Tony Zambito

JANUARY 13, 2022

The 20th Anniversary of Buyer Personas Survey To Help Determine Usefulness. The year 2021 marked the 20 th Anniversary of the concept of Buyer Persona being founded. The world is a completely different one than existed in 2001 when buyer personas were first introduced. No worries though, the survey is anonymous.

Buyer Personas 195

Buyer Personas Customer Surveys Advertising Agencies Paid Search Agency 195

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

Act-On

NOVEMBER 15, 2023

Sales enablement best practices: Know thy audience … define buyer personas When improving sales enablement, always start with your audience by building personas. Research finds that over half of organizations report higher-quality leads because they use personas. Moreover, 36% say that personas contributed to shorter sales cycles.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. Throughout the pandemic, B2B marketers have had to rapidly and repeatedly react to changes in the work structure and priorities of B2B buyers, based on incomplete and imperfect data. Guest post by Dhruv Mehta.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

KoMarketing Associates

JULY 17, 2019

DemandGen and ON24 recently published the “2019 Content Preferences Survey Report,” and statistics showed that B2B buyers overwhelmingly turn to their colleagues and peers (46 percent) to research B2B purchases. This is followed by user reviews (35 percent) and third-party/analyst reports (32 percent).

Peer-to-peer 120

Peer-to-peer Purchase Research B2B 120

Martech

JANUARY 17, 2024

Communicating value to all users “We saw in the latest edition of our own State of Marketing report, adoption is one of those key areas that businesses are really homing in on,” said Jay Wilder, VP product marketing, Marketing Cloud at Salesforce. For a successful implementation, key leaders have to be on board with the new technology.

Tips 109

Tips Lead Ranking Paid Search Agency Urgency Marketing 109

B2BMarketing.net

MARCH 12, 2024

With that in mind, we produce the annual B2B Marketing Trend Tracker survey. This survey asks both client-side and agency-side marketers how focused they are on a series of “trends” that we see dominate the marketing headlines. Who did we survey? How does the survey work? First things first. So, what’s on the up?

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

KoMarketing Associates

OCTOBER 2, 2019

DemandGen recently published the “B2B Buyers Survey Report,” and statistics showed that the majority of B2B customers (73 percent) are now relying on more sources to research and evaluate their options before they buy. Unbounce surveyed 750 customers and 395 marketers to determine how page speed impacts customer behavior.

Marketing Report 122

Marketing Report Buy B2B Marketing B2B 122

KoMarketing Associates

AUGUST 18, 2021

As B2B marketers look to fine-tune the way they reach out to customers and prospects, new research suggests that B2B buyers are taking more time to think about potential purchases. However, 34% claimed that it has “increased somewhat,” while 21% say that it has “increased significantly.”

Buying Cycle 291

Buying Cycle Customer Surveys B2B Marketing Buy 291

Content4Demand

JULY 7, 2021

According to the recently released 2021 B2B Buyers Survey Report from Demand Gen Report, here are a few of the top trends: Buying committees continue to become more prevalent, and committees are growing larger. The buyers journey continues to be led more and more by the buyers themselves.

Account Based Marketing 121

Account Based Marketing Peer-to-peer B2B Content 121

Only B2B

APRIL 3, 2024

According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. According to a McKinsey report: 66% of people expect personalized messaging tailored to their needs.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

KoMarketing Associates

JUNE 20, 2019

While marketing content remains critical to the buyer journey, new research suggests that it does not always address important pain points, specifically those of B2B customers. Irrelevant content is an issue for marketing leaders, but a general lack of relevance isn’t the only issue they face,” wrote the authors of the report.

B2B Marketing 122

B2B Marketing B2B Buyer's Journey Content 122

KoMarketing Associates

MAY 10, 2019

Page speed may not seem like it needs to be a top marketing priority, but according to results from a new survey, it may be the difference between a customer sticking around or moving on to a competitor. Unbounce recently surveyed 750 customers and 395 marketers to determine how page speed affects customer behavior.

