The B2B Marketing Metrics That Matter the Most
Sales Engine
JUNE 23, 2016
CLV = Billing per Client per Year x Gross Margin / Churn Rate (Expressed as a percentage) Once you know your CAC and your CLV, you can compare the two figures to get a better understanding of the return on your marketing investment. When digging into the sales metrics, you find that you’ve got a 25 percent win rate for opportunities.
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