PureB2B

MAY 30, 2022

Buyers are 48% more likely to consider vendors that personalize marketing to address their specific needs. If you don’t have a detailed B2B buyer persona you’re leaving money on the table. Without a detailed persona your sales and marketing team’s time is being wasted on chasing leads that are a bad fit and likely to churn.

Buyer Personas 62

Buyer Personas Ideal Customer Profiles B2B Account Based Marketing 62

PureB2B

MAY 30, 2022

Buyers are 48% more likely to consider vendors that personalize marketing to address their specific needs. If you don’t have a detailed B2B buyer persona you’re leaving money on the table. Without a detailed persona your sales and marketing team’s time is being wasted on chasing leads that are a bad fit and likely to churn.

Buyer Personas 62

Buyer Personas Ideal Customer Profiles B2B Account Based Marketing 62

Lake One

OCTOBER 15, 2020

Do you fully understand your B2B buyer personas? After all, 71% of companies who exceed revenue and lead goals have documented personas. Understanding your B2B buyer personas is a vital part of any effective marketing plan. Researching Your B2B Buyer Persona. Don’t have them?

Buyer Personas 95

Buyer Personas B2B Marketing Planning B2B 95

Pam Didner

OCTOBER 22, 2022

To articulate how well you know your customer requires the development of buyer personas, which take a deep dive into the interests and traits of your target audience. Buyer personas are the foundation of all things marketing. Buyer personas guide marketing campaigns, messaging development, and content creation.

Buyer Personas 50

Buyer Personas Course Demand Generation Agencies Ideal Customer Profiles 50

SmartBug Media

MAY 21, 2021

Planning for a successful website design can be daunting. Having a detailed strategy that guides your process from start to finish can keep your project on track and ensure that your website design remains aligned with your overall business goals. Create and Understand Your Buyer Personas. Understand Your Buyer’s Journey.

Design 98

Design Planning Marketing Websites Buyer Personas 98

Launch Marketing

MAY 12, 2021

Whether video marketing is something you have mastered or are just beginning to explore, these tips can help with planning, strategy and topic formation. Video Marketing Strategy. Use buyer personas to gain more insight and understanding into what types of videos your audience would want to consume.

Planning 122

Planning Webinar Metrics Video Marketing Marketing & Strategy 122

Tony Zambito

JUNE 5, 2016

However, what should be noted by B2B CMO’s and leaders today is this interesting notion: much of today’s planning, strategizing, activity, and etc. Large cross-functional teams, intricate process maps, grand strategy proclamations, and foot-stomping declarations of the organization now being customer-focused.

Buyer Personas 100

Buyer Personas Research B2B Correlation 100

DivvyHQ

MAY 19, 2022

Isn't a marketing strategy the same thing as a marketing plan? It's easy to get hung up on theory and semantics, but instead, let’s set out a working definition of each term and put both strategy and planning to work to boost your corporate bottom line!

Planning 102

Planning Marketing Plans Marketing Strategy Marketing & Strategy 102

ClearVoice

APRIL 11, 2019

A B2B buyer persona represents your ideal client decision-maker. When developing your buyer persona, address all the issues and aspects that may have an impact on how, when, and why the person will buy. Personas are marketing code for “knowing your audience.” Personas are marketing code for “knowing your audience.”

Buyer Personas 75

Buyer Personas Template Enterprise Management Work Management 75

Tony Zambito

NOVEMBER 1, 2015

In this same survey mentioned above, it was found 50% or more of marketers surveyed have not engaged in researching and creating buyer personas for their marketing efforts. One of the key premises of user personas and buyer personas, since their origins, are they can foster a common view of customers within organizations.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles B2B Marketing Paid Search Agency 100

Stevens & Tate

JULY 27, 2021

Your home building services are going to appeal to certain types of buyers, which means you’re going to need to pinpoint who those buyers are in order to market your brand effectively. To do this, you’ll want to develop a customer persona (also known as a buyer persona ). What they do for a living.

Buyer Personas 69

Buyer Personas Template Planning Demographics 69

Hubspot

NOVEMBER 19, 2020

However, one of the often overlooked ways to strengthen your gross sales is a purposeful, well-researched, and expertly executed market development strategy. Creating a plan to sell existing products/services to new demographics, through such initiatives as adding locations or expanding delivery radius. Review Your Buyer Personas.

Planning 101

Planning Template Marketing Strategy Marketing & Strategy 101

Content Standard

MAY 10, 2019

Without a customer experience (CX) strategy based on deep customer insights, brands send this message: they don’t know their customers, they don’t know the key moments that drive them to make decisions, and they definitely don’t know the wider implications of those decisions.

Buyer Personas 102

Buyer Personas Design Ad Building A/B testing 102

Act-On

NOVEMBER 15, 2023

Enabling sales: How to build an effective program Building any new strategy starts with goals. With these goals in mind, you can more effectively focus on the strategies and tools that help you get there. Research finds that over half of organizations report higher-quality leads because they use personas.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Crimson Marketing

APRIL 23, 2015

Traditionally, B2B marketers have created buyer personas from customer hunches, not factual customer data. “As a result, a vast majority (83%) of B2B marketers say that their buyer personas are only ‘somewhat’ effective, according to a study from the ITSMA. Click To Tweet. Source: Demand Gen Report.

Buyer Personas 100

Buyer Personas B2B Marketing B2B Thought Leadership Planning 100

Lake One

OCTOBER 15, 2020

Do you fully understand your B2B buyer personas? After all, 71% of companies who exceed revenue and lead goals have documented personas. Understanding your B2B buyer personas is a vital part of any effective marketing plan. Researching Your B2B Buyer Persona. Don’t have them?

Buyer Personas 52

Buyer Personas B2B Marketing Planning B2B 52

ClearVoice

JANUARY 23, 2020

creating buyer personas is one of the most fun parts of brand strategy. Buyer personas are fictional representations of target customers, that are created by your marketing team to personify a customer segment. Deeper exploratory questions are often kept within one section of a buyer persona interview.

Buyer Personas 59

Buyer Personas Paid Search Agency Work Management Marketing Management 59

Tony Zambito

AUGUST 22, 2011

During a series of articles entitled The Future of Buyer Personas is Social , I referenced several times that the social age will cause a rethinking of buyer persona research and development.     The constant evolution of buyer behavior is the primary driver behind this principle. 

Buyer Personas 100

Buyer Personas Viral Marketing Research Planning 100

The Mx Group

AUGUST 8, 2018

Here at The Mx Group, we have frequent conversations with our clients about how to create buyer personas , and what a powerful tool they can be when they are really being utilized. Few B2B marketers dispute the value of personas for strategy, messaging and execution across sales and marketing.

Buyer Personas 86

Buyer Personas Budget Programs Buying Cycle Deliverability 86

Tony Zambito

JANUARY 12, 2022

Regional one size fits all approach can hinder global growth with buyers. The ability to implement and execute global growth strategies has become one of the most important jobs of leaders. A common approach is to apply strategies to different geographic regions of the world. A case in point.

Buyer Personas 228

Buyer Personas Display Trends Marketing & Strategy 228

Launch Marketing

FEBRUARY 7, 2024

Developing a go-to-market strategy is critical to the success of your organization. Your go-to-market strategy brings together the key elements that drive your business. It provides a strategic action plan that clarifies how to reach your target customers and better compete in your industry. In a monetary sense too.

Marketing Strategy 114

Marketing Strategy Marketing & Strategy B2B Marketing Planning 114

Cintell

FEBRUARY 9, 2016

(Or maybe you knew that already, because organizations from SiriusDecisions to Aberdeen Group to Forrester have all studied, at length, the impact and importance of buyer personas to fostering and achieving customer-centricity in marketing organizations.). But getting to a state of persona nirvana is easier said than done.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

Marketing Interactions

JUNE 23, 2017

While 89% of B2B marketers have embraced content marketing, only 37% have a documented content marketing strategy, and only 22% say they are extremely successful with their overall approach to content marketing. Successful content marketing requires more than just a commitment to creating content—it requires a developed, planned strategy.

Buyer Personas 74

Buyer Personas Enterprise Management B2B Marketing Marketing Strategy 74

Zoominfo

SEPTEMBER 30, 2020

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. Today, we have things like automation, data, and buyer personas to fall back on. And in order to achieve that, you need buyer personas. What Are Buyer Personas? By now, you probably know what a buyer persona is.

Ideal Customer Profiles 264

Ideal Customer Profiles Buyer Personas Planning Zoominfo 264

Hubspot

MARCH 12, 2020

That’s because the company has an integrated media planning strategy. That’s why, as a marketer, having an integrated media plan is important for your marketing strategy. Below, let’s dive into what an integrated media plan looks like and how to adopt it in your marketing strategy. Integrated Media Planning.

Media Plans 90

Media Plans Planning Marketing Strategy Marketing & Strategy 90

Webbiquity

NOVEMBER 18, 2021

This implies that trigger events are not created equal; therefore, an in-depth knowledge of your ideal customer profile, buyer personas, and purchasing behaviors is required for creating a successful B2B trigger event selling approach. Buyer Persona Role Changes. Examples of Useful Trigger Events. Website Updates.

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

Tony Zambito

APRIL 27, 2011

  What is new is that story telling is beginning to gain acceptance as a planning tool for strategies focused on buyer experience interactions and understanding the social buyer persona.  Story telling has obviously been around for a long, long, long time. 

Buyer Personas 100

Buyer Personas Storytelling Touchpoints Interactive Marketing 100

Tony Zambito

JANUARY 18, 2011

Recently, Adam Needles, Left Brain Marketing’s VP of Demand Generation Strategy, posted a thought provoking article entitled Why Do (Well-intentioned) B2B Demand Generation Efforts Fail? In the article, Adam lays out three reasons why failure exists: Your plan is not built around your target buyer. on the organization’s blog. 

Buyer Personas 100

Buyer Personas Demand Generation Demand Generation 100

Marketing Insider Group

MARCH 18, 2021

Social media strategies have become key to meeting critical marketing goals for many businesses, and the ones that work well start with deep consideration. Form a comprehensive plan, pledging to follow the tactics you outline and use benchmarks to adjust for success. What you need is a strategy that actually works.

Social Media 358

Social Media Work Management Webinar Metrics Social Marketing 358

Zoominfo

JUNE 26, 2020

And for that launch’s success, it’s crucial to set goals, plan future steps, and obtain a competitive advantage. Traditionally, marketing plans lay out these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy?

Ideal Customer Profiles 246

Ideal Customer Profiles Marketing Analytics Tools Marketing & Strategy Marketing Strategy 246

Tony Zambito

MAY 19, 2021

This new reality will put added pressure on CMOs and CSOs to coordinate strategies impacting the development of digital buying experiences. It is the type of development B2B organizations will have to attain deep buyer insights about if they hope to accelerate their revenue growth. If not, are you planning to get ready?

Differentiation 244

Differentiation Top of Funnel Buy Buyer Personas 244

Tony Zambito

JULY 18, 2011

This is the third part of a series of reflective articles on the future of buyer personas.    In part 1 of this reflection on the future of buyer personas, I focused on some of the misconceptions about buyer personas and in part 2 , I offered perspectives on why changes were needed to be relevant to the social age. 

Buyer Personas 100

Buyer Personas Lead Ranking Ideal Customer Profiles Opt-out 100

Marketing Insider Group

NOVEMBER 17, 2020

Just like any coach, you’re in charge of preparing for the game and carrying out those plans. Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy. Start with a Strategy. Image: SEMRush. Image: CMI.

Marketing & Strategy 362

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 362

Tony Zambito

MAY 4, 2011

Buyer Persona Development and the qualitative research methodology applied to creating buyer personas have proven to be an effective means for B2B organizations to reach a deeper understanding of their buyers.    Buyer persona development methodology is at its core a research methodology. 

Buyer Personas 100

Buyer Personas Research Ideal Customer Profiles Demand Generation Agencies 100

Tony Zambito

JUNE 8, 2020

A quarterly monitoring study of buyer attitudes about buying decisions during and after the COVID-19 Crisis, the COVID-19 Buyer Outlook Insights study will bring timely and essential buyer persona-based decision-making about when and how to resume marketing and sales. What level of demand should we expect?

Studies 162

Studies Buyer Personas Paid Search Agency Sample 162

Tony Zambito

MAY 11, 2011

  Here is where buyer persona development can be of help.    In a previous article, Buyer Personas Require Qualitative Research and Contextual Inquiry , I mentioned that buyer persona development is at its’ core a research methodology grounded in the practices of qualitative research and contextual inquiry. 

Buyer Personas 100

Buyer Personas Segmentation Buy Work Management 100

The Effective Marketer

MAY 20, 2011

With the new hype of content creation now making the rounds of webinars, books, and whitepapers another term has regained the spotlight: the buyer persona. Process Planning. Buyer Personas for the B2B Marketer. Infrastructure. Program Execution. Measurement.

Buyer Personas 100

Buyer Personas Template Bulldog Solutions B2B Marketing 100