Buzz Marketing for Technology

SEPTEMBER 23, 2008

They offer a launching pad for highly viral marketing campaigns that allow you to reach consumers where they live on the social web. All of these examples needed consumers to make customize the message and make it their own then spread it virally. Wi5Connect – Welcome to Social Learning 2.0

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

The Effective Marketer

JUNE 21, 2009

SEO is such a complex subject that you can barely scratch the surface in one hour so knowing where to go for more information is invaluable. Veredict: If you are new to social networks, community building, etc. What I liked best was the tips on tools you can use and where to find additional resources.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Online Marketing Institute

JUNE 3, 2009

The B2B social networking site – which was launched with the ‘specific mission’ of helping SMEs promote themselves, communicate with other businesses and grow – marked its second anniversary this month by signing up its 350,000th member.

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

B2B Marketing Savvy

NOVEMBER 10, 2009

In simple terms, “authority&# and the ability to sustain market messaging/buzz. Being cited as an information source reinforces thought leadership and brand importance; gaining any level of viral messaging further impacts the marketing campaign. So why the fuss to understand RTs? million (comScore). Consumer, etc.)

B2B Thought Leadership 40

B2B Thought Leadership Advertising Benchmark Viral Marketing Social Networks 40

Hubspot

JANUARY 4, 2012

If you're trying to achieve success for your product or service with a word-of-mouth approach, make sure your campaign includes these qualities so you can effectively create buzz around your product from the ground up. Build a Very Close Social Media Community. What social networks are they using? Know Your Audience.

Word of Mouth 28

Word of Mouth Marketing Strategy Marketing & Strategy Buzz 28

Hubspot

JUNE 23, 2010

Avatar - An Avatar is an image or username that represents a person online within forums and social networks. B BackType - BackType is a social media analytics company that helps companies measure their social engagement. Comments are a primary form of two-way communication on the social web. Bit.ly - Bit.ly

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Convince & Convert

AUGUST 2, 2010

More from Convince and Convert You Are Pissed Off at the Wrong Guy Taking Consumer Reviews Viral with Facebook Are you spending enough on digital marketing? link] Spark Great information from @jaybaer: Everything you ever wanted to know about Facebook. This helps me keep this blog totally advertising-free.

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Online Marketing Institute

OCTOBER 29, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Promoting a brand through social media is no longer unique or novel — it’s simply the norm. Learn more.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

LeadSquared

FEBRUARY 2, 2016

Facebook is hell-bent on becoming a strong YouTube competitor, Vines and Periscopes are already generating buzz, 3G has moved to 4G and smart phones are becoming smarter. To help you get started, check out this webinar on viral video marketing. . Look globally, localise that information and then act. Capture data. Collaborate.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

Convince & Convert

SEPTEMBER 21, 2010

Many successful social media programs take months (or even more than a year) to really germinate. Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? Social media is hard False.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp. I’ll be back in a couple weeks.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise. Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

DECEMBER 30, 2011

Avatar - An avatar is an image or username that represents a person online within forums and social networks. BackType - BackType is a social media analytics company that helps companies measure their social engagement. Comments are a primary form of two-way communication on the social web. Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

MARCH 4, 2011

Up to this point the top metric for social marketing success was site traffic, but more and more focus has been given to other values such as fans / followers and positive buzz. These pages offer a venue for your fans to interact, participate in discussions regarding your business, and stay informed about the going ons at your company.

Facebook 28

Facebook Examples Emarketing Youtube 28

Optinmonster

APRIL 11, 2024

For more information on this strategy, check out our detailed tutorial on Tips to Optimize Your Facebook Ads for Conversions. Here’s what it looks like: Here’s how gated content helps you generate email leads with social networks. Compile their information in a spreadsheet and send them invitations to join your group.

Social Media 90

Social Media Media Ideal Customer Profiles Lock-In 90

Sprout Social

SEPTEMBER 7, 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first.

Social Media 129

Social Media Campaigns Media Best Practices 129

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? If it is, we’ll include it in Viral Heat.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

BuzzSumo

FEBRUARY 24, 2021

The primary distribution channels, by order of difficulty, are: Social Networks : This is probably the easiest way to distribute content. Curating here also helps you keep your social followers engaged with regular content. Social Media Content Curation (aka Just Plain Sharing). Types of Content Curation.

Curation 145

Curation Content Distribution Trends 145

Online Marketing Institute

JUNE 15, 2009

For example, we get pitches from PR firms about major brands running new viral or social media campaigns. If you have any questions, feel free to let me know, and if you’re interested I hope you can share this information with your readers. Don’t send blanket solicitations to bloggers in the same general industry.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Optinmonster

FEBRUARY 15, 2024

At OptinMonster, when we first started integrating social media into our SEO strategy, we noticed a significant uptick in the website’s traffic. How Social Media Impacts SEO The correlation between social signals and ranking position is extremely high. 5) Which social media is best for SEO?

