DivvyHQ

JANUARY 17, 2022

Does your content team and PR team work in separate silos? They shouldn't. There are simply too many similarities, shared goals, and opportunities for collaboration to keep these disciplines separated. Here's more on how they can work together to drive more awareness and overall revenue.

PR 112

PR Content Marketing Content Marketing 112

Modern B2B

MARCH 26, 2021

The post How to power your content marketing campaign with PR appeared first on Modern | B2B Marketing Agency.

PR 109

PR Campaigns Content Marketing Advertising Agencies 109

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Myth #2: I can do my own PR.

PR 238

PR B2B Thought Leadership Advertising Agencies Campaigns 238

SEMrush

NOVEMBER 24, 2020

To keep getting your content in front of the right people, you might want to include PR in your content marketing strategy. Here are the top 5 reasons why PR and content marketing should go hand in hand, along with examples of successful PR & content marketing activities.

PR 81

PR Paid Search Agency Marketing & Strategy Marketing Strategy 81

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Marketing Budget 235

Marketing Budget Work Management Marketing Management Marketing Budget Creation 235

Content Marketing Institute

APRIL 28, 2023

The PR Council this week published guidelines on how brands and agencies should act ethically when using AI content tools. Meanwhile, another survey highlights some problematic thinking about AI. Robert Rose explains it all today. Continue reading →

Ethics 127

Ethics Guidelines PR Brand Identity 127

Content Marketing Institute

JUNE 12, 2018

If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. I’m an accredited PR professional as well as a content marketer.

PR 105

PR Content Marketing Personalization Marketing Analytics Tools 105

The Effective Marketer

APRIL 4, 2013

That is the title of a recent Aberdeen Group report, Publish or Perish: Content Marketing is the New PR, which you can download for free (registration required) here. Content Marketing Leaders and Followers. The Changing Role of PR. 12% growth in year-over-year company revenue (vs 3.5% for followers).

PR 100

PR Advertising Agencies Content Marketing Public Relations 100

The Effective Marketer

APRIL 4, 2013

That is the title of a recent Aberdeen Group report, Publish or Perish: Content Marketing is the New PR, which you can download for free (registration required) here. Content Marketing Leaders and Followers. The Changing Role of PR. 12% growth in year-over-year company revenue (vs 3.5% for followers).

PR 100

PR Advertising Agencies Content Marketing Public Relations 100

Golden Spiral

AUGUST 13, 2019

Content's PR Origins. When companies like Mobil Oil started writing their own op-eds in major newspapers, they were creating valuable content for a clearly defined audience. They originated content marketing. What is Content Marketing? Where PR and Content Intersect.

PR 72

PR Content Marketing Campaigns B2B Marketing 72

ClearVoice

JANUARY 26, 2024

We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years). Outline the value of Google’s E-E-A-T algorithm and why showcasing expertise is vital for content success.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

DivvyHQ

AUGUST 16, 2021

With so much to be gleaned from your content analytics, it's smart to put your PR hat on to determine how those insights (and your owned assets) might be transformed or repackaged into earned media opportunities. Let's dive into how to make this approach a regular part of your content mix.

PR 124

PR Brand Identity Branding Content 124

Contently

JANUARY 20, 2023

It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. The post User-Generated Content: How to Use It for Good and Avoid a PR Crisis appeared first on Contently.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Marketing Insider Group

DECEMBER 9, 2019

How do you feel about your content marketing strategy? Content marketing isn’t a perfect science —nor is it a one-and-done kind of activity. Even if your content is performing well, your content marketing strategy may still need adjustments. The thing is, now you have data.

Marketing & Strategy 304

Marketing & Strategy Marketing Strategy Content Marketing Planning 304

Marketing Insider Group

NOVEMBER 16, 2017

The post How to Get Incredible (and Free) PR for Your Business appeared first on Marketing Insider Group. The internet is noisier, product categories are more competitive, and traditional methods are much less effective than they used to be. As an ecommerce owner, it’s up […].

PR 226

PR eCommerce Business Differentiation 226

Contently

JULY 10, 2019

.” The truth about the marketing industry is that things are nuanced, and very rarely does a tenet apply 100% across the board for all brands in all industries. What I do hope to explain, though, is how we need to consider the different types of digital PR when crafting marketing strategies. Take Spotify, for example.

Storytelling 155

Storytelling PR Marketing & Strategy Press 155

ClearVoice

JULY 29, 2022

” Fortunately, companies that are prepared with solid public relations and content marketing strategies can leverage various channels to alleviate the issue and help restore public trust. What is public relations vs. content marketing? Content marketing. Public relations. Speaking engagements.

PR 52

PR Public Relations Content Thought Leadership 52

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. But generative AI hits differently and closer to home.

Marketing AI 122

Marketing AI Content Marketing Planning Ethics 122

Content Standard

AUGUST 19, 2021

Silos can hold your team back—whether it’s a breakdown in communication between marketing and sales or marketing functions that just don’t work well together. Too often, content marketing is treated as something separate from the rest of your brand’s marketing.

Paid Search Agency 130

Paid Search Agency Planning Content Marketing PR 130

Marketing Insider Group

AUGUST 8, 2018

The post How to Recover from a PR Scandal appeared first on Marketing Insider Group. In a survey of corporate crises since 2010, the top eight companies involved in a major scandal suffered a 30 percent loss in value since its crisis, and in all but one case, the top […].

PR 130

PR Customer Surveys Social Media Social Marketing 130

SEMrush

JULY 27, 2020

The goal of this article is to help your content marketing efforts succeed. See their tips and the variables they consider when planning content with SEO, mobile, eCommerce, publishing, PR, social, and video in mind.

