ClearVoice

OCTOBER 9, 2018

In major cities, content marketing agencies often define and hone their practice areas, core competencies, and the industries in which they specialize. It’s common to see firms branding themselves into one niche: hospitality PR, or tech PR, or style and fashion influencer marketing. In their city. In their city.

Buzz 49

Buzz Advertising Agencies Paid Search Agency Business 49

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Interactive PR Guides, Tips and Tools.

PR 100

PR Tools Tips Blogger 100

ANNUITAS

JANUARY 28, 2014

Once again 2014 will be a year that Content Marketing is front and center for a majority of B2B marketing departments. While the buzz about content marketing continues, it still seems to be quite a challenge for most marketers. Author: Carlos Hidalgo @cahidalgo CEO and Principal, ANNUITAS.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Strategy 100

Biznology

JANUARY 19, 2018

Katie Martell coined the term “on-demand marketer” to describe herself and her business. After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. We all need to be reading Pam’s book, Global Content Marketing.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

KoMarketing Associates

JULY 22, 2014

If you’re like me, you spend a good amount of time scrolling through content marketing blogs for advice and suggestions that will give your content a leg up. Don’t get stuck reinventing the wheel with your content marketing! Long-Form Content.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

Ambal's Amusings

SEPTEMBER 23, 2009

But, as Piersall writes in a post titled " Internet Fame Ain't All That ", it's also a good idea to sit back and look at whether all that buzz is actually producing anything concrete. Also, cutting down on personal PR doesn't mean you don't have to continue marketing your content.

Content Marketing 100

Content Marketing Thought Leadership Content PR 100

KoMarketing Associates

APRIL 7, 2021

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”. Or, as the Content Marketing Institute recommends , “Be customer-centric.”. Then make the content relevant to the people you want to attract.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

DivvyHQ

SEPTEMBER 16, 2016

We’re now 8 weeks in on our blog series, My Favorite Content Marketing Video. There are many more to come, including this week’s video from Paul Roetzer , Author of The Marketing Agency Blueprint and Founder of his agency, PR 20/20. Paul Roetzer’s Favorite Content Marketing Video.

Video Marketing 40

Video Marketing Content Marketing Storytelling Advertising Agencies 40

Webbiquity

MAY 31, 2016

” — B2B PR Sense Blog. Showcase reviews: Online Marketing Institute, Anders Orsander, Shift Communications, BuzzBlogger, Perception, Katie Lance, B2B PR Sense Blog, Cent Muruganandam, Quick Sprout, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, Express Writers, Social Media Examiner, Robbie Richards.

Tools 100

Tools Best Practices Enterprise Management PR 100

Optinmonster

DECEMBER 21, 2023

If you answered yes to both of these questions, you’ll benefit from learning how to do pre-launch marketing. Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. It can generate a buzz around your product and get people to notice it.

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

Webbiquity

MAY 21, 2015

She also hosts the highly popular weekly Viral Content Buzz Twitter chat. Biro is an acknowledged thought leader at the intersection of HR, social media and marketing. Carla Johnson is one of the top experts on enterprise content marketing. Ann Smarty knows SEO inside and out, and is the guru-ess of online tools.

Social Media 100

Social Media Social Marketing B2B Thought Leadership Media 100

KoMarketing Associates

DECEMBER 9, 2014

With 2014 practically in the rear-view mirror, I thought I’d take a look back at some of the more shocking content statistics from this past year. Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). Curated content is one way to do just that.

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

NuSpark Consulting

JUNE 13, 2014

There are many elements to creating a program that produces a high quantity of high quality leads: SEO, SEM, Content Marketing, Social Media, and more. Lead generation and PR: Why it matters. There are two factors contributing to the importance of PR in B2B marketing strategies: B2B companies need more leads of higher quality.