Customer Surveys 120

Customer Surveys Cold Calling Marketing Websites Buyer's Journey 120

KoMarketing Associates

OCTOBER 23, 2018

SUMO Heavy recently conducted the “2018 Social Commerce Revisited” report to determine how customers are currently using social media and how it is influencing the buyer journey. Now, new research suggests that using it may be essential to not only capturing leads, but converting sales. Back in August 2017, nearly 9.8

Social Media 120

Social Media Purchase Customer Surveys Media 120

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Inbox Insight

OCTOBER 27, 2023

First party intent data is gathered through tracking tools such as cookies and analytics, surveys and other customer feedback and allows marketers to gain better insights into their customer’s behaviors, preferences and interests. To see our latest category intent reports, take a look here. The post What is B2B Buyer Intent Data?

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Envy

OCTOBER 18, 2022

Take care that the buyer journey makes sense. Customer Journey - Once a deal is WON, it does not mean you can drop it and move on to making your next sale. In order to get there, you need to run surveys; get to know precisely what needs to be improved and identify the triggers for up-sales and cross sales.

Lead Scoring 118

Lead Scoring Lead Ranking Ideal Customer Profiles Cross-Selling 118

KoMarketing Associates

JANUARY 23, 2018

As CoSchedule (the company that did the survey) says: “ The question isn’t simply, “Are you creating epic, high-quality content?”. You’ve got a couple of downloadable reports for lead generation, plus two calculators that give prospects rough estimates of their tax obligations. Time spent in creating content ? equal business results.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

KoMarketing Associates

MAY 8, 2018

Marketers are constantly working to deliver memorable experiences to their customers and prospects, but how do the demands of tech buyers differ from the rest? To tap into what the average tech customer looks for from B2B marketers, Spiceworks recently surveyed 674 tech buyers from organizations across North America and Europe.

Customer Surveys 120

Customer Surveys Peer-to-peer Brand Identity Branding 120

Martech

OCTOBER 28, 2021

He added, “Once you have a good amount of data, you can draw a conclusion about where that account is in their buyer journey. 3 ways marketing and sales teams can generate buyer interest. What’s more, their survey showed that 80% of B2B buyers expect to conduct more business online in the future than ever before.

Top of Funnel 120

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 120

Sprout Social

JUNE 15, 2021

Consumers are turning to social at every stage of the buyer journey, and businesses are working overdrive trying to keep up. To find out, we surveyed 500 British and Irish marketers to understand their goals, what they consider best-in-class and how they leverage social data for their campaigns and initiatives.

Top of Funnel 112

Top of Funnel Social Media Work Management Correlation 112

KoMarketing Associates

NOVEMBER 6, 2018

According to a recent report from The Manifest, 36 percent of those surveyed planned on investing more in SEO next year. According to another recent survey from Spiceworks, the majority of those polled (57 percent) claimed that their top goal was to influence revenue through new account acquisition. Buyer Journey Alignment.

SEO 121

SEO B2B Thought Leadership Lead Scoring Lead Ranking 121

KoMarketing Associates

MARCH 5, 2019

Whenever you read a marketing piece or go to a conference, you will hear that the B2B buyer journey is getting longer and more complex. Align Offers to the Stage of Buyer Journey and Advertising Platform. At this point, we have identified our buyer personas and where they are. Don’t Focus on Last-Click Conversions.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. The who: Influencer identification Our Pulse Survey data shows finding the right influencers is the top influencer marketing challenge.

ROI 107

ROI Top of Funnel Work Management Advertising Agencies 107

Webbiquity

NOVEMBER 28, 2023

Pushy” Sales Experience According to a survey by HubSpot, buyers are looking for sales reps who listen to them and are not “pushy.” It helps you be present for the buyer at the right time, with the right information that will help you guide them towards the sale. Without aligned goals and communication, opportunities slip away.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Sprout Social

JULY 19, 2023

According to Sprout Social’s Q2 2023 Pulse Survey, static images and short-form video reign supreme over other social content. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). The goal is to continue guiding people along the buyer journey.

