KoMarketing Associates

APRIL 28, 2015

When your customer leaves you a review on Yelp, Google+, Angie’s List, or some other online review site, they are offering you a valuable piece of data, whether it’s positive or not. Oftentimes, users who are reading online reviews are just as skeptical of review profiles that have all 5 out of 5 stars, with no outlined areas to improve.

Lead Ranking 120

Lead Ranking Lead Scoring B2B Marketing B2B 120

markempa

JUNE 14, 2005

Main | Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up » Word-of-mouth marketing gets BtoB people buzzing I just heard that I was quoted in BtoB Magazine on word-of-mouth marketing (WOM). BtoBOnline Link: Word-of-mouth marketing gets people buzzing.

Word of Mouth 120

Word of Mouth BtoB Buzz WOM 120

SocialPilot

JANUARY 31, 2024

To stay ahead of the competition, thinking strategically and innovatively is necessary, and it starts with having an impeccable marketing campaign. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies.

Case Study 89

Case Study Case Studies Work Management Studies 89

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Webbiquity

MAY 30, 2010

Ten Reasons NOT to Use Social Media by Sanera People Development Company. Post on Google Buzz. A nine-minute wrapup of the social media “highlights&# of 2009. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Share this on LinkedIn.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

MLT Creative

JULY 28, 2011

The monthly checklist is a good model on its own for a solid online marketing game plan. In a rare nod to business-to-business companies, Content Rules suggests B2B marketers place emphasis on listening to and analyzing target audiences and building buyer personas. Think like a publisher. Solve problems, don’t sell.

Rules 40

Rules Buzz B2B Paid Search Agency 40

Valasys

JUNE 15, 2021

Talking of post-campaign analysis, every company, agency, or brand involves in campaign analysis post-marketing campaign. So, before we start with post-marketing campaign analysis, we need to set the right tone and context. In the context of online marketing campaigns, marketers rely on different channels for promotion.

Paid Content 52

Paid Content Analysis Paid Search Agency Ad Frequency 52

Valasys

JUNE 15, 2021

Talking of post-campaign analysis, every company, agency, or brand involves in campaign analysis post-marketing campaign. So, before we start with post-marketing campaign analysis, we need to set the right tone and context. In the context of online marketing campaigns, marketers rely on different channels for promotion.

Paid Content 52

Paid Content Analysis Campaigns Paid Search Agency 52

Scoop.it

NOVEMBER 25, 2021

In the world of online marketing content is king. Any business that’s looking to attract a greater audience and grow its customer base needs to create a strong content marketing strategy first. . According to research , about 80% of online customers like to learn about a business through its content and not its advertisements.

Small Business Marketing 103

Small Business Marketing Content Marketing Advertising Agencies Business 103

KoMarketing Associates

DECEMBER 9, 2014

The decision to do so is based upon several factors but the basic idea is to general social buzz and potential link partnerships by referencing key bloggers/industry pros in each post. With a little finesse, strategic planning, and collaboration, your company can reduce him to a little tiny box he’ll have to fight his way to get out of.

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

Sharpspring

APRIL 20, 2021

If your company isn’t online, opportunities are clearly being missed. Email marketing. You can message your customers during every phase of a sale, from a company introduction to post-sale customer satisfaction. A less-than-stellar checkout experience will kill the buzz of finding the perfect product.

Paid Content 109

Paid Content Work Management Marketing Strategy Marketing & Strategy 109

KoMarketing Associates

JULY 10, 2014

Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings. All screenshots taken July 2014.

Google 120

Google B2B Marketing B2B Case Study 120

Tomorrow People

OCTOBER 24, 2012

Social media plays an important role in online marketing and is an ideal medium through which your Small to Medium Enterprise can acquire, nurture and increase leads. A whopping great 43% of online consumers are ''liking'' or following the brands they use on social networks. Adapting and improving. Winning new customers.

