How Planful uses customer intent to speed up the B2B buying cycle
Martech
MAY 10, 2022
Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. I wanted to leverage voice-of-customer content,” he said. “But Read next: The B2B customer journey is set on a digital track. Reviews as a gateway to buyer intent.
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