Public Relations 100

Public Relations Lead Generation Sales Qualified Leads B2B Thought Leadership 100

Content Marketing Institute

OCTOBER 30, 2018

It’s used by both B2B and B2C organizations to streamline their content marketing strategy. An SEO strategy that focuses on topics rather than keywords, the model is an intent-based approach that simplifies blog archives by creating content around one central topic – referred to as the “pillar” page or post. Click To Tweet.

Lead Ranking 104

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 104

KoMarketing Associates

AUGUST 19, 2013

Whether you want to use Google+ for information gathering or you are looking to connect with influential B2B marketers, we have compiled a list of 32 marketers that we see as “must adds” to your Google Plus circles. Ed Hadley (Neolane) – Senior Marketing Manager @Neolane; Conversational Marketing Evangelist.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Convince & Convert

OCTOBER 24, 2014

27% of B2C marketers say the C-level of the organization owns the content marketing. 19% say product marketing owns it, and down at 13% there is a tie between PR and the social media team. via Content Marketing Institute/MarketingProfs. Social Media Number of the Week: 27. ” Holy Social! .

Social Media 149

Social Media Advertising Channels Marketing Management Media 149

Ambal's Amusings

OCTOBER 12, 2009

42 content marketing tactics, over 50 case studies and hundreds of resources - The Content Marketing Playbook: 42 Ways to Connect with Customers is packed with lots of ideas to execute on your content strategy. Joe Pulizzi is a leading author, speaker and strategist for content marketing.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

Outgrow

MAY 21, 2020

They specialize in marketing communication, creatives, brand strategy, social media, etc. Case Study: Cracker Barrel wanted to create some buzz on their 50th anniversary and called in Hill Holiday for help. Moreover, they use the power of video marketing to ace your marketing campaigns. Allen & Gerritsen.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Ad Agencies iCrossing 59

Biznology

NOVEMBER 10, 2015

When I started, what I did was called viral marketing , buzz marketing , and new media. Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. It looks like social media strategy is evolving into social marketing strategy. Well, content marketing is tricky.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

The ABM Agency

JANUARY 28, 2021

Content Marketing : Demand generation can only be accomplished if informative, engaging content is delivered to target audiences at every stage of the sales funnel. PR: A successful demand generation campaign leverages nuanced PR strategies to generate excitement, build trust, and increase awareness.

Demand Generation 52

Demand Generation Demand Generation Agencies Demand Paid Search Agency 52

markempa

DECEMBER 15, 2010

Joe Chernov, Director of Content at Eloqua, puts it this way: “Anyone can cobble together a list of Twitter tips or ‘must-read’ blogs and crown themselves ‘content marketers,’” he explains. But when you produce content that surprises, informs and delights, you don’t have to market it.

Eloqua 120

Eloqua Blogger PR Forrester 120

Hinge Marketing

JANUARY 3, 2014

Here at Hinge, we have found that content marketing is an essential part of your brand’s online marketing strategy. Content marketing is an excellent way to give your marketing plan a fresh start in 2014. Sharing your content generates buzz about your firm. By Jessie Biele.

Planning 48

Planning Content Marketing Work Management Blogger 48

Convince & Convert

APRIL 15, 2010

But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level. Is Your Company in the Content Marketing Industry? Previously, content about Kodak products would have been created by the media.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Webbiquity

OCTOBER 25, 2010

Meta description: (usually no more than 200 characters, e.g., “Webbiquity is the fusion of SEO, search marketing, social media, reputation management, content marketing and social PR to make you or your company omnipresent on the web for your unique search phrase.&# ). PR=3 (a bit edgy). Feed URL (e.g.,

RSS 100

RSS Promotion PR PageRank 100

Convince & Convert

OCTOBER 10, 2013

A very special offer also aids to the surge in buzz surrounding this hotel. Although this is incredibly creative and compelling, one has to wonder – is this all a brilliant PR play, or is the hotel genuinely popular with travelers?

