Inbox Insight

OCTOBER 19, 2023

Reading time: 5 minutes Decoding demand generation If you’re wondering what is demand generation , often abbreviated as demand gen, it is a multifaceted marketing strategy aimed at sparking interest in your business’s offerings. Think of demand gen as the foundation upon which your marketing and sales efforts are built.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Martech

NOVEMBER 15, 2023

Perks influence social commerce shoppers Social media marketers know that certain categories like beauty and home goods lend themselves to shareable posts and brand love. With more seamless buying experiences, social buzz can also be converted into social commerce, especially in these categories. Most notably, 35% had no preference.

Act-On 118

Act-On Trends Paid Search Agency eCommerce 118

Martech

JUNE 14, 2023

Automation is a bit like delegation: there can be an upfront time cost to set up the process, but the payoff is huge when done effectively. Being smart with automation in your business frees up time to focus on more strategic decisions, helping drive growth. The key lies in identifying the right areas to automate.

Automation 90

Automation Organization Marketing Automation Services B2B 90

Adobe Experience Cloud Blog

JUNE 25, 2012

To me, the greatest part of the event was hearing about how others were utilizing Marketo’s platform, particularly everyone’s unique use cases for marketing automation. More importantly, marketing automation can be used to score these partners, allowing you to know which are most engaged or successful.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Ad brokers 48

Heinz Marketing

OCTOBER 13, 2021

By Payal Parikh , Director of Client Engagement at Heinz Marketing. There’s been a buzz in the industry around customer intent data. It’s the next shiny object that is luring B2B marketers so they can gain and provide more insights into their prospects and have a better shot at closing a deal. But what exactly is Intent Data?

Intent Data 123

Intent Data Intent Top of Funnel Marketing Automation Services 123

Tomorrow People

MARCH 13, 2018

As a digital agency , what gets us out of bed each day isn’t the lust for awards or the buzz of seeing our work on the silver screen. We don’t want to go on about delivering a “service”. We'll change the way your entire organisation approaches marketing. So what you get from your digital marketing manager at Tomorrow People?

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Oktopost

JANUARY 25, 2024

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked.

Social Media 71

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 71

Convince & Convert

AUGUST 13, 2015

Creative content marketing creates buzz. FINIS, a line of swimming gear known for its innovation, chose to use their most loyal fans as brand ambassadors and use their social media content in their marketing strategy. This content generated a great deal of buzz, reaching 2.2 Get Really, Really Creative Content.

Marketing Management 162

Marketing Management Content Marketing Marketing Automation Services Distribution 162

Customer Experience Matrix

APRIL 9, 2014

I can think of several reasons for the discrepancy: GTCR isn’t a big software company looking to fill out an existing marketing suite; Vocus sells mostly to small business, not enterprises; Vocus hasn''t created enough buzz. When I wrote about them last July , they had already created a Marketing Suite separate from their PR Suite.

Marketing Automation Services 120

Marketing Automation Services Salesforce.com Purchase Paid Search Agency 120

Buzz Marketing for Technology

JUNE 17, 2015

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. 3) What one Digital Marketing tactic should a B2B Marketer adopt in the next year?

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Lead Scoring Work Management 100

Salesforce Marketing Cloud

NOVEMBER 17, 2021

From a customer service standpoint, what kinds of requests does your team respond to most? Use an email marketing automation tool to ensure you avoid the batch-and-blast approach and stay out of the spam folder. . Generate buzz by testing new promotions like limited-edition or brand collaboration merchandise.

Marketing AI 98

Marketing AI Planning Marketing Automation Services Marketing Management 98

Adobe Experience Cloud Blog

APRIL 11, 2018

You don’t just want to advertise your products and services—you want to get customers to buy into your story and increase their lifetime values in the process. Story Is the Heart of Influencer Marketing. And as a marketer, you want to tap into that influence to create buzz for your product. Medium Follows Message.

Marketing Automation Services 134

Marketing Automation Services Advertising Mediums Thought Leadership Paid Search Agency 134

ClickZ

NOVEMBER 19, 2020

Using what is now close to nine months’ worth of internal data points like business metrics including web traffic, social media traffic, conversion rates, customer service metrics, and comparing them to sales, as well as publicly available data on COVID-19 (e.g., or “How will my service be affected by COVID-19?”.

