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PathFactory
JUNE 23, 2022
After 7+ years as a SiriusDecisions then Forrester analyst leading B2B content research, I joined PathFactory as SVP of Product Marketing and Research. Revenue intelligence is all the buzz in the B2B world right now – and for good reason. But real revenue intelligence requires content intelligence. A Humble Call-to-Action.
Zoominfo
NOVEMBER 29, 2023
A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. Forrester data shows that these generations prefer getting their information from websites, forums, and message boards over the in-person peer conversations of older generations. They are also quicker to voice their dissatisfaction.
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Biznology
SEPTEMBER 22, 2016
Digital Buzz ). Digital Buzz ). Digital Buzz ). Digital Buzz). Forrester ). Forrester ). 19% think it’s very important that retailers have mobile friendly websites (GE Capitol). SELLING TO THEM. Consumers spend an average of 79 days gathering information before making a major purchase. (GE
Liveintent
JANUARY 28, 2022
Data can take many different forms, but the one that’s getting the most buzz these days is zero-party data. The term, coined by Forrester Research in 2020, encompasses all data that comes “straight from the source.” And because of its pure, unfiltered origins, this form of data can be highly valuable to marketers.
Biznology
JANUARY 27, 2014
If your brand has a website, more people are likely to come to it from search engines than anyplace else according to Forrester. 1 reason people come to your website (source: Forrester ). 80% of people click on a website that is on the natural or organic side of the search engine page (source: Search Engine Watch ).
Buzz Marketing for Technology
OCTOBER 18, 2013
According to Forrester Research , U.S. It’s unfortunate, but a lot of brands these days are still guessing their way through their website design and e-commerce strategy. So doesn’t it make sense to test and optimize your website to reach the right audience at the right time with the right content?
Webbiquity
OCTOBER 13, 2010
Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. Forrester Research has named Nielsen a leader in brand monitoring solutions, saying “the vendor has the strongest strategic vision and currently competes at a scale unmatched by any other competitor.&#.
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