Anyword

JANUARY 21, 2022

??Strong content marketing is one of the most important assets any small business can have in this digital age. Creating engaging content that your customers want to read and share builds a brand’s reputation and boost conversion or leads. What Is Content Marketing — and Why Do We Need It?

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

Tomorrow People

MARCH 13, 2018

But just as design isn’t art and content isn’t literature, digital isn’t mass advertising. As a digital agency , what gets us out of bed each day isn’t the lust for awards or the buzz of seeing our work on the silver screen. Share your content marketing findings early. It’s about numbers. Percentages. Conversion rates.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Contently

MARCH 22, 2021

What content marketers can learn: Break convention. As marketers, we face incredible competition from the millions of stories buzzing in our audience’s pockets every day. To stand out, we need to approach our content differently. What content marketers can learn: Don’t try to trick your audience.

Television marketing 162

Television marketing Broadcasting Content Marketing Planning 162

ClearVoice

JANUARY 5, 2024

Allocating resources and setting a budget that reflects your content marketing goals is like having a GPS for your content strategy — it keeps everything on track. The question is, how do you budget for success and allocate resources to align with your content marketing goals? Content creation.

Allocation 52

Allocation Budget Programs Marketing Budget Resources 52

Scoop.it

NOVEMBER 25, 2021

Any business that’s looking to attract a greater audience and grow its customer base needs to create a strong content marketing strategy first. . According to research , about 80% of online customers like to learn about a business through its content and not its advertisements. What is content marketing? .

Small Business Marketing 102

Small Business Marketing Content Marketing Advertising Agencies Business 102

Biznology

SEPTEMBER 26, 2014

That is good writing, marketing, and use of the web. The post Don’t chase the buzz: why clickbait titles hurt your business. Content Marketing blogging Buzz clickbait reputation title' appeared first on Biznology.

Buzz 80

Buzz Business Social Media Aggregators 80

DivvyHQ

OCTOBER 31, 2023

Have you ever thought about the distinct differences between content marketing and PR? Both heavily leverage content, but they serve very different objectives for most companies. Get the insights you need to build a successful marketing strategy that infuses the benefits of both content marketing and PR!

PR 72

PR Differentiation Content Marketing Content 72

DivvyHQ

DECEMBER 21, 2021

TikTok has been one of the most talked-about social media apps of the last two years. As its popularity grows, many brands are contemplating how the platform is impacting culture and driving awareness for other brands. Might it be a good fit for your company?

Buzz 88

Buzz Ad Building Business Social Media 88

Convince & Convert

AUGUST 13, 2015

How important is content marketing? Gates wrote an article titled “Content is King” in 1996. He predicted that content would be where most of the money on the internet would be made. And it’s one reason why we should heed his vision on the value of content marketing.

Marketing Management 160

Marketing Management Content Marketing Marketing Automation Services Distribution 160

Marketing Insider Group

AUGUST 27, 2019

As an international keynote speaker , I’ve seen how Content marketing can be an effective way to generate pre-event hype, which will drive ticket sales, engage attendees, and even spark a little fear of missing out. Use the power of social media to get your attendees to market your event for you. Teaser Campaigns.

Planning 101

Planning Content Marketing Generation Content 101

Brandpoint

AUGUST 12, 2019

Content marketing is the key to building a tech startup from the ground up. Content marketing focuses on building your brand’s story. Content marketing helps you to gain an edge by building your credibility and reputability, which will in turn grow awareness of your brand and your presence in the tech industry.

Startups 80

Startups Content Marketing Tips Advertising Agencies 80

Integrated B2B

DECEMBER 20, 2016

B2B marketing is full of concepts, abbreviations and keywords. That’s why we’ve decided to write a series of blogs, briefly looking at a few of the more bewildering buzz-words and setting the record straight with regards to what they actually mean. The first one of the series is account-based marketing , also known as ABM.

Account Based Marketing 40

Account Based Marketing Buzz ABM Marketing & Strategy 40

Brandpoint

MARCH 30, 2020

Thinking like a content marketing professional can help you shape and boost your personal brand, making it possible to reach a wider network and audience than ever before. Your best website will produce meaningful, dynamic content to keep people interested in you and what you do.