Marketing AI 144

Marketing AI Marketing & Strategy Marketing Strategy Paid Search Agency 144

Sprout Social

OCTOBER 25, 2022

Brand awareness is the extent to which audiences are familiar with your brand and its product or services. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Building buzz around your brand takes an eye for both experimentation and data. What is brand awareness?

Brand Identity 125

Brand Identity Branding Marketing & Strategy Eye-Tracking 125

Lead Liaison

OCTOBER 5, 2020

In the same way that you would plan for face-to-face trade shows, you must first analyze the expected audience and decide on which products or services you would like to highlight. Even though it is hosted virtually, you still have the valuable opportunity to gather qualified leads from around the world & create meaningful connections.

Trade Show 62

Trade Show Lead Liaison Tips Sales Qualified Leads 62

The ABM Agency

JANUARY 28, 2021

Demand generation has long been one of the go-to B2B marketing strategies used to increase interest and excitement in a product or service. When executed successfully, a demand generation strategy either creates a market where one doesn’t exist, builds market share, or amplifies brand awareness.

Demand Generation 52

Demand Generation Demand Generation Agencies Demand Paid Search Agency 52

Webbiquity

DECEMBER 1, 2010

Generating PR “buzz&# and having a product perceived as “cutting edge&# were called significant challenges by only about a third of marketers, unchanged from last year. Perhaps more of these marketers should seek professional outside help in these areas. That leaves only 20% of the market left to fight over.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Lake One

JANUARY 25, 2020

It’s one of those buzz words you hear in business conversations or see in sales and marketing materials, but what is it and why is it important? According to HubSpot , lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service.

Lead Generation 52

Lead Generation Generation Leads Lead 52

Convert

SEPTEMBER 21, 2020

Influencers who advertise anything and everything won’t attract the same kinds of revenues like smaller influencers whose audiences are actually very interested in your product or service. This will help you devise new campaigns and get in on the action when something exciting is buzzing on socials. Email marketing automation.

Tactics 98

Tactics Marketing Automation Services Planning Paid Search Agency 98

Adobe Experience Cloud Blog

JANUARY 3, 2017

If you’ve ever shopped at Nordstrom before, you may have realized how it’s the epitome of world-class customer service. There’s even a book on this, titled The Nordstrom Way to Customer Service Excellence: The Handbook For Becoming the “Nordstrom” of Your Industry. 4 Reasons Why Marketing Automation Fails.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Lake One

FEBRUARY 3, 2020

Lead Gen- you might be thinking they’re just buzz words you hear in business conversations or see in sales and marketing materials. According to HubSpot , lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service.

Lead Gen 52

Lead Gen Lead Generation Leads Lead 52

Engagio

MAY 16, 2019

From this need arose a new way of thinking, which was followed by a new technology category: marketing automation. We are, once again, charting into new territories in marketing with new questions in search of solutions. We are, once again, charting into new territories in marketing with new questions in search of solutions.

Marketing Automation Services 48

Marketing Automation Services Marketo Lead Ranking Adwords 48

Chris Koch

DECEMBER 2, 2011

But then I see something like HP Technology Services (HPTS)’ “Where’s the Humanity in Your Technology” campaign, or Hitachi Data Services ( HDS )’ Social Media Buzz campaign. These campaigns were the winners of this year’s ITSMA Marketing Excellence Awards. You can read synopses of the programs here and here.)

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

But then I see something like HP Technology Services (HPTS)’ “Where’s the Humanity in Your Technology” campaign, or Hitachi Data Services ( HDS )’ Social Media Buzz campaign. These campaigns were the winners of this year’s ITSMA Marketing Excellence Awards. You can read synopses of the programs here and here.)

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Digilant

MAY 23, 2023

And by 2028, the market for AI in marketing is expected to reach $107.5 What are the benefits of using AI in Marketing? Automation Automate repetitive tasks, such as data entry and analysis, allowing marketers to focus on more complex and creative tasks. What is ChatGPT?

