Salesforce Marketing Cloud

MAY 20, 2024

For example, rather than investing in one huge advertising campaign, promotional offer, or generic email, they are using data to tailor marketing messages to individual fans. With Marketing Cloud , Sales Cloud , and Data Cloud , the Fever turn valuable data and insights into fan interests, and personalized interactions.

Marketing AI 104

Marketing AI Digital Marketing Funnels Merchandising Funnel Advertising 104

markempa

FEBRUARY 10, 2014

In today’s post, I wanted to share a few examples from recent case studies of B2B email campaigns that used references to pop culture or “pop creative” to generate leads and win their battles with boring that you can use to aid your creative efforts. The campaign increased open rates by 32.5%

Creativity 120

Creativity Email Marketing Campaigns Planning 120

Vision6

OCTOBER 12, 2022

Email drip campaigns are perfect for luring, educating and rewarding your leads in those micro-moments of the buyer journey. What is an email drip campaign? An email drip campaign can be a stand-alone or series of automated emails to address specific times, events, or user behaviour.

Top of Funnel 52

Top of Funnel Email Marketing Campaigns Content Marketing 52

Contently

FEBRUARY 1, 2023

Content can help drive “buzz” with social media campaigns, blog posts, earned bylines (sometimes written by content and placed by the communications team), third-party posts, and email marketing campaigns that showcase the new product.

Demand Generation Agencies 183

Demand Generation Agencies Content Demand Generation Paid Search Agency 183

Martech

AUGUST 8, 2023

The campaign was created in partnership with creative agency MullenLowe and London’s The Line animation studio. We knew in the past we’d done campaigns resonating well with car culture and the Acura culture.” She added, “We know who we’re trying to attract to the brand and when we create a campaign, who that’s going to resonate with.

Advertising Agencies 84

Advertising Agencies Buzz Paid Search Agency Fulfillment 84

LeadSquared

NOVEMBER 30, 2020

Your marketing campaigns may have specific goals. For instance, Coke’s Share a Coke campaign aimed at increasing the consumption of Coca-Cola during the summer. Dove’s Real Beauty campaign or the Always #LikeaGirl campaign addressed social cause. What is campaign management software?

Work Management 52

Work Management Marketing Management Marketing Automation Services Budget Programs 52

Martech

JANUARY 25, 2022

A lot of marketers were understandably concerned that with Apple’s MPP they wouldn’t be able to measure open rates for email campaigns like in the old days. With the ‘pixelgeddon,’ it meant a deep impact on the world of email marketing, but also an opportunity,” said Hanson. Listen to customers and look past open rates.

Privacy 91

Privacy Email Marketing Privacy Protection Open Rate 91

Webbiquity

JULY 28, 2022

Allset’s email for app launch. The CTA is among the most essential elements of an emailing campaign. Allset effectively utilizes that in this email design. Its “Check it out” CTA in black stands out distinctively from the email background. Conclusion.

Product 259

Product Effectiveness Template Marketing Automation Services 259

Only B2B

APRIL 24, 2024

Top of the Funnel (Awareness) : Demand generation strategies such as webinars, industry events, and PR campaigns are primarily aimed at this stage. Targeted email campaigns and personalized demos can be effective in nudging leads towards making a purchase decision. In a nutshell, integrate both approaches!

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Zoominfo

FEBRUARY 25, 2021

You might want to send an email to prospects. According to GoToWebinar, 57% of registrations come from email. Create an Email Campaign. Let prospects know about your webinar in a persuasive email. The email will direct recipients to your landing page. Add the video to your email or landing page.

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Huptech Web

DECEMBER 7, 2023

Using just one strategy limits thе outcome of your Christmas marketing campaigns. Developing a D2C marketing strategy that involves understanding consumer behavior can help create impactful campaigns. Holiday-Themed Campaigns – Dеsign visually appealing and fеstivе email campaigns that match the Christmas season.

Paid Content 97

Paid Content Marketing & Strategy Marketing Strategy Creativity 97

ClearVoice

SEPTEMBER 22, 2023

Plus, you can use the winner(s) in future campaigns where you showcase happy, satisfied customers. Doing giveaways can also be a great way to get more emails for your newsletter campaigns. Also, a campaign slogan (#JustDoIt or #MyCalvins). Ensure you follow state and federal guidelines for giveaways and sweepstakes.)