Social Media 120

Social Media SME Media Marketing Budget 120

Tomorrow People

OCTOBER 24, 2012

Social media plays an important role in online marketing and is an ideal medium through which your Small to Medium Enterprise can acquire, nurture and increase leads. A whopping great 43% of online consumers are 'liking' or following the brands they use on social networks. Adapting and improving. Winning new customers.

Social Media 120

Social Media SME Media Marketing Budget 120

Writing on the Web

JULY 9, 2010

Just last week, BtoB Magazine Online reported that Dow Jones hired an online marketing company. The company, Marchex Inc., will work with Dow Jones Local Media Group to make an exclusive online reputation management plan. For one thing, the company already owns dowjones.com , dowjones.net and dowjones.org.

Tips 100

Tips Ning BtoB Digg 100

markempa

MARCH 2, 2006

| Main | Podcast Segment 3: Selling to BIG Companies » Podcast Segment 4: Selling to BIG Companies Segment 4 from my 1-hour live interview with Jill Konrath, Chief Sales Officer and author of Selling to Big Companies. Listen to Segment 4: Selling to BIG Companies (7:31 min 1.7 What are trigger events?

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

markempa

MARCH 2, 2006

« Podcast Segment 4: Selling to BIG Companies | Main | Podcast Segment 2: Selling to BIG Companies » Podcast Segment 3: Selling to BIG Companies Segment 3 from my 1-hour live interview with Jill Konrath, Chief Sales Officer and author of Selling to Big Companies.

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

markempa

MARCH 2, 2006

« Podcast Segment 3: Selling to BIG Companies | Main | Podcast Segment 1: Selling to BIG Companies » Podcast Segment 2: Selling to BIG Companies Segment 2 from my 1-hour live interview with Jill Konrath, Chief Sales Officer and author of Selling to Big Companies. MB) Whats the proper role of marketing?

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

ClickZ

JULY 16, 2020

30-second summary: The internet is beyond saturated, which means challenges for marketers who want to attract and engage customers. Interactive 3D configurators can help companies can create smooth, interactive experiences that will keep customers engaged for longer periods and have them coming back for more.

Enterprise Management 101

Enterprise Management Interactive Marketing Work Management Marketing Management 101

KoMarketing Associates

AUGUST 14, 2014

Value to B2B content marketers : The overview portion of the questionnaire should provide a high-level look at the company or organization that’s implementing the content strategy (number of employees, scale of reach, etc.). B2B Online Marketing Blog Content Marketing'

B2B Marketing 120

B2B Marketing Content Marketing Work Management B2B 120

markempa

MARCH 2, 2006

« Podcast Segment 2: Selling to BIG Companies | Main | Consistent Lead Generation Pays Over Long Term » Podcast Segment 1: Selling to BIG Companies If youre involved in complex sale, be sure to listen to the recording of my live teleseminar with Jill Konrath , Chief Sales Officer and author of Selling to Companies.

Lead Generation 120

Lead Generation Segmentation Paid Search Agency Lead Scoring 120

markempa

JULY 27, 2005

« New Lead Nurturing Webinar | Main | Two new reports on marketing and lead generation » Getting into big companies My good friend, Jill Konrath, President of Selling to Big Companies and Leapfrog-Strategies Inc., Jills new book, Selling to Big Companies , will be officially released in December.

Lead Generation 120

Lead Generation Paid Search Agency Companies Generation 120

Webbiquity

JANUARY 24, 2011

Monitor social media discussions of your company or product in real time? Economic conditions may have been tough in 2010, but there was no shortage of online innovation. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Create animations?

Social Media 100

Social Media Tools Buzz Media 100

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. About a month ago, my company, ——, ran a design contest with —- to find the next green conscious design for their bottles. Please don’t.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

markempa

JUNE 7, 2005

» Small companies blogging for leads while big companies watch Rick Bruner wonders how many Fortune 500 companies have external blogs - maybe 3% to 6%? Big companies are big targets. Debbie Weil’s points out that Small and Midsize companies have a competitive advantage to attract customers via blogging.