Tips 143

Tips Planning Content Marketing eCommerce 143

Content Marketing Institute

MAY 5, 2022

A public relations strategy built around your content helps both PR and marketing teams meet their goals. To make it work, everyone should understand what kind of content outreach works best, which media outlets to target, and how best to approach them. Three successful content publicists explain.

PR 96

PR Public Relations Examples Media 96

Marketing Insider Group

JANUARY 21, 2020

However, it’s necessary to budget for your content marketing program, so that you’ll know exactly what funds and resources you’ll be working with in the new year. And you don’t have to start from scratch, as we’ll be sharing how to budget for your content marketing in 2020. Not all content marketing efforts cost money.

Budget Programs 298

Budget Programs Paid Search Agency Content Marketing Planning 298

KoMarketing Associates

FEBRUARY 6, 2018

One of the common concerns B2B marketers have with a content marketing-focused SEO program is whether the content will align with target audiences and prospective buyers. Thus, B2B SEO programs can fail when keyword-specific content marketing efforts miss the mark in connecting with broader marketing requirements.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

Biznology

MAY 4, 2017

It’s no wonder PR professionals are frustrated. Cutting through the noise has never been harder, but some PR pros manage to do it consistently. Find out what they do right and what too many PR pros still do wrong. Paul Gillin is a speaker, writer and B2B content marketing strategist who specializes in social media.

PR 135

PR Practices B2B Blogger 135

Convince & Convert

OCTOBER 1, 2014

Image via BigStockPhoto.com In the olden days before the Ad Tech revolution , back when advertisers were counting the number of drivers passing a billboard on a Tuesday as a metric for success, PR and marketing rarely combined forces to prove ROI. And neither marketing nor PR can do that. Read the whole entry. »

PR 166

PR ROI Social Media Social Marketing 166

Moz

JULY 26, 2020

There are so many benefits to this combination of content marketing and digital PR, and I’ll walk through what you can realistically expect, and feature examples and data from our experience working with Porch.com. It’s true that content marketing is an investment, which I’ll explain properly in the next section.

PR 71

PR Content Marketing Case Studies Content 71

Contently

JUNE 22, 2022

The editor hadn’t provided any contact information—which isn’t uncommon in journalism—so I contacted the sources’ PR reps. Seamlessly integrating quotes and insights into your content can be tricky—you have to consider all the moving parts. Original reporting creates stronger content marketing.

Content Marketing 143

Content Marketing Planning Work Management Content 143

Onalytica B2B

JULY 8, 2015

Add to this the increase in content marketing and you have to the noisy, digital world we live in today. At Onalytica we have been looking closely at the transformation of PR as we know it. Influencer relations is a truly essential part of modern PR (we also offer a B2B influencer relations platform for PR practitioners).

PR 100

PR PageRank Brand Identity Branding 100

ClearVoice

AUGUST 18, 2020

I have been on the receiving end of thousands of PR pitches in my career, and I’ve also sent a few. Since PR is blurring lines with content marketing and social media, the field is in an interesting state of flux. That, in itself, is a crucial, often overlooked part of PR. PR #publicrelations Click To Tweet.

PR 105

PR Practices Press Best Practices 105

Convince & Convert

NOVEMBER 16, 2015

When it comes to public relations (PR) specifically, companies would be wise to reevaluate their strategies through the lens of this approach. Instead of engaging in content initiatives for content’s sake, press pause and realign. Two of the best PR tools you can leverage are customer testimonials and case studies.

PR 137

PR Marketing & Strategy Practices Business 137

Scoop.it

OCTOBER 12, 2023

You have to find the right balance between content creation and curation in order to ensure optimal results and make the most of your efforts. Therefore, it’s essential to know how often you should curate content as a content marketer. Content Curation Best Practices Content curation is not rocket science.

Curation 100

Curation Ad Frequency Content Marketing Content 100

The Forward Observer

MARCH 1, 2024

This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments. Integrated marketing and PR strategies are a requirement for all businesses. Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

Content Standard

JULY 29, 2021

Buy-in, alignment, and structured collaboration between stakeholders are all crucial elements of operating a successful content marketing program at scale. Social, email, and PR teams. Be ready to answer three key questions: How does content marketing support the company’s larger strategy?

SME 117

SME Content Marketing Paid Search Agency Planning 117

Only B2B

NOVEMBER 30, 2020

According to CMI, around 42% of the B2B marketers think content. marketing is an effective way to attract more leads and 69% think content is the best way to direct mailing and PR. Hence the phrase ‘Content is the king’ flaunts itself in its way. What are the examples of Outbound marketing?

Paid Content 126

Paid Content Paid Search Agency Content Marketing Planning 126

Walker Sands

AUGUST 12, 2021

The relationship between PR professionals and journalists can be complicated. Consider Twitter, where there’s no shortage of reporters taking to their feeds to roast PR pitches with often hilarious and occasionally expletive-ridden rants. PR isn’t always the right move for your organization. Measure, then measure again.

PR 52

PR Storytelling Marketing Report Open Rate 52

LeadSloth

OCTOBER 20, 2009

Today my article on Content Marketing was published on the Genius.com blog, and I wondered whether I could visualize how Content Marketing is different from traditional public relations and advertising. This visual reads from the bottom up: as a marketing manager, you hire a PR agency and an Ad Agency.

PR 100

PR Advertising Agencies Paid Search Agency Content Marketing 100