Writing on the Web

MAY 2, 2011

It backs that up with case studies from Chip’s clients. The subsequent pages have client stories and case studies which further bring to life the work and outcomes of Chip and his business. Post on Google Buzz. I think this site does a good job because it’s about the outcomes and benefits of coaching.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Webbiquity

JANUARY 28, 2011

Case Study: Improving Low Quality Score Accounts by PPC Hero. A practical, real-world case study that steps through four key areas for improving quality scores: tightly-focused ad groups, relevant landing pages, using keywords in ad copy, and taking advantage of all keyword match types. Post on Google Buzz.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Webbiquity

OCTOBER 18, 2010

Diana Adams compiles an outstanding list of “though starters&# to help break through blogger writing block, including writing a follow-up to an earlier post, lessons learned from an event you’ve attended, a book review, a case study, or if all else fails—inviting another blogger you’re socially connected with to write a guest post.

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Webbiquity

AUGUST 18, 2010

While the detailed work of implementing SNAP processes will fall on sales, marketing groups can certainly help in areas like research, development of content to support the SNAP process (such as industry-specific white papers and case studies), and even tools to help the sales team execute at specific points in the process.

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Webbiquity

DECEMBER 21, 2010

Traditionally, customer case studies, PR and analyst relations have filled this role. Post on Google Buzz. You probably can’t be everywhere, but again social media monitoring tools can help set priorities and provide notification of situations to address. Develop relationships with influencers. Share this on Bebo.

Social Media 100

Social Media Media Business Paid Search Agency 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

These are typically better than the broad brush webinars because we can have a real consideration discussion that includes such things as use cases, ROI modeling and even self funding ideas. And then for Purchase I like to use case studies, customer references, press releases on new wins etc. I would love to know. Tweet This!

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

These are typically better than the broad brush webinars because we can have a real consideration discussion that includes such things as use cases, ROI modeling and even self funding ideas. And then for Purchase I like to use case studies, customer references, press releases on new wins etc. I would love to know. Tweet This!

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 17, 2010

I like to say I never read a Social Media case study that was titled “We Ignored this Tweet and everything was Great!” I see this in my travels talking to Avaya customers about how social media can be integrated into their contact center. But I also hear all the horror stories about the customer who they ignored and it got worse.

Brand Identity 100

Brand Identity Branding Digg Multi-Channel 100

Buzz Marketing for Technology

MARCH 30, 2010

Let me know if you have tries this and how it worked out for you – who knows you might even be a case study in my upcoming book! Frankly that’s buyer persona gold for free from your Facebook Ad campaign. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Share it on StumbleUpon.

Buyer Personas 100

Buyer Personas Facebook Advertisements Advertising 100

Online Marketing Institute

JUNE 25, 2009

link] First shared on Digg by ptrewin Last shared: 6 hours 16 minutes ago | 1 shares (expand) | Tweet It close 1 Total Shares: 1 Diggs ptrewin 6 hours 16 minutes ago - Digg it Why Your B2B Marketing is So Lousy | Sales Machine | BNET Ever wonder why most B2B marketing is so gawd-awful? Includes key stats, top posts and how to.

B2B Marketing 40

B2B Marketing Digg Marketing Management Paid Search Agency 40

Webbiquity

JULY 28, 2010

The book is rich in case study examples from companies like Southwest Airlines and Harley Davidson. Post on Google Buzz. For those who haven’t read The Ultimate Question: Driving Good Profits and True Growth , Evans provides a concise yet workable explanation of the Net Promoter Score developed by Fred Reichheld.

Social Media 100

Social Media Social Marketing Planning Media 100

Buzz Marketing for Technology

JUNE 28, 2008

Case Studies. Digg this Post to del.icio.us Beehive builds buzz at IBM. Case Studies. Intranet Blog. About Us / Contact Us. Applications. Best Practices. Content Migration. Content Management (CMS). Convergence. Governance. Human Resources. Information Architecture. Internal Communications. Intranet 2.0.

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

Buzz Marketing for Technology

JUNE 27, 2008

Comments Digg This. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. Oxford International Modernizes Vehicle Order Management System for Leading European Automaker, an IBM Case Study. Customer Case Study: 156 Percent ROI with HP.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Very helpful post, Jay.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Online Marketing Institute

JANUARY 4, 2011

Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. Case Studies are always popular to write about and not just your own 17. Find out about your customers Pain Points – Write posts that provide solutions for your customers problems 4.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Online Marketing Institute

NOVEMBER 7, 2010

It’s already happened in the consumer world: Sites like Digg (social curation) which have little or no original content have become key resources for information. Business buyers typically seek additional information and resources for information on business products and services.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Buzz Marketing for Technology

FEBRUARY 11, 2010

I thought you would be interested in the consistency of this data and the net positive effect this had on our event. Hopefully it will inspire you to use similar tactics for you upcoming events. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good?

Case Study 100

Case Study Case Studies B2B Marketing Studies 100

WebMarketCentral

JANUARY 23, 2009

It pays for itself in the first 50 pages—two chapters covering natural search engine optimization and an organic search case study. Buzz , Digg and Photo.net. "A The book is divided into two major sections: Search Engine Marketing Optimization and Web Performance Optimization.