Personalization 114

Personalization Brand Identity Branding Content Marketing 114

Marketing Insider Group

JANUARY 27, 2016

There are few better ways of building brand buzz than content marketing. Great content takes time and is hard work. Thankfully, there’s no shortage of tools that can help you create better content and get better results, faster. In short: done well, it works. But that’s easier said than done.

Tools 100

Tools Content Marketing Buzz Content 100

Content Standard

OCTOBER 12, 2020

Times have changed, and of course, so have many aspects of the way we think about branded content marketing. Overused, empty messaging can cause your branded content marketing initiatives to land with a thud when you expected a splash. Quality content remains the lifeblood of effective content marketing.

Brand Identity 134

Brand Identity Branding Content Marketing Content 134

ClearVoice

MAY 4, 2021

Other times, it’s executed through a variety of efforts from content marketers and experts. Then, suddenly, overnight, exponential growth happens, creating a viral buzz that pays back in dividends. The post How Social Epidemics Contribute to Viral Content Marketing appeared first on ClearVoice. Read this first.

Viral Marketing 101

Viral Marketing Paid Search Agency Social Marketing Planning 101

New North

AUGUST 14, 2023

They’re the symptom of a larger issue — marketing teams struggle to craft an overarching content marketing strategy designed to help their customers. Instead of connecting every piece of content to their customers’ needs, marketing teams focus on churning out independent pieces of content.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Ad Building 52

Content Marketing Institute

OCTOBER 29, 2017

She said she absolutely loved the blog and felt like she found her calling around content marketing. She’d been doing content marketing for years but called it something else. The content marketing blog I started in April 2007 was really taking off, and the audience was anything but shy. Click To Tweet.

Content Marketing 111

Content Marketing Planning Paid Search Agency Content 111

DivvyHQ

MAY 29, 2019

In terms of content marketing, this is particularly true. The process of consistently publishing knock-out content that hits all your defined KPIs and brings in real results for your organization is a challenging one. New research released by the Content Marketing Institute in February 2019 confirms this.

Enterprise Management 99

Enterprise Management Work Management Top of Funnel Marketing Management 99

KoMarketing Associates

OCTOBER 21, 2014

During one of these waves of nostalgia, I made a connection between Halloween and my job as a content marketer…and then another…and another. In fact, some of my fondest Halloween memories have a direct correlation with content marketing best practices. Learn from the Competition. Image source ). Image source ).

Content Marketing 120

Content Marketing Content RSS Paid Search Agency 120

Marketing Insider Group

NOVEMBER 19, 2014

So hearing about all this got me to thinking: What’s the content marketing word of the year? We all know Content Marketing is hot. But as The Onion reported earlier this year, content could be hotter , more social, relevant, and digestible. If you believe marketing has a marketing problem.

Content Marketing 100

Content Marketing B2B Thought Leadership Paid Search Agency Content 100

KoMarketing Associates

DECEMBER 3, 2015

Including content marketing. Let’s break down the top 9 reasons why Home Alone is absolutely clutch viewing material for content marketers and why it is literally filled with learning opportunities: “Run, Rudolph Run”. Content Marketing Takeaway: Never give up! It’s timeless. Or so it seems.

Content Marketing 120

Content Marketing Planning CMS Development Content 120

Everything Technology Marketing

JUNE 27, 2013

Content marketing is going mainstream in 2013. B2B marketers are increasingly using content marketing tactics to engage B2B buyers with compelling content to educate, inform, entertain and guide them along their buying journey. But what’s behind the buzz and growing popularity of content marketing?

Marketing Report 100

Marketing Report B2B Marketing B2B Thought Leadership Content Marketing 100

Marketing Insider Group

APRIL 28, 2020

But in these times when your production, sales, and services may be limited, content marketing can deliver ROI in any market and set your business up for better days. During difficult times, all businesses should make time and space in their budget and schedule for content marketing. Quick Takeaways.

Work Management 353

Work Management Marketing Management Paid Search Agency Content 353

NetLine

APRIL 8, 2020

Recently, NetLine partnered with the CMO Council and BPI Network to better understand what drives conversion within content marketing. The result was a 26-page report titled Making Content Marketing Convert , a break down of how your organization can improve its demand gen process to better serve you and your customers. .

