Biznology

JANUARY 19, 2018

After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. The project turned into a huge community relations win, with enormous press coverage, books, films, and even the birth of an in-house employee-driven photography project.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Optinmonster

DECEMBER 21, 2023

It can generate a buzz around your product and get people to notice it. Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. These public relations (PR) firms let you publish press releases online.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Walker Sands

OCTOBER 23, 2023

RSA Conference 2023, held in San Francisco in April, attracted over 40,000 attendees from the global cybersecurity community, including 650+ speakers, 500+ exhibitors and 500+ media members. The conference’s theme, “Stronger Together,” focused on the importance of coming together as a community to eliminate cyber threats.

Conference 72

Conference Enterprise Management Work Management Marketing Management 72

ANNUITAS

OCTOBER 27, 2015

Without a doubt, the rules of marketing and public relations have changed. But, the “news” went out and it generated some major buzz for local company TIO from various publications including the Huffington Post , all in a good way. Communicating is really what marketing is all about. But do it well.

Buyer Personas 100

Buyer Personas B2B Press Public Relations 100

Convince & Convert

MAY 31, 2013

All the buzz surrounding social media is a little tiresome. Social Pros Podcast community management content marketing email marketing public relations social media Social Media Marketing social media metrics social media ROI social media tools Social Pros' What do you like least about social media?

Tactics 132

Tactics Cross-Selling Skype Social Media 132

Convince & Convert

MAY 16, 2013

For example, if you have a press release announcing a new housing community in Scottsdale, Arizona, you might try the following searches: “submit news scottsdale,” “submit your news az,” “submit news real estate,” “submit news new homes”, etc. This is a high value tab for public relations and should not be overlooked.

PR 151

PR Google Press Public Relations 151

Navigate the Channel

MAY 24, 2023

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We Gone are the days when a well-written news release, one article in a trade publication and few social posts did the deal.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

DAGMAR Marketing

NOVEMBER 29, 2019

The concept of LSM—localized social marketing—has been around for awhile, but an interesting study was recently released that’s causing a bit of a buzz. National brands such as those featured in the benchmark report use LSM strategies to drive better engagement at the local level in the communities in which they operate.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Biznology

SEPTEMBER 4, 2015

Instead of focusing on followers, fans, and building a giant community around your brand online, you should aim for quality over quantity. The 3 stages of marketing to the social consumer’s decision journey are creating buzz, learning from customers, and targeting customers. launch of their Fiesta model.

Social Media 80

Social Media Social Marketing Media Buzz 80

Webbiquity

JANUARY 12, 2011

Public Relations: The best press release is no press release by MarketingSherpa. 5 successful marketers reveal their favorite public relations tools by Matt About Business. The Future of Public Relations and Social Media by Mashable. Post on Google Buzz. Social PR News and Commentary. Tweet This!

PR 100

PR Tools Tips Blogger 100

KoMarketing Associates

JULY 22, 2014

The decision to do so was based upon several factors: keyword ranking difficulty, wanting to generate social buzz and potential link partnerships by referencing key bloggers/industry pros in each article, etc. A few months ago, I wrote a blog post about the overlap between content marketing and public relations.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

Integrated B2B

FEBRUARY 24, 2018

The disciplines and craft of journalism have changed corporate communications – for the better. Shine the spotlight on the cause and what others are doing in your industry, rather than yourself,” says Ed Nicholson, director of community and public relations for Tyson Foods Inc. “It How interesting, really, is that?

Guidelines 40

Guidelines Paid Search Agency PR Custom Publishing 40

Integrated B2B

FEBRUARY 24, 2018

The disciplines and craft of journalism have changed corporate communications – for the better. Shine the spotlight on the cause and what others are doing in your industry, rather than yourself,” says Ed Nicholson, director of community and public relations for Tyson Foods Inc. “It How interesting, really, is that?

Guidelines 40

Guidelines Paid Search Agency PR Custom Publishing 40

Webbiquity

FEBRUARY 28, 2011

Navy. • Paul Bove – Social Media Strategist/Web Developer at Air Force Public Affairs Agency. • Mike Boehmer – Senior Public Relations Specialist at Hamilton County Department of Job and Family Services. • Sonny Gill – Online Marketing and Social Media Strategist at DeVry University. of the Navy, Office of Information at U.S.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Convince & Convert

JANUARY 13, 2011

You’re focusing solely on hand-raisers who are expressing need through the phrasing of their social communication. Marketing and public relations professionals spend a lot of time trying to craft and deliver the perfect message. But here’s the thing: you’re approaching people when they’re ready for you. Marketing & PR.

