Martech
MAY 10, 2022
They come to us to research categories, read in-depth reviews, run product comparisons, and learn about feature data which includes watching videos, viewing demo content, and accessing pricing intelligence.”. Are they accessing pricing data? Read next: The B2B customer journey is set on a digital track. Let us know!
Webbiquity
JANUARY 19, 2023
The amount of research and comparison done before making a purchase decision is also often much greater in business contexts due to a need to make an informed choice with long-term implications. Buying Cycle In B2C marketing, the purchase decision is often made quickly by an individual looking to satisfy a specific need or desire.
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ViewPoint
AUGUST 16, 2018
Often hot leads are really buying companies that have already been sold by another vendor. They’ve indicated they have a short buying cycle and they’re eager to talk, but what these buyers may be doing is validating a decision already made. Leads at every stage of the buying cycle are essential for a healthy pipeline.
ViewPoint
AUGUST 9, 2016
They’ve indicated they have a short buying cycle and they’re eager to talk, but what these buyers may be doing is validating a decision already made. They’re looking to you for what is frequently called column fodder, or price comparison after-the-fact, to justify the purchase of a competitive offering.
Industrial Marketing Today
MAY 26, 2010
The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. The white paper has deconstructed the complex industrial buy cycle into four distinct stages that the buyer systematically goes through.
Industrial Marketing Today
SEPTEMBER 3, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”
SmartBug Media
MARCH 14, 2024
A new product doesn’t have the benefit of these points of comparison. A disruptive product seeks to pull customers away from competitors, and there’s more existing data to reference when making an educated estimate. However, you can still incorporate data and knowledge about the product fit.
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