Marketing Report 59

Marketing Report B2B Thought Leadership Content Marketing Thought Leadership 59

Marketing Insider Group

NOVEMBER 9, 2016

Last month, Steve Rayson, Director of Buzzsumo, published a post that had the content marketing community buzzing. This post, titled The Future is More Content, looked at the debate over which content strategy is the best: Producing high-quality content or producing high volumes of potentially lower-quality content.

Buzz 234

Buzz High Quality Lead Content Marketing & Strategy 234

Launch Marketing

SEPTEMBER 18, 2019

Content marketing—everyone’s doing it. Content marketing has been all the buzz over the past few years but for what it’s worth, the components that make up content marketing have been around forever. No content marketing strategy. Need help with your content marketing strategy?

B2B Marketing 71

B2B Marketing Content Marketing Planning B2B 71

Hinge Marketing

MAY 20, 2019

Content marketing is changing the way professional services are bought and sold. And educational content is the new currency of the professional services marketplace. Content marketing is the strategy that turns that content into profits. Content Marketing—A Better Way. What is Content?

Planning 92

Planning Marketing Plans Service Content Marketing 92

ClearVoice

OCTOBER 9, 2018

In major cities, content marketing agencies often define and hone their practice areas, core competencies, and the industries in which they specialize. It’s common to see firms branding themselves into one niche: hospitality PR, or tech PR, or style and fashion influencer marketing.

Buzz 49

Buzz Advertising Agencies Paid Search Agency Business 49

NuSpark Consulting

NOVEMBER 16, 2016

What does this have to do with how long it takes for content marketing to create leads and demand? Content marketing is like cooking. Your results will vary based on the quality of your content marketing ingredients and how you combine them. You’re building buzz and increasing awareness. Be patient.

Paid Content 100

Paid Content Lead Ranking Sales Qualified Leads Lead Scoring 100

KoMarketing Associates

JANUARY 15, 2015

Now, I’m not suggesting that content marketers follow the Underwoods’ lead per se (because that would be nuts), but their brand of “ruthless pragmatism” does deserve to be held under the microscope. Content marketing can (and should) take on a similar long game. Why should not same not be true of content marketing?

Content Marketing 120

Content Marketing Content Marketing & Strategy Differentiation 120

ANNUITAS

JANUARY 28, 2014

Once again 2014 will be a year that Content Marketing is front and center for a majority of B2B marketing departments. While the buzz about content marketing continues, it still seems to be quite a challenge for most marketers. Author: Carlos Hidalgo @cahidalgo CEO and Principal, ANNUITAS.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Strategy 100

ViewPoint

FEBRUARY 4, 2014

This is Big Data in spades … “big” in the sense that now you know what types of content to deliver to which segment of prospects. Here we’re talking content marketing—developing the words, videos, audio or slides that engender trust and respect. Don’t worry about buzz words, like “Big Data.” Test it, and prove it!

Multivariate analysis 120

Multivariate analysis Top of Funnel Content Marketing BtoB 120

MarketMuse

SEPTEMBER 10, 2019

The MarketMuse Stage at #CMWorld 2019 was buzzing! The post 5 of Our Favorite Content Marketing World Sessions 2019 #CMWorld appeared first on MarketMuse. Here's a summary of our five most favorite presentations.

Content Marketing 46

Content Marketing Buzz Content Marketing 46

KoMarketing Associates

AUGUST 14, 2014

As a content marketer, fully understanding the ins-and-outs of these organizations and the industries they’re a part of is an essential step to take before the content strategy can take shape. By doing so, the content team can then create a strategy that aligns with the strengths of the organization.

B2B Marketing 120

B2B Marketing Content Marketing Work Management B2B 120

markempa

AUGUST 12, 2013

Tweet As marketers, we’ve all heard the buzz about native advertising. In today’s B2B Lead Roundtable Blog post, I wanted to share my view on native advertising from a business intelligence perspective and the role I believe it has in the future of Internet marketing. Is native advertising really a new tactic?

Paid Content 120

Paid Content Advertisements Advertising B2B Marketing 120

KoMarketing Associates

JULY 22, 2014

If you’re like me, you spend a good amount of time scrolling through content marketing blogs for advice and suggestions that will give your content a leg up. Don’t get stuck reinventing the wheel with your content marketing! Long-Form Content. Third-Party Outreach.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120