Lead Generation 120

Lead Generation Paid Search Agency Companies B2B Thought Leadership 120

Sharpspring

APRIL 20, 2021

If your company isn’t online, opportunities are clearly being missed. Email marketing. You can message your customers during every phase of a sale, from a company introduction to post-sale customer satisfaction. A less-than-stellar checkout experience will kill the buzz of finding the perfect product.

Paid Content 79

Paid Content Work Management Marketing Strategy Marketing & Strategy 79

KoMarketing Associates

OCTOBER 21, 2014

How this relates to content marketing : Just as everyone in grade school dresses up on Halloween, it seems as if every company and marketer has a way of sharing their opinions via blogs, social media, and much more. B2B Online Marketing Blog Content Marketing' Happy Halloween!

Content Marketing 120

Content Marketing Content RSS Paid Search Agency 120

Writing on the Web

SEPTEMBER 20, 2010

Content marketing isn’t a buzz word because marketing people just like new buzzes. Content marketing is a requirement for anyone doing business because it beats writing advertisements that get ignored. Smart marketers know the rules and never forget them. Post on Google Buzz.

Buzz 100

Buzz Content Digg Rules 100

Writing on the Web

JULY 29, 2010

But quite often, it’s unlikely we will actually know a person doing an online review, unless they are a well-known author or respected expert in the field. Post on Google Buzz. Online Persuasion: What Do Clients Say? 3 Biggest Challenges for Online Content Marketing? Subscribe to the comments for this post?

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

B2B Marketing Traction

OCTOBER 21, 2011

Whitepapers were seen as successful online marketing tactics for technology and research companies. The buzz caught hold and all of a sudden a whitepaper on your website was the “new black.” ” It happened a few years ago. ” Or, the “new white.”

Buzz 100

Buzz Statistics Research Tactics 100

Hubspot

MARCH 1, 2012

The quest to become completely reliant on inbound marketing is easier said than done. Many companies still rely (at least a bit) on tangible print collateral and in-person events to drive leads and generate revenue. These marketers responded to the surveys based on the needs they saw among their own clients.

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

KoMarketing Associates

AUGUST 19, 2013

As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust. In one example , survey data shows that 77% of buyers indicate they are more likely to buy from a company whose CEO uses social media. Add Lee: https://plus.google.com/+LeeOdden. .

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Writing on the Web

NOVEMBER 9, 2010

Look at Steve Jobs, Richard Branson: If the company president is a rebel and a renegade, then others will join their cause and identify with the company and their products. This company publishes a gaming guide to show “noobs” how to rapidly improve their online game scores. Post on Google Buzz.

Content Marketing 100

Content Marketing Digg Paid Search Agency Content 100

Writing on the Web

OCTOBER 24, 2010

There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers. loved this book for it’s ability to translate brain scan results with a marketing perspective in layman’s terms. However, much of it seems to promote the services of their company.

Ning 100

Ning Digg Copywriting Paid Search Agency 100

markempa

JUNE 15, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Webinar Metrics Generation B2B Thought Leadership 120

Writing on the Web

NOVEMBER 16, 2010

Jane Ottenberg , President of The Magazine Group, the leading quality custom media company, penned a column in the May issue of Folio: entitled “Give Print a Chance.&# Post on Google Buzz. The Senior Brain: How to Market to Oldies but Goodies… 10 Conversion Tips from Brain Science. “Give Print a Chance.&#.

Media 100

Media Digg Custom Publishing Buzz 100

KoMarketing Associates

JUNE 16, 2014

Relevance to content marketers: Content marketers need to adopt the tough-mindedness that World Cup-caliber soccer teams possess. Seemingly every company today has a blog, Facebook page, Twitter handle, and more. B2B Online Marketing Blog Content Marketing content marketing world cup'

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120