Social Media 86

Social Media SEO Media Lead Scoring 86

Scoop.it

OCTOBER 14, 2021

So you can make an informed decision about which marketing approach is best for your business. It’s a process by which brands leverage people who have built strong and large social networks to promote their products and services. Is it a better tactic for driving awareness and conversions for your brand? Marketing process.

Paid Content 91

Paid Content Advertising Agencies Content Marketing Planning 91

Oktopost

JANUARY 25, 2021

– Generating lots of social media buzz without having in-depth content to maintain engagement. B2C social media marketing often focuses on brand awareness, web traffic, and getting content to go viral to a huge audience. Conversely, B2B social media is more focused on generating leads, demand, and brand development.

Social Media 156

Social Media Work Management Marketing Management Demand Generation Agencies 156

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Why not funnel this content onto Facebook and make your Page the go-to place for insights and information on your particular industry? This means that you probably already have a large number of resources to share.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

B2B Digital Marketer

MARCH 18, 2021

Dr Pelé Raymond (10:20): Algorithm of LinkedIn and other social networks. It’s called social proof and we are just like all over it. Dr Pelé Raymond (11:12): When LinkedIn looks at your posts and a lot of people are buzzing around it. On a social network every month, if you’re just advertising.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

Convince & Convert

JUNE 8, 2012

Jim : I love that line from the social network. I take information and I send it out to people, and people like that. They like getting the links and the information from me, and that’s why they follow. Scott : I heard YouTube makes video viral. I’m not going to try and lie and do what he does.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

EveryoneSocial

AUGUST 12, 2020

Do audiences flock to your content and engage with your information? Although social media is extremely competitive where everyone is fighting for attention and the algorithms are more challenging for branded accounts, it’s also the best way to directly make an impact on prospects, customers, future hires, and general audiences.

Paid Social Agency 69

Paid Social Agency Paid Search Agency Companies Best Practices 69

Buzz Marketing for Technology

APRIL 1, 2010

The question is – How many times do you need to hear something about a specific company to believe that the information is likely to be true? Using a multichannel approach that leverages traditional and non traditional channels like Social Media is the key. A brilliantly phrased question from which comes the answer – 3 to 5 times.

Trust Marketing 100

Trust Marketing B2B Marketing Planning Buzz 100

Convince & Convert

FEBRUARY 23, 2010

If you’re trying to gain customers, your social program is more about content creation, influencer identification, and virality. If you’re trying to retain customers, your social program is more about listening, problem resolution, and turning customers into advocates.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

SEPTEMBER 21, 2010

• On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Second – Are there any special types of information you’ll need? Research: How do people talk about your industry and who are the influencers?

Social Media 157

Social Media Media Paid Content Work Management 157

Single Grain

NOVEMBER 25, 2019

We've all seen one of those ads that just hits the ground running and before you know it, it's “gone viral” It almost doesn't even matter what the subject is; all sorts of people outside the brand's demographic will watch it, like it and share it – because a great ad is a great ad. What Is Viral Marketing? B) Buzzworthy.

Viral Marketing 136

Viral Marketing Word of Mouth Paid Search Agency Planning 136

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) B2B Social Media: Why Do Business Professionals Use Social Media? Debunking the Viral Coefficient , May 15, 2010. Social Media is Simpler Than You Think , March 29, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

AUGUST 18, 2010

Better question: How can we encourage existing customers to truly engage with our clients on the social Web? How can we make a viral video that gets thousands of views? How much money should we be pulling from the email budget, to support social media? How do we help the client sale its product?

PR 161

PR Social Media Paid Content Media 161

Online Marketing Institute

JANUARY 4, 2011

Get the latest information and ideas by creating alerts using Google Alerts on your favourite topics. For me that might be something like “Social Media Case Studies” so that any new content on the Web that fits that phrase will be fed to you by Google, either as it happens or daily. b2bmarketing socialmedia

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Convince & Convert

APRIL 14, 2010

Nationwide Insurance has a terrific iPhone app that allows you to document a vehicle crash in real-time, including photos, collection of the other drivers’ insurance information, and other key details. Your posts are a million times better than organizations acting as social media resources that always charge a fee for information.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Webbiquity

OCTOBER 5, 2010

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general.

Twitter 100

Twitter Stats Tools Tips 100

Outbrain

DECEMBER 8, 2019

Native ads are everywhere, on search engines, social networks and – of course – discovery feed platforms on the open web, like Outbrain. When a series as beloved as Game of Thrones comes to an end, brands must find ways to leverage the worldwide buzz and become part of the conversation. GameofCookies. Laurel or Yanny?

Paid Search Agency 54

Paid Search Agency Examples Ads Advertising Agencies 54

Webbiquity

AUGUST 28, 2012

’ Be yourself on social media platforms and reveal your true essence…Show who you are with your avatar and profiles. Include information that proves you’re human.” ” 9 social media hacks you need to embrace now by iMedia Connection. How much buzz do I have vs. competition/trend? •

Social Media 100

Social Media CMS Development Tips Wikipedia 100