Martech

JUNE 21, 2023

But let’s face it — the “publish and pray” era of content marketing is long gone. Nowadays, waiting for your content to go viral magically is like waiting for a bus in the middle of a desert. But what if there was a way to increase your content’s reach right out of the gate?

Marketing & Strategy 128

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 128

Contently

MARCH 24, 2020

Now, it’s time to explore the element of storytelling that separates the content you hate from the content you love: fluency. But with bad content, brands often put that barrier right back up—through bad white papers, boring talking head videos, and jargon that just doesn’t make any sense.

Storytelling 167

Storytelling Barriers Class Paper 167

Sprout Social

OCTOBER 10, 2023

But influencer marketing isn’t as simple as picking any creator, creating one-off content and reaping the benefits of their loyal following—our report found 81% of social marketers describe influencer marketing as an essential part of their social media strategy. Topicals Influencer trips are staples within the beauty industry.

Examples 120

Examples Campaigns Advertising Agencies Burn Rate 120

Sprout Social

APRIL 4, 2023

However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind. What is ephemeral content? Stories can be a great way to drive leads and customers.

Marketing Strategy 110

Marketing Strategy Marketing & Strategy Planning Work Management 110

Sprout Social

AUGUST 8, 2023

Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. If your brand is on TikTok, you’re probably aiming to create your own viral moment. Let’s get started. What is TikTok SEO?

SEO 92

SEO Viral Marketing Keywords High Quality Lead 92

Sprout Social

AUGUST 16, 2023

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. Soon, subsequent Tweets questioning the health of SVB went viral. By employing brand safety tools like social listening, teams can jump into action at the first sign of trouble.

Work Management 73

Work Management Marketing Management Social Media Service 73

Sprout Social

JANUARY 23, 2024

For another recent example of Auntie Anne’s top-tier community engagement, when the brand noticed a video about their pretzel bucket go viral , they quickly reached out to the creator and reshared it. The play: As Auntie Anne’s demonstrates, the best community engagement content costs $0. oliviadirienzooo ♬ RGF – Macky Zoo ?

Brand Identity 103

Brand Identity Branding Communities Viral Marketing 103

SmartBrief - Marketing

DECEMBER 4, 2023

Many have hailed experiential marketing as a tool to make a lasting impression on the consumer by giving them an experience to remember. One reason why many experiential marketers like to use influencer marketing in conjunction with their events is that influencers can be a powerful tool for the longevity of the event.

Paid Search Agency 73

Paid Search Agency Planning Advertising Agencies Work Management 73

Webbiquity

MARCH 7, 2019

Social media is a powerful tool to build buzz around your event and drive attendance. Use this page as the central space for posting event updates and engaging content, which can then be promoted on your other social channels. Build Hype for your Event. The key here is to keep it short, simple, appropriate, and recognizable.

Social Media 204

Social Media Promotion Creativity Media 204

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. They no longer expect accidental virality by hiring an influencer. Reach refers to the number of people who saw your content. Impressions are the number of times your content was shown or viewed, regardless of whether someone interacted with it.

Paid Content 93

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 93

seo.co

MARCH 12, 2021

Can you recall a recent TV commercial or piece of digital content that you engaged with ? If you execute well, your guerrilla marketing strategy could go viral. This latter aspect increases its potential for virality). Leverage User-Generated Content. You aren’t the only one who can create content for your brand.

Astroturfing 98

Astroturfing Creativity Marketing Strategy Marketing & Strategy 98

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ The right social listening tool can help you synthesize that chatter into timely, actionable brand insights. Followers want to see more than promos and links: they want personal, human-centric content.

Brand Identity 125

Brand Identity Branding Marketing & Strategy Eye-Tracking 125

Sprout Social

JUNE 28, 2022

After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. And by introducing the TikTok Creator Fund, the app aims to provide financial support to top-tier content creators. Save time with our powerful TikTok management tool. Published on Categories.