Social Media 150

Social Media Buzz PR Communities 150

Marketing Craftmanship

APRIL 29, 2013

Despite the buzz regarding social media, that channel also falls short in terms of engagement. If your firm’s traditional and social media marketing tactics do not serve as catalysts to drive Face-to-Face discussions and Word-of-Mouth referrals, then their “cost-effectiveness” can never be measured on a meaningful basis.

Newsletter 100

Newsletter Word of Mouth B2B Thought Leadership Thought Leadership 100

KoMarketing Associates

APRIL 24, 2014

Here are some examples of how to squeeze even more SEO out of your B2B marketing initiatives, based on priorities outlined in MarketingSherpa’s research chart. Email Marketing. SEO can certainly be augmented through and augment email marketing campaigns. 5 Key SEO Action Items for B2B Marketers Optimizing For Mobile.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Convince & Convert

JUNE 24, 2013

I first spoke about it at the inaugural Content Marketing World conference in 2011 (note: I’m keynoting this year’s affair. It’s an AMAZING event, and if you care about content, you should try to attend. The concept and name for “Youtility” is about two years old. Youtility'

Paid Search Agency 142

Paid Search Agency Lock-In Buzz Amazon 142

Webbiquity

SEPTEMBER 21, 2010

While the use of such technologies is limited only by the imagination, there are three types of entities that could clearly benefit from content aggregation tools: large brands/companies, online publishers and PR firms. Bloggers and content marketers want traffic. Post on Google Buzz. Publishers want eyeballs.

Aggregators 100

Aggregators Blogger Media Curation 100

Scoop.it

JULY 13, 2023

It was considered more effective compared to traditional advertisement or product marketing and has created a buzz in the industry. If done correctly, the type of content helps build awareness and positions your brand as an industry expert. However, it can easily increase the likelihood of people liking and sharing your content.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Launch Marketing

JULY 3, 2018

Those personas can also be leveraged down the line when it’s time to develop personalized content marketing strategies. Can you leverage product launch content across other channels? Developing buyer personas can help determine who the audience for your product is and whether or not they even exist.

Product 72

Product Webinar Metrics Buyer Personas Adwords 72

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Sales reps from traditional PR distribution services were even quoted as saying, “there’s a reason it’s free.&# – implying that it doesn’t perform well. I think pitchengine and its concept is going to rock PR world.

Social Media 115

Social Media SEO Marketing Websites PR 115

Marketing Insider Group

FEBRUARY 12, 2013

I started doing what’s become known as content marketing in the late 1990s with custom publishing, then moving into online and the full process as it’s practiced by a lot of people today. What do you see happening in Content Marketing today? What do you see happening in Content Marketing today?

Work Management 100

Work Management B2B Thought Leadership Content Marketing Management 100

nDash

FEBRUARY 8, 2022

This post brought to you by Lori Baer , a seasoned writer and editor specializing in B2B and B2C articles, editorials, ghostwriting, manuals, reports, strategic correspondence, storytelling, and thought-leadership content. Capturing people’s attention keeps getting harder and harder, and marketers look for new ways to win minds.

Thought Leadership 52

Thought Leadership PR B2B Thought Leadership Content Marketing 52

Convince & Convert

SEPTEMBER 22, 2010

Why Social Supports Email in the Interactive Marketing Hub I do a little happy dance in my office chair when I see blog posts like this one by Jay Baer on his Convince & Convert blog that point to how social and email are not mutually exclusive, and need to work hand-in-hand in order to be beneficial for your company. [.] Im Jay Baer.

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Convince & Convert

MAY 12, 2010

It's mostly based on buzz and mass popularity. It's a realm to be gamed (SEO, comment spam, email spam, Groupon/group shopping spam… you invent-it-we-spam-it-with-marketing-spam-spam). What separates 'social' now from what has come before is that it got buzz, got cool, got popular. Im Jay Baer.

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Convince & Convert

AUGUST 16, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im Jay Baer.

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114