CoSchedule

JANUARY 27, 2023

Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. The live event became a viral buzz, bringing in 100 million playbacks — proving that well-thought-out social media campaigns deliver long-term results. The take-home message? Wondering how?

Social Media 126

Social Media Social Marketing Examples Planning 126

Sprout Social

MAY 4, 2022

Community challenges are totally organic, usually stemming from a viral trend or question that’s been buzzing on TikTok. Similarly, community challenges are more niche and speak to a smaller set of creators versus the entirety of TikTok. That said, products and brands go viral on TikTok all the time.

Brand Identity 110

Brand Identity Branding Tagging Viral Marketing 110

Sprout Social

AUGUST 8, 2023

Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. If your brand is on TikTok, you’re probably aiming to create your own viral moment. With TikTok, they’re one in the same.

SEO 92

SEO Viral Marketing Keywords High Quality Lead 92

SmartBrief - Marketing

DECEMBER 4, 2023

Thus, when your goal is to attract influencers to your event, you need to make it influencer-friendly, buzz-worthy, “Instagrammable” and any other adjectives that describe events that are sure to go viral on social media. Invest in creating opportunities like branded photo ops, great swag bags and unforgettable moments.

Paid Search Agency 68

Paid Search Agency Planning Advertising Agencies Work Management 68

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. According to 72% of our LinkedIn community , the answer is yes. Take this viral content series from creator Emily Zugay. emilyzugay.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Optinmonster

DECEMBER 21, 2023

It can generate a buzz around your product and get people to notice it. The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. You can also create viral articles or epic guides. These are communities with thousands of startup entrepreneurs with interests similar to yours.

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

Sprout Social

DECEMBER 7, 2023

After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. Building rapport with creators and the social-savvy public The more creators go viral, the more positive buzz TikTok earns. Oh, and don’t forget the billions of dollars in ad revenue.

Creativity 80

Creativity Paid Search Agency Viral Marketing Lock-In 80

Sprout Social

JUNE 28, 2022

After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. The more creators go viral, the more positive buzz TikTok earns. Your account must be in good standing, adhering to the platform’s community guidelines and best practices.

Work Management 106

Work Management Paid Search Agency Viral Marketing Lock-In 106

Contently

OCTOBER 12, 2018

It’s not every day a branded tweet goes viral. Even rarer is the viral tweet coming from a frozen meat company. R arer still is the viral tweet blossoming into a tweet-thread of social commentary, but that’s exactly what Steak-Umm posted just a few weeks ago. I'll tell you why.

Social Media 133

Social Media Work Management Marketing Management Media 133

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. They no longer expect accidental virality by hiring an influencer. It also shows you have a growing community doing word-of-mouth marketing. It has become a core element of marketing and sales strategies.

Paid Content 99

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 99

Biznology

JUNE 26, 2018

Unless you already have a bursting-at-the-seams Rolodex and a stable of superfans who are waiting impatiently for anything and everything you give birth to in the world, you might be cutting the ribbon of your new business, blog, site, app, community, or nonprofit to a fever-pitch crowd of bumpkiss. When You Build It They Won’t Come.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

SmartBrief - Marketing

DECEMBER 4, 2023

Thus, when your goal is to attract influencers to your event, you need to make it influencer-friendly, buzz-worthy, “Instagrammable” and any other adjectives that describe events that are sure to go viral on social media. Invest in creating opportunities like branded photo ops, great swag bags and unforgettable moments.

Paid Search Agency 52

Paid Search Agency Planning Advertising Agencies Work Management 52

Sprout Social

AUGUST 11, 2020

However, the buzz behind sports in social media hasn’t gone away. Highlighting team-related community events and news. NHL has done something similar with their #HockeyisforEveryone campaign to show solidarity with the LGBQ+ community. Showing off support in local communities. Seasons put on hold. Love is love.

Social Media 135

Social Media Media Buzz Communities 135

Sprout Social

JANUARY 12, 2022

Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. And what better way to get people talking than actually doing something that gets people buzzing?

Word of Mouth 136

Word of Mouth Paid Content Conversion Work Management 136

Hubspot

SEPTEMBER 5, 2019

If you're trying to achieve success for your product or service with a word-of-mouth approach, make sure your campaign includes these qualities so you can effectively create buzz around your product from the ground up. Build a very close social media community. Building a close social media community relies on nuance, though.

Word of Mouth 78

Word of Mouth Marketing & Strategy Marketing Strategy Paid Search Agency 78

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Sharing today’s top marketing strategies with a community of 100k and growing. Are you ready?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Hubspot

MAY 14, 2019

Buzz Marketing. Buzz marketing is a viral marketing strategy that leverages refreshingly creative content, interactive events, and community influencers to generate word-of-mouth marketing and anticipation for the product or service the brand is about to launch. Guerrilla Marketing. Influencer Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Optinmonster

NOVEMBER 3, 2021

This is the easiest way to make your contest or giveaway go viral and get your brand in front of more eyes. If you really want to promote engagement, start generating buzz a few days before starting your giveaway or contest. Go viral with the refer-a-friend social sharing giveaway action. More eyes and engagement=more sales.

Social Media 79

Social Media Media Tips Ideal Customer Profiles 79

Convince & Convert

MARCH 26, 2013

The views that are a result of actions are recorded in “viral” views. The views that are a result of an action are actually recorded in “viral” views. Viral Reach. Viral reach corresponds to the number of people who have seen one of your posts from an action taken by one of their friends (like, share, comment).

Viral Marketing 167

Viral Marketing Facebook Marketing Management Buzz 167

Content Standard

SEPTEMBER 10, 2021

The tweet quickly went viral and became one of the most talked-about ads during the Super Bowl that year, earning Oreo a top place in the conversation—an impressive feat considering how many advertising dollars brands invest in Super Bowl commercials each year.