Work Management 100

Work Management Paid Search Agency Viral Marketing Lock-In 100

Optinmonster

MARCH 5, 2021

We’ll also include some helpful tools that you can use to make your holiday promotion successful. That’s where OptinMonster comes in: OptinMonster is the world’s #1 lead generation tool that makes it easy to promote your St. But you can use this to create more buzz around your promotion on Instagram.

Tools 90

Tools Work Management Marketing Management Paid Search Agency 90

Optinmonster

DECEMBER 21, 2023

It can generate a buzz around your product and get people to notice it. The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. The easiest way to make a coming soon page is using a tool like SeedProd. You don’t have to make your content all about the launch.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Marketing Insider Group

DECEMBER 17, 2019

Try piggybacking on one of the latest pop culture or internet trends to get more attention to your campaign – you might even go viral! And people want content that is helpful and won’t put them to sleep.”. Just take a look at this promotional video from management tool Airtable. Screenshot: [link].

Tactics 264

Tactics B2B Marketing Work Management Planning 264

Sprout Social

DECEMBER 7, 2023

After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. And by introducing the TikTok Creator Fund back in 2020, the app aimed to provide financial support to top-tier content creators. Oh, and don’t forget the billions of dollars in ad revenue.

Creativity 77

Creativity Paid Search Agency Viral Marketing Lock-In 77

SocialPilot

FEBRUARY 11, 2024

From refining content strategies to enhancing influencer selection processes, AI is set to play a crucial role in shaping the future of influencer marketing. Catalog influencers known for their frequent and relevant posts in [specific category], ensuring content consistency.

Sales Management 89

Sales Management ROI Planning Work Management 89

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. Conduct competitor research Identify influencers your competitors are collaborating with and examine the engagement and response to their content. Build your strategy.

Brand Identity 94

Brand Identity Branding Advertising Agencies Work Management 94

SmartBrief - Marketing

DECEMBER 4, 2023

Many have hailed experiential marketing as a tool to make a lasting impression on the consumer by giving them an experience to remember. One reason why many experiential marketers like to use influencer marketing in conjunction with their events is that influencers can be a powerful tool for the longevity of the event.

Paid Search Agency 52

Paid Search Agency Planning Advertising Agencies Work Management 52

Sprout Social

NOVEMBER 21, 2023

What kind of content are they publishing on their blog? In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. Or there might be a new viral trend your competitors are all hopping on. What are they posting on social media?

SWOT 90

SWOT Budget Programs Eye-Tracking Advertising Benchmark 90

seo.co

MARCH 12, 2021

Can you recall a recent TV commercial or piece of digital content that you engaged with ? If you execute well, your guerilla marketing strategy could go viral. This latter aspect increases its potential for virality). Leverage User-Generated Content. You aren’t the only one who can create content for your brand.

Guerilla Marketing 64

Guerilla Marketing Astroturfing Creativity Marketing Strategy 64

Salesforce Marketing Cloud

NOVEMBER 17, 2021

digital ad spend on social media influencer content will grow to $6 billion this November and December, and lead to a 30% rise in social media referrals. Prediction: An increase in influencer content ad spend will lead to a 30% rise in social media referrals. Influencers are also playing a bigger role: Salesforce predicts total U.S.

Marketing AI 98

Marketing AI Planning Marketing Automation Services Marketing Management 98

Outgrow

NOVEMBER 30, 2022

Goals include increasing sign-ups, encouraging people to buy your products, or getting people buzzing about your brand. Factors to consider include outsourcing the tasks to someone else, tools to use, and others. Viral videos – Usually very entertaining and shareable, making them perfect for social video marketing. .

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Sprout Social

AUGUST 9, 2023

You can also surface positive sentiment and consumer-generated trends and amplify them, like how McDonald’s translated the viral Grimace Shake trend into a nearly 12% increase in global same-store quarterly earnings. In other words, how much your company is saving by posting organic social content. Take Airbnb.