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

Inbox Insight

AUGUST 15, 2022

Understanding the key Account-Based Marketing (ABM) metrics to report on ensures B2B marketers are able to truly gauge performance and make informed decisions with the ability to accelerate their B2B sales pipeline. Why is Reporting on Key Metrics Vital to ABM Success? Reading time: 4 minutes.

B2B Sales 97

B2B Sales Account Based Marketing Lead Ranking B2B Marketing 97

Aberdeen

APRIL 20, 2023

Today’s modern B2B selling environment is based on timely and actionable data and must be provided to sellers efficiently to boost productivity while also being used to drive sales effectiveness across all stages of the buyer journey.

Peer-to-peer 72

Peer-to-peer Customer Satisfaction Class B2B Sales 72

Adobe Experience Cloud Blog

OCTOBER 11, 2018

At Bizible, we run an annual survey with a group of great partners to discover what marketers are doing to make an impact at their organization. Taken by more than 400 marketers, this survey produces a ton of data and insights which we then compile into the State of Pipeline Marketing. More likely to use multi-touch attribution.

Multi-Touch Attribution 134

Multi-Touch Attribution ROI Planning B2B Thought Leadership 134

Walker Sands

MAY 18, 2023

In fact, according to Integrate’s 2023 State of B2B Marketing survey , 22% of B2B marketers plan on cutting Demand Gen spend in 2023, while 25% plan on cutting ABM spend. The B2B buyer journey can be long so take the time to focus on those already in the sales cycle and see if you can get back in front of them.

Budget Programs 119

Budget Programs Demand Multi-Touch Attribution CPL 119

Hinge Marketing

DECEMBER 11, 2019

When going through various stages of the buyer journey, purchasers of B2B and professional services have a list of criteria they use to evaluate service providers and vendors. . A few months prior, I lead an initiative to switch survey vendors to the Qualtrics platform which offered capabilities superior to our past vendor.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

KoMarketing Associates

APRIL 7, 2021

Here’s what DemandGen Report’s 2021 Content Preferences Survey Report specifically has to say about it: “A common component of content preferences is the ability to deliver a memorable piece that tells a story and resonates with buyers’ needs and pain points. Research/survey reports: 52% (compared to 54% in 2020).

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Inbox Insight

DECEMBER 1, 2020

This was the biggest challenge marketers faced when asked in our recent survey – and is also the most critical mistake marketers are making. And by tapping into multiple channels and taking a birds eye view of the funnel, you can begin to better understand buyer intent. Gathering insights, but not actioning on them.

Intent Data 124

Intent Data Intent Top of Funnel Demand Generation 124

Only B2B

FEBRUARY 11, 2024

Understanding the Buyer Journey: It’s All About “Intent” Imagine a customer embarking on a buying journey like a treasure hunt. Forbes report ] This data comes directly from your digital properties – website visits, webinar registrations, form submissions, and social media interactions.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Marketing Insider Group

AUGUST 31, 2015

Buyer Disconnect. On the other hand, the survey of more than 500 global business executives also showed that the buying audiences are looking for helpful content. A full 93% of global marketers reported that the primary purpose of their content marketing efforts is to directly promote their products and services. Results suffer.

Research 100

Research B2B Marketing Content Marketing Planning 100

Heinz Marketing

MAY 17, 2023

However, achieving personalization at scale can be challenging, especially as B2B buyers become increasingly anonymous and elusive. Content intelligence refers to the use of content AI, automation, and analytics to optimize B2B buyer journeys and customer experiences. This is where content intelligence comes into play.

Analytics 52

Analytics Automation Personalization Optimization 52