Ad Building 140

Ad Building Brand Identity Branding Thought Leadership 140

Hubspot

JUNE 7, 2021

When a new social media app goes viral, you can almost guarantee that at least one of the social tech giants will test a similar, competitive feature. For Twitter and brands aiming to build a community of followers on the platform, Spaces could also be a natural transition. What we Know About Instagram Live Rooms.

Social Media 97

Social Media Social Marketing Media Planning 97

Buzz Marketing for Technology

NOVEMBER 9, 2011

I don’t care whether you own a community or your rent one from a provider like LinkedIn Groups – but a community is a great place to create a social experience with your customer. Results : 500,000 viral updates on company products. Increase Engagement with Professionals. Earned 2000 product recommendations.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Webbiquity

MAY 31, 2016

10) Google+ Communities. Search for topic ideas across the vast number of “Communities” on Google+. Sample review: “Join some relevant Google+ Communities to get some content ideas from the discussions taking place. Sample review: “Popurls is a dashboard for the latest Web buzz. Pricing: free.

Tools 100

Tools Best Practices Enterprise Management PR 100

Lenny's Newsletter

SEPTEMBER 5, 2023

When joining communities, focus first on adding value to the community. The very first community we got word of mouth in was the ex-Zynga product managers who had gone on to build their own companies. He got excited, and then from that, other folks in the Zynga community heard about us. That’s why they work.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Tomorrow People

SEPTEMBER 13, 2012

The resulting Twitterstorm sent the original post viral , leaving Ryanair to wipe the runniest of eggs from its cut-price face. Engagement with the community and, equally as important, respect for that community is the way to build a desired buzz around your brand. Conclusion: Don't be Ryanair.

Social Media 120

Social Media SIC Media Peer-to-peer 120

Hubspot

SEPTEMBER 28, 2012

These are some examples of virality (the marketing kind) at its best. Thing is, viral marketing is not easy. Newsjack virality, that's what you can do. In other words, you can take something that's already gone viral, and piggyback on its success by creating your own awesome spin on it. So what can you do?

Viral Marketing 28

Viral Marketing Paid Search Agency Companies PR 28

Smashmouth Marketing

SEPTEMBER 23, 2010

Build an online community. Create buzz. Recruit those who create buzz for you and reward them through rebuzz or other methods. Thank them for buzzing. Build that online community. LinkedIn Groups. Most buzzers love to be pumped up socially. Quote them in blog articles. Write success stories with them. Prop them up.

Lead Gen 100

Lead Gen Elasticity Ad Building B2B Thought Leadership 100

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. A well-planned social media campaign helps brands create awareness, build a community, and drives sales. User-generated content inspires your community to create and share content about your brand. There is no reason yours shouldn’t.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Navigate the Channel

MAY 24, 2023

With PR incorporating elements such as podcasting, community platforms and influencer marketing, it can be a different path to launch. Remember that it takes nanoseconds for a bad experience to blow up on social, but it only takes seconds for a positive experience to go viral as well.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Outgrow

MAY 6, 2020

Limited-time offers or LTOs are a great way of creating social media buzz. An excellent example of a viral LTO is. Secondly, you can t arget your local community. For instance, a quiz like this can be used by McDonald’s to promote new additions to their menu: Source. 3) Limited Time Offers.

Tips 52

Tips User-Generated Content Loyalty Outgrow 52

The Effective Marketer

JUNE 21, 2009

Class: Social Media and Building Community (GF201) Professor: Chris Brogan, New Marketing Labs Chris Brogan’s presentation was more of a theoretical overview of community building than tools for doing that. Veredict: If you are new to social networks, community building, etc.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Hubspot

MAY 24, 2017

This exposure could stem from your own SEO efforts, high-quality content you publish that goes viral, great customer experience delivered, or pretty much anything else your brand does that compels individual users to create content with your brand's name on it. It's a win-win situation, as brands greatly benefit from the buzz.

User-Generated Content 77

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 77

Biznology

JANUARY 17, 2012

No matter how much money you spend on a graphic designer, a social media expert, and a community manager, you may very well not find the kind of success you want and expect from your investment in social media and social networks such as Facebook , Twitter , Google +, YouTube , and Pinterest.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Valasys

SEPTEMBER 21, 2021

This led to the empathetic, heartwarming buzz surrounding Starbucks and Mermaids which improved their engagement and enticed people to follow their pages. The hashtag quickly became viral, with over 17 billion content views on TikTok, marking this campaign as a success for Procter & Gamble. MyBestSelf – Gillette.

Social Media 52

Social Media Examples Campaigns Media 52

Buzz Marketing for Technology

SEPTEMBER 23, 2008

They offer a launching pad for highly viral marketing campaigns that allow you to reach consumers where they live on the social web. All of these examples needed consumers to make customize the message and make it their own then spread it virally. HiveLive has a very different take on Enterprise Communities.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Outgrow

AUGUST 13, 2022

How to choose the right platform for community building. Saksham Sharda: So do you agree or disagree with this statement that you must deliver on the value you promote virally in such a way that people who come in through your products on marketing channels see it right away? What have you done to kind of build a community around this?

Paid Content 52

Paid Content CMO Paid Search Agency Advertising Agencies 52

Hubspot

OCTOBER 3, 2011

Weekly Total Reach' Metric: Facebook Insights will now also report Weekly Total Reach, which is a measure of how many total people have posted something about your page, how many news organizations within Facebook have referenced it, and how much viral distribution the elements of your page have generated. Facebook's Expanded Premium Ad Unit.

Buzz 28

Buzz Facebook Features Ads 28