User-Generated Content 96

User-Generated Content Curation Generation Marketing & Strategy 96

chiefmartech

APRIL 11, 2016

Across software categories like predictive analytics, sales & marketing intelligence, and ad serving & retargeting, ABM is impacting vendor positioning, marketing campaigns, and even product roadmaps. Conclusion: Old News, New Buzz? Advertising is a big aspect of personalized interactions. Measuring the Success of ABM.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

Biznology

JANUARY 28, 2013

Despite blogs and websites flooded with advice for content marketing and consultancy groups that can handle it on behalf of the clients, companies are still awash in buzz word philosophy that is not grounded in actual practice. Marketing teams must develop a calendar well in advance when it comes to content campaigns.

Campaigns 80

Campaigns Planning Content Marketing Wikipedia 80

Marketing Insider Group

SEPTEMBER 16, 2019

You need a great event marketing plan to get the word out, build buzz, and get people excited about attending. Don’t forget to set goals and measure the success of your campaigns so you can improve your event marketing plan next time. Plan Out an Email Campaign. Define Your Goals for the Event.

Planning 217

Planning Marketing Plans Work Management Marketing Management 217

Webbiquity

OCTOBER 9, 2018

Here are a few interesting statistics from various (case) studies suggesting how much of a difference personalization can make in your email campaigns: According to Statista , the open rate for personalized emails is 18.8%, compared to 13.1% without any personalization. Website Personalization. Image source: And Co.

Paid Content 254

Paid Content Personalization Lead Ranking Marketing Analytics Tools 254

Zoominfo

MAY 3, 2020

Attribution models don’t just give marketers credit for the sake of credit—they also help assess the effectiveness of various campaigns and channels. The model you select depends on your specific strategy and campaign objectives. But, the email campaign and the webinar would have a higher percentage of attribution.

Marketing Attribution 130

Marketing Attribution Multi-Touch Attribution Paid Content Sales Management 130

Scoop.it

MAY 4, 2023

When you start a new promo campaign, initiate users to share photos or videos of how your products helped them to make their lives easier through branded hashtags. Add UGG to Your Email Newsletter Newsletters play a pivotal role in keeping your customers engaged with the brand. Manage reviews on your Google My Business page.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Marketing Insider Group

OCTOBER 21, 2019

You can’t run a successful email campaign without content for your emails, and your social strategy will be going nowhere if you don’t create content for others to share. More importantly, they’re essential for building the pre-event buzz that is so vital for a successful event.

Event Marketing 186

Event Marketing Marketing & Strategy Marketing Strategy Planning 186

Sprout Social

JANUARY 21, 2021

In this guide, we’ll highlight how to use social listening for marketing messaging to make sure your campaigns resonate in 2021 and beyond. Rolling out the same campaigns and promotions with identical marketing messages is lazy at best. Uncover new opportunities to optimize your marketing campaigns. Did they land?

Social Marketing 128

Social Marketing Paid Search Agency Social Media Work Management 128

Single Grain

JUNE 24, 2019

Normally, I tell these people “sorry, most marketing campaigns don’t work like that.” Trying to spend a lot of time creating viral campaigns by being edgy or controversial can even backfire on brands who get so caught up in rapid expansion they forget to nurture the relationships they already have. So What Exactly Is Buzz Marketing?

Buzz 105

Buzz Word of Mouth Paid Search Agency Advertising Agencies 105

Sharpspring

APRIL 20, 2021

This means using social media, digital content, search engines, email campaigns, and more to attract visitors to your website and convert them into paying customers. A less-than-stellar checkout experience will kill the buzz of finding the perfect product. Your campaign can target those motivations. Easy checkouts.

Paid Content 109

Paid Content Work Management Marketing Strategy Marketing & Strategy 109

Scoop.it

SEPTEMBER 7, 2021

It can help you expose your email subscription and drive the target audience towards it. When people chat about your email campaigns on social media, it will improve your brand’s word-of-mouth publicity. More people will come to know about your emails, increasing the chance of expanding your email subscription list.

Social Media 76

Social Media Email Marketing Social Marketing Marketing Strategy 76

xiQ

JULY 19, 2019

The latest buzz word in B2B marketing is Intent Data. xiQ monitors the engagement of your prospects with content that you have served them through email campaigns or micro-sites. First-hand insights are extremely valuable as there is no guesswork involved and present a first-hand account of each prospect and each campaign.

Intent Data 84

Intent Data Vendors Intent Analysis 84

Optinmonster

FEBRUARY 21, 2022

ESPs help you design eye-catching emails, automate everyday marketing tasks, and create email workflows. Usually, that’s done by creating email optin campaigns that encourage people to sign up for your marketing list. Overall, when you choose the perfect ESP, it can undoubtedly make email marketing easier.