Optimization 20

Optimization Marketing Websites PageRank Lead Scoring 20

Buzz Marketing for Technology

JUNE 27, 2008

They use elearning to expedite the information sharing and some self-paced case studies. Then, they have breakout sessions where the learners are able to discuss what they learned and work through case studies. The image below is from a case study I did on compensation discussions. Not so any more.

Work Management 100

Work Management Budget Programs Enterprise Management Template 100

Convince & Convert

SEPTEMBER 21, 2010

link] Develop a Social Media Strategy in 7 Steps | Social Media Marketing | Social Media Consulting – Convince & Convert « Netcrema – creme de la social news via digg + delicious + stumpleupon + reddit [.] Social media strategy consulting details here.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Webbiquity

SEPTEMBER 30, 2010

Digg, StumbleUpon, Reddit, etc.). Never discuss specific customers, except when referring to published information (such as an approved case study or success story from Marketing). • Post on Google Buzz. YouTube, SlideShare, Flickr, etc.). Forums and discussion boards. Microblogging sites (e.g. Social Media Objectives.

Social Media 100

Social Media Media Guidelines Digg 100

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 You’re also engaging with customers, helping to solve their business problems and maybe even documenting the process with case studies. You’re likely running educational webinars or speaking at industry conferences.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Webbiquity

JULY 26, 2010

B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). Post on Google Buzz. , June 13, 2010. B2Bs, The Purchasing Patterns of Your Buyers Are Dramatically Changing. March 18, 2010. June 8, 2010. We’ve Got Algorithms.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

SEPTEMBER 21, 2010

You are indeed the perfect case study. You are indeed the perfect case study. We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going Over the last 7 months I’ve certainly walked the walk of social media marketing and this post is as plain and simple as a definition gets.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Webbiquity

JULY 14, 2010

Case Study: I Listened to Google and I Failed by Graywolf’s SEO Blog. This case study puts Google’s linking advice (see post above) to the test. Post on Google Buzz. Is great content really all you need? Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Tweet This!

Link Building 100

Link Building SEO Ad Building Tools 100

Webbiquity

NOVEMBER 22, 2010

She richly illustrates her points throughout with a variety of case studies from the B2B and consumer marketing realms. Post on Google Buzz. The strategy section at the end of the book is bit reminiscent of the classic Boston Consulting Group matrix, though Rebels observations and recommendations are more nuanced and advanced.

Allocation 100

Allocation Terms and Conditions Digg Paid Search Agency 100

Buzz Marketing for Technology

NOVEMBER 9, 2009

Whenever I ask members of sales team from around the globe what they need – the answer never changes – more case studies. Its not to say that we don’t respond but for whatever reason it takes a village to get a single case study done. The reason the sales team loves case studies is it gives them evidence.

Social Marketing 100

Social Marketing B2B Marketing B2B Thought Leadership B2B 100

Buzz Marketing for Technology

DECEMBER 1, 2010

I never read a Social Media case study that started with “we completely ignored this customers issue they were blogging or tweeting about and everything worked out great” in fact it is always the opposite. Email this to a friend? Subscribe to the comments for this post? Share this on Facebook. Tweet This! Share this on del.icio.us.

Social Media 100

Social Media ROI Social Marketing B2B Marketing 100

Webbiquity

AUGUST 2, 2010

MarketingSherpa’s Top 7 B2B Case Studies for 2010 (64 pages). Sherpa’s reporters spend much of their time scouring the business world for marketing case studies. And not just any case studies—but the ones that offer marketers practical solutions for their companies.&#. Post on Google Buzz.

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Webbiquity

FEBRUARY 7, 2011

Forrester senior analyst Augie Ray distinguishes social media marketing success (creating online buzz, having lots of Facebook fams) from true social media success (delivering on brand promises, fostering genuine, even fanatical advocates online and off). by Green Buzz Agency. by Buzz Marketing for Technology. Related Post.

Social Media 100

Social Media Paid Content Tactics Tips 100

Buzz Marketing for Technology

JUNE 27, 2008

Digg this Slashdot Reddit. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. Get instant email notification when white papers, webcasts, and case studies are added to our library. You do not have flash or javascript support. Average (1 vote).

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

B2B Marketing Zone Posts

JANUARY 4, 2011

Why Companies Need to F-R-E-E Their Case Studies - Stories that Sell , November 11, 2010. Social Media Budget Ratio in B2B Marketing - Buzz Marketing for Technology , March 9, 2010. Digg (785). Buzz (589). Debunking the Viral Coefficient - B2B Internet Marketing Strategies , May 15, 2010. Hottest Topics in 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Online Marketing Institute

NOVEMBER 2, 2010

Our recent Project Open Kimono is one example -- a living B2B case study tracking our most recent content marketing campaign: the B2B Marketing Manifesto. As a B2B agency, we can be as guilty of letting the learning machine slow down as any client-side marketing team. But we do fight this tendency. 237 posts from The Drama 2.0

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Convince & Convert

MARCH 9, 2010

I'd love to see a case study on this. link] [link] Marcomé Digg your public! (: [link] AlexKaris Are You Taking Social Media Shortcuts? When working on niche brands, I've often found that the bigger the media the less the impact. That means the smaller networks may be just the place for targeting young hip audience.

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Webbiquity

AUGUST 16, 2010

Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. More than 50 bookmarks of Social Media Case Studies by Social Media Tactics You Can Trust. Razorfish: Social Influence Marketing Trends by Digital Buzz Blog.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100