Marketing AI 40

Marketing AI Advertisements Advertising Marketing Automation Services 40

Martech

AUGUST 10, 2021

Circa 2004, the marketing world was buzzing with a new trend: marketing automation. Robust new platforms burst onto the scene, opening up a world of possibilities for marketers to get more done in less time. Marketing ops is still bogged down. So much for marketing “automation”. So what is it?

Marketing Automation Services 136

Marketing Automation Services Marketing Automation Enterprise Management Automation 136

Metadata

JULY 21, 2022

With so much noise in the market, what’s the best way to get in front of your audience and hit your revenue numbers? Running legit demand generation marketing campaigns is a great place to start. Demand generation is what marketing is all about. This is a great way to build trust and create demand for your product or service.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

Customer Experience Matrix

DECEMBER 30, 2014

Merchants could then compete to offer the most compelling package of goods and services based on each vehicle’s current condition. That’s much better than “find my phone” services that let you know it’s at the restaurant you left two hours ago. Imagine your car cruising down the street being solicited by every gas stations it passes.

Planning 120

Planning Work Management Marketing Management Paid Search Agency 120

Hinge Marketing

MARCH 12, 2020

Many professional services websites aren’t as good as the firms they represent. Successful B2B and professional services firms navigate complex business needs and extended sales cycles. A Professional Services Website that Works. In the professional services, expertise is your product and experience is validation.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

Webbiquity

SEPTEMBER 7, 2010

Spacing and number of communications should be based on the length of your average sales cycle and complexity of product/services being sold. Alexandre Sagala is the co-founder of Alsamarketing, a provider of marketing automation software that helps marketers convert and nurture online visitors into customers. Tweet This!

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Sharpspring

JUNE 23, 2017

Getting new business used to be about word-of-mouth buzz, good old referrals, knowing when to strike, and presenting unique creative ideas. They’re deciding whether to put their trust (and dollars) into your services, so it’s up to you to make it worth their while – and this begins with being precise about what you have to offer.

Paid Search Agency 46

Paid Search Agency Acquisitions Advertising Agencies Ad Agencies 46

Tony Zambito

APRIL 2, 2011

  It sounds like a chorus - sales, marketing, customer service, support, and corporate strategy all saying the same thing repeatedly.  Missing Segments : you are reading all the industry reports and you read about segments that are using your product or service – and you ask – why are we not selling in this segment? 

Buyer Personas 100

Buyer Personas Trade Show Buzz Social Networks 100

Webbiquity

DECEMBER 16, 2010

Without a solid content strategy to support movement through the marketing and sales cycle, marketing automation software is just a nice email system. Post on Google Buzz. Check out the Webbiquity bookstore. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

Social Media 100

Social Media Social Marketing Emarketing Media 100

Adobe Experience Cloud Blog

OCTOBER 13, 2014

Today, digital marketing solutions and marketing automation make it easier to be timely and ensure your customers are receiving relevant, meaningful information. Another area that complements and amplifies your digital and automated approach is event marketing. How do you want to build buzz and interest?

B2B Thought Leadership 48

B2B Thought Leadership Buzz Marketo Conference 48

Writing on the Web

APRIL 4, 2011

With all of these advancements for content marketing, it’s about time we shred the white paper. Marketing Automation Software Guide (MASG) posted an article on this topic. Post on Google Buzz. Below is a summary. Introducing the new buyer This is not new information. Blog this on Blogger. Share this on del.icio.us.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

The Lead Agency

OCTOBER 4, 2017

Machine learning is the future of marketing, but what can you do today to apply it and get an edge over your competitors? There is a lot of buzz around machine learning and artificial intelligence. Marketers have been using change detection and notification services like Google Alerts and Mention since 2003.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Buzz Marketing for Technology

FEBRUARY 27, 2009

So also effective at 5pm today, I will be leaving BearingPoint after 5 1/2 years and entering Avaya as their Global Managing Director of Services Marketing. Beth Luty hired as my #2 in Financial Services, a year and half later, she gets to take it over and run it for herself, what a success story!

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100