Social Media 77

Social Media Media Customer Satisfaction Lead Scoring 77

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. While that’s not entirely false, there’s also a ton of opportunity in the entertainment content for brands to connect with their audience on a personal level.

Effectiveness 125

Effectiveness Business Advertising Agencies Viral Marketing 125

Optinmonster

NOVEMBER 3, 2021

” Well, you can create content that encourages people to interact, like contests or giveaways. This is the easiest way to make your contest or giveaway go viral and get your brand in front of more eyes. If you really want to promote engagement, start generating buzz a few days before starting your giveaway or contest.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Martech Advisor

DECEMBER 5, 2019

Learn More: Top 3 Viral Mobile Marketing Campaign Examples to Inspire You. Instead of advertising during the Super Bowl where their rival, Pizza Hut, was the official sponsor, Domino's decided to create a buzz by focusing on user-generated content and launching an Artificial Intelligence enabled Pizza Identifier app.

Mobile Marketing 113

Mobile Marketing Marketing & Strategy Campaigns Marketing Strategy 113

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Table of Contents 1. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3.

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

ClickDimensions

SEPTEMBER 10, 2019

But they’re also ones that should set the stage for your audiences as they consume your content. That idea is the inspiration behind this year’s Content Marketing World theme – Amaze Your Audiences. I had the pleasure of attending the annual world’s largest gathering of content marketers last week in Cleveland, Ohio.

Top of Funnel 53

Top of Funnel Content Marketing Content Viral Marketing 53

Buffer

DECEMBER 14, 2022

With the buzz around TikTok’s value as a source of knowledge for its audience, businesses and creators need to pay attention to TikTok SEO which helps you get your videos to the top of TikTok’s search results. Here’s how to get started with optimizing your TikTok content for search. What is TikTok SEO?

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

Hubspot

AUGUST 3, 2023

Everyone’s talking about AI and ChatGPT, but despite the buzz, selling AI products presents challenges for salespeople. The buzz for AI is bigger than the adoption, and selling AI products isn’t as easy as we might believe. It was enough for ChatGPT to go viral and build interest. ChatGPT launched on wednesday.

Marketing AI 63

Marketing AI Hubspot Product Tips 63

Outbrain

NOVEMBER 6, 2022

The story quickly went viral and people still can’t get enough of it! If you’re looking to drum up some buzz around your business, but without the usual Black Friday theme, consider a heartwarming Thanksgiving content campaign. Here are three ideas to include Thanksgiving content as part of your seasonal marketing strategy: 1.

Brand Identity 26

Brand Identity Branding Content Paid Search Agency 26

Writing on the Web

DECEMBER 3, 2010

Facebook can be a powerful list building tool if you know how to use it properly as such. You can do this automatically by using one of several tools such as ping.fm Both of these tools allow you to post a blog post on your blog and then have the post automatically show up on your profile or fan page or both.

Facebook 100

Facebook Ad Building Tools Autoresponders 100

Content4Demand

JANUARY 10, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay so far this year in content marketing. The fact that webinars are a wildly popular marketing tool does not mean that they’re wildly successful. Can Biometrics Predict a Viral Marketing Campaign? A Measured Approach. . .

Marketing Attribution 46

Marketing Attribution Top of Funnel Webinar Metrics Peer-to-peer 46

KoMarketing Associates

JUNE 13, 2017

And, according to the Content Marketing Institute’s (CMI) “B2B Content Marketing 2017: Benchmarks, Budgets, and Trends—North America” report , they’re not alone when it comes to having an affinity for infographics in the B2B marketing space. Tools like Google Analytics , Google Search Console , and BuzzSumo are some of our favorites.

Peer-to-peer 126

Peer-to-peer Paid Search Agency Budget Programs Marketing Analytics Tools 126

Sprout Social

JANUARY 12, 2022

Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. In short, this is when employees or colleagues boost your promotions and content on their own accounts. User-generated content and hashtags. When done right, such programs serve as a goldmine of content and social proof.

Word of Mouth 132

Word of Mouth Paid Content Conversion Work Management 132