Convince & Convert

SEPTEMBER 21, 2010

You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. applications like Facebook, Twitter, Skype, etc. That said there are some options. Hope that helps!

Social Media 157

Social Media Media Paid Content Work Management 157

Webbiquity

JULY 26, 2010

B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Why Use Twitter, Facebook & LinkedIn for Content Marketing? B2B Voices ( Trade Youtube Twitter Leads Sales ). CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). Debunking the Viral Coefficient , May 15, 2010. , June 13, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Single Grain

JULY 19, 2019

Twitter has 330 million users. Capitalizing on this tactic via social media can create opportunities for your campaign to go viral in no time. YouGov , which tracks the perception of more than 1,500 brands daily through its BrandIndex, stated that IHOP's Word-of-Mouth Score rose in the week after the announcement.

Social Media 106

Social Media Media Top of Funnel Banners 106

Martech Advisor

OCTOBER 18, 2019

You must have heard phrases such as, “The brand sold exclusively through word of mouth ” or “The brand’s latest campaign went viral.” ” So, what do word of mouth (WoM) and going viral mean in this context? Share it with us on LinkedIn , Facebook , or Twitter.

Practices 43

Practices Examples WOM Media 43

seo.co

FEBRUARY 8, 2023

You can think of it as something akin to word of mouth in advertising, people visit your site because someone else told them to. They posted a simple black and white graphic on Twitter that read, “You can still dunk in the dark.” ” It was funny, witty, and – most importantly – timely. Free exposure and traffic.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content Ad Building 98

Convince & Convert

SEPTEMBER 21, 2010

Twitter Tweetdeck I use Tweetdeck for serious twitter sessions. I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. Tweetie This extremely intuitive Mac-only app is my hour-to-hour choice for Twitter. If you’re serious about Twitter, this is a great app.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Webbiquity

AUGUST 28, 2012

How much buzz do I have vs. competition/trend? • It would be like trying to unpull a trigger…ROI is most importantly the cultivation of relationships and capturing the positive word of mouth recommendations from your community. How should I change my messaging? • How do they feel about us vs. the competition?

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Convince & Convert

SEPTEMBER 23, 2010

Kurrently is a new, free real-time search engine that combines results from Twitter and Facebook in a simple, blazing fast format. The results automatically update in front of your eyes, and watching Kurrently results for a buzz-worthy live event is a breathtaking portrait of our interconnectedness. that’s a big deal.

Social Media 165

Social Media Media Webinar Metrics Marketing & Strategy 165

Hubspot

OCTOBER 28, 2019

According to the Clio sizzle reel , this Wendy's stream began to go viral as more people logged in to watch and post in the comment thread. If you follow Burger King's official Twitter, you'll see that the brand's social media team regularly, and entertainingly, makes snarky comments at companies like McDonald’s and Wendy's.

Paid Content 61

Paid Content Campaigns Planning Paid Search Agency 61