Paid Search Agency 142

Paid Search Agency Companies Conversion Marketing Management 142

Biznology

APRIL 5, 2016

Do what you say you’re going to do when you say you’re going to do it — these are not sales conversion, they’re real people and you’re investing in community not links, not SEO, not Google Juice or social signals. Did I know about Oiselle Running and Athletic Apparel for Women before last Friday?

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp. Wonderful community-building strategy! Wonderful community-building strategy! Thomas for five days.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

markempa

AUGUST 29, 2007

In the article, Wegert highlights how some marketers are experimenting with using the Facebook site for proactive marketing and build targeted niche networks and B2B communities. Ive been using LinkedIn for several years because its geared more for business people.

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

B2B Marketing Analytics

AUGUST 4, 2019

Growth Marketing is generating a lot of buzz across marketing organizations. Across most of the organizations, marketing function includes key areas like demand generation, marketing operations, branding, public relations and alignment with sales. Growth marketing brings to life the intersection of art and science of marketing.

Growth Marketing 40

Growth Marketing Marketing Attribution Multi-Touch Attribution Planning 40

Convince & Convert

AUGUST 2, 2010

Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Despite Facebook’s apparent addiction to public relations missteps and half-baked schemes, they still keep chugging along, taking over the world one “like&# button at a time.

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Biznology

JANUARY 17, 2012

No matter how much money you spend on a graphic designer, a social media expert, and a community manager, you may very well not find the kind of success you want and expect from your investment in social media and social networks such as Facebook , Twitter , Google +, YouTube , and Pinterest.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

The Effective Marketer

JUNE 21, 2009

Class: Social Media and Building Community (GF201) Professor: Chris Brogan, New Marketing Labs Chris Brogan’s presentation was more of a theoretical overview of community building than tools for doing that. Veredict: If you are new to social networks, community building, etc. United States License.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Buzz Marketing for Technology

DECEMBER 29, 2010

And once you have identified the conversations where you think a sales opportunity … B2B Marketing: Trust + Community = ROI – Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer.

Best Practices 100

Best Practices Paper Social Media Public Relations 100

Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. John & Partners , a full-service advertising and public relations firm, based in Jacksonville. It’s on JaneNation.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Convince & Convert

AUGUST 18, 2010

Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. Does that make sense? “Right&# and “Wrong&# is probably too strident.

PR 161

PR Social Media Paid Content Media 161

Hubspot

OCTOBER 24, 2013

Unfortunately, old-school isn’t so trendy when it describes your company’s public relations strategy. Public relations should always be evolving, innovating, and improving to mirror how technology is shifting human behavior. content creation public relations' Press Releases Can Be Viable Content Type.

Press 28

Press Template Public Relations PR 28

Convince & Convert

SEPTEMBER 22, 2010

DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] Jered I think you hit the nail on the head, here. Warm fuzzies. I have nothing of value to add to this conversation other then reiterating (again?) that I love when you blog about email marketing.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Hinge Marketing

OCTOBER 14, 2013

Her blog was gaining a lot of attention, and she saw that social media could be used to share ideas and generate buzz—something her firm was not doing. ” After a flurry of research, the book was published a year later and became Amazon’s second best-selling book in the Public Relations category within a month.

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Social Networks Work Management 48

Convince & Convert

MARCH 4, 2010

Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Biznology

JANUARY 29, 2013

Not just new members, but passionate, enthusiastic, members who will do what you expected Facebook, Google+, and Twitter to do for you in the first place: create firestorms of buzz and word-of-mouth influence. Membership in your community is a later stage of the hearts-and-minds campaign in which you need to engage.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Convince & Convert

MAY 12, 2010

It's mostly based on buzz and mass popularity. What separates 'social' now from what has come before is that it got buzz, got cool, got popular. Social media has never been driven by function and purpose. It's… well… *mostly* a mass media so far. And that phenomenon doesn't help either.

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. This internal buzz stimulates action. This is a good overview.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Webbiquity

FEBRUARY 1, 2010

5 Reasons Why 90% Of Social Media Efforts Fail by Community Marketing Blog. 20 Free Buzz Monitoring Tools by Econsultancy. Social Media and Public Relations. The Convergence of Marketing and PR – What It Means for the Communications Professional by The Marketing & Communications Exchange.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie. It’s called intellectual property and in each case it belongs to somebody.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Convince & Convert

AUGUST 16, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Convince & Convert

FEBRUARY 15, 2010

To best develop thriving, mutually beneficial relationships with your customers, think of your social communication and email communication programs as two rungs on a content ladder. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] Graeme White interesting! Dare I say the “digital glue?&# Thanks dude.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. It also continues to be a reliable conduit for new visitors here at Convince & Convert. Maybe you found this blog from Twitter?

Twitter 126

Twitter Paid Content Paid Search Agency PR 126