How Planful uses customer intent to speed up the B2B buying cycle
Martech
MAY 10, 2022
The company, a financial planning and analysis platform had just begun a rebranding effort that included a name change. “It Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase.
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