Budget Programs 75

Budget Programs Work Management Marketing Management Template 75

Biznology

JULY 24, 2018

Kristen recently wrapped up a campaign for TUNG Brush , the largest tongue brush brand in the United States. The campaign had 3 goals: To drive sales. Emails Are Almost as Valuable to Clients as Worthy KPIs. Sometimes a Tongue Brush is More than Just a Tongue Cleaner.

Amazon 116

Amazon Landing Pages Case Study Case Studies 116

xiQ

JULY 19, 2019

The latest buzz word in B2B marketing is Intent Data. xiQ monitors the engagement of your prospects with content that you have served them through email campaigns or micro-sites. First-hand insights are extremely valuable as there is no guesswork involved and present a first-hand account of each prospect and each campaign.

Intent Data 62

Intent Data Vendors Intent Analysis 62

Sharpspring

APRIL 20, 2021

This means using social media, digital content, search engines, email campaigns, and more to attract visitors to your website and convert them into paying customers. A less-than-stellar checkout experience will kill the buzz of finding the perfect product. Your campaign can target those motivations. Easy checkouts.

Paid Content 79

Paid Content Work Management Marketing Strategy Marketing & Strategy 79

Martech

OCTOBER 30, 2023

If your audience doesn’t care about the content you deliver, they won’t be opening your emails very often. When it comes to relevance, having an email marketing calendar will help create a strategic schedule for your email campaigns. Most email service providers have new, innovative capabilities in their toolbox.

Email Marketing 110

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 110

Content Standard

JULY 2, 2019

It may seem like content marketing 101, but it becomes even more important when you integrate email and social media: Your content, from phrasing to color to imagery, should appear to be cut from the same cloth across all of your channels. Give Social Media Contests Their Own Email Promotion. Recommended for you.

Social Media 96

Social Media Email Marketing Social Marketing Paid Search Agency 96

Brandpoint

JUNE 2, 2016

Email campaign. Once you’ve posted several blogs and have more in the pipeline, you want to craft several emails as part of your ongoing email campaign to your current contacts. The post Content Marketing’s Role at Trade Shows appeared first on Brandpoint.com.

Trade Show 48

Trade Show Marketing Budget Marketing Budget Creation Buzz 48

Brandpoint

JUNE 2, 2016

Email campaign. Once you’ve posted several blogs and have more in the pipeline, you want to craft several emails as part of your ongoing email campaign to your current contacts. The post Content Marketing’s Role at Trade Shows appeared first on Brandpoint.com.

Trade Show 48

Trade Show Marketing Budget Marketing Budget Creation Buzz 48

Circle Studio

DECEMBER 4, 2019

You don’t want to wait until the conference is here to start generating buzz around your firm, so be sure to get the word out in advance. In addition to having engaging conversations, consider something else to lure in an audience and create some buzz. Spread the word in advance of the event.

Trade Show 87

Trade Show Planning ROI Marketing Budget Creation 87

Webbiquity

JANUARY 24, 2011

A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. A social media monitoring tool that tracks your brand and keyword searches across Twitter, Facebook, Flickr, Youtube, Google Buzz, Blogs, and News, and reports results hourly. Post on Google Buzz.

Social Media 100

Social Media Tools Buzz Media 100

Convert

SEPTEMBER 21, 2020

However, to stay at the very top of the game, you don’t need to keep reinventing the wheel with every campaign you run. First of all, you can easily track the results of the campaign through the Facebook pixel, for example. This will help you devise new campaigns and get in on the action when something exciting is buzzing on socials.

Tactics 98

Tactics Marketing Automation Services Planning Paid Search Agency 98

Launch Marketing

JULY 3, 2018

While product overview videos, press releases, social media content, email campaigns and other content and visual elements may be specific to launch day, evaluate whether or not there are content pieces that can be turned into blog posts, articles, webinars, guide books or templates for new email campaigns.

Product 61

Product Webinar Metrics Buyer Personas Adwords 61

Sharpspring

APRIL 20, 2021

This means using social media, digital content, search engines, email campaigns, and more to attract visitors to your website and convert them into paying customers. A less-than-stellar checkout experience will kill the buzz of finding the perfect product. Your campaign can target those motivations. Easy checkouts.

Paid Content 52

Paid Content Work Management Marketing Strategy Marketing & Strategy 52