Survey: B2B Marketers Working Against Longer Buying Cycle
KoMarketing Associates
AUGUST 18, 2021
For example, most buyers (82%) claim that pricing is their top variable. With that point in mind, B2B marketers may want to consider the top five variables among B2B buyers evaluating solution providers. This is followed by features/functionality (60%) and reviews (58%). Reaching Out to More